How Joint Business Planning Transformed a Beverage Company
A leading beverage company faced the challenge of balancing cost efficiency with sales growth. Historically reliant on a resource-intensive Direct Store Delivery (DSD) model, the company embraced joint business planning through integrated data, supported by the Asseco platform.

Key Initiatives

Enhanced Visibility
Mapped the complete product journey—from the factory floor to the consumer’s purchase point.

Streamlined Order Flow
Utilized the Order Transfer Tool to reduce inefficiencies with wholesalers.

Comprehensive KPI Monitoring
Tracked sell-in, sell-out, stock levels, order transfer efficiency, and distribution reach.

Data Sharing
Established sell-out coverage visibility to understand product placement and performance.

Performance-Based Incentives
Introduced bonuses tied directly to sell-out data at the outlet level.
Results

Up to
17%
rise in product sales volume

A remarkable
35%
boost in net sales profits

Expanded distribution reach by
6%
opening access to new markets
Ready to Transform Your
Distributor Engagement?
Discover how integrated data can support your joint business planning efforts and create lasting, profitable partnerships. Contact us today to learn more about our solutions and get started.