Industry recognition
Asseco Platform Recognized with 9 Best-in-Class Category Distinctions in POI 2025 Vendor Panorama
The Promotion Optimization Institute (POI) named Asseco Platform Best-in-Class in nine categories of its 2025 Consumer Goods Enterprise Planning (EPx) and Retail Execution (RetX) Vendor Panorama.
POI is an independent institute that evaluates planning and retail execution technology for consumer goods companies. In the 2025 edition it evaluated 18 vendors and awarded Best-in-Class distinctions across 34 functional areas. Nine of those are ours.
Published October 2025. This post covers the 2025 edition of the POI Vendor Panorama; POI publishes a new edition each year.
The distinctions
The nine 2025 Best-in-Class distinctions
Seven of the nine names carry the RetX prefix. The other two carry none: AI/Machine Learning runs across the whole platform, and Data Management sits in Trade Data Hub.
- Artificial Intelligence (AI)/Machine Learning
- Data Management
- RetX Advanced Imaging Technology (IR/AR)
- RetX Coaching & Training
- RetX Guided Selling
- RetX Mobile UI/UX
- RetX Omnichannel Engagement (eCommerce/B2B/DTC/Tele-virtual)
- RetX Playbooks / Customer Presentation Development
- RetX Retail Activity Optimization (RAO)
Six of the nine sit in Sales & Retail Execution, one in Retail Image Recognition, one in Trade Data Hub, and AI/Machine Learning runs across all of them through Asseco Platform Genius. Asseco Platform is a retail execution and distributor sell-out data platform for FMCG manufacturers and their distributors.
Category by category
What sits behind each of the nine 2025 categories
Artificial Intelligence (AI)/Machine Learning
AI in our platform runs through Asseco Platform Genius, the engine behind optimization across pricing, promotions, distribution, and retail execution. For an FMCG manufacturer that means:
- Promotion ROI predicted before the mechanics are locked, and the mechanics adjusted when the forecast says the uplift is not there.
- Dynamic route optimization that reorders the sequence of a rep’s day when priorities change.
- Assortment optimization that fits the product mix to local demographics and shopper behavior.
Data Management
Trade Data Hub is the layer behind data management. It takes sell-in, distributor sell-out, and inventory data from distributors and wholesalers and harmonizes it into one view. Manufacturers use it to:
- Track outlet-level distributor sell-out and tie it to incentive programs settled in Trade Terms & Settlement, our product for trade terms and rebate settlement.
- Spot low stock at the distributor before an order cannot be filled.
- Compare countries on one set of figures instead of country-by-country reports.
- In pharma distribution, feed order data into OTIF tracking (On Time In Full), so a late or incomplete delivery shows up before the next order goes out.
Trade Data Hub integrates 1,600+ distributors across 27 countries, giving 85+ FMCG manufacturers sell-out visibility into 900,000+ outlets.
RetX Advanced Imaging Technology (IR/AR)
Retail Image Recognition reads the shelf from a photo at up to 98% accuracy. From that one photo a manufacturer gets:
- Product presence, facings (the number of units turned to the shopper), and competitor prices detected without manual counting.
- A comparison of what is on the shelf against planned promotions and listings.
- Augmented reality (AR) planogram compliance checks while the rep is still in the store.
RetX Coaching & Training
Field coaching runs on the same platform the reps use for their visits. That gives a field manager:
- Each step of a store visit visible in the same record the rep filled in.
- AI-driven prompts pointing to the gaps in a rep’s performance worth working on.
- Guided visit templates and digital training modules for new reps.
RetX Guided Selling
Guided selling workflows keep every rep, experienced or new, on the same footing during a customer conversation. The visit follows a set sequence:
- Check what the store has sold since the last call.
- Bring up the two or three SKUs worth pushing in this store.
- Capture the order and log what to pick up next time.
RetX Mobile UI/UX
We build the mobile side around what a rep or merchandiser actually does in a day. The first screen after login carries:
- The day’s route and the KPIs that decide whether the visit counts.
- Stock levels, order history, and pricing for the store in front of them.
- Photo capture with live feedback from image recognition.
- The suggestions from Retail Activity Optimization, in the same list as the rest of the visit, not in a separate tool.
The platform has 125,000+ users across 74 countries.
RetX Omnichannel Engagement (eCommerce/B2B/DTC/Tele-virtual)
The platform also carries the orders that never come from a store visit: telesales, eCommerce, B2B portals, and direct-to-consumer (DTC).
- Retailers sign in to self-service portals to place orders and manage promotions.
- Telesales agents follow scripted call flows for the stores nobody visits in person, which is how those stores get covered at all.
- Loyalty and rebate programs settle against the same order data.
RetX Playbooks / Customer Presentation Development
Reps walk into a store meeting with a presentation built from that store’s own numbers. In our platform that is Selling Stories, part of Sales & Retail Execution. Each one pulls distributor sell-out data, stock levels, and how comparable stores in the area actually sell, to:
- Show the retailer where the category stands in this store.
- Recommend promotions or assortment built for this store, not for the chain average.
- Put a number on the expected return of the proposal.
Shelf space and secondary placements get negotiated on those numbers.
RetX Retail Activity Optimization (RAO)
Our Retail Activity Optimization module builds two lists for a field team: which stores to visit, and what to do in each one. Both are rebuilt as new data arrives, so the plan a rep sees in the morning reflects last night’s distributor sell-out, not last month’s route plan.
- Visit priorities generated from distributor sell-out data, demographics, and inventory.
- On-device suggestions for orders and pitches during the visit.
- Alerts on compliance issues and share of shelf still to gain.
Source
Where these distinctions come from
The distinctions above are from POI’s 2025 Vendor Panorama. POI’s own announcement of that edition lists the vendors it evaluated.
