How Bartenders Became the Top Sellers in Wine & Spirits — and How Tech Is Changing It
Hotels, restaurants, cafés, and bars – the HoReCa sector – aren’t just places to serve drinks. They shape opinions, build preferences, and elevate brands. For alcohol producers, it’s a vital channel.
Even in markets like Poland, where on-trade sales are around 8%, HoReCa is growing fast. People go out more, spend more, and discover new favorites at the bar. Success today depends on visibility and impact in these venues.
But promoting alcohol isn’t easy. Legal limits on advertising shift the spotlight to people – especially bartenders. As gatekeepers and tastemakers, they decide what gets poured and praised.
The Bartender Is Your Brand’s Best Salesperson!
Imagine walking into a buzzing cocktail bar. You ask for a drink recommendation, and the bartender leans in with a confident smile: “Let me make you something with this amazing spiced rum.” That moment? That’s your brand shining – or being forgotten.
For years, alcohol producers have tried to win the hearts of bartenders with training, competitions, and even exotic incentive trips. And while that worked, today’s fast-paced market demands more. You need scalable, digital tools to consistently engage, educate, and reward the very people pouring your product.
Enter Asseco Platform – your all-in-one system to turn HoReCa into your most powerful growth engine.
What Makes Asseco Platform a Game-Changer?
What Makes Asseco Platform a Game-Changer?
Built on decades of experience with top FMCG and alcohol brands, Asseco Platform is more than software – it’s your secret weapon in hospitality sales. This isn’t a basic loyalty app. It’s a robust ecosystem built for the unique challenges of the alcohol industry.
We’re talking about:
Legal constraints?
Covered.
Bartender education?
Seamless.
Motivation and loyalty?
Built-in.
Sales data?
Real-time and turned into valuable insights.
Gamified Rewards That Drive Real Sales
Every bottle poured? Every cocktail mixed? It counts.
Bartenders report sales (or it syncs automatically via POS/distributors), and points pile up – premium bottles earn more, of course. They trade those points for gear, exclusive invites, even dream trips. Sales skyrocket, and your brand stays top-of-mind.
Mobile App for Reps: Your Eyes and Ears in the Field
Sales reps become relationship builders.
Through the app, they onboard venues, train bartenders, deliver materials, and track everything. You get GPS-logged visits, real-time progress, and prompt alerts for tasks. It’s structured, efficient, and razor-focused on results.
Interactive Bartender Academy
Teach. Inspire. Certify.
Your brand story, signature cocktails, and unique ingredients come to life through engaging, bite-sized training modules. Bartenders learn fast, pass quick quizzes, and earn badges—boosting their confidence to recommend your label first.
Live Sales Dashboards That Put You in Control
No more flying blind.
Track sales by venue, region, bartender. Spot rising stars and underperforming areas. Adjust strategy in real time. With Asseco Platform, you’re always one step ahead – and always on top of the numbers.
Motivation Engine for Your Sales Team
Goals, Results, Rewards – Fuel Your HoReCa Growth
Assign goals. Track progress. Reward achievements. With leaderboards, rankings, and fair bonus calculations, your team is driven, aligned, and energized to grow your HoReCa footprint.
See It in Action: A Real-World Scenario
Let’s say a premium liqueur brand launches its new program with Asseco Platform. Jan, a bartender at a trendy spot, completes the training, nails the quiz, and earns his first badge.
Anna, the local sales rep, sees his progress in her app. She stops by to drop off branded swag and tell him about a bonus-point promo for spring cocktails. Fired up, Jan hosts a cocktail night featuring the new drinks.
Sales explode. The system pings the brand manager: “Cocktail Heaven reached 120% of their monthly goal!”
Jan gets invited to a VIP mixology workshop. Anna earns a bonus. And the brand? It just won loyalty, visibility, and market share – all in one seamless process.
Why Alcohol Producers Across Europe Choose Asseco Platform
More Sales in Hospitality Venues
Fuel bartender performance and track success down to the venue.
Stronger Brand Relationships
Become a partner, not just a product on the shelf.
More Influence Behind the Bar
Trained bartenders recommend you more often and more confidently.
Smarter, Faster Decisions
Get real-time sales data, spot trends early, and act quickly.
Fully Motivated Teams
Inspire both bartenders and reps with aligned goals and rewards.
All-in-One Simplicity
Say goodbye to scattered tools—this platform does it all.
Want to Win in HoReCa?
Let’s Build Your Growth Strategy.
The hospitality space moves fast, and the brands that win are the ones that act now.
With Asseco Platform, you’re not just keeping up. You’re leading the charge with modern tools, smarter data, and stronger relationships. Start now – reach out for a personalized demo. Let’s show you how we can help your brand dominate the bar scene and build unshakable loyalty.
For two decades, businesses of every scale have placed
their trust in us
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„We recommend Asseco Platform as a valued partner in deploying innovative solutions, notably in Image Recognition. Incorporating this solution into our business strategy has contributed to our growth, bringing benefits that have impacted on our operations.”
Adam Imielski
Managing Director Poland
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„Thanks to the Data Sharing solution by Asseco Platform, we can better and, most importantly, on an ongoing basis support sales and business objectives by responding to the situation on the market and, above all, in our distribution channel.”
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„The contracts module, part of the Retail Execution by Asseco Platform, is an innovation that has allowed our organization to enter a completely different level of business management.”
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„With Asseco Business Solutions’ support, we optimized our data management processes very quickly, providing the departments concerned with accurate and up-to-date data on the resale and inventory of Coca-Cola HBC products.”
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„The Data Sharing solution from Asseco Platform allows us to increase the transmission efficiency of reliable data and business analysis and access resale data from the wholesalers.”
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„Launching the Data Sharing solution from the Asseco Platform for resale and inventory of own product data and participation in product categories is, first and foremost, an opportunity to respond effectively and quickly to market changes.”
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„The Retail Execution and Sales Excellence solutions from Asseco Platform support our sales representatives in their daily work, particularly by streamlining the concluding agreements with trading partners and in fast and efficient settlement of promotions.”
