Shelf image recognition for FMCG: AI-powered shelf analysis with 98% accuracy across 50+ countries.
Shelf image recognition for FMCG: AI-powered shelf analysis with 98% accuracy across 50+ countries.
Digital shelf recognition: every store visit turns into data. AI turns that data into action.
Trusted by the world’s leading FMCG brands
The Problem: Why You Need Digital Shelf Recognition
$634 billion in lost sales from poor shelf execution. Every year. The root cause? Bad shelf data.
Shelf image recognition eliminates the guesswork. Without it, manual audits are subjective, slow, and incomplete. 3.2% of annual revenue is lost by FMCG companies due to inaccurate shelf data and poorly executed promotions.
What you get without shelf image recognition
- ~80% accuracy – subjective self-reporting
- Hours per audit – reps spend time, not selling
- 5–7 day data lag – too slow to react
- No data from stores with poor connectivity
- Promotions fail silently – nobody knows in time
What you get with Asseco
- 98% accuracy – objective AI data, every visit
- KPIs in seconds – reps focus on selling
- Real-time insights – act the same day
- Works offline – rural stores, warehouses, no signal
- Promo & Contract Compliance catches failures before they cost you
How Digital Shelf Recognition Works
From shelf photo to business action in three steps
Any rep, any store, any device. No specialist training required. Powered by Computer Vision, AR, and LIDAR. 160+ implementation specialists.
Scan – Shelf Image Recognition Starts Here
The field rep photographs the shelf with their smartphone or tablet. AR guidance overlays help ensure full shelf coverage – even with no internet signal.
Works offline, anywhere
Analyze
AI recognizes every SKU, counts facings, reads prices, detects out-of-stocks, and checks planogram compliance. Full KPI report in seconds.
Shelf image recognition at 98% accuracy, SKU-level
Act
The rep gets instant recommendations – reorder suggestions, corrective actions, promo fixes. Management sees live dashboards before the visit ends.
Shelf image recognition drives corrective actions in the store
Business Value of Shelf Image Recognition
5 reasons Image Recognition transforms your business
Not just a technology – a business transformation tool backed by 160+ implementation specialists.
One photo replaces long checklists. Saves minutes per visit that reps can spend selling. Uniform audit standard across all channels and countries.
Manual reports overstate compliance, hiding the real OSA problem. IR delivers >98% accuracy vs. ~80% with self-reporting – a reliable foundation for Perfect Store KPIs and bonus systems.
Results available with minimal delay. Managers can react during live campaigns – fixing displays in high-potential stores before the promotion window closes.
IR data connects with sales and distribution data in one ecosystem. Link Perfect Store execution to sell-out, ePOS, and next-visit recommendations – impossible with point solutions.
A dedicated team of 160+ specialists responsible for implementation and maintenance. Experience with global brands means projects avoid typical pitfalls – missing packshots, unclear KPIs, wrong baseline.
How Nestlé made AI shelf recognition a strategic imperative
“The platform gave us one version of the data truth across our entire commercial organization. Field execution, distributor sell-out, and shelf data – finally in one place and trustworthy enough to build our AI models on top of.”
+20%
Availability KPI
improvement on-shelf
98%
Data Accuracy
vs. ~80% with manual reporting
20–90%
Faster Audits
depending on store size
129
Man-Days Saved
per month, per organization
Shelf Recognition ROI Calculator
Digital shelf recognition: everything you need to
own the shelf
A complete shelf image recognition toolkit for shelf intelligence – from product availability to promotional compliance. Across Retail, Traditional Trade, and HoReCa channels.
- Product Availability & Shelf Share
- Planogram Compliance
- Price Recognition
- Promo & Contract Compliance
- AR Live Scanning Mode
- Works Offline – Anywhere
- Competitive Intelligence
- Actionable Recommendations
- Menu Recognition (HoReCa)
- Fits Your Existing Stack
Product Availability & Shelf Share
Detect out-of-stocks and measure your share of shelf versus competitors at SKU level across every store visit.
Case Studies
See how leading FMCG brands use Retail Image Recognition to drive measurable business results.
