How to stop guessing and start growing?

Q2: What makes Asseco’s approach to data sharing unique?

Growth in the market is now heavily reliant on ecosystem collaboration—and that means data. Success in FMCG today demands that manufacturers, distributors, wholesalers and retailers operate as a coordinated unit. The days of each stakeholder working in data silos are over. The companies that are winning are those that have established a shared view of reality—a unified partner data model.

Asseco’s approach is unique because it delivers a purpose-built platform tailored to the complex realities of the FMCG sector. It seamlessly integrates real-time sales, inventory, and operational data across the entire partner network—distributors, wholesalers, retailers, and foodservice outlets—into a unified, harmonized system.

This enables proactive decision-making, improves sales and supply chain performance, and fosters strategic collaboration through joint business planning and shared KPIs.

Q3: “Unified data” sounds like a buzzword. Why should it matter to FMCG leaders now more than ever?

I agree—buzzwords are everywhere. But this one has teeth. Unified data means being able to answer, in real time:

• What’s selling, where, and why?
• What’s in stock, and what’s not?
• Are our promotions actually working?

For too long, these answers lived in disconnected, fragmented systems—or arrived too late to make a difference. But FMCG thrives on precision and speed, and without integrated visibility, you’re flying blind.

Think about a promotion launched three weeks ago. If you’re still waiting on sell-out data from your partners, it’s too late to optimize. A unified view means you can:

• Prevent costly out-of-stocks before they happen etc.
• Tweak campaigns while they’re live
• Reroute stock in response to regional surges

Q4: Can you walk us through some real-life benefits your clients have experienced?

Absolutely. Here are a few standout examples:

A whisky manufacturer used our Dynamic Outlet Segmentation, an AI-driven store classification system, and achieved a 30% uplift in promotional sales by focusing on high-opportunity outlets.

A food company expanded distributor cooperation by enabling 500 wholesaler reps with daily access to targeted promotions—resulting in €6.7 million in additional promotional sales.

A beverage company transitioned from Direct Store Delivery to a distributor-based model using our platform. With full sell-out visibility and our Order Transfer mechanism, they saw:

Q5: How does the solution help beyond sales, say, in logistics?

To illustrate the broader value of the solution, one of our clients experienced the following results:

This had a direct impact on product availability at outlets—and as a result, on customer satisfaction and sales.

Q6: How does this impact relationships with distributors?

Joint Business Planning (JBP) becomes a powerful performance lever. When both sides have access to the same real-time data, planning becomes proactive, not reactive. You can track promotion compliance, align incentives with outcomes, and make decisions based on sell-out data from actual outlets.

One of our clients grew their regional presence by over 12% in a single year just by tightening JBP through data sharing.

Q7: What about promotion ROI? That’s a huge budget area for most CPG firms.

You’re absolutely right—FMCG companies typically allocate 8–20% of their revenue to promotions. But research shows up to 70% of that can be ineffective.

Our platform tracks not only the execution of promotions but also their true impact—such as whether they reached new customers or how they influenced sales volume and category share.

This helps clients optimize spend and maximize returns.

Q8: What’s the big picture? What should companies expect after implementing Asseco’s Data Sharing solution?

They should expect transformation—not just a better dashboard. We’re talking about a real shift in how they manage operations, make decisions, and collaborate with partners 

Our clients typically experience:

Most importantly, they move from being reactive to proactive, with the visibility and foresight to shape their markets instead of chasing them.

Q9: Any final advice for companies overwhelmed by data but unsure where to start?

Ask yourself one question:
Do I know exactly what’s happening in my market today?

If the answer is no, you need a system that connects the dots—for you, your teams, and your partners. You don’t need to build it from scratch. We’ve already done that.

With Asseco’s Data Sharing Solution, you’re not just buying software—you’re gaining two decades of expertise, proven tools, and a clear path to measurable growth.