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Data integration

In today’s fast-paced digital landscape, data is the key to smarter decision-making. Without effective data sharing, even the most advanced tools remain isolated and ineffective. You can’t manage what you can’t measure.

By integrating real-time insights from across your supply chain, retail partners, and internal operations, you gain unmatched visibility into your business. This leads to better collaboration, faster responses, and improved efficiency.

Our Data Sharing Solution

We provide a centralized platform that facilitates effortless data sharing between business partners. Our solution ensures security, accuracy, and accessibility, allowing you to:

Optimize decision-making with real-time insights

Make faster, smarter decisions by acting on up-to-date data drawn from across your supply chain, retail network, and internal systems.

Break down data barriers for seamless collaboration

Eliminate silos and ensure all business partners access the same reliable information, fostering stronger cooperation and unified action.

Enhance efficiency across your entire business network

Streamline operations by automating data flows and minimizing manual tasks, reducing delays and boosting overall productivity.

Securely exchange information with trusted partners

Leverage advanced encryption and access controls to ensure sensitive data remains protected while enabling effortless sharing.

Unlock Growth with Dynamic Outlet Segmentation

What is Dynamic Segmentation?

Dynamic Outlet Segmentation is the foundation of an effective Route-to-Market (RTM) strategy. By leveraging AI and machine learning, we continuously analyze customer sales performance, ensuring real-time categorization into segments.

This process empowers businesses to optimize strategies and maximize revenue potential.

How It Works

Our advanced segmentation tool evaluates customers based on their business potential—not only at a general level but within specific categories, subcategories, and even individual products. We take it a step further by refining these clusters geographically and operationally, providing a granular view of market dynamics.

Fully Automated, Data-Driven Insights

AI-Powered Scoring – Continuous evaluation based on sales performance
Automated Categorization – No need for manual analysis
Real-Time Updates – Periodic customer scoring ensures accuracy
Tailored Strategies – Identify key customer segments for precise targeting

The Power of Intelligent Segmentation

By eliminating manual effort and enhancing accuracy, our Dynamic Segmentation Solution systematically categorizes all customers for whom we have integrated data. This enables businesses to:

Enhance market
coverage through optimized segmentation

Streamline decision-making through automation

Boost trade marketing effectiveness

Maximize sales potential with data-driven insights

Target key customer groups with focused actions

Learn more about Dynamic Segmentation

Unify All Key Data Sources

With our Data Sharing solution, you can consolidate information from all key distribution and sales channels, providing a real-time market overview.

End-to-End Data Connectivity

Collects data from wholesalers, retailers, brokers, EPoS systems, and third-party agencies in a standardized format.

Omnichannel Data Aggregation

Captures sales and inventory data from online and offline channels to provide a comprehensive market view.

Flexible API Support

Facilitates direct and automated data exchange with multiple business partners.

Single Source of Truth

Consolidates data from all distribution channels, eliminating discrepancies and fragmented reporting.

Omnichannel Data Aggregation

Full visibility of sales and inventory data.

Flexible API Support

Make informed choices based on real-time, accurate information.

Learn more about Data sharing

Inventory and OTIF: Ensuring Availability, Maximizing Sales

One of the biggest challenges businesses face is out-of-stock situations, which result in lost sales and dissatisfied customers. To prevent stockouts and overstocking, proactive inventory management is essential.

By monitoring product rotation across every Wholesaler/Distributor branch, we can identify trends and irregularities early, ensuring consistent product availability while minimizing excess inventory and avoiding distribution issues.

Advanced Tools for Inventory Management

Managing stock effectively requires the right tools to act before problems arise. Our advanced Vendor Managed Inventory (VMI) tool enables precise replenishment by considering multiple factors such as:

Logistic constraints

Targeted service levels

Promotions

Seasonality

For a simplified approach, key performance indicators (KPIs) such as Forward Stock help manage inventory efficiently. This KPI is governed by predefined thresholds that trigger automatic alerts when stock levels exceed or fall below optimal limits, ensuring timely corrective actions.

