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How Distributor Data Gives Ice Cream Producers Full Market Visibility
In Italy, ice cream isn’t just a summer indulgence — it’s a year-round pleasure. Cafés, gelaterie, and HoReCa outlets keep demand steady, while supermarkets, kiosks,…
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Asseco Platform has been named a Representative Vendor in the Gartner® Market Guide for Retail Execution Management in FMCG
Gartner published its Market Guide for Retail Execution Management in Fast-Moving Consumer Goods in April 2025. Asseco Platform is one of the vendors named in…
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What stood on our booth at Shoptalk Europe in Barcelona
We had a booth at Shoptalk Europe 2025 in Barcelona, by the entrance to the Ferrum Stage. On it stood a printed back wall, a…
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Retail execution in pharmacies: what an OTC brand cannot see
We had a booth at the VI Forum Digital Evolution for Pharma & Medical in Warsaw. The programme ran under the line “Power Up with…
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Meet Us at Shoptalk Europe 2025 in Barcelona
Shoptalk Europe is connecting Europe’s most senior retail, brand, tech and investor decision-makers pioneering tomorrow’s digital innovations, both in store and online.
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PepsiCo’s digital transformation in retail: the data layer a producer does not own
In May 2025 we were on stage at the POI European Summit in Amsterdam, in a session called PepsiCo’s Journey to Digital Transformation Excellence, alongside…
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An FMCG and retail networking dinner in Amsterdam, off the conference floor
On 14 May 2025 we hosted a dinner at Midtown Grill in central Amsterdam. Around the table sat FMCG and retail professionals who were in…
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Image recognition in retail: 11:30 by hand, 2:10 with a scan
In Budapest, on March 4, 2025, we took part in a workshop on image recognition and put one observation in front of the room. Done…
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Shelf Monitoring When a Rule Redraws a Category
Poland put a number on what counts as an energy drink. Recipes below that number appeared next to the ones above it, in the same…
