Maximize Sales & Brand Visibility: The Smart Way to Ensure Store Display Excellence with PromoGuard
For FMCG producers, store displays are powerful tools for enhancing brand visibility and driving sales.
However, while significant resources are devoted to planning these setups, execution at the store level often falls short. Improper setups, missing promotional materials, and inadequate stock levels undermine the effectiveness of these initiatives, leading to wasted investments and lost opportunities.
The Challenge: Ensuring Promotional Excellence
Despite careful planning, executing in-store promotions has many challenges that can hinder success. According to the POI 2025 Consumer Goods State of the Industry Report, the following issues are prevalent:
- Labor Shortages
Challenges in finding and retaining skilled labor for retail execution further exacerbate inefficiencies. - Data Gaps
38% of companies struggle with incomplete or poorly leveraged data, reducing their ability to act on real-time insights.
Key benefits for Your Business
- Improved Compliance Oversight
Guarantee that every location meets your brand’s criteria for promotional displays. - Practical Insights
Receive updates about the status of your displays, including visual evidence. - Increased Return on Investment
Optimize the effectiveness of your promotional expenses by ensuring top-notch execution.
61%
Technology Deficiency
61% of companies face difficulties executing planned promotions, often resulting in displays that fail to meet standards or miss deadlines.
5%
Limited In-Flight Monitoring
Only 5% of companies have automated capabilities to monitor and adjust promotions in real-time, while 40% do not execute any in-flight monitoring.
31%
Limited In-Flight Monitoring
31% of companies lack advanced retail execution technologies, making it difficult to efficiently collect and analyze data.
What can PromoGuard measure?
PromoGuard allows FMCG producers to track and measure the effectiveness of in-store promotions
through a comprehensive set of Key Performance Indicators (KPIs):
Planned Display Presence
Ensures that the expected promotional setup is implemented and that no store lacks the designated arrangement.
Display Type
Identifies whether the setup includes displays, endcaps, pallet presentations, or other formats, enabling brands to monitor execution consistency.
Stock Availability on Display
Ensures that products are available at the display, avoiding out-of-stock issues that can lead to lost sales opportunities.
Product Arrangement on Display
Verifies whether products are arranged according to predefined guidelines, enhancing brand visibility and shopper engagement.
Additional Display Parameters
Assesses exposition attributes such as correct positioning, lighting, clear price communication, and compliance with store-level promotional agreements.
Competitor Display Insights
Monitors competitor promotional setups using similar evaluation criteria, offering vital insights to refine promotional strategies.
Simple implementation for maximum impact
Implementing PromoGuard is simple and has a low impact on operations. The process involves
- Establishing compliance standards specific to your brand
- Providing training on effective photo capture methods
- Connecting reporting dashboards to your current systems
These steps will give you complete visibility into the quality of your promotional displays and ensure uniform execution at every location.
How PromoGuard Operates
- Image Capture
Take photos of the displays. - In-Depth Analysis
Assessment of the images for adherence to standards, concentrating on inventory levels, product layout, and branding. - Dashboard Insights
Comprehensive reports outline compliance patterns and identify opportunities for enhancement.
The future of retail displays
In today’s competitive market, effective store executions are essential. By utilizing PromoGuard’s analytics and actionable insights, FMCG producers can guarantee that their investments in secondary displays lead to tangible business success.
Take charge of your retail displays now!
Don’t leave execution to luck—enhance compliance, visibility, and sales with PromoGuard!
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