Sales & Retail Execution per FMCG: piattaforma SFA completa con oltre 55.000 utenti attivi in più di 50 paesi.
Sales & Retail Execution per FMCG: piattaforma SFA completa con oltre 55.000 utenti attivi in più di 50 paesi.
Sales & Retail Execution: supercharge your mobile sales teams. Less effort, more sales.
Mobile Touch is the Asseco Platform Sales & Retail Execution app for FMCG field teams — 9 modules from visit planning to AI route optimization, trusted by Nestlé, Kraft Heinz, Coca-Cola, and 55,000+ users in 50+ countries.
Scelto dai marchi FMCG leader a livello mondiale
I tuoi team di retail execution navigano alla cieca. Strumenti disconnessi, processi manuali, zero visibilità su ciò che accade sullo scaffale.
Senza una piattaforma SFA unificata, i rappresentanti sul campo perdono ore in attività amministrative invece di vendere. I manager ricevono report obsoleti. Le promozioni non vengono monitorate. Il risultato? Ricavi persi, obiettivi mancati e nessun modo di correggere la rotta in tempo.
Cosa ottieni senza una piattaforma unificata
- I rappresentanti pianificano i percorsi manualmente – ore perse alla guida
- Acquisizione ordini cartacea o frammentata
- Nessuna visibilità sull’esecuzione a scaffale
- Promozioni eseguite alla cieca – nessun monitoraggio della conformità
- Il coaching è occasionale e non documentato
Cosa ottieni con Asseco
- Percorsi ottimizzati con AI – massime visite, minimo spostamento
- Ordini digitali elaborati in pochi secondi – milioni al mese
- KPI Perfect Store calcolati in tempo reale, ad ogni visita
- Ciclo di vita completo delle promozioni – pianificazione, esecuzione, analisi ROI
- Programmi di coaching strutturati con monitoraggio dei progressi
How does Sales & Retail Execution turn planning into field performance?
One platform — delivered through Mobile Touch on every rep’s device — for your entire field sales operation. 55,000+ users trust it daily. 160+ implementation specialists to get you live.
Plan – Set Up Your Field Operation
Define territories, assign reps, set targets and KPIs. Dynamic Route Optimization builds optimal visit plans every night — your team starts each day with a ready-to-go schedule.
AI-powered route planning
Execute – Every Visit Counts
Reps take orders, run surveys, audit shelves, manage promotions and assets — all from one mobile app. Works offline, syncs when back online. Millions of orders processed monthly.
Full offline capability
Optimize – Turn Data Into Growth
Perfect Store scoring, RAO recommendations, coaching insights, motivation leaderboards. Real-time dashboards give managers visibility to act — not just report.
Data-driven decisions, every day
5 motivi per cui una piattaforma SFA unificata trasforma la tua operazione sul campo
Non solo automazione — un sistema operativo completo per la tua forza vendita. Supportato da oltre 160 specialisti di implementazione.
I percorsi ottimizzati con AI (DRO) permettono ai rappresentanti di visitare più punti vendita con meno spostamenti. La guida RAO li indirizza prima verso i punti vendita con il potenziale più alto. Il risultato: più ricavi da ogni giornata sul campo.
Il punteggio Perfect Store fornisce ai manager KPI in tempo reale — quota scaffale, rotture di stock, conformità planogramma, esecuzione promozioni. Non più attese per report settimanali che arrivano troppo tardi per agire.
Milioni di ordini elaborati mensilmente attraverso un unico sistema. Ciclo di vita completo delle promozioni — dalla pianificazione all’esecuzione fino all’analisi ROI — così sai cosa funziona e cosa no.
Classifiche, calcolo automatico dei bonus e programmi di coaching strutturati mantengono i rappresentanti coinvolti e in miglioramento. I manager conducono sessioni di coaching con dati, non supposizioni.
SRE si connette con Image Recognition, Trade Data Hub, Trade Terms & Settlement e analisi One View. I tuoi dati sul campo alimentano l’intera catena decisionale commerciale — impossibile con soluzioni puntuali disconnesse.
Come un gruppo alimentare europeo leader ha unificato l’esecuzione del Perfect Store in 6 mercati
“Avevamo bisogno di una piattaforma che due organizzazioni di vendita separate potessero condividere — stessi punti vendita, stessi audit, ma reportistica completamente indipendente. Il sistema ci ha dato un benchmarking del Perfect Store cross-market a livello HQ mantenendo intatti i flussi promozionali locali.”
6
Mercati
su un’unica piattaforma SRE
2
Brand
che condividono una forza vendita
100%
Perfect Store
visibilità su tutti i mercati
↑
Incremento Vendite
da rilevamento OoS e Perfect Store
Un produttore alimentare globale ha implementato SRE in oltre 20 paesi in 3 fasi
“Abbiamo sostituito il nostro SFA legacy in oltre 20 mercati in tre fasi strutturate. La nuova piattaforma ha aumentato le capacità dei nostri team sul campo permettendoci di mantenere la continuità dei processi — i rappresentanti hanno appena notato il cambiamento. Ora stiamo espandendo il riconoscimento scaffale basato su AI sulla stessa base.”
