For over thirty years we have built the platform FMCG manufacturers plan, sell and settle with.
We are part of Asseco Group
One of the leading software producers in Europe
Asseco Group is a federation of IT companies present in 54 countries. Asseco Poland has been listed on the Warsaw Stock Exchange since 1998, and other Group companies are listed on the Tel Aviv Stock Exchange. The Group builds proprietary IT solutions for every sector of the economy, and 75% of its sales revenue comes from those solutions. It is the sixth-largest software vendor in Europe.
Asseco Business Solutions
The FMCG business
of Asseco
Asseco Business Solutions builds Asseco Platform, AI-driven retail execution software for consumer goods manufacturers in the FMCG (Fast-Moving Consumer Goods) industry. Five solutions cover field sales, shelf image recognition, distributor data, trade terms and route planning. They work on their own or connected. Manufacturers use them to increase sales, optimize cost-to-serve and digitalize operations.
Effective leadership for harmonizing business vision with technology, driving innovation and success.
Leadership
Paweł Mich
FMCG Division Director
Piotr Bylicki
Chief Production Director
Sales & Delivery
Tomasz Kajdzik
Director of Sales
and Implementations
Łukasz Potrzyszcz
Deputy Director of Sales
and Implementations
Andrzej Masłowski
Deputy Director of Sales
and Implementations
Product Management
Piotr Łapiński
Product Manager
Tomasz Puławski
Product Manager
Andrzej Ochera
Product Manager
Solution Architecture
Paweł Nowak
System Architect
Wojciech Koziej
System Architect
Piotr Czerwiński
System Architect
Bartłomiej Makaruk
System Architect
Marketing & Design
Marcin Grzegorczyk
Director of Sales Support
and Market Development
Sebastian Świtek
Head of UX Department
Operations
Marek Jóźwik
Operations Coordinator
What you get from working with us
We only do FMCG. You will not spend the first workshop explaining how distributor sell-out differs from sell-in.
You deal with the people who build it: 160+ specialists implement and maintain image recognition in house, with no reseller in the middle and no third-party engine to blame.
We tell you early when something is at risk. If anything threatens the plan, you hear it the day we know, together with the alternative. No surprises at the end of the project.
The relationship does not end at go-live. We publish case studies and a newsletter free of charge, so your team keeps finding new uses for what it already has.
A product, not a project: one codebase, one roadmap, and new capabilities that arrive with the release rather than through a change request. You are never stranded on your own fork.
Start with one solution. You do not have to buy the platform to begin, and you can connect the rest when the business case is there.
We are a company listed on the Warsaw Stock Exchange
CPG and Pharma brands run Asseco Platform in 74 countries
Field teams, distributor feeds and settlement processes run in production across Europe, Asia & Pacific, the Middle East, Africa and the Americas.
Markets where the platform runs today:
Europe 38 markets
- Albania
- Armenia
- Austria
- Azerbaijan
- Belgium
- Bosnia and Herzegovina
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Kosovo
- Latvia
- Lithuania
- Moldova
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Serbia
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Kingdom
Asia & Pacific 16 markets
- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Kazakhstan
- Malaysia
- New Zealand
- Pakistan
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Uzbekistan
Middle East & Africa 13 markets
- Bahrain
- Egypt
- Ghana
- Israel
- Jordan
- Kenya
- Kuwait
- Nigeria
- Oman
- Qatar
- Saudi Arabia
- South Africa
- United Arab Emirates
Americas 7 markets
- Argentina
- Brazil
- Canada
- Chile
- Colombia
- Mexico
- United States
Which analysts and standards recognize Asseco Platform?
Three external confirmations: nine POI Best-in-Class distinctions in the 2025 Vendor Panorama, a listing in the Gartner Market Guide for Retail Execution Management in Fast-Moving Consumer Goods, and ISO/IEC 27001:2022 certification.
POI Best-in-Class
Nine categories: Retail Activity Optimization, Omnichannel Engagement, Mobile UI/UX, Coaching & Training, Data Management, Advanced Imaging Technology, Guided Selling, Playbooks / Customer Presentation Development, and AI/Machine Learning. In Playbooks / Customer Presentation Development we are the only vendor recognized in the report.
Gartner Representative Vendor
Asseco Platform is listed in this Market Guide.
ISO/IEC 27001:2022
Held by Asseco Business Solutions, covering its FMCG solutions. It matters when the platform handles partner trade data, distributor sell-out figures and financial settlements.
One platform. Every moment in FMCG execution.
One commercial suite designed for FMCG, where field execution, data, planning and settlement share the same numbers.
Trade
Data Hub
See where your products really sell.
- See which stores actually stock your products, and which keep reordering them
- Right down to outlets you reach only indirectly, through distributors and wholesalers
- Across every route to market: distributors, chains, foodservice and online
Route-to-Market
Optimization
Decide where to invest sales effort and where to grow.
- See where you can grow most across stores, bars and restaurants, then send your reps there
- Find the stores and territories you’re not reaching yet
- Plan promotions where they’ll pay off, before you launch
Sales & Retail
Execution
Help your field reps sell more in every store they visit, with less admin.
- Plan visits and optimize routes: more selling, less driving
- Take orders and run every in-store task
- Hit your shelf standards with Perfect Store, scored live on every visit
- Guide each rep to the next best action
- Keep teams sharp with built-in Motivation and Coaching
- Launch promotions and check they’re live in store
Retail
Image Recognition
Automated shelf audit from a photo.
- See what’s on shelf: facings, share of shelf, out-of-stock
- Check planogram and price compliance instantly
- Verify promotions and displays went up as agreed
- Get fix-it actions while the rep is still in the store
Trade Terms
& Settlement
Agree commercial terms, then settle them on real numbers.
- Put all your trade terms in one place: targets, rebates, promo deals
- Track whether partners deliver, on time and in full (OTIF)
- Settle promotions and rebates automatically from real sales data
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