Retail Image Recognition for FMCG: AI-powered shelf analysis with 98% accuracy across 50+ countries.
Retail Image Recognition for FMCG: AI-powered shelf analysis with 98% accuracy across 50+ countries.
Retail Image Recognition: every store visit turns into data. AI turns that data into action.
Trusted by the world’s leading FMCG brands
$634 billion in lost sales from poor shelf execution. Every year. The root cause? Bad shelf data.
Retail image recognition eliminates the guesswork. Without it, manual audits are subjective, slow, and incomplete. 3.2% of annual revenue is lost by FMCG companies due to inaccurate shelf data and poorly executed promotions.
What you get without Retail Image Recognition
- ~80% accuracy – subjective self-reporting
- Hours per audit – reps spend time, not selling
- 5–7 day data lag – too slow to react
- No data from stores with poor connectivity
- Promotions fail silently – nobody knows in time
What you get with Asseco
- 98% accuracy – objective AI data, every visit
- KPIs in seconds – reps focus on selling
- Real-time insights – act the same day
- Works offline – rural stores, warehouses, no signal
- Promo & Contract Compliance catches failures before they cost you
From shelf photo to business action in three steps
Any rep, any store, any device. No specialist training required. Powered by Computer Vision, AR, and LIDAR. 160+ implementation specialists.
Scan – Retail Image Recognition Starts Here
The field rep photographs the shelf with their smartphone or tablet. AR guidance overlays help ensure full shelf coverage – even with no internet signal.
Works offline, anywhere
Analyze
AI recognizes every SKU, counts facings, reads prices, detects out-of-stocks, and checks planogram compliance. Full KPI report in seconds.
Retail image recognition at 98% accuracy, SKU-level
Act
The rep gets instant recommendations – reorder suggestions, corrective actions, promo fixes. Management sees live dashboards before the visit ends.
Retail image recognition drives corrective actions in the store
5 reasons Image Recognition transforms your business
Not just a technology – a business transformation tool backed by 160+ implementation specialists.
One photo replaces long checklists. Saves minutes per visit that reps can spend selling. Uniform audit standard across all channels and countries.
Manual reports overstate compliance, hiding the real OSA problem. IR delivers >98% accuracy vs. ~80% with self-reporting – a reliable foundation for Perfect Store KPIs and bonus systems.
Results available with minimal delay. Managers can react during live campaigns – fixing displays in high-potential stores before the promotion window closes.
IR data connects with sales and distribution data in one ecosystem. Link Perfect Store execution to sell-out, ePOS, and next-visit recommendations – impossible with point solutions.
A dedicated team of 160+ specialists responsible for implementation and maintenance. Experience with global brands means projects avoid typical pitfalls – missing packshots, unclear KPIs, wrong baseline.
How Nestlé made AI image recognition a strategic imperative
“The platform gave us one version of the data truth across our entire commercial organization. Field execution, distributor sell-out, and shelf data – finally in one place and trustworthy enough to build our AI models on top of.”
+20%
Availability KPI
improvement on-shelf
98%
Data Accuracy
vs. ~80% with manual reporting
20–90%
Faster Audits
depending on store size
129
Man-Days Saved
per month, per organization
How Kraft Heinz turned Image Recognition into a growth driver
“Incorporating this solution into our business strategy has contributed to our growth, bringing benefits that have impacted on our operations.”
“Our sales representatives recommend the intuitive nature of the Image Recognition solution. Its advanced Augmented Reality shelf scanning capabilities and visual Key Performance Indicators have proven effective in monitoring business metrics.”
AR Shelf Scanning
Visual KPIs for shelf presence & availability
AI-Driven Order Automation
Automated order generation from inventory shortages
Valued SFA & IR Partner
Recommended by Kraft Heinz General Manager
Retail Image Recognition: everything you need to
own the shelf
A complete retail image recognition toolkit for shelf intelligence – from product availability to promotional compliance. Across Retail, Traditional Trade, and HoReCa channels.
- Product Availability & Shelf Share
- Planogram Compliance
- Price Recognition
- Promo & Contract Compliance
- AR Live Scanning Mode
- Works Offline – Anywhere
- Competitive Intelligence
- Actionable Recommendations
- Menu Recognition (HoReCa)
- Fits Your Existing Stack
Product Availability & Shelf Share
Detect out-of-stocks and measure your share of shelf versus competitors at SKU level across every store visit.
Case Studies
See how leading FMCG brands use Retail Image Recognition to drive measurable business results.
-
How OSHEE Reinvented Retail Execution with AI-Powered Image Recognition
When a brand grows fast, consistency on the shelf becomes a daily challenge. For OSHEE, a company operating across hundreds of retail locations and dozens of product lines, ensuring perfect in-store visibility was becoming more complex every year.