20+
Paesi
migrati su un’unica piattaforma SRE
3
Fasi
implementazione strutturata (2018–2022)
0
Interruzioni
transizione senza problemi per i rappresentanti sul campo
+IR
Evoluzione Piattaforma
ora in espansione verso Image Recognition
9 modules. One platform.
Total field control.
Start with Core fundamentals. Add Advanced Modules when you are ready. Every module works together in Mobile Touch — one mobile app your reps already know.
-
Core
Sales Planning & Territory Management -
Core
In-Store Execution -
Core
Orders & Promotions -
Core
Communication & Reporting -
Advanced
Perfect Store -
Advanced • POI Best-in-Class
Retail Activity Optimization (RAO) -
Advanced
Dynamic Route Optimization (DRO) -
Advanced
Motivation -
Advanced • POI Best-in-Class
Coaching
Sales Planning & Territory Management
Manage your customer base, segment outlets by potential, and plan field activities in an intelligent calendar. Assign territories, set visit frequencies, and give every rep a clear daily schedule — before they leave home.
The Optimization Trio: know what to fix, where to go, and the fastest way there
Three modules that work together as a closed loop — each one feeding the next. The result: every rep visits the right store, at the right time, with the right priorities.
Real-time KPI scoring during every visit — shelf share, out-of-stock, planogram compliance, promo execution. The system tells the rep exactly what needs attention before they leave the store.
Step 2
Retail Activity Optimization
Know which store first.
An intelligent command center that dynamically determines: the right store, at the right time, with the right offer. Combines Perfect Store data with external signals to prioritize where reps should go next.
Step 3
Dynamic Route Optimization
Know the fastest way there.
AI-powered nightly optimization builds a 30-day rolling plan. Real-time traffic data, business priority signals (promotions, OOS risk, sales drops), and smart exception handling — your reps start each morning with a ready-to-go schedule. Built-in what-if simulations and reason codes for every decision.
A closed loop: field data from Perfect Store feeds Retail Activity Optimization priorities, those priorities shape Dynamic Route Optimization routes, and optimized routes generate better field data. Every cycle sharpens the next.
How does Sales & Retail Execution compare to competitors?
A transparent look at the SFA and retail execution market — from enterprise platforms to mid-market specialists.
| Capability | Asseco Platform | Salesforce CGC | Aforza | StayinFront | SAP REX | Repsly | Pitcher |
|---|---|---|---|---|---|---|---|
| Market segment | Mid-market → Enterprise | Enterprise | Mid-market → Enterprise | Mid-market → Enterprise | Enterprise | SMB / Mid-market | Mid-market (Sales Enablement) |
| FMCG-native platform | Yes — built for FMCG | Yes — CG Data Model | Yes — CPG-native * | Yes — CPG + Life Sciences | Enterprise + CPG vertical | Yes — CPG (SMB) | Multi-industry + CPG module |
| FMCG track record | 30+ years in FMCG, 50+ countries | Part of Salesforce ecosystem (CGC since ~2019) | Founded 2019, 50+ countries | Since 2000, 50+ countries | Decades in CPG, 180+ countries | Since 2008, 80+ countries (SMB) | Since 2011, 140+ countries (multi-industry) |
| POI Best-in-Class — Retail Execution ** | 7 RetX BIC (2025) | N/A *** | 5 RetX BIC (2025) | 6 RetX BIC (2024) **** | ~5 RetX BIC (2025) | Not in POI | Not in POI |
| Image Recognition — ownership | Native — own engine, offline AR, on-device | Native — Einstein Vision | 3rd party marketplace (ParallelDots, Infilect, Neurolabs) | Own on-device IR (limited public detail) | In REX (architecture undisclosed) | 3rd party (ParallelDots ShelfScan) | No IR capability |
| Image Recognition — accuracy | >98% (field-validated at scale) | Not publicly disclosed | Depends on partner | Not publicly disclosed | Not publicly disclosed | Up to 98% (ParallelDots claim) | — |
| Route Optimization — automation | Fully autonomous — AI builds 30-day plan nightly, zero manual input | AI-assisted (Salesforce Maps + Einstein) | AI-assisted route planning | AI-assisted (Dynamic Routing Tool) | AI-assisted dynamic routing | Manual with basic optimization | Manual with basic optimization |
| Activity Optimization (RAO) | RAO — POI Best-in-Class | RAO + Agentforce | Ava AI (agentic) | RAO — POI BIC (2021–2024) | RAO — POI BIC | Smart prioritization | PIA Next Best Action |
| Perfect Store | Real-time KPI, hybrid manual + IR | Store audits, surveys, offline | Guided by Ava, offline | KPI scoring per store | Dedicated module, POI BIC | Checklists, compliance tracking | Retail audits, aisle surveys |
| Coaching & Motivation | Coaching (POI BIC) + Motivation (gamification, leaderboards) | Gamification + Supervisor Mgmt | Ava as “Coach” — no gamification | Gamification + Coaching (POI BIC 2021) | Joule AI guidance — no gamification | KPI dashboards only | Coaching (PIA, roleplay) — no gamification |
| Offline + on-device AI | Full offline SFA + offline IR + offline AR (on-device) | Offline SFA app | Offline SFA | Offline SFA + on-device IR | Offline SFA app | Offline SFA (sync on reconnect) | Offline SFA |
| Trade Data Hub (data integration) | TDH (data foundation) + TTS (trade terms) | Full TPM + MuleSoft | TPM + DMS | POS data only (RDI) — no TPM | TPM + RGM + DSD + S/4HANA | “Downstream from TPM” | No trade data |
Data based on publicly available vendor information as of April 2026. Verified against vendor websites, press releases, and analyst publications. Asseco Platform data reflects production deployments at scale.
