Every shelf. Every visit. Every decision.
The platform FMCG brands trust to sell more, execute better, decide faster.
Asseco Platform is one commercial suite designed for FMCG: Trade Data Hub, Route-to-Market Optimization, Sales & Retail Execution, Retail Image Recognition, and Trade Terms & Settlement. AI reads the shelf, field teams execute, data drives the decision.
Trusted globally by leading brands
One platform. Every moment in FMCG execution.
One commercial suite designed for FMCG, where field execution, data, planning and settlement share the same numbers.
Trade
Data Hub
See where your products really sell.
- See which stores actually stock your products, and which keep reordering them
- Right down to outlets you reach only indirectly, through distributors and wholesalers
- Across every route to market: distributors, chains, foodservice and online
Route-to-Market
Optimization
Decide where to invest sales effort and where to grow.
- See where you can grow most across stores, bars and restaurants, then send your reps there
- Find the stores and territories you’re not reaching yet
- Plan promotions where they’ll pay off, before you launch
Sales & Retail
Execution
Help your field reps sell more in every store they visit, with less admin.
- Plan visits and optimize routes: more selling, less driving
- Take orders and run every in-store task
- Hit your shelf standards with Perfect Store, scored live on every visit
- Guide each rep to the next best action (RAO)
- Keep teams sharp with built-in Motivation and Coaching
- Launch promotions and check they’re live in store
Retail
Image Recognition
Automated shelf audit from a photo.
- See what’s on shelf: facings, share of shelf, out-of-stock
- Check planogram and price compliance instantly
- Verify promotions and displays went up as agreed
- Get fix-it actions while the rep is still in the store
Trade Terms
& Settlement
Agree commercial terms, then settle them on real numbers.
- Put all your trade terms in one place: targets, rebates, promo deals
- Track whether partners deliver, on time and in full (OTIF)
- Settle promotions and rebates automatically from real sales data
The platform FMCG brands
choose and stay with.
Four reasons global FMCG brands pick Asseco Platform over point solutions, generic CRMs, and DIY builds.
AI that works in store
On-device recognition, offline mode, AR and LiDAR 3D mapping. It reads the shelf where connectivity does not reach.
One suite, four phases
Data capture, planning, execution and settlement run on the same numbers. No integration project between four different vendors.
Purpose-built for FMCG
Not a CRM adapted to retail. Built around shelf, visit and settlement logic since the 1990s.
A product, not a project
New capabilities arrive with the product roadmap, not with your next internal sprint.
Proof in the numbers.
Platform scale, data reach and shelf accuracy, measured across our own deployments.
Shelf recognition accuracy
from Retail Image Recognition
Field-validated on our largest deployments. On-device AI reads the shelf in different lighting and shelf layouts, online or offline.
Users across 74 countries
Field teams, back office and B2B customers working on one platform.
Outlets with distributor sell-out visibility
Through 1,600+ integrated distributors in 27 countries, for 85+ manufacturers.
Business deployments over 30+ years in FMCG.
What FMCG execution challenges does Asseco Platform solve?
-
Marcin Łapiński
Head of Commercial Excellence, Nestlé -
Narcyz Skiba
General Manager Poland & Ukraine,
McCormick
Which analysts and standards recognize Asseco Platform?
Three external confirmations: nine POI Best-in-Class distinctions in the 2025 Vendor Panorama, a listing in the Gartner Market Guide for Retail Execution Management in Fast-Moving Consumer Goods, and ISO/IEC 27001:2022 certification.
9×
POI Best-in-Class
Nine categories: Retail Activity Optimization, Omnichannel Engagement, Mobile UI/UX, Coaching & Training, Data Management, Advanced Imaging Technology, Guided Selling, Playbooks / Customer Presentation Development, and AI/Machine Learning. In Playbooks / Customer Presentation Development we are the only vendor recognized in the report.
POI 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama
Gartner
Representative Vendor
Asseco Platform is listed in this Market Guide.
Gartner Market Guide for Retail Execution Management in Fast-Moving Consumer Goods, April 2025 (G00768127)
ISO/IEC
27001:2022
Held by Asseco Business Solutions, covering its FMCG solutions. It matters when the platform handles partner trade data, distributor sell-out figures, and financial settlements.
Certified by Alcumus ISOQAR, February 2026
Three decades in FMCG. In our customers’ words.
See what FMCG teams do with Asseco Platform: shelf audits, field execution and distributor data.
Kraft Heinz: AI shelf scanning at scale
“Incorporating this solution into our business strategy has contributed to our growth, bringing benefits that have impacted on our operations.” Adam Imielski, GM Kraft Heinz Polska. Augmented Reality shelf scanning and visual KPIs monitor shelf presence and product availability.
Nestlé: shelf standards at scale
“We recommend Asseco Platform as a valued partner in deploying innovative solutions, notably in Image Recognition.” Head of Commercial Excellence & Sales Support, Nestlé Poland.
Coca-Cola HBC: distributor data + trade settlement
Trade Data Hub integrates distributor data into one feed; Trade Terms & Settlement automates trade partner billing, giving distributor sell-out visibility for promotion planning and category growth.
See Asseco Platform on your own route-to-market.
One demo shows how it fits your field teams and your category strategy.