How Bartenders Became the Top Sellers in Wine & Spirits — and How Tech Is Changing It
Hotels, restaurants, cafés, and bars – the HoReCa sector – aren’t just places to serve drinks. They shape opinions, build preferences, and elevate brands. For alcohol producers, it’s a vital channel.
Even in markets like Poland, where on-trade sales are around 8%, HoReCa is growing fast. People go out more, spend more, and discover new favorites at the bar. Success today depends on visibility and impact in these venues.
But promoting alcohol isn’t easy. Legal limits on advertising shift the spotlight to people – especially bartenders. As gatekeepers and tastemakers, they decide what gets poured and praised.
The Bartender Is Your Brand’s Best Salesperson!
Imagine walking into a buzzing cocktail bar. You ask for a drink recommendation, and the bartender leans in with a confident smile: “Let me make you something with this amazing spiced rum.” That moment? That’s your brand shining – or being forgotten.
For years, alcohol producers have tried to win the hearts of bartenders with training, competitions, and even exotic incentive trips. And while that worked, today’s fast-paced market demands more. You need scalable, digital tools to consistently engage, educate, and reward the very people pouring your product.
Enter Asseco Platform – your all-in-one system to turn HoReCa into your most powerful growth engine.
What Makes Asseco Platform a Game-Changer?
What Makes Asseco Platform a Game-Changer?
Built on decades of experience with top FMCG and alcohol brands, Asseco Platform is more than software – it’s your secret weapon in hospitality sales. This isn’t a basic loyalty app. It’s a robust ecosystem built for the unique challenges of the alcohol industry.
We’re talking about:
Legal constraints?
Covered.
Bartender education?
Seamless.
Motivation and loyalty?
Built-in.
Sales data?
Real-time and turned into valuable insights.
Gamified Rewards That Drive Real Sales
Every bottle poured? Every cocktail mixed? It counts.
Bartenders report sales (or it syncs automatically via POS/distributors), and points pile up – premium bottles earn more, of course. They trade those points for gear, exclusive invites, even dream trips. Sales skyrocket, and your brand stays top-of-mind.
Mobile App for Reps: Your Eyes and Ears in the Field
Sales reps become relationship builders.
Through the app, they onboard venues, train bartenders, deliver materials, and track everything. You get GPS-logged visits, real-time progress, and prompt alerts for tasks. It’s structured, efficient, and razor-focused on results.
Interactive Bartender Academy
Teach. Inspire. Certify.
Your brand story, signature cocktails, and unique ingredients come to life through engaging, bite-sized training modules. Bartenders learn fast, pass quick quizzes, and earn badges—boosting their confidence to recommend your label first.
Live Sales Dashboards That Put You in Control
No more flying blind.
Track sales by venue, region, bartender. Spot rising stars and underperforming areas. Adjust strategy in real time. With Asseco Platform, you’re always one step ahead – and always on top of the numbers.
Motivation Engine for Your Sales Team
Goals, Results, Rewards – Fuel Your HoReCa Growth
Assign goals. Track progress. Reward achievements. With leaderboards, rankings, and fair bonus calculations, your team is driven, aligned, and energized to grow your HoReCa footprint.
See It in Action: A Real-World Scenario
Let’s say a premium liqueur brand launches its new program with Asseco Platform. Jan, a bartender at a trendy spot, completes the training, nails the quiz, and earns his first badge.
Anna, the local sales rep, sees his progress in her app. She stops by to drop off branded swag and tell him about a bonus-point promo for spring cocktails. Fired up, Jan hosts a cocktail night featuring the new drinks.
Sales explode. The system pings the brand manager: “Cocktail Heaven reached 120% of their monthly goal!”
Jan gets invited to a VIP mixology workshop. Anna earns a bonus. And the brand? It just won loyalty, visibility, and market share – all in one seamless process.
Why Alcohol Producers Across Europe Choose Asseco Platform
More Sales in Hospitality Venues
Fuel bartender performance and track success down to the venue.
Stronger Brand Relationships
Become a partner, not just a product on the shelf.
More Influence Behind the Bar
Trained bartenders recommend you more often and more confidently.
Smarter, Faster Decisions
Get real-time sales data, spot trends early, and act quickly.
Fully Motivated Teams
Inspire both bartenders and reps with aligned goals and rewards.
All-in-One Simplicity
Say goodbye to scattered tools—this platform does it all.
Want to Win in HoReCa?
Let’s Build Your Growth Strategy.
The hospitality space moves fast, and the brands that win are the ones that act now.
With Asseco Platform, you’re not just keeping up. You’re leading the charge with modern tools, smarter data, and stronger relationships. Start now – reach out for a personalized demo. Let’s show you how we can help your brand dominate the bar scene and build unshakable loyalty.
Przez dwie dekady firmy każdej skali zaufały nam
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„Rekomendujemy Asseco Platform jako cenionego partnera we wdrażaniu innowacyjnych rozwiązań, szczególnie w obszarze Image Recognition. Włączenie tego rozwiązania do naszej strategii biznesowej przyczyniło się do naszego rozwoju, przynosząc korzyści, które wpłynęły na naszą działalność.”
Adam Imielski
Dyrektor Zarządzający Polska
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„Dzięki rozwiązaniu Data Sharing Asseco Platform możemy lepiej i przede wszystkim na bieżąco wspierać cele sprzedażowe i biznesowe, reagując na sytuację na rynku, a przede wszystkim w naszym kanale dystrybucji”.
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„Moduł kontraktów, będący częścią platformy Retail Execution by Asseco, to innowacja, która pozwoliła naszej organizacji wejść na zupełnie inny poziom zarządzania biznesem”.
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„Dzięki wsparciu Asseco Business Solutions bardzo szybko zoptymalizowaliśmy nasze procesy zarządzania danymi, dostarczając odpowiednim działom dokładne i aktualne dane dotyczące odsprzedaży i zapasów produktów Coca-Cola HBC”.
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„Rozwiązanie Data Sharing od Asseco Platform pozwala nam zwiększyć wydajność transmisji wiarygodnych danych i analiz biznesowych oraz uzyskać dostęp do danych odsprzedaży z hurtowni”.
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„Uruchomienie rozwiązania Data Sharing z Platformy Asseco w zakresie odsprzedaży i inwentaryzacji własnych danych produktowych oraz uczestnictwa w kategoriach produktowych to przede wszystkim możliwość skutecznego i szybkiego reagowania na zmiany rynkowe.”
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„Rozwiązania Retail Execution i Sales Excellence Asseco Platform wspierają naszych przedstawicieli handlowych w codziennej pracy, w szczególności poprzez usprawnienie zawierania umów z partnerami handlowymi oraz szybkie i sprawne rozliczanie promocji.”
