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✦ NRF Retail’s Big Show Europe · 15 – 17 September 2026 · Paris, France ✦ Groceryshop · 22 – 24 September 2026 · Las Vegas, USA ✦ NRF Retail’s Big Show Europe · 15 – 17 September 2026 · Paris, France ✦ Groceryshop · 22 – 24 September 2026 · Las Vegas, USA
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Asseco Platform

The platform FMCG brands trust to sell more, execute better, decide faster.

Asseco Platform is the FMCG field execution ecosystem — Sales & Retail Execution (Mobile Touch, 24,000+ field reps), Retail Image Recognition, and Trade Data Hub. AI reads the shelf, field teams execute, data drives the decision.

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Weltweites Vertrauen führender Marken

  • Dr. Oetker
  • Bacardi
  • Barilla
  • Heineken
  • Kenvue
  • Loreal
  • McCormick
  • Nestlé
  • Mondelez
  • Perfetti van Melle
  • Ferrero
  • Pernod Ricard
Platform Ecosystem

One platform. Every moment in FMCG execution.

Asseco Platform is an end-to-end suite designed for FMCG: your field teams on the shelf, your data in the backbone, your partners in sync.

Asseco Platform

Four products. One integrated ecosystem.

Field Execution
Sales & Retail Execution Sales & Retail Execution Mobile-first SFA for 24,000+ FMCG field reps across 65 countries. Learn more →
Retail Image Recognition Retail Image Recognition >98% shelf audit accuracy. Planogram compliance, OOS, share of shelf — from one photo. Learn more →
Data Intelligence
Trade Data Hub Trade Data Hub Distributor sell-out data harmonized into Golden Records — a single source of truth across channels. Learn more →
Trade Terms & Settlement Trade Terms & Settlement Digitize commercial agreements with distributors and retailers — from targets to settlement. Learn more →
Route-to-Market Optimization Route-to-Market Optimization AI-driven outlet segmentation, coverage gap analysis, and promo planning — one decision layer. Learn more →
Ecosystem Extension
Third-Party Field Execution Coming soon Third-Party Field Execution Extend your reach through agencies and distributors — with your data, your standards.
Powered by Asseco Platform Genius — the AI engine of Asseco Platform · One View analytics — embedded in every product
Why Asseco Platform

The platform FMCG brands
choose and stay with.

Four reasons global FMCG brands pick Asseco Platform over point solutions, generic CRMs, and DIY builds.

AI-powered accuracy

>98% shelf recognition accuracy, proven across 65 countries. On-device AI, offline mode, AR and LIDAR 3D mapping — built for real store conditions.

Industry-recognized

POI 2025: 9× Best-in-Class category distinctions — the highest count of any vendor. Gartner 2025 Representative Vendor. ISO 27001 certified.

Proven at scale

125,000+ users across SRE, IR and B2B portals. Deployed across 65 countries. 450+ implementations at global and regional FMCG brands.

30+ years of FMCG DNA

Purpose-built for FMCG. Three decades of implementations — from challenger brands to global category leaders.

Real Results

Proof in the numbers.

Four outcomes FMCG brands measure with Asseco Platform — across field execution, image recognition, and trade intelligence.

>98%

Shelf data quality from
Retail Image Recognition

Proven confidence for every decision, from store to category HQ. AI-powered recognition across 65 countries, in any store condition.

0%Asseco Platform >98%

up to

57%

Less time spent auditing product availability

Facings, share of shelf, and promo / price compliance.

3.2%

Recovery of lost turnover

Through accurate shelf data and advanced analytics.

up to

10%

Higher turnover from promotions when Trade Data Hub and Retail Image Recognition run together.

Welche Herausforderungen bei der FMCG-Umsetzung löst die Asseco Platform?

Entdecken Sie, wie unsere innovativen Lösungen Unternehmen transformiert haben! Sehen Sie zu, wie unsere Kunden ihre Erfolgsgeschichten teilen und wie wir ihnen geholfen haben zu wachsen, zu digitalisieren und ihre Prozesse zu optimieren.

Industry Recognition

Which analysts and standards recognize Asseco Platform?

Independent analyst recognition backed by 9 consecutive years of POI Best-in-Class entries, Gartner’s Market Guide for Retail Execution in FMCG, and ISO 27001 certification.

POI — Promotion Optimization Institute

9×

POI Best-in-Class

Including Data Management — directly relevant to Trade Data Hub’s integration and harmonization capabilities.

POI 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama

Gartner

Gartner
Representative Vendor

Recognized for world-class solutions with capacity for multi-channel, multi-region deployment — the core of what Trade Data Hub delivers.

Gartner Market Guide for Retail Execution Management in FMCG (2025)

ISO/IEC 27001:2022

ISO/IEC
27001:2022

Information security management certified. Critical when your platform handles partner trade data, sell-out figures, and financial settlements.

Certified by Alcumus ISOQAR, February 2026

Customer Success

For three decades, the world’s top brands have placed their trust in us.

From challenger brands to global category leaders — see how FMCG teams use Asseco Platform to execute better and grow faster.

Kraft Heinz

Kraft Heinz: AI shelf scanning at scale

„Incorporating this solution into our business strategy has contributed to our growth.“ — Adam Imielski, GM Kraft Heinz Polska. AR shelf scanning + visual KPIs power daily Perfect Store decisions.

Nestlé

Nestlé: shelf standards at scale

AI shelf audit on every store visit — automated planogram compliance, OOS detection, and Perfect Store scoring across the field force.

Coca-Cola HBC

Coca-Cola HBC: distributor data + trade settlement

Trade Data Hub integrates distributor data into one feed; Trade Terms & Settlement automates trade partner billing — true sell-out visibility for promotion planning and category growth.

See how our clients succeed

Lassen Sie uns über Ihren nächsten Schritt sprechen.

Erfahren Sie, wie die Asseco Platform zu Ihrer Route-to-Market, Ihren Außendienstteams und Ihrer Kategoriestrategie passt. Eine Demo – alles drin.