Lights, platform, action!
Your foundation for seamless sales excellence
For starters, wave goodbye to mundane tasks. Our platform will do them for you. Add custom-made AI tools that streamline processes, improve decision-making, and boost team performance. And now, welcome higher sales.
How can Sales Excellence by Asseco Platform help you?
In today’s fast-paced retail environment, achieving sales excellence is more critical than ever. Our comprehensive Sales Excellence solution is designed to empower your sales force and optimize retail performance through innovative tools: Perfect Store, Retail Activity Optimization, Motivation, and Coaching.
Together, these components of our Sales Excellence solution provide a holistic approach to driving retail success. They ensure your sales force is motivated, well-trained, and equipped with the tools they need to excel in the competitive FMCG landscape.
Perfect Store
Perfect Store is at the heart of our solution, facilitating the “moment of truth” at the Store. It enables constant quality monitoring of points of sale, conducting critical assessments, and verifying how closely stores resemble the Perfect Store template. This ensures that every Store meets the highest standards of product presentation and customer experience.
Store Execution and Insights
Perfect Store Execution.
Implementing the Perfect Store concept can help you gain market share and maximize awareness at the point of purchase. This involves optimizing store layouts, ensuring product availability, and enhancing in-store promotions to influence consumer decisions and boost brand visibility.
Optimal Store Insights.
Show the best-in-class insights at every store visited by your field staff. This involves leveraging advanced analytics and real-time data to provide sales representatives with actionable information, ensuring they can effectively monitor and enhance the Perfect Store execution.
Effective Store Segmentation.
Our solution enables sales representatives to segment stores accurately based on various criteria. This precise segmentation allows for tailored strategies and targeted actions, ensuring each store is managed according to its unique characteristics and needs. By effectively categorizing stores, sales reps can enhance their focus and efficiency, ultimately driving better performance and results.
Creating the Perfect POS Experience.
The solution is designed to create an ideal point-of-sale (POS) experience, ensuring that all elements are optimized for maximum efficiency and customer satisfaction.
Customer Loyalty and Staff Empowerment
Building Customer Loyalty.
Cultivating strong customer loyalty is essential for driving business growth. By implementing the Perfect Store concept, sales representatives can effectively monitor and enhance store performance, ensuring customers have a consistently positive shopping experience. This, in turn, fosters loyalty and encourages repeat business, ultimately contributing to sustained business success.
Empowering Mobile Staff with Success Insights.
Our solution provides mobile staff seamless access to the „picture of success.” This means that sales representatives can quickly and easily view key metrics and benchmarks that define success in their specific context. With this information at their fingertips, they can make informed decisions and take immediate action to optimize store performance and achieve their goals.
Key Performance Indicators (KPIs)
Key Performance Indicators (KPIs).
Identifying and tracking the right Key Performance Indicators (KPIs) is crucial for sales representatives to ensure products are optimally positioned and performing well in stores. These KPIs include metrics such as shelf share, out-of-stock rates, price and planogram compliance, and promotional execution. By monitoring these indicators, sales reps can make data-driven decisions to enhance product visibility and availability, ultimately driving sales and improving overall store performance.
Customizable KPI Models.
Mobile Touch Perfect Store simplifies developing customized KPI models and structures. Sales representatives can easily design these models based on categories such as client types, distribution channels, and regions. This flexibility allows for more precise monitoring and management of store performance, ensuring that each unique market segment is effectively catered to and optimized for success.
Real-Time KPI Monitoring.
This solution allows sales representatives to calculate audited Key Performance Indicators (KPIs) in real-time, providing immediate insights and enabling on-site mitigation within the store.
Auditing and Data Collection
KPI Auditing During Sales Visits.
Our solution enables your sales force to efficiently audit preferred Key Performance Indicators (KPIs) during their sales visits. This functionality ensures sales representatives consistently monitor and evaluate critical metrics in real-time, allowing immediate adjustments and improvements. By auditing KPIs on-site, your team can maintain high-performance standards and drive better outcomes for your business.
Automated Data Collection with Image Recognition.
Leveraging Image Recognition technology, our solution automates the Point of Sale (POS) data collection process during Perfect Store audits. This automation ensures accurate and efficient data gathering, allowing sales representatives to focus on analyzing insights and making strategic decisions. By reducing manual effort, this technology enhances store audits’ overall effectiveness and precision.
Hybrid Auditing Approach.
