Eurocash deploys Image Recognition technology to improve operational efficiency and execution quality in stores
Eurocash, the leader in the Polish wholesale market and one of the largest franchise network operators in the country, is deploying a shelf image recognition system to support operational efficiency and the quality of standard execution in stores.
Built on Retail Image Recognition by Asseco Platform, the solution lets Eurocash operations teams verify and enforce key store standards using objective data, faster and with less manual work.
Enforcing standards on measured data
The deployed solution covers several key operational areas. Teams can verify and enforce KPIs for product availability, price compliance and planogram compliance. They can also follow what is happening in stores on an ongoing basis and react quickly to any discrepancies. The system checks on-shelf availability and flags gaps, and it verifies that displays and merchandising meet the agreed standard.
“For us, shelf recognition is above all a tool that improves operational efficiency and execution quality in stores. Objective shelf data lets us cut down on manual checks and make operational decisions faster.”
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Key KPIs measured automatically
product recognition accuracy at Eurocash Group, and still climbing
Recognition accuracy improves as more photos pass through the system. The model learns new packaging variants and shelf layouts, and it gets better at handling how photos are taken in a real store.
“This is one of the most innovative IT deployments at Eurocash Group in recent years. Shelf image analysis lets us measure key KPIs automatically, and product recognition accuracy already reaches about 97% and keeps climbing. We also value the partnership approach of Asseco Platform, which made it possible to fit the solution properly to our business needs.”
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Less manual work, faster decisions
Retail Image Recognition by Asseco Platform analyses shelf photos automatically and checks them against agreed standards. Operations teams get an objective picture of what is happening in stores. That makes it possible to cut the time spent on manual inspections and to point resources at the stores that actually need attention.
Photo
A store employee photographs the shelf with a mobile app. It takes ten to twenty seconds and requires no counting or note-taking.
Recognition
The model identifies products, counts facings, reads prices and compares the shelf layout against the current planogram.
Result
KPIs land in the analytics layer. The team sees where the standard holds and where a response is needed.
Why the shelf is starting to get measured
For a long time, checking in-store standards came down to observation. Someone walked in, looked around and wrote notes on a form, and the result depended on how closely they looked and how much time they had. Measuring across an entire network needed its own project and its own budget, so in practice it happened rarely.
Image recognition changes that arithmetic. The photo is taken during an ordinary store visit and the analysis happens inside the system. Measurement stops being a project and becomes a by-product of work someone is doing anyway.
Only then does a conversation about enforcing standards have a reference point. Instead of debating impressions, operations teams talk about what is visible in a photo from a specific store on a specific day.
Eurocash Group
Eurocash Group is the largest franchisor in Polish FMCG trade and an operator of independent store networks in the country. It brings together close to 15,000 outlets under the brands ABC, Groszek, Euro Sklep (Moje Sklepy), Gama, Lewiatan, Delikatesy Centrum and Duży Ben, and in online shopping it develops Frisco, the leader of the Polish e-grocery market. The group combines franchising, purchasing, logistics and technology into one coherent operating model. It develops EuroPlatform, an environment supporting store and promotion management, along with eurocash360, the largest B2B purchasing platform for retail in Poland. Through the Eurocash Retail Media & Shopper Insights platform it also manages a network of more than 6,000 digital screens in ABC, Groszek, Euro Sklep (Moje Sklepy), Delikatesy Centrum and Duży Ben stores, pairing broad reach with precise campaign targeting and measurement of their impact on sales. Thanks to economies of scale, it strengthens the competitiveness of local entrepreneurs by giving them access to a broad product range, modern tools and operational support. At the same time it works with local and regional producers, developing a product range matched to the needs of communities across Poland.
Eurocash Group operates responsibly, pursuing an ESG strategy and supporting partners as they adapt to regulatory and market change. It was one of the first companies in Poland to join the Science Based Targets initiative, setting measurable CO2 reduction goals. By combining the scale of a large organisation with the entrepreneurial spirit of trade, it builds lasting value for business partners, shareholders and consumers.
More information: www.eurocash.pl →
Technology partnership
The solution is being deployed in cooperation with Asseco Business Solutions, based on Retail Image Recognition by Asseco Platform.
“We are glad to support Eurocash in improving the efficiency of operational processes that have a direct effect on execution quality in stores. Retail Image Recognition by Asseco Platform is an example of technology that answers specific operational needs in the Retail and FMCG sector, as a tool that genuinely simplifies checking standards and supports decisions based on data.”
About Asseco Business Solutions / Asseco Platform
Asseco Business Solutions is a leading provider of comprehensive IT solutions for business in Poland and part of the Asseco Group. Its Asseco Platform division specialises in advanced technology for the FMCG and Retail sectors. Retail Image Recognition by Asseco Platform is an innovative tool that uses artificial intelligence to automate merchandising processes, control display quality and support business decisions in retail.
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