Your retail execution — beyond your own team.
More and more of what happens at the shelf is done by people who don’t work for you directly — merchandising agencies, distributors, wholesalers. Third Party Field Execution brings those external field forces into the same digital ecosystem as your own reps, so you see and steer every store visit — whoever makes it.
managed on a single platform
near-real-time data from the field
verified by data in your system — from shelf photos to orders, not claims
Your control over the shelf ends where your own team ends.
Manufacturers run less and less of the shelf with their own reps. Agencies, distributors and wholesalers do the rest — in their own systems, or none. The work happens; the visibility doesn’t.
Partners outside your ecosystem
- Agencies and distributors work in their own tools — or on paper
- No timely view of what they do at the shelf
- Inconsistent data you can’t compare across partners
- Reconciliation runs on claims, not facts
- Standard and listing changes reach partners late — or never
With Third Party Field Execution
- Agencies, distributors and wholesalers work in the same mobile app as your own reps
- You see every visit in near real time, whoever makes it
- One data model across your own reps and all partners
- Settle partners on structured field data captured in your system
- Change a standard or listing once — every partner gets the update automatically
The work at the shelf isn’t done by you directly — but to the standards you set.
One platform, three moving parts.
Your partners are already visiting these stores. You set the tasks and standards, they execute on the routes they already drive, and you measure the results — all on one platform.
Onboard your partners
Equip agency reps, distributor reps and wholesalers with a mobile app that runs on your terms: tasks, shelf standards, listings, planograms and selling stories — all defined by you, available offline.
Execute in the field
Partners run your tasks during their own visits: shelf audits with Image Recognition, orders, promo execution and data capture — the same structured work your own reps do.
See everything & settle
Results flow back into one dashboard across your own force and every partner — an objective basis to reconcile and pay partners on data, not claims.
One solution, four ways to put it to work.
Each module targets a different job your partners do in the field. Start with one — add the rest later on the same platform, with no new system to roll out.
Partner-Led Distribution Building
Build numeric distribution through your distributor’s field force — in stores your own reps don’t reach. AI picks the best-prospect outlets; you pay per result on sell-out.
Explore module
Partner-Led Merchandising
Shelf execution by merchandising agencies: planogram compliance, displays, out-of-stocks and share of shelf — measured objectively by Image Recognition, scored on one standard.
Partner-Led Promotions
In-store promotional execution by partners: sampling, demos and pop-up activations — briefed, executed and reported on the same platform you run all your field execution on.
Partner-Led Field Audits & Insights
Field data collection by partners: shelf, price and competitor audits across outlets you don’t visit — giving you a wider, fresher picture of the market.
You can be sure this model works for you.
Handing part of your execution to outside partners is a demanding model — technically and legally. With Asseco, you can be confident it holds. Here’s why.
Connected, but independent
Plugging partners into your systems usually raises a red flag — whose data is it, and is it even legal to share? Asseco solves that: tasks and results flow both ways, while each side’s commercial data stays its own and competition-law-safe.
We know FMCG from both sides
Three decades in FMCG taught us how the trade really runs — not only from the manufacturer’s side, but from the partners’ too: distributors, agencies, wholesalers. We built our platform and solutions around that reality.
One standard for everyone
You measure and compare every store on the same KPIs — your own reps and your partners alike, one source of truth whoever made the visit. And it makes settling the work you commissioned transparent: you pay for what was delivered, not what was claimed.
The better it works for your partners, the deeper the relationship — shared tools, shared data, shared goals.
Market analysts and standards recognize Asseco Platform.
Independent endorsements that strengthen your internal business case.
The questions we get most often about Third Party Field Execution.
Gathered from conversations with sales directors and trade-marketing managers at FMCG manufacturers. If your question isn’t here — get in touch.
What it is and who it’s for
What is Third Party Field Execution?
A solution that extends Asseco Platform to external field forces — merchandising agencies, distributors and wholesalers — so a manufacturer manages its own reps and partner reps on one platform, with full visibility across every store visit.
When is this the right fit?
When a meaningful part of your in-store execution is handled by partners you can’t fully see — distributors, agencies, wholesalers — and you want the same visibility, standards and settlement you have over your own team.
Why not just let partners use their own tools?
Because then your data lives in their systems — a different setup for every partner, with no shared standard to compare. Here, partners work inside your platform: one standard, one set of data, and you stay in control.
One platform for your reps and your partners.
Book a demo — we’ll show how to bring your distributors, agencies and wholesalers onto the same platform as your own field team, and help you choose where to start.