Trade Intelligence for FMCG: route-to-market data integration and trade settlement automation. 170+ implementations across 50+ countries.
Trade Intelligence for FMCG: route-to-market data integration and trade settlement automation. 170+ implementations across 50+ countries.
Trade Intelligence: your route-to-market data, turned into decisions and settlements.
Most FMCG producers lose visibility the moment product leaves their warehouse. Trade Intelligence gives it back — collecting partner data, turning it into actionable insights, and settling every trade obligation automatically.
You sell to distributors. But do you know what happens next?
Most FMCG producers lose visibility the moment product leaves their warehouse. What your distributors sell, to whom, at what price, whether they delivered on time, whether the promotion was stocked — all of this lives in scattered spreadsheets, incompatible formats, or nowhere at all.
The data problem
Your route-to-market partners — distributors, wholesalers, retailers — each have their own systems, formats, and timelines. Getting a unified, reliable picture of sell-out, stock levels, and market coverage requires manual work that doesn’t scale.
- ✕ Data arrives in dozens of formats — CSV, EDI, XML, email attachments
- ✕ Product and customer naming inconsistent across partners
- ✕ No single source of truth — decisions based on incomplete data
- ✕ Weeks of manual work to reconcile sell-in vs. sell-out
→ This is what Trade Data Hub solves
The settlement problem
You set trade terms with partners — targets, discounts, promotion conditions, delivery requirements. But proving they were met? That’s a manual, error-prone process that costs time, money, and trust.
- ✕ Promotion launched — but distributor wasn’t stocked in time
- ✕ Discount settlements done in Excel — 6.5% error rate
- ✕ No visibility into on-time, in-full delivery until it’s too late
- ✕ Contract conditions verified manually — disputes take weeks
→ This is what Trade Terms & Settlement solves
From data to action to settlement — one platform, one truth
Trade Intelligence connects every step of your route-to-market operation into a closed loop. No other vendor integrates data collection, business decisions, field execution, and trade settlements in a single ecosystem.
Step 1
Collect
Trade Data Hub integrates sell-out, stock, and order data from every route-to-market partner — distributors, wholesalers, retailers, e-commerce — and harmonizes it into a single source of truth.
Trade Data Hub
Step 2
Decide
Four Intelligence Areas turn raw data into actionable insights: which stores to prioritize, where inventory is at risk, which promotions deliver ROI, and how partners perform against agreed terms.
One View Analytics
Step 3
Execute
Sales reps act on intelligence in the field — optimized visits, Perfect Store audits, shelf verification with Image Recognition. Every action generates new data that feeds back into the loop.
Sales & Retail Execution + Retail IR
Step 4
Settle
Trade Terms & Settlement automatically verifies contract conditions, calculates settlements, monitors OTIF, and manages VMI — closing the loop between what was agreed and what was delivered.
Trade Terms & Settlement
A closed loop: settlement results and field data flow back into Trade Data Hub — every cycle improves data quality, sharpens insights, and makes the next round of decisions better.
Sell-out data is the foundation. Business value is what you build on it.
Trade Intelligence organizes your route-to-market capabilities into four areas — each with its own buyer, problems, and measurable outcomes.
Sales Intelligence
For: Sales Director, National Sales Manager
“I don’t know what’s really selling at my distributors.” — Sales Intelligence gives you real-time visibility into sell-out performance, market potential, and coverage gaps across your entire route-to-market network.
+20%
sales from
new coverage
+32%
net profit
(beverages case)
30%
uplift from
AI segmentation
Inventory Intelligence
For: Supply Chain Manager, Sales Director
“My distributor isn’t delivering orders — and I find out too late.” — Inventory Intelligence monitors stock levels, delivery performance, and replenishment automatically so you can act before out-of-stocks hit the shelf.
−80%
lost sales
(VMI)
95%
OTIF achieved
(from ~60%)
50%
faster order
processing
Revenue Growth Intelligence
For: CFO, Trade Marketing Manager, RGM Director
“I spend promotional budget but don’t know if it works.” — Revenue Growth Intelligence connects trade spend to actual sell-out results, so you can see which promotions drive revenue and which waste budget.
