Digital Collaboration Strategies for Retail Success

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Digital Collaboration Direct Store Link

The smarter way to engage stores, grow sell-in, and control execution — all from one place.

Direct Store Link is a modular solution for producers who want to build stronger relationships with stores, digitize sell-in and sell-out processes, and stay in control of how their products are sold and promoted — without relying solely on field reps or marketplace apps. It connects you directly with thousands of stores, offering the right mix of communication, transaction, data, and loyalty capabilities — tailored to your RTM model.

Why it’s different

Most store engagement platforms focus on selling through their own closed marketplace, offering limited control over how your brand appears, which stores are prioritized, or how promotions are implemented. Direct Store Link puts you in the driver’s seat. You define the message, the promotion, the logic — and we provide the infrastructure to make it scalable, measurable, and automated.

What problems that producers face today does it solve?

We don’t have direct access to store owners.
A direct communication line — no need to wait for a rep visit or rely on 3rd-party apps.
Our promotions are not always executed as agreed.
Real-time tasking, photo validation, and AI-based shelf audits ensure consistent compliance.
Our orders come in late, incomplete or via email/PDF.
Seamless order flow from stores straight into your ERP or distributor systems — no friction.
We don’t know what’s happening on shelf.
Image Recognition with automated analysis gives you real-time visibility into every shelf.
It’s hard to motivate stores to follow our plans.
Built-in loyalty engine rewards stores for execution, engagement and performance.

You own the relationship.
We provide the solution.

Omnichannel Comunication Hub

A smart and direct communication channel between producer, stores, and distributors (if relevant for the market).

How producer benefits:

Share promotions, new launches, or updates instantly with thousands of stores.
Bypass intermediaries and reach even unsupported or out-of-coverage stores.
Maintain consistent, brand-controlled messaging across all RTM channels.

CRM & Sales Rep Integration

Synchronization with producer’s CRM/SFA tools so stores always know what’s going on with their rep relationship.

How producer benefits:

Stores can view: next planned visit, order history via rep, assigned tasks and progress.
Strengthens transparency and accountability in the field team.
Reduces duplication between digital and human touchpoints.

Smart Ordering  & Sales Integration

A seamless ordering process where stores can place orders anytime – directly through the app – with automatic routing to Nestlé, distributors, or wholesalers.

How producer benefits:

Faster order-to-cash cycle.
Higher order accuracy and fewer missed sales.
Less operational overhead for your sales force.

Unique advantages

Orders are integrated directly into ERP/sales systems – not sent via email or PDF attachments.
On markets using distributors, stores can see live inventory levels before placing the order, minimizing errors and increasing order confidence.
Orders are routed intelligently based on local sales structure.

AI-Powered Recommendations & Predictive Ordering

AI-generated order suggestions based on store history, local trends, and behaviors of similar outlets.

How producer benefits:

Help stores order smarter with personalized recommendations.
Surface hidden sales opportunities by analyzing nearby store behaviors.
Reduce understocking and overstocking with intelligent planning.

Retail Tasking & Store Engagement

The ability to assign custom tasks to stores – such as quick surveys, shelf quality assessments, or promo checks.

How producer benefits:

Gain real-time, store-level insights without needing field force visits.
Boost store engagement with tasks that are simple and mobile-first.
Receive photos or comments directly from store staff to validate execution.

Automated Shelf Audits with Image Recognition (AI)

Let stores simply take photos – our AI does the rest: recognizing products, presence, facing, compliance, and more.

How producer benefits:

Help stores order smarter with personalized recommendations.
Surface hidden sales opportunities by analyzing nearby store behaviors.
Reduce understocking and overstocking with intelligent planning.

Digital alignment of producers’s promotional offers with store operations – and automated tracking of execution.

How producer benefits:

Stores can accept and act on promotions instantly via the app.
Promotional conditions and rewards are visible and clear.
Execution reporting is automated via tasks or image recognition, streamlining settlements.

On markets where producer works with distributors or wholesalers, we allow these partners to publish their own promotions on producer products directly to stores.

How producer benefits:

Enhance your brand’s retail appeal by combining offers (producer+ distributor).
Maximize sell-in from all your RTM partners.
Keep store-facing communications unified under one platform.

Sales Target Planning
& Real-Time Tracking

Tools to set, communicate, and monitor sales targets with individual stores, based on shared objectives.

How producer benefits:

Encourage stores to pursue specific product pushes or campaigns.
Track target achievement in real time – no manual follow-up needed.
Create mutual accountability between producer and retail partners.

Loyalty Layer: Rewarding Retail Collaboration

A built-in loyalty program between producer and participating stores, rewarding active collaboration and execution.

How producer benefits

A built-in loyalty program between producer and participating stores, rewarding active collaboration and execution.
Motivates stores to act consistently and independently – even outside of rep visits.
Drives better promo execution, shelf standards, and order frequency.
Builds brand preference and visibility inside  the store.
It’s hard to motivate stores to follow our plans.
Built-in loyalty engine rewards stores for execution, engagement and performance.

Unique advantages

Stores earn points for placing promotional orders, completing tasks, participating in surveys, or submitting shelf photos.
Points can be converted into monetary benefits, discounts on future orders, or product rewards.
Drives better promo execution, shelf standards, and order frequency.
All loyalty interactions are automated, trackable, and configurable per campaign or territory.

Here’s what you gain

A direct channel to every store — with or without distributor involvement
Integrated order capture with live distributor stock view (where applicable)
Target setting and tracking at store level
Promotion execution verification through tasks  or AI photo audits
Suggested orders powered by machine learning
Loyalty points engine to reward behaviour  — not just purchases
Full integration with your SFA/CRM/ERP solutions

Ready to scale without losing control

Whether you’re managing a few hundred key retailers or scaling across thousands of long-tail stores, Direct Store Link gives you the tools to activate, measure, and optimize your retail presence — without compromising on brand control, sales priorities, or operational clarity.

For two decades, businesses of every scale have placed
their trust in us

“We recommend Asseco Platform as a valued partner in deploying innovative solutions, notably in Image Recognition. Incorporating this solution into our business strategy has contributed to our growth, bringing benefits that have impacted on our operations.”

Adam Imielski
Managing Director Poland
“Thanks to the Data Sharing solution by Asseco Platform, we can better and, most importantly, on an ongoing basis support sales and business objectives by responding to the situation on the market and, above all, in our distribution channel.”
“The contracts module, part of the Retail Execution by Asseco Platform, is an innovation that has allowed our organization to enter a completely different level of business management.”
“With Asseco Business Solutions’ support, we optimized our data management processes very quickly, providing the departments concerned with accurate and up-to-date data on the resale and inventory of Coca-Cola HBC products.”
“The Data Sharing solution from Asseco Platform allows us to increase the transmission efficiency of reliable data and business analysis and access resale data from the wholesalers.”
“Launching the Data Sharing solution from the Asseco Platform for resale and inventory of own product data and participation in product categories is, first and foremost, an opportunity to respond effectively and quickly to market changes.”
“The Retail Execution and Sales Excellence solutions from Asseco Platform support our sales representatives in their daily work, particularly by streamlining the concluding agreements with trading partners and in fast and efficient settlement of promotions.”

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