Every shelf. Every visit. Every decision.
The platform FMCG brands trust to sell more, execute better, decide faster.
Asseco Platform is the FMCG field execution ecosystem — Sales & Retail Execution (Mobile Touch, 55,000+ users), Retail Image Recognition, and Trade Intelligence. AI reads the shelf, field teams execute, data drives the decision.
Trusted globally by leading brands
One platform. Every moment in FMCG execution.
Asseco Platform is an end-to-end suite designed for FMCG: your field teams on the shelf, your data in the backbone, your partners in sync.
Four products. One integrated ecosystem.
Coming soon
Third Party Field Execution
Extend your reach through agencies and distributors — with your data, your standards.
The platform FMCG brands choose and stay with.
Four reasons global FMCG brands pick Asseco Platform over point solutions, generic CRMs, and DIY builds.
AI-powered accuracy
>98% shelf recognition accuracy, proven across 50+ countries. On-device AI, offline mode, AR and LIDAR 3D mapping — built for real store conditions.
Industry-recognized
POI 2025: 9× Best-in-Class category distinctions — the highest count of any vendor. Gartner 2025 Representative Vendor. ISO 27001 certified.
Proven at scale
55,000+ active users every day. Deployed across 50+ countries. 170+ implementations at global and regional FMCG brands.
20+ years of FMCG DNA
Built for this industry from day one, not retrofitted. Two decades of FMCG implementations — from challenger brands to global category leaders.
Proof in the numbers.
Four outcomes FMCG brands measure with Asseco Platform — across field execution, image recognition, and trade intelligence.
Prevent out-of-stock
3.2%
Recovery of lost turnover through accurate shelf data and advanced analytics.
Promotion turnover
up to 10%
Higher turnover from promotions when Trade Intelligence and Retail Image Recognition run together.
Perfect Store audits
up to 57%
Less time spent auditing product availability, facings, share of shelf, and promo/price compliance.
Data accuracy
up to 99%
Shelf data quality from Retail Image Recognition — confidence for every decision, from store to category HQ.
What FMCG execution challenges does Asseco Platform solve?
-
Marcin Łapiński
Head of Commercial Excellence, Nestle -
Narcyz Skiba
General Manager Poland & Ukraine,
McCormick
Which analysts and standards recognize Asseco Platform?
Asseco Platform is evaluated among the world’s leading vendors in FMCG enterprise planning and retail execution — the same reports that cover Salesforce, SAP, and Aforza.
9×
POI Best-in-Class
Including Data Management — directly relevant to Trade Data Hub’s integration and harmonization capabilities.
POI 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama
Gartner
Representative Vendor
Recognized for world-class solutions with capacity for multi-channel, multi-region deployment — the core of what Trade Intelligence delivers.
Gartner Market Guide for Retail Execution Management in FMCG (2025)
ISO/IEC
27001:2022
Information security management certified. Critical when your platform handles partner trade data, sell-out figures, and financial settlements.
Certified by Alcumus ISOQAR, February 2026
One platform. Two pillars. Closed loop.
Field Execution captures what happens at the shelf. Trade Intelligence turns data into decisions. One View connects them — a closed loop from store to category HQ.
Pillar 1
Field Execution
Every visit. Every shelf. Captured as data.
- Sales & Retail Execution (SFA)
- Retail Image Recognition (AI shelf audit)
- Third Party Field Execution
Pillar 2
Trade Intelligence
From data to decision. Close the loop from sell-in to sell-out.
- Trade Data Hub (route-to-market data)
- Trade Terms & Settlement
Analytics layer
One View
A single analytics layer across both pillars. Distribution, OTIF, category, Perfect Store, promo — one dashboard.
- AI / ML / AR — embedded
- Real-time data governance
- ISO 27001 security
For two decades, the world’s top brands have placed their trust in us.
From challenger brands to global category leaders — see how FMCG teams use Asseco Platform to execute better and grow faster.
Kraft Heinz
Image Recognition at category scale
Perfect Store audits, shelf compliance, and category leadership — powered by AI image recognition on every store visit.
Nestle
Consistent retail execution across Europe
From Kornik MC Romania to multi-market SFA rollouts — one standard of shelf execution, country by country.
Coca-Cola HBC
Trade Intelligence: sell-out visibility across markets
Composite product decomposition and distributor data integration — true sell-out visibility for promotion planning and category growth.
Let’s talk about your next move.
See how Asseco Platform fits your route-to-market, your field teams, and your category strategy. One demo — all of it.