* Aforza is built on Salesforce Platform (AppExchange) with its own CPG data model and UI.
** POI 2025 Vendor Panorama evaluates vendors across Retail Execution (RetX) and Enterprise Planning (EPx). This table shows RetX-related distinctions only, classified based on publicly available category names from vendor announcements. Total BIC including EPx: Aforza 13, SAP 10, Asseco 9, StayinFront 6. Asseco RetX BIC categories: RAO, Omnichannel Engagement, Mobile UI/UX, Coaching & Training, Advanced Imaging Technology (IR/AR), Guided Selling, Playbooks (sole recipient).
*** Salesforce CGC: 5 total POI BIC confirmed for 2022 edition. 2024/2025 data and RetX/EPx breakdown not publicly disclosed by vendor.
**** StayinFront: 6 POI BIC confirmed for 2024 edition (all RetX-related). 2025 results not publicly announced.
Which analysts and standards recognize Sales & Retail Execution?
Independent recognition to support your internal business case.
What’s beyond Sales & Retail Execution on Asseco Platform?
SRE is the field execution foundation of Asseco Platform – a complete end-to-end FMCG suite. Every product connects, so your data works harder.
One integrated suite. Your complete retail execution stack.
Common questions about Sales & Retail Execution
Sales & Retail Execution (SRE) is a complete Sales Force Automation platform built for FMCG field teams, delivered through Mobile Touch — the Asseco Platform field execution app. It covers the full cycle: visit planning, in-store execution (orders, surveys, merchandising), promotions, targets, and reporting – plus advanced modules like Perfect Store, Dynamic Route Optimization, Coaching, and Motivation. 55,000+ users across 50+ countries rely on Mobile Touch daily.
Yes. The native mobile app (iOS and Android) is built for full offline operation – critical for field reps visiting stores with poor or no connectivity. Orders, surveys, audits, and route data work seamlessly offline and sync automatically when the connection is restored.
Core Modules are the foundation every deployment includes: Sales Planning, In-Store Execution, Orders & Promotions, and Communication & Reporting. Advanced Modules are optional add-ons that boost performance: Perfect Store, Retail Activity Optimization (RAO), Dynamic Route Optimization (DRO), Motivation, and Coaching. You start with Core and add Advanced Modules when ready.
DRO is an AI service that runs every night. It analyzes store locations, opening hours, visit frequencies, traffic, labor law constraints, and business triggers (promotions, OOS risk, Perfect Store drops, sales drops, IR share-of-shelf changes) to generate an optimized 30-day plan for each rep. Results: Service Ratio typically improves from 58% to 71%, with 10–20% more visits per day at the same working hours. Every skipped visit gets a reason code, and managers can run named what-if simulations (‘what if two reps go on holiday this week?’) before committing. Works standalone via API, or integrates seamlessly with other Asseco Platform modules.
Asseco Platform integrates with major ERP systems (SAP, Oracle), CRM platforms, and data warehouses via standard APIs. Orders flow directly to your ERP. The Trade Data Hub handles data exchange with distributors and retail chains via EDI and other formats.
450+ FMCG implementations across 62 countries, including Kraft Heinz, Nestlé, Coca-Cola HBC, Henkel, SC Johnson, Imperial Tobacco, Pernod Ricard, Ferrero, and more. The platform supports 55,000+ active users globally.
Mobile Touch is the Asseco Platform field execution app — the day-to-day workspace for FMCG sales reps and merchandisers. It runs the SFA, retail execution, image recognition, and route optimization workflows on a single device (iOS, Android, Windows). Mobile Touch is the front-end of Sales & Retail Execution, used by 55,000+ users across 50+ countries.
Generic SFA tools cover order capture and basic visit logging. Mobile Touch combines order capture with AI image recognition (planogram compliance, share-of-shelf), Dynamic Route Optimization, Perfect Store scoring, Retail Activity Optimization, and offline operation — making every store visit measurable, not just logged. Field reps work in one app; managers see one source of truth.
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