How Joint Business Planning Transformed a Beverage Company
A leading beverage company faced the challenge of balancing cost efficiency with sales growth. Historically reliant on a resource-intensive Direct Store Delivery (DSD) model, the company embraced joint business planning through integrated data, supported by the Asseco platform.
Key Initiatives
Enhanced Visibility
Mapped the complete product journey—from the factory floor to the consumer’s purchase point.
Streamlined Order Flow
Utilized the Order Transfer Tool to reduce inefficiencies with wholesalers.
Comprehensive KPI Monitoring
Tracked sell-in, sell-out, stock levels, order transfer efficiency, and distribution reach.
Data Sharing
Established sell-out coverage visibility to understand product placement and performance.
Performance-Based Incentives
Introduced bonuses tied directly to sell-out data at the outlet level.
Results
Up to
17%
rise in product sales volume
A remarkable
35%
boost in net sales profits
Expanded distribution reach by
6%
opening access to new markets
Ready to Transform Your
Distributor Engagement?
Discover how integrated data can support your joint business planning efforts and create lasting, profitable partnerships. Contact us today to learn more about our solutions and get started.
For two decades, businesses of every scale have placed
their trust in us
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“We recommend Asseco Platform as a valued partner in deploying innovative solutions, notably in Image Recognition. Incorporating this solution into our business strategy has contributed to our growth, bringing benefits that have impacted on our operations.”
Adam Imielski
Managing Director Poland
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“Thanks to the Data Sharing solution by Asseco Platform, we can better and, most importantly, on an ongoing basis support sales and business objectives by responding to the situation on the market and, above all, in our distribution channel.”
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“The contracts module, part of the Retail Execution by Asseco Platform, is an innovation that has allowed our organization to enter a completely different level of business management.”
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“With Asseco Business Solutions’ support, we optimized our data management processes very quickly, providing the departments concerned with accurate and up-to-date data on the resale and inventory of Coca-Cola HBC products.”
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“The Data Sharing solution from Asseco Platform allows us to increase the transmission efficiency of reliable data and business analysis and access resale data from the wholesalers.”
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“Launching the Data Sharing solution from the Asseco Platform for resale and inventory of own product data and participation in product categories is, first and foremost, an opportunity to respond effectively and quickly to market changes.”
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“The Retail Execution and Sales Excellence solutions from Asseco Platform support our sales representatives in their daily work, particularly by streamlining the concluding agreements with trading partners and in fast and efficient settlement of promotions.”