€6.7M
additional sales
in 12 months
−17%
hidden cost
reduction
30%
promotion
uplift
Partner Performance Intelligence
For: Sales Director, Head of Key Accounts, Finance Director
“Settlements with trade partners are Excel chaos.” — Partner Performance Intelligence automates contract verification, discount settlements, and bonus tracking — replacing manual reconciliation with objective, auditable data.
0.1%
settlement errors
(from 6.5%)
0.1%
delivery errors
(from 9%)
+16%
average order
increase
Trade Intelligence is powered by two complementary products
Trade Data Hub supplies the data. Trade Terms & Settlement puts it to work. Together or separately — each solves a distinct problem for a distinct buyer.
Trade Data Hub
Your route-to-market data foundation
For: IT Director / CTO
Collects, harmonizes, and manages trade partner data from every channel in your route-to-market network — distributors, wholesalers, retailers, e-commerce. Built-in Master Data Management turns millions of raw records into clean, deduplicated Golden Records.
- ✓ Integration Engine — any format, any protocol, any partner
- ✓ Master Data Management — 30M records → 4M Golden Records
- ✓ Sales Data Mart — single source of truth for sell-out data
- ✓ Data Quality Engine — AI-powered cleaning, matching, reconciliation
Trade Terms & Settlement
Set the terms. Prove they were met.
For: Sales Director, Trade Marketing Manager
Manages mutual obligations between you and your trade partners — from setting targets and contract conditions to automatically verifying delivery, calculating settlements, and monitoring inventory. Replaces spreadsheet chaos with auditable, automated workflows.
- ✓ VMI — Vendor Managed Inventory with automatic replenishment
- ✓ OTIF — On-Time In-Full delivery monitoring per order
- ✓ Promotion & contract settlements — automated, error-free
- ✓ Targets, KPIs & bonuses — set, track, and settle automatically
How a global FMCG producer automated promotion settlements across their distributor network
“We used to spend weeks manually reconciling promotion costs across our distributor network — compiling database tools, running complex procedures on massive datasets. Every cycle was time-consuming and error-prone. Now the entire process runs automatically: sales data flows in, the settlement engine calculates, reports are generated across every dimension we need. What took our team weeks now happens without manual intervention.”
0.1%
Settlement Errors
down from 6.5% manual process
100%
Automated
fully automatic settlement process
3
Components
TTS + Trade Data Hub + One View
SAP
Integration
automated payment ordering
Recognized by analysts, validated by the industry
Asseco Platform is evaluated among the world’s leading vendors in FMCG enterprise planning and retail execution — the same reports that cover Salesforce, SAP, and Aforza.
9×
POI Best-in-Class
Including Data Management — directly relevant to Trade Data Hub’s integration and harmonization capabilities.
POI 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama
Gartner
Representative Vendor
Recognized for world-class solutions with capacity for multi-channel, multi-region deployment — the core of what Trade Intelligence delivers.
Gartner Market Guide for Retail Execution Management in FMCG (2025)
ISO/IEC
27001:2022
Information security management certified. Critical when your platform handles partner trade data, sell-out figures, and financial settlements.
Certified by Alcumus ISOQAR, February 2026
The only platform that closes the entire loop
The market has data platforms. It has settlement tools. It has field execution software. But no other vendor natively integrates all of them — from raw partner data to Golden Records to field execution to automated settlements.
vs. Data platforms (Crisp, Alloy.ai)
Data collection is just the beginning
Specialized sell-out platforms collect retail data — but they stop there. Trade Data Hub goes further: built-in Master Data Management turns 30 million raw records into 4 million deduplicated Golden Records, and Trade Terms & Settlement uses that clean data to automate what comes next — settlements, OTIF, VMI. Data without action is just storage.
vs. TPM vendors (CPGvision, UpClear, Visualfabriq)
Settlements need real data, not assumptions
Trade Promotion Management tools plan and optimize promotions — but they rely on external data feeds or manual imports. Asseco’s Trade Terms & Settlement is natively connected to Trade Data Hub, so every settlement is calculated on actual, verified partner data. No separate integration project. No data gaps.
