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Distributor sales reports in PDF and Excel: how to turn them into one dataset
If you work in sales, sales operations or business intelligence at an FMCG manufacturer, you probably know this situation. Files arrive from dozens of distributors,…
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Distributor stock data for drinks brands: one view of volume and stock across Europe
Every week somebody at head office asks the same questions. How much did we really sell across all our markets? How much of it is…
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Asseco Platform receives 9 Best-in-Class Category Distinctions in the POI 2026 Vendor Panorama
The Promotion Optimization Institute (POI) has awarded Asseco Platform Best-in-Class Category Distinctions in nine categories of its 2026 Consumer Goods Enterprise Planning (EPx) and Retail…
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How many venues do you really sell to?
When I talk to on-trade sales managers, the conversation almost always starts with files. Distributor sell-out data (secondary sales) comes in from dozens of wholesalers…
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OTIF meaning: what on time in full measures, and how to calculate it
OTIF is one of those measures everyone in trade agrees on until the moment someone has to calculate it. Two people can read the same…
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The bonus that pays twice: how a producer pays a distributor’s rep for a listing that holds
A tobacco producer can tell you how many packs sold last month at every price point on its list. That is a level of detail…
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Direct store delivery: what a producer had to change before wholesalers could take its routes
Some categories are strongly predisposed to reconsidering direct store delivery. They are heavy, low-margin per pallet, reordered constantly, and bought in small volumes by shops…
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We built an AI shelf auditor. We’re publishing what it cost.
587 shelf photos. 13 yes/no checks on each one. That comes to roughly 7,600 separate calls in a single quarterly audit (587 × 13), and…
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Before the first report exists: how we build the reporting layer of a large rollout
The reporting layer is every report a client gets out of the system. Building it for a large retail execution rollout, meaning the daily work…