Driving Performance Through Incentives

Our incentive structure ties bonuses directly to meeting or exceeding OTIF and stock level targets. This ensures Wholesalers remain motivated to sustain high performance while aligning their objectives with overall business goals.

Proven Results

Through rigorous monitoring, strategic incentives, and close collaboration with Wholesalers and Distributors, we have achieved outstanding results:

80% reduction in lost sales due to stock shortages
50% faster order execution times
Up to 70% improvement in ‘In Full’ OTIF performance
5% increase in overall sales due to better product availability

By leveraging data-driven insights and structured incentives, we ensure efficient inventory management and reliable OTIF performance, driving growth and customer satisfaction across our distribution network.

Incentivizing Stock Compliance

To reinforce proper inventory management, we implement a Bonus Settlement Mechanism, rewarding Wholesalers and Distributors for maintaining stock levels within agreed thresholds.

This transparent reward structure not only enhances stock compliance but also strengthens collaboration, ensuring continuous product availability and improved service levels.

Incentivizing Stock Compliance

To reinforce proper inventory management, we implement a Bonus Settlement Mechanism, rewarding Wholesalers and Distributors for maintaining stock levels within agreed thresholds.

This transparent reward structure not only enhances stock compliance but also strengthens collaboration, ensuring continuous product availability and improved service levels.

OTIF: Delivering the Right Products at the Right Time

Incomplete and delayed deliveries from wholesalers lead to decreased customer satisfaction and lost sales. That’s why On-Time In-Full (OTIF) delivery is crucial. We monitor Wholesaler performance to track both the timeliness and completeness of order fulfillment, ensuring that outlets receive the right products exactly when needed.

By establishing clear OTIF benchmarks and related KPIs, we create a structured framework for performance evaluation, aligning expectations and driving continuous improvement.

Learn more about OTIF and Inventory Management

Turn Data into Growth: Smarter Revenue Strategies with Integrated Market Insights

Unlock the full potential of your pricing, margin, and promotional activities with real-time market data across the entire value chain.

Executive Summary

In today’s competitive landscape, Revenue Growth Management (RGM) demands more than intuition — it requires real-time, integrated data. By combining IR Pricing, ePOS, and Wholesaler Sell-Out data, businesses can make smarter decisions about pricing, margins, and trade promotions.

Integrated market data answers critical questions: How do pricing strategies impact turnover? Are margins aligned with market benchmarks? Are promotions driving real growth or just creating stockpiles?

Boost Profitability and Impact with Full Supply Chain Visibility and Data-Driven Promotions

With a full view across the supply chain — from sell-in to sell-out — and data-driven validation of promotional activities, companies can optimize profitability, strengthen negotiations, boost distribution, and ensure promotional investments deliver meaningful returns.

Smarter insights. Stronger growth.
Powered by integrated market data.

Discover how integrated market data empowers smarter Revenue Growth Management decisions — optimize pricing, margins, promotions, and drive profitable growth.

New Coverage – Optimizing Your Sales
Network Reach

This solution allows you to analyze your market coverage and offers intelligent recommendations on directing sales resources. The goal is to maximize results while minimizing operational costs.

Sales Region Analysis

The system begins by identifying customers already served in each region. Next, it detects unvisited customers with high sales potential. Finally, it identifies the best sales representatives to manage these new customers, minimizing the need to reorganize teams.

Detailed Customer Analysis

Dynamic Segmentation accurately describes each customer by analyzing key indicators, enabling you to make informed business decisions.

Share of Manufacturer’s Products vs. Competitors

The system also analyzes the proportion of sales in a given store represented by the manufacturer’s products compared to competing brands. This information is crucial for assessing customer potential. 

Identification of Customers with High Growth Potential

The market analysis will identify customers with high growth potential. For these customers, the system will recommend appropriate actions.

