Introduction
We are excited to announce that Asseco Platform has been recognized by the Promotion Optimization Institute (POI) in the 2025 Enterprise Planning (EPx) and Retail Execution (RetX) Vendor Panorama with nine Best-in-Class distinctions.
This recognition underscores our continued commitment to helping FMCG manufacturers, retailers, and distributors achieve growth through smarter planning, better execution, and cutting-edge technologies like AI, data management, and real-time retail optimization.
Why This Recognition Matters
Every year, POI evaluates technology providers serving the consumer goods industry, identifying those that deliver exceptional value in specific functional areas. Rather than awarding an “overall” best-in-class, POI highlights where vendors demonstrate unique strengths that are most relevant for CPG companies navigating today’s complex retail environment.
For Asseco Platform, these awards validate both our vision and our execution: building technology that transforms data into action, empowers field teams, and creates measurable business impact.
Our 2025 Best-in-Class Distinctions
POI awarded Asseco Platform nine Best-in-Class distinctions across both enterprise planning and retail execution:
- Artificial Intelligence (AI)/Machine Learning
- Data Management
- RetX Advanced Imaging Technology (IR/AR)
- RetX Coaching & Training
- RetX Guided Selling
- RetX Mobile UI/UX
- RetX Omnichannel Engagement (eCommerce/B2B/DTC/Tele-virtual)
- RetX Playbooks / Customer Presentation Development
- RetX Retail Activity Optimization (RAO)
What Each Category Means for Our Clients
Artificial Intelligence (AI)/Machine Learning
At Asseco Platform, AI is not just a buzzword — it’s embedded in our Genius engine, which powers optimization across pricing, promotions, distribution, and retail execution. For FMCG manufacturers, this means:
- Predicting promotion ROI with precision, adjusting mechanics to maximize uplift.
- Dynamic route optimization for sales reps, ensuring the right outlet is visited at the right time.
- Assortment optimization that tailors product mix to local demographics and shopper behavior.
- In Pharma, AI models help track OTIF delivery metrics, alerting teams when product availability is at risk.
Data Management
Our Data Sharing solution is a proven enabler for both FMCG and Pharma manufacturers. We integrate sell-in, sell-out, and inventory data from distributors and wholesalers, harmonizing it into one single view. Clients use this to:
- Monitor outlet-level sell-out performance and link it with incentive programs for distributors.
- Identify stockouts early and align replenishment to prevent lost sales.
- Create market-wide visibility across multiple geographies.
- This approach transforms fragmented data into actionable insights for commercial, trade, and supply chain teams.
RetX Advanced Imaging Technology (IR/AR)
Our Digital Shelf Recognition (Image Recognition) solution empowers clients to:
- Automatically detect product presence, facing, and competitor prices at the shelf.
- Compare actual pricing with planned promotions and listings.
- Provide sales reps with AR-powered planogram compliance checks, making store visits more effective.
RetX Coaching & Training
We embed coaching directly into our Retail Execution platform:
- Field managers can track each step of a store visit and provide structured feedback.
- AI-driven coaching identifies gaps in rep performance and recommends targeted training content.
- New reps are onboarded with guided visit templates and digital training modules, reducing ramp-up time.
RetX Guided Selling
Our guided selling workflows ensure that every sales rep — whether experienced or new — follows data-driven best practices during customer interactions. This includes:
- Suggesting the best pitch or product bundle based on store data.
- Presenting dynamic playbooks with KPIs and visuals tailored to that specific outlet.
- Enabling fact-based conversations that increase the likelihood of sell-in.
- Clients report higher conversion rates at the point of sale thanks to consistent, structured rep engagement.
RetX Mobile UI/UX
We design our mobile apps around the daily needs of sales reps and merchandisers. With one tap, they can:
- See their daily route and KPIs.
- Access stock levels, order history, and pricing.
- Capture images and get real-time feedback from IR/AR recognition.
- Receive AI-suggested “next best actions.”
- This intuitive design has led to high adoption rates in markets where previous tools failed due to complexity.
RetX Omnichannel Engagement
Our platform extends execution beyond the store by supporting telesales, eCommerce, and B2B portals:
- Retailers can log in to self-service portals to place orders and manage promotions.
- Telesales agents use integrated call flows to cover outlets not visited physically, reducing cost-to-serve.
- Loyalty and rebate programs keep both distributors and retailers engaged.
RetX Playbooks & Customer Presentation Development
We enable sales reps to walk into a store meeting with ready-made, data-driven presentations. Playbooks pull from sell-out data, inventory levels, and competitor benchmarks to:
- Show the retailer a clear picture of category performance.
- Recommend promotions or assortments tailored to that outlet.
- Visualize the expected ROI of proposed actions.
- This storytelling capability has helped our clients secure more shelf space and secondary placements with fact-based negotiations.
RetX Retail Activity Optimization (RAO)
Our RAO engine helps field teams maximize every visit by answering three key questions: Where should I go? What should I do? What will bring the highest return?
- Reps receive AI-generated store visit priorities based on POS data, demographics, and inventory.
- On-device intelligence suggests orders and pitches during the call.
- Alerts flag compliance issues or share-of-shelf opportunities in real time.
The Bigger Picture: Driving Growth Together
For FMCG manufacturers, these capabilities are more than technology features — they represent opportunities to:
- Increase product availability at the shelf.
- Improve promotion ROI with smarter planning.
- Reduce execution gaps by equipping reps with actionable insights.
- Engage omnichannel customers seamlessly, from physical stores to digital platforms.
- Empower teams through intuitive tools, coaching, and guided processes.
Looking Ahead
Asseco Platform will continue to innovate across AI, data, and execution to help our partners stay ahead in a rapidly changing market. We are honored by POI’s recognition and grateful to our clients for trusting us on this journey.
Stay tuned for more insights as we continue to push the boundaries of what’s possible in FMCG sales and retail execution.
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