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Current Trends in the Alcohol Industry (2025) & How Real-Time Sales Data Drives Growth
To stay competitive, alcohol producers need real-time insights into sales, stock levels, and consumer trends. With Asseco’s Data Sharing Solution, they can track what’s selling, where, and why—enabling smarter decisions across logistics, marketing, and sales.
Read the full story: Current Trends in the Alcohol Industry (2025) & How Real-Time Sales Data Drives Growth -
Equipping FMCG teams with tailored, market-ready tools for success.
Our experience has given us valuable insights into the fast-moving consumer goods market. We firmly believe that to boost sales effectively, solutions must be flexible and tailored to th
Read the full story: Equipping FMCG teams with tailored, market-ready tools for success.
Industry Recognition
Recognized by analysts, validated by the industry
Independent recognition to support your internal business case.
How our shelf image recognition compares
A transparent look at the shelf recognition market.
| Capability | Asseco Retail IR | FORM + Trax | Infilect | Vispera | ParallelDots | StayinFront | Neurolabs |
|---|---|---|---|---|---|---|---|
| Accuracy claimed * | >98% | — | >97% | — | 98% | — | — |
| On-device / offline AI | Yes | Yes | No | Capture only | ODIN module | Yes | No |
| AR live scanning | Yes | Limited | No | No | No | Yes | No |
| Full SFA platform | Yes | via FORM | No | No | No | Yes | No |
| Promo compliance | Promo & Contract | Yes | Yes | Yes | Yes | Yes | No |
| Gartner recognized | 2025 | Yes | No | Yes | Yes | Yes | No |
| POI Best-in-Class | 9 in 2025 | No | No | No | No | No | Enabler |
| Planogram 360 / Category Mgmt | 5-module system | No | No | No | No | No | No |
| Countries | 50+ | 80+ | 18+ | Global | Global | 50+ | UK / EU / US |
Data based on publicly available vendor claims as of 2025–2026. FORM and Trax merged February 2026 (Gemspring Capital PE).
* Asseco >98% accuracy is field-validated across live production deployments at scale. Competitor figures are self-reported marketing claims.
Advanced Capability
Planogram 360° – shelf image recognition shows planograms aren’t missing. They’re ignored.
Most planograms are PDF files that never reach the shelf. Planogram 360° turns layout into a negotiation tool – your reps walk in with share-of-sales vs share-of-shelf data, and the store manager becomes a co-creator instead of a gatekeeper.
Repository
Proposal
Compliance
Performance
Potential
Five modules, one closed loop: define → propose → verify → measure → prioritize. Available standalone or as part of Retail Image Recognition.
Shelf recognition is just the beginning of image recognition
Retail Image Recognition is one module within the Asseco Platform – a complete end-to-end FMCG execution suite.
One integrated suite. Your complete retail execution stack.
FAQ
Common questions about shelf image recognition
A field rep photographs the retail shelf with their smartphone or tablet. The AI engine – running either in the cloud or directly on the device – analyzes the image and recognizes each SKU, counts facings, reads price tags via OCR, and compares the result against your planogram. All KPIs are generated within seconds.
Asseco Retail Image Recognition achieves >98% data accuracy – compared to approximately 80% typical of manual self-reporting. This is among the highest in the market and field-validated across live production deployments at scale.
Yes – and this is one of our strongest real-world differentiators. The on-device AI mode runs the full recognition engine directly on the rep's smartphone, with no internet connection required. Results are generated in real time on-device and synced when connectivity is restored.
New SKUs are added to the recognition model using existing product images from your catalog – no separate photography sessions required in most cases. Onboarding timelines scale with catalog size and the number of markets.
Asseco Platform integrates with major ERP systems (SAP, Oracle), CRM platforms, and data warehouses via standard APIs. The Trade Data Hub supports EDI and other exchange formats.
450+ FMCG implementations across 62 countries, including Nestlé, Coca-Cola HBC, Ferrero, Heineken, L'Oréal, Mars, Johnson & Johnson, Dr. Oetker, and more.
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