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The bonus that pays twice: how a producer pays a distributor’s rep for a listing that holds
Channel incentives The bonus that pays twice: how a producer pays a distributor’s rep for a listing that holds Image generated with AI A tobacco…
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Direct store delivery: what a producer had to change before wholesalers could take its routes
Route to market Direct store delivery: what a producer had to change before wholesalers could take its routes Image generated with AI Some categories are…
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We built an AI shelf auditor. We’re publishing what it cost.
Asseco Platform Lab We built an AI shelf auditor. We’re publishing what it cost. 587 shelf photos. 13 yes/no checks on each one. That comes…
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Before the first report exists: how we build the reporting layer of a large rollout
Behind the rollout Before the first report exists: how we build the reporting layer of a large rollout The reporting layer is every report a…
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Behind the supermarket, store on the left: turning entries like that into a point on the map
Behind the rollout · #1 “Behind the supermarket, store on the left”: turning entries like that into a point on the map An address in…
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Shoptalk Europe 2026: The Year AI Stopped Being a Promise
Field notes · Shoptalk Europe 2026 Why an e-commerce conference kept talking about the shelf 4,500 people, 60-plus countries, three days in Barcelona. Mostly a…
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Share of Shelf in Practice: 15 Ketchup Brands, 7 Corporations (FMCG Anatomy #01)
FMCG Anatomy · Episode #01 Share of Shelf in Practice: 8 displays, 3 corporations, 10 brands stuck on the shelf I walked into a Kaufland…
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Planogram Compliance Without the Clipboard: How Image Recognition Gives Reps Their Selling Time Back
Outcome-Led · Retail Execution Planogram compliance without the clipboard Field reps spend 15-30% of every store visit filling shelf audit forms. Image recognition replaces the…
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How OSHEE Scales Retail Execution Across 55 Markets — Without Losing Control
Retail Summit 2026 · Main Stage How OSHEE scales retail execution across 55 markets For fast-growing FMCG brands, retail execution at scale is the difference…
