What stood on our booth at Shoptalk Europe in Barcelona
We had a booth at Shoptalk Europe 2025 in Barcelona, by the entrance to the Ferrum Stage. On it stood a printed back wall, a shelf of packaged goods, a screen, and a tablet on the counter.
The shelf was the centre of it. Everything else was there to show what happens when someone photographs a shelf and the picture comes back as data.
Photo from our booth at Shoptalk Europe 2025.
A shelf, a screen and a photo
The shelf held packaged goods, the kind that sits in any store. On the screen behind it, two hands held a tablet up to a store shelf and photographed it.
The back wall carried the name the product had then: Digital Shelf Recognition. Today it is Retail Image Recognition. It identifies the products on the shelf and counts their facings. It also marks where each one sits.
What comes out of that reading goes back to the field as tasks, orders and the next visit. That part runs in Sales & Retail Execution, the mobile solution those teams work in.
Want to see Retail Image Recognition on a real shelf?
We were back at Shoptalk Europe in June 2026. Read the 2026 write-up.
