Asseco Platform conference above the clouds
The Asseco Platform 2024 Conference is over! On October 16, 2024, the 42nd floor of the LookUp Skyliner in Warsaw became a place of real business inspiration, with a special focus on the digitalization of business processes.
Check out our video summary and find more interesting details about the event below!
This year’s conference was dedicated to Revenue Growth Management strategy and execution, Digitization of Business Processes, Joint Business Planning, Digital Shelf Recognition, and GenAI-driven business assistants, integral parts of the Asseco Platform. What a variety of interesting areas!
How to win the race: conference opening
Paweł Mich, our Director of Sales and Implementation for the FMCG industry, started the conference. Paweł introduced us to the challenges of the FMCG industry and the ways we can overcome them with Asseco Platform innovations.
Revenue Growth Management
After a great opening, we had the pleasure of hearing our first guest, Adam Wacowski, a Revenue Growth Management expert, formerly at Nestlé, Metro Group and Henkel. He demonstrated the importance of planning and executing a Revenue Growth Management strategy for a company.
The Revenue Growth Management session concluded with a presentation from Bartłomiej Makaruk, our Product Manager for the Advanced Analytical Solution, OneView. Bartłomiej emphasized the importance of having a robust analytical layer for an effective RGM strategy. He also shared several practical use cases for pricing optimization through the Asseco Platform.
Digitalization of Processes and Next Best Actions: why does it matter?
The next session, focusing on digitalizing business processes, began just after the lunch break. Piotr Łapiński, our Product Manager for the Retail Image Recognition solution, opened it. Piotr walked us through the new possibilities of our Image Recognition solution. He explained how it transforms the process of shelf analysis from manual to fully automated.
He also explained how Asseco Platform Genius supports sales representatives by providing Next Best Actions to help them hit their targets and grow the business.
Next, we had the pleasure of welcoming our second guest, Justyna Gołoś, Head of Sales Excellence at Kraft Heinz. She presented how the digitalization process was executed within Kraft Heinz. She spoke about how a partnership with a company like ours and solutions from the Asseco Platform supported that process. What an incredible journey it has been, and there are exciting plans ahead for us in the near future!
The session concluded with a presentation of our new GenAI-driven business assistant. Łukasz Potrzyszcz, our Deputy Director of Sales and Implementation for the FMCG industry, demonstrated how Asseco Platform Genius supports the daily activities of sales representatives.
Joint Business Planning: how contract management builds stronger relationships
The last session focused on Joint Business Planning. In the first part, Tomasz Kajdzik, our Deputy Director of Sales and Implementation for the FMCG industry, introduced us to contract management. This is crucial to building healthy relationships between business partners.
During this session, we also enjoyed hearing Paweł Klimas, Sales Support Manager at Pernod Ricard, discuss how his organization leveraged contract management with Asseco Platform solutions. They used these tools to improve contract settlement.
Tomasz Puławski, our Product Manager for Data Sharing solutions, concluded the Joint Business Planning panel. Tomasz provided a detailed example of how the contract settlement process can be designed and implemented within an organization, highlighting the benefits it can generate through Asseco Platform solutions.
Driving Innovation with the Future of Business Solutions
In addition to the sessions, our Asseco Platform Conference was a great opportunity to share experiences, catch up with old friends and have a great time. See you next year!
