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Behind the supermarket, store on the left: turning entries like that into a point on the map
An address in a database rarely looks like an address. Here is how our geolocation module reads the hardest addresses in Europe, and what comes…
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Shoptalk Europe 2026: The Year AI Stopped Being a Promise
4,500 people, 60-plus countries, three days in Barcelona.
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Share of Shelf in Practice: 15 Ketchup Brands, 7 Corporations (FMCG Anatomy #01)
I walked into a Kaufland in early May 2026, at the start of peak grilling season. The goal was simple: see how the ketchup category…
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Planogram Compliance Without the Clipboard: How Image Recognition Gives Reps Their Selling Time Back
Field reps spend 15-30% of every store visit filling shelf audit forms. Image recognition replaces the clipboard: reps go back to selling, and planogram data…
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How OSHEE Scales Retail Execution Across 55 Markets Without Losing Control
For fast-growing FMCG brands, retail execution at scale is the difference between sustainable growth and growth that collapses under its own operational weight.
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Thank you to everyone for the great conversations during Targi Specjał 2025
The 28th International Business, Food, Medicine and Auto Fleet Fair once again showed why Targi Specjał matters so much for FMCG sales in Poland. Over…
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AI can’t stay a black box: it’s time to understand why it makes every decision
That idea became the central theme of the Winter School on Causality and Explainable AI at Sorbonne Université, a week that gathered top researchers from…
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Pharma Planet 2025: VMI with distributors, on stage with Adamed Pharma
A sincere thank you to Wojciech Górny, Sales and Distribution Director Poland at Adamed Pharma, for sharing the stage with us during our session at…
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How Data-Driven Insights Transform Trade Marketing for Ice Cream Producers
Trade marketing is the heartbeat of the ice cream business. From freezer (congelatore) placements to seasonal promotions, it’s how producers bring products to life at…