vs. Bundled vendors (UVE Solutions)
Depth, not just breadth
Some vendors bundle data and execution in one offering — but lack the depth that enterprise FMCG requires. Asseco’s MDM processes millions of records with 85–99.8% automation. VMI runs for 14+ years at production scale. OTIF monitoring achieves 95%. And the platform extends natively into field execution (SRE) and shelf verification (Retail Image Recognition) — capabilities no bundled competitor offers.
vs. Building it yourself
20+ years of route-to-market expertise, built in
You could build a data integration layer with MuleSoft or Informatica. You could add a settlement module on top. But you’d spend years building what Asseco delivers out of the box — including 170+ implementations worth of FMCG-specific integration mappings, data quality rules, and settlement logic that no generic platform can replicate.
Trade Intelligence is part of a bigger picture
Trade Data Hub and Trade Terms & Settlement work standalone — but they become more powerful when connected to the rest of Asseco Platform. Field data enriches intelligence. Intelligence sharpens execution.
Sales & Retail Execution
Your field teams execute on Trade Intelligence insights — optimized visits, Perfect Store audits, orders. Every visit generates data that flows back into Trade Data Hub.
55 000+ users in 50+ countries →
Retail Image Recognition
AI-powered shelf verification confirms that what Trade Intelligence planned is actually happening in stores — shelf share, planogram compliance, promo execution at >98% accuracy.
>98% accuracy, offline AR →
Third Party Field Execution
Extend Trade Intelligence to external field forces — merchandising agencies, distributor reps, third-party auditors. Same data standards, same settlement rules, unified visibility.
External forces, one platform
Common questions about Trade Intelligence
Trade Intelligence is a family of two Asseco Platform products — Trade Data Hub and Trade Terms & Settlement — designed for FMCG producers who sell through route-to-market partners (distributors, wholesalers, retailers). It collects partner data, harmonizes it into a single source of truth, and uses it to automate settlements, monitor delivery, and generate business insights across four areas: Sales Intelligence, Inventory Intelligence, Revenue Growth Intelligence, and Partner Performance Intelligence.
Trade Data Hub is the data foundation — it collects, harmonizes, and manages trade partner data from every channel in your route-to-market network. Its buyer is typically the IT Director or CTO. Trade Terms & Settlement is the action layer — it uses that data to manage mutual obligations, automate settlements, monitor OTIF delivery, and run VMI. Its buyer is typically the Sales Director or Trade Marketing Manager. They can be deployed together (natural fit) or separately.
You can start with either. Trade Data Hub works standalone as a data integration and harmonization platform — many clients start here to get visibility into sell-out data. Trade Terms & Settlement can work with data from Trade Data Hub or from your existing systems if you already have a data integration layer. Most clients eventually adopt both, because settlements are only as reliable as the data behind them.
Trade Data Hub integrates with any route-to-market partner that can provide data — distributors, wholesalers, cash & carry, retailers, e-retailers, quick commerce platforms, and vending operators. It handles any format (EDI, CSV, XML, API) and any protocol. Built-in Master Data Management deduplicates and harmonizes data across all sources into Golden Records. Currently processing 1 million+ data messages per month across 700+ distribution branches and 300,000+ retail outlets.
Implementation timeline depends on the scope — number of data sources, settlement types, and integration complexity. A typical Trade Data Hub deployment with a handful of distributors can go live in weeks. Larger enterprise deployments with dozens of partners and complex settlement rules may take several months. Asseco’s own implementation team (not third-party SI partners) manages the project, bringing 20+ years of FMCG-specific integration experience and 170+ completed implementations.
Trade Intelligence forms a closed loop with Asseco Platform’s execution products. Trade Data Hub provides sell-out insights that inform field visit priorities in Sales & Retail Execution. Reps execute in stores, and Retail Image Recognition verifies shelf compliance with >98% accuracy. Settlement data from Trade Terms & Settlement feeds back into the data layer, continuously improving data quality. No other vendor integrates data collection, field execution, shelf verification, and trade settlements in a single platform.