Our solution supports a hybrid approach, allowing you to mix manual audits with automated Image Recognition-based auditing. This flexibility ensures that sales representatives can leverage the strengths of both methods, achieving comprehensive and accurate audits. By combining these approaches, you can enhance the efficiency and effectiveness of your Perfect Store audits, ensuring optimal store performance.
Retail Activity Optimization
Retail Activity Optimization offers a revolutionary sell-more capability for the FMCG industry. Acting as an intelligent command center for your sales representatives helps them identify opportunities and employ more innovative sales tactics. Dynamically determining the right stores to visit at the right time with the right offer guides your mobile staff in responding effectively to the current retail situation.
Customer Engagement
Targeted Customer Engagement.
Retail Activity Optimization enables sales representatives to reach the right customers at the right time, ensuring they execute the most effective activities to boost sales. This solution helps sales teams optimize their efforts and achieve better results by leveraging actionable insights.
Strategic Customer Engagement.
Discover which customers to visit and what activities to undertake to stay ahead of the competition in specific locations. This strategic approach ensures that sales representatives focus their efforts where they can achieve the most significant impact, leveraging insights to outperform competitors.
Sales Strategy and Guidance
Data-Driven Sales Guidance.
The solution acts as an intelligent command and navigation center for sales representatives, enabling them to leverage data stored in the mobile system or retrieved from external sources. This data-driven approach empowers sales teams to make informed decisions, optimize activities, and improve performance.
Proactive Sales Strategy.
Based on the impact of previous activities, the solution suggests the next course of action for sales representatives. This proactive approach helps influence immediate or future sales, ensuring that every action is strategically aligned with maximizing sales outcomes.
Forward-Thinking Sales Actions.
Empower your sales representatives to take actions that fit into their daily routines, think ahead, and seize untapped opportunities. This forward-thinking approach ensures sales teams are always one step ahead, maximizing their potential and driving continuous growth.
Sales Efficiency and Optimization
Sales Efficiency.
Our RAO solution is designed to improve sales performance by increasing sales and reducing costs. By optimizing sales activities and leveraging data-driven insights, this solution ensures that sales representatives can achieve better results with greater efficiency.
Sales Opportunities.
Focus on reaching stores with the most significant selling potential by presenting them with compelling offers and attractive merchandise. This targeted approach ensures sales representatives maximize their impact and drive higher sales by engaging with the most promising locations.
Travel Efficiency.
Reduce your mobile employees’ travel expenses while increasing your sales force’s efficiency. This approach ensures that sales representatives can cover more ground with less cost, maximizing their productivity and overall effectiveness.
Sales Potential
Maximized Sales Potential.
Our RAO solution allows users to concentrate on high-potential stores, thereby minimizing their effort and investment in low-potential ones. This strategic focus ensures that resources are allocated efficiently, leading to maximized sales potential and improved overall performance.
Motivation
Motivation injects new energy and excitement into your sales force. This component includes solutions to create detailed targets, compensation schemes, and gamification elements, driving engagement and performance among your sales team.
Sales Force Motivation and Engagement
Energizing Your Sales Force.
Our Motivation solution infuses energy and excitement into your sales representatives’ daily tasks. This innovative solution seamlessly integrates a motivation system into your Sales Force Automation (SFA) platform, ensuring your team stays motivated and engaged.
Leaderboard Integration.
Motivation lets you define and share leaderboards across your sales force. By showcasing top performers, this solution fosters a competitive and motivating environment.
Real-Time Bonus Feedback.
Motivation provides constant feedback on current bonus levels for your sales force. This solution ensures that sales representatives are always aware of their performance and potential earnings, keeping them motivated and informed.
Compensation and Remuneration
Streamlining Remuneration Plans.
Motivation simplifies defining remuneration plans and rules. This solution ensures your sales representatives have clear, motivating compensation structures.
Optimizing Performance-Based Pay.
Motivation calculates performance-based pay for sales representatives, helping to determine bonus levels based on objective achievements and ensuring fair and motivating compensation.
Tailoring Calculation Schemes.
The solution differentiates calculation schemes for distinct user groups. This solution customizes performance metrics and compensatory groups to suit various user groups, ensuring personalized and effective motivation.
Automated Compensation Calculation.
Our solution automatically calculates compensation for sales representatives. This solution ensures accurate and timely payment based on performance metrics, keeping your team motivated and focused on their goals.
Performance Tracking and Enhancement
Enhancing Sales Performance Tracking.