Read the full story: How OSHEE Reinvented Retail Execution with AI-Powered Image Recognition -
Joint Business Planning in Action: A Food Company Success Story
A major foods company sought to maximize promotional reach while ensuring transparency and efficiency in distributor engagements. By leveraging integrated data, the company transformed distributor sales operations.
Read the full story: Joint Business Planning in Action: A Food Company Success Story -
How Joint Business Planning Transformed a Beverage Company
A leading beverage company faced the challenge of balancing cost efficiency with sales growth.
Read the full story: How Joint Business Planning Transformed a Beverage Company
Recognized by analysts, validated by the industry
Independent recognition to support your internal business case.
How our Retail Image Recognition compares
A transparent look at the image recognition market.
| Capability | Asseco Retail IR | FORM + Trax | Infilect | Vispera | ParallelDots | StayinFront | Neurolabs |
|---|---|---|---|---|---|---|---|
| Accuracy claimed | >98% | ~97% | >97% | >96% | >95% | 96%+ | >95% |
| On-device / offline AI | Yes | Yes | Yes | Yes | ODIN module | Yes | No |
| AR live scanning | Yes (3D + LIDAR) | Yes | No | No | No | On-Device * | No |
| Full SFA platform | Yes | via FORM | No | No | No | Yes | No |
| Promo compliance | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Gartner recognized | Representative Vendor (2025) | Yes ** | No | 2018 | — | — | No |
| POI Best-in-Class | 9 in 2025 | No | No | No | No | 6 in 2024 | Enabler *** |
| Planogram 360 / Category Mgmt | 5-module system | No | No | No | No | No | No |
| Salesforce CGC integration | Yes (delivered) | No | No | AppExchange | No | No | No |
| Synthetic data onboarding | Yes (3D scanning) | No | No | No | No | No | Yes (digital twins) |
| Countries | 50+ | 80+ | 18+ | 30+ | 40+ | 50+ | UK, EU, US+ |
Data based on publicly available vendor claims as of 2025–2026. Verified against vendor websites April 2026. Asseco >98% accuracy is field-validated across live production deployments at scale; competitor figures are self-reported claims. FORM and Trax Image Recognition merged February 2026 under Gemspring Capital PE. The merger covers retail execution and image recognition; Trax’s freight & logistics division is a separate entity.
* StayinFront: On-Device AI (July 2025) enables real-time on-device image processing; PitchBook (Augment AR) is a separate display visualization tool.
** FORM+Trax: recognized in Gartner retail technology research; not confirmed in Market Guide for Retail Execution 2025.
*** Neurolabs listed as technology enabler in POI Vendor Panorama 2025, not as a standalone vendor with Best-in-Class distinctions.
Planogram 360° – Retail Image Recognition shows planograms aren’t missing. They’re ignored.
Most planograms are PDF files that never reach the shelf. Planogram 360° turns layout into a negotiation tool – your reps walk in with share-of-sales vs share-of-shelf data, and the store manager becomes a co-creator instead of a gatekeeper.
Repository
Proposal
Compliance
Performance
Potential
Five modules, one closed loop: define → propose → verify → measure → prioritize. Available standalone or as part of Retail Image Recognition.
Shelf recognition is just the beginning of image recognition
Retail Image Recognition is one module within the Asseco Platform – a complete end-to-end FMCG execution suite.
One integrated suite. Your complete retail execution stack.
Common questions about Retail Image Recognition
A field rep photographs the retail shelf with their smartphone or tablet. The AI engine – running either in the cloud or directly on the device – analyzes the image and recognizes each SKU, counts facings, reads price tags via OCR, and compares the result against your planogram. All KPIs are generated within seconds.
Asseco Retail Image Recognition achieves >98% data accuracy – compared to approximately 80% typical of manual self-reporting. This is among the highest in the market and field-validated across live production deployments at scale.
Yes – and this is one of our strongest real-world differentiators. The on-device AI mode runs the full recognition engine directly on the rep's smartphone, with no internet connection required. Results are generated in real time on-device and synced when connectivity is restored.
New SKUs are added to the recognition model using existing product images from your catalog – no separate photography sessions required in most cases. Onboarding timelines scale with catalog size and the number of markets.
Asseco Platform integrates with major ERP systems (SAP, Oracle), CRM platforms, and data warehouses via standard APIs. The Trade Data Hub supports EDI and other exchange formats.
450+ FMCG implementations across 62 countries, including Nestlé, Coca-Cola HBC, Ferrero, Heineken, L'Oréal, Mars, Johnson & Johnson, Dr. Oetker, and more.
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