Transitioning to Virtual Services

Instead of regular visits from a sales representative, interactions can be conducted through: Automation of ordering and communication processes, Video calls. A digital collaboration platform that enables stores to manage tasks online independently

Delegating Service to Partners

Instead of regular visits from a sales representative, interactions can be conducted through merchandisers or wholesaler employees.

Learn more about New Coverage

For two decades, businesses of every scale have placed
their trust in us

„We recommend Asseco Platform as a valued partner in deploying innovative solutions, notably in Image Recognition. Incorporating this solution into our business strategy has contributed to our growth, bringing benefits that have impacted on our operations.”

Adam Imielski
Managing Director Poland
„Thanks to the Data Sharing solution by Asseco Platform, we can better and, most importantly, on an ongoing basis support sales and business objectives by responding to the situation on the market and, above all, in our distribution channel.”
„The contracts module, part of the Retail Execution by Asseco Platform, is an innovation that has allowed our organization to enter a completely different level of business management.”
„With Asseco Business Solutions’ support, we optimized our data management processes very quickly, providing the departments concerned with accurate and up-to-date data on the resale and inventory of Coca-Cola HBC products.”
„The Data Sharing solution from Asseco Platform allows us to increase the transmission efficiency of reliable data and business analysis and access resale data from the wholesalers.”
„Launching the Data Sharing solution from the Asseco Platform for resale and inventory of own product data and participation in product categories is, first and foremost, an opportunity to respond effectively and quickly to market changes.”
„The Retail Execution and Sales Excellence solutions from Asseco Platform support our sales representatives in their daily work, particularly by streamlining the concluding agreements with trading partners and in fast and efficient settlement of promotions.”

Upgrade your Asseco Platform

Sales and Retail Execution is just the beginning, yet already remarkable. Explore our advanced features to discover potential upgrades and achieve even greater results.

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Digital Shelf Recognition

Wave goodbye to manual shelf processes and welcome innovation.

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Digital Collaboration

Navigate retailer self-service with ease.

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Sales Excellence

Leave your competition behind – sell more products by embracing technology.

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Recommendation System

Let artificial intelligence be your guide  to optimization and savings.

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Data Sharing

You already have the data. We already have the tools to make the data work for you.

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Digital shelf
recognition

Wave goodbye to manual shelf
processes and welcome innovation.

Retail is in the detail, but we know that managing details is mundane. Digitizing the process of point-of-sale (POS) standard checks brings a revolution in efficiency. No more manual checks or time-consuming inspections—automation ensures swift and accurate assessments, saving time and resources. Effortlessly helping you avoid compliance issues and maintain a consistent brand image is a neat addition.

No wonder it’s our clients’ favorite.

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Digital Collaboration

Navigate retailer self-service with ease.

Embark on a journey of digital collaboration, where retailer self-service not only complements but also elevates (or even fully replaces) face-to-face visits at POS. Facilitate communication and coordination among all the parties involved in your supply chain.  

We won’t just make it look easy; we will make it easy.

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Sales Excellence

Leave your competition behind – sell more products by embracing technology.

You know how to navigate the dynamic landscape of the food industry. We can digitalize your know-how. Our AI-based, customized tools will elevate your sales game and, simply put, make you sell more products.

No more out-of-stocks… unless desired for marketing purposes.

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Recommendation
System

Let artificial intelligence be your guide  to optimization and savings.

Streamlined processes, reduced errors, and optimized stock levels contribute to a more cost-effective and sustainable business. Your business.

Discover the full power of our AI-based solutions for compelling insights and actionable suggestions. Your sales teams and valued partners will thank you later.

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Data Sharing

You already have the data. We already
have the tools to make the data work.

Weave magic as you seamlessly collect demand signals from distribution networks and POS, unlocking fresh insights. Get immediate access to product placement, availability, and visibility, enabling quick decision-making and response to market changes.

No more troubleshooting – you will know about a potential obstacle before it even occurs.

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