Industry recognition
Asseco Platform receives 9 Best-in-Class Category Distinctions in the POI 2026 Vendor Panorama
The Promotion Optimization Institute (POI) has awarded Asseco Platform Best-in-Class Category Distinctions in nine categories of its 2026 Consumer Goods Enterprise Planning (EPx) and Retail Execution (RetX) Vendor Panorama.
POI is an independent institute that evaluates planning and retail execution technology for consumer goods companies. All nine of our 2026 distinctions are in Retail Execution. One of them, Retail Merchandising, is new for us this year.
The nine 2026 Best-in-Class Category Distinctions
- RetX Advanced Imaging Technology (IR/AR)
- RetX Coaching & Training
- RetX Guided Selling
- RetX Mobile UI/UX
- RetX Omnichannel Engagement
- RetX Playbooks & Customer Presentations
- RetX Predictive & Prescriptive Analytics (AI/ML/Agentic)
- RetX Retail Activity Optimization (RAO)
- RetX Retail Merchandising
Most of them sit in Sales & Retail Execution, our product for field sales teams. Advanced Imaging Technology is Retail Image Recognition, and Retail Merchandising draws on both. Predictive & Prescriptive Analytics runs across the whole platform through Asseco Platform Genius and our AI Agents Framework.
What POI wrote about Asseco
“Asseco demonstrates strong thought leadership and innovation. They have achieved success in improving retail execution efficiency while also delivering a solution that drives incremental sales growth.”
Source: Asseco Business Solutions profile, POI 2026 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama.
See what sits behind each of the nine categories and request our excerpt from the report.
To access the full POI 2026 Enterprise Planning & Retail Execution Vendor Panorama, visit the POI website: https://poinstitute.com
POI Best-in-Class Category Distinctions recognize specific functional capabilities within a category. They are not an overall ranking of vendors.
Marcin Grzegorczyk
Director of Market Development & Sales Enablement
Asseco Business Solutions
I lead market development and sales enablement for Asseco Platform, a European FMCG retail execution platform used by 125,000+ users across 74 countries. I write about retail execution, category management and what actually happens at the shelf.
