Every shelf. Every visit. Every decision.
The platform FMCG brands trust to sell more, execute better, decide faster.
Asseco Platform is the FMCG field execution ecosystem — Sales & Retail Execution (Mobile Touch, 24,000+ field reps), Retail Image Recognition, and Trade Data Hub. AI reads the shelf, field teams execute, data drives the decision.
Trusted globally by leading brands
One platform. Every moment in FMCG execution.
Asseco Platform is an end-to-end suite designed for FMCG: your field teams on the shelf, your data in the backbone, your partners in sync.
Trade
Data Hub
See where your products really sell — and act on it.
- See which stores actually stock and reorder your products
- Right down to the outlets you reach only indirectly — through distributors and wholesalers
- Across every route to market: distributors, retail chains, foodservice and online
- One clean view, in your own product and customer codes
Route-to-Market
Optimization
Decide where to invest sales effort and where to grow.
- See where you can grow most with Store Segmentation — across stores, bars and restaurants — and send your reps there
- Find the stores and territories you’re not reaching yet
- Plan promotions where they’ll pay off — before you launch
Sales & Retail
Execution
Help your field reps sell more in every store they visit — with less admin.
- Plan visits and optimize routes with Dynamic Route Optimization — more selling, less driving
- Take orders and run every in-store task
- Hit your shelf standards with Perfect Store, scored live on every visit
- Guide each rep to the next best action with Retail Activity Optimization (RAO)
- Keep teams sharp with built-in Motivation and Coaching
- Launch promotions and check they’re actually live in store
Retail
Image Recognition
Automated shelf audit from a photo.
- See what’s on shelf — facings, share of shelf vs competitors, out-of-stock
- Check planogram and price compliance instantly
- Verify promotions and displays went up as agreed
- Get fix-it actions while the rep is still in the store
- Propose the optimal shelf layout with Planogram 360° — built from what’s on shelf, how products actually sell, and your category strategy
Trade Terms
& Settlement
Agree commercial terms with your trade partners — and settle them on real numbers.
- Put all your trade terms in one place — targets, rebates and promo deals
- Track whether partners deliver, on time and in full — OTIF
- Manage your distributors’ stock for them with VMI — fewer stockouts and lost sales
- Settle promotions and rebates automatically from real sales data
- Catch overpayments — reconcile free goods and bonuses against contracts
The platform FMCG brands
choose and stay with.
Four reasons global FMCG brands pick Asseco Platform over point solutions, generic CRMs, and DIY builds.
AI-powered accuracy
>98% shelf recognition accuracy, proven across 65 countries. On-device AI, offline mode, AR and LIDAR 3D mapping — built for real store conditions.
Industry-recognized
POI 2025: 9× Best-in-Class category distinctions — the highest count of any vendor. Gartner 2025 Representative Vendor. ISO 27001 certified.
Proven at scale
125,000+ users across SRE, IR and B2B portals. Deployed across 65 countries. 450+ implementations at global and regional FMCG brands.
30+ years of FMCG DNA
Purpose-built for FMCG. Three decades of implementations — from challenger brands to global category leaders.
Proof in the numbers.
Four outcomes FMCG brands measure with Asseco Platform — across field execution, image recognition, and trade intelligence.
Shelf data quality from
Retail Image Recognition
Proven confidence for every decision, from store to category HQ. AI-powered recognition across 65 countries, in any store condition.
up to
Less time spent auditing product availability
Facings, share of shelf, and promo / price compliance.
Recovery of lost turnover
Through accurate shelf data and advanced analytics.
up to
Higher turnover from promotions when Trade Data Hub and Retail Image Recognition run together.
What FMCG execution challenges does Asseco Platform solve?
-
Marcin Łapiński
Head of Commercial Excellence, Nestle -
Narcyz Skiba
General Manager Poland & Ukraine,
McCormick
Which analysts and standards recognize Asseco Platform?
Independent analyst recognition backed by 9 consecutive years of POI Best-in-Class entries, Gartner’s Market Guide for Retail Execution in FMCG, and ISO 27001 certification.
9×
POI Best-in-Class
Including Data Management — directly relevant to Trade Data Hub’s integration and harmonization capabilities.
POI 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama
Gartner
Representative Vendor
Recognized for world-class solutions with capacity for multi-channel, multi-region deployment — the core of what Trade Data Hub delivers.
Gartner Market Guide for Retail Execution Management in FMCG (2025)
ISO/IEC
27001:2022
Information security management certified. Critical when your platform handles partner trade data, sell-out figures, and financial settlements.
Certified by Alcumus ISOQAR, February 2026
For three decades, the world’s top brands have placed their trust in us.
From challenger brands to global category leaders — see how FMCG teams use Asseco Platform to execute better and grow faster.
Kraft Heinz: AI shelf scanning at scale
“Incorporating this solution into our business strategy has contributed to our growth.” — Adam Imielski, GM Kraft Heinz Polska. AR shelf scanning + visual KPIs power daily Perfect Store decisions.
Nestlé: shelf standards at scale
AI shelf audit on every store visit — automated planogram compliance, OOS detection, and Perfect Store scoring across the field force.
Coca-Cola HBC: distributor data + trade settlement
Trade Data Hub integrates distributor data into one feed; Trade Terms & Settlement automates trade partner billing — true sell-out visibility for promotion planning and category growth.
Let’s talk about your next move.
See how Asseco Platform fits your route-to-market, your field teams, and your category strategy. One demo — all of it.