Embrace innovation, transform your strategies, and achieve success with Asseco.
We are part of Asseco Group
Leading software producer in Europe
Asseco Group is a federation of companies that specialize in Information Technology and operates in 54 countries worldwide. The companies within Asseco Group are listed on the Warsaw Stock Exchange, the Tel Aviv Stock Exchange, and the American NASDAQ Global Markets. Asseco Group provides a wide range of proprietary IT solutions tailored for all sectors of the economy. Approximately 80% of Asseco Group’s total sales revenue comes from its own solutions. This positions Asseco Group as the sixth-largest software vendor in Europe.
Asseco Business Solutions
Solutions
for business
Asseco Business Solutions provides a comprehensive range of solutions aimed at achieving sales excellence in the FMCG (Fast-Moving Consumer Goods) industry. Our Omnichannel driven Asseco Platform for FMCG empowers consumer goods manufacturers across various countries and sales channels. This platform helps them increase sales, optimize their cost-to-serve, and digitalize their operations.
Effective leadership for harmonizing business vision with technology, driving innovation and success.
Leadership
Paweł Mich
FMCG Division Director
Piotr Bylicki
Chief Production Director
Sales & Delivery
Tomasz Kajdzik
Director of Sales
and Implementations
Łukasz Potrzyszcz
Deputy Director of Sales
and Implementations
Andrzej Masłowski
Deputy Director of Sales
and Implementations
Product Management
Piotr Łapiński
Product Manager
Tomasz Puławski
Product Manager
Andrzej Ochera
Product Manager
Solution Architecture
Paweł Nowak
System Architect
Wojciech Koziej
System Architect
Piotr Czerwiński
System Architect
Bartłomiej Makaruk
System Architect
Marketing & Design
Marcin Grzegorczyk
Director of Sales Support
and Market Development
Sebastian Świtek
Head of UX Department
Operations
Marek Jóźwik
Operations Coordinator
Your business benefits of our solutions
Years of valuable experience in implementation, ensuring successful outcomes in every project.
Broad and in-depth business expertise that drives success.
An extensive selection of effective business solutions tailored for your success.
Trustworthy and all-encompassing technical support that meets your needs.
Unlock the potential of the latest innovations in IT technology.
Leading the market with an exceptional competitive advantage.
We are a company listed on the Warsaw Stock Exchange
CPG and Pharma brands run Asseco Platform in 74 countries
Field teams, distributor feeds and settlement processes run in production across Europe, Asia & Pacific, the Middle East, Africa and the Americas.
Markets where the platform runs today:
Europe 38 markets
- Albania
- Armenia
- Austria
- Azerbaijan
- Belgium
- Bosnia and Herzegovina
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Kosovo
- Latvia
- Lithuania
- Moldova
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Serbia
- Slovakia
- Slovenia
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Kingdom
Asia & Pacific 16 markets
- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Kazakhstan
- Malaysia
- New Zealand
- Pakistan
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Uzbekistan
Middle East & Africa 13 markets
- Bahrain
- Egypt
- Ghana
- Israel
- Jordan
- Kenya
- Kuwait
- Nigeria
- Oman
- Qatar
- Saudi Arabia
- South Africa
- United Arab Emirates
Americas 7 markets
- Argentina
- Brazil
- Canada
- Chile
- Colombia
- Mexico
- United States
Market analysts and standards recognize Asseco Platform
Independent endorsements that strengthen your internal business case.
Gartner Representative Vendor
Asseco Platform listed as a Representative Vendor in the Gartner Market Guide for Retail Execution Management in FMCG.
POI Best-in-Class
Asseco Platform earned 9 POI Best-in-Class awards — the highest number among the vendors evaluated.
ISO/IEC 27001:2022
An internationally recognized information-security management standard. Critical for enterprise IT decision-makers.
One platform. Every moment in FMCG execution.
One commercial suite designed for FMCG — where field execution, data, planning and settlement share the same numbers.
Trade
Data Hub
See where your products really sell.
- See which stores actually stock your products — and which keep reordering them
- Right down to outlets you reach only indirectly — through distributors and wholesalers
- Across every route to market: distributors, chains, foodservice and online
Route-to-Market
Optimization
Decide where to invest sales effort and where to grow.
- See where you can grow most — across stores, bars and restaurants — and send your reps there
- Find the stores and territories you’re not reaching yet
- Plan promotions where they’ll pay off — before you launch
Sales & Retail
Execution
Help your field reps sell more in every store they visit — with less admin.
- Plan visits and optimize routes — more selling, less driving
- Take orders and run every in-store task
- Hit your shelf standards with Perfect Store, scored live on every visit
- Guide each rep to the next best action (RAO)
- Keep teams sharp with built-in Motivation and Coaching
- Launch promotions and check they’re live in store
Retail
Image Recognition
Automated shelf audit from a photo.
- See what’s on shelf — facings, share of shelf, out-of-stock
- Check planogram and price compliance instantly
- Verify promotions and displays went up as agreed
- Get fix-it actions while the rep is still in the store
Trade Terms
& Settlement
Agree commercial terms — and settle them on real numbers.
- Put all your trade terms in one place — targets, rebates, promo deals
- Track whether partners deliver, on time and in full — OTIF
- Settle promotions and rebates automatically from real sales data
Flexible approach with business solutions from Asseco Platform
Latest news
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Planogram Compliance Without the Clipboard: How Image Recognition Gives Reps Their Selling Time Back
Outcome-Led · Retail Execution Planogram compliance without the clipboard Field reps spend 15-30% of every store visit filling shelf audit forms. Image recognition replaces the clipboard…
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How OSHEE Scales Retail Execution Across 55 Markets — Without Losing Control
Retail Summit 2026 · Main Stage How OSHEE scales retail execution across 55 markets For fast-growing FMCG brands, retail execution at scale is the difference between…