Our solution enables comprehensive tracking and reporting of your sales force’s results. It provides detailed insights into performance metrics, ensuring your team stays motivated and informed.
Coaching
Coaching supports an ongoing, effective coaching program for your sales force. It facilitates continuous individual training, enhancing the knowledge and skills of your sales representatives to ensure they are always at their best.
Sales Competence and Skill Enhancement
Enhancing Sales Competence.
Coaching is a comprehensive solution designed to support managers in conducting, planning, and monitoring the coaching process. It aids in assessing mobile sales staff and provides personalized recommendations for areas requiring further development, ensuring continuous growth and improvement for all team members.
Continuous Skill Enhancement.
Our solution facilitates ongoing coaching for your sales staff, significantly increasing their knowledge and skills. This continuous development approach ensures that your sales representatives constantly improve, leading to a more competent and effective sales team.
Showcase Sales Expertise and Competencies.
This feature highlights your sales representatives’ levels of expertise and sales competencies. It demonstrates each team member’s strengths and facilitates targeted coaching and development to enhance overall performance.
Performance Tracking and Monitoring
Enhanced Performance Tracking.
Our solution provides the coach and sales representative with detailed results from past coaching sessions. This feature enables precise analysis and strategic planning for future actions. Additionally, it helps identify your sales representatives’ strengths and weaknesses, facilitating targeted competence development.
Performance Tracking Against Targets.
Review results regularly against monthly or quarterly targets, such as the number of coaching calls performed in the current period. This practice ensures that progress is monitored and goals are met, driving continuous improvement in sales representatives’ competencies.
Coach Performance Monitoring.
Effectively monitor your coaches’ work to ensure they are meeting their objectives and providing high-quality guidance. This feature allows for continuous assessment and improvement of coaching practices, ultimately enhancing the development of your sales representatives.
Customization and Client Needs
Customizable to Client Needs.
Coaching offers flexibility and adaptability, allowing it to be easily configured within the Asseco Platform to meet each client’s needs and requirements. This customization ensures that the coaching program perfectly aligns with your sales team’s unique goals and challenges, enhancing their competence and performance.
Upgrade your Asseco Platform
Sales Excellence is just the beginning, yet it is already remarkable. Explore our advanced features to discover potential upgrades and achieve even greater results.
Sales & Retail Execution
Supercharge your mobile sales teams: less effort, more sales.
Data Sharing
You already have the data. We have the tools to make the data work for you.
Digital Shelf Recognition
Wave goodbye to manual shelf processes and welcome innovation.
Digital Collaboration
Navigate retailer self-service with ease.
Recommendation System
Let artificial intelligence be your guide to optimization and savings.
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Sales & Retail
ExecutionSupercharge your mobile sales teams: less effort, more sales.
By integrating AI into the management of mobile sales teams, you will get improved reporting and spot-on predictions. We will provide custom-made solutions and capabilities that streamline processes, improve decision-making, and boost overall team performance.
Sit back, watch the bottlenecks disappear, and enjoy the growth.
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Data Sharing
You may already have the data, but we have the tools to make it work.
A comprehensive solution integrates, cleans, and harmonizes various data sources within an organization. It also incorporates additional data from business partners, markets, distributors, retailers, and legal registries. This process ensures the organization can make informed, data-driven decisions with up-to-date and accurate information.
No more decisions are made based on incomplete data – you will know about a potential obstacle before it occurs.
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Digital shelf
recognitionWave goodbye to manual shelf
processes and welcome innovation.Retail is in the detail, but we know that managing details is mundane. Digitizing the process of point-of-sale (POS) standard checks brings a revolution in efficiency. No more manual checks or time-consuming inspections—automation ensures swift and accurate assessments, saving time and resources. Effortlessly helping you avoid compliance issues and maintain a consistent brand image is a neat addition.
No wonder it’s our clients’ favorite.
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Digital Collaboration
Navigate retailer self-service with ease.
Embark on a journey of digital collaboration, where retailer self-service not only complements but also elevates (or even fully replaces) face-to-face visits at POS. Facilitate communication and coordination among all the parties involved in your supply chain.
We won’t just make it look easy; we will make it easy.
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Recommendation
SystemLet artificial intelligence be your guide to optimization and savings.
Streamlined processes, reduced errors, and optimized stock levels contribute to a more cost-effective and sustainable business. Your business.
Discover the full power of our AI-based solutions for compelling insights and actionable suggestions. Your sales teams and valued partners will thank you later.
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