Joint Business Planning in Action:
A Food Company Success Story
A major foods company sought to maximize promotional reach while ensuring transparency and efficiency in distributor engagements. By leveraging integrated data, the company transformed distributor sales operations.
Key Initiatives
Omnichannel Strategy
Extended promotional execution using the distributor sales force.
Data Sharing Integration
Combined sell-out data at the outlet level to target eligible customers and optimize promotions.
Performance-Based Incentives
Linked bonuses for wholesalers and their teams to sell-out performance.
Mobile Touch SFA
Enabled distributor teams to manage promotions efficiently.
Order Transfer Tool
Streamlined distributor ordering processes.
Results
Achieved
€7.2 million
in additional promotional sales
over 12 months
Equipped
500
wholesaler sales representatives with daily
access to promotions
Facilitated
1,700
additional sales visits per month
dedicated to selling promotions
From
1 to 46
distributors — a remarkable growth
in partnership network
The Power of Data in Joint Business Planning
By integrating data across your entire supply chain, you can:
- Drive Consistency: Ensure that insights from every touch point—from production to the final sale—inform your joint business planning.
- Enhance Transparency: Maintain trust with your distributor partners by using verifiable performance data.
- Boost Efficiency: Streamline processes that improve order accuracy, reduce inefficiencies, and simplify complex settlements.
When your business planning is founded on real data, every decision—from promotions to performance incentives—drives sustainable growth and stronger partnerships.
Ready to Transform Your
Distributor Engagement?
Discover how integrated data can support your joint business planning efforts and create lasting, profitable partnerships. Contact us today to learn more about our solutions and get started.
For two decades, businesses of every scale have placed
their trust in us
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„We recommend Asseco Platform as a valued partner in deploying innovative solutions, notably in Image Recognition. Incorporating this solution into our business strategy has contributed to our growth, bringing benefits that have impacted on our operations.”
Adam Imielski
Managing Director Poland
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„Thanks to the Data Sharing solution by Asseco Platform, we can better and, most importantly, on an ongoing basis support sales and business objectives by responding to the situation on the market and, above all, in our distribution channel.”
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„The contracts module, part of the Retail Execution by Asseco Platform, is an innovation that has allowed our organization to enter a completely different level of business management.”
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„With Asseco Business Solutions’ support, we optimized our data management processes very quickly, providing the departments concerned with accurate and up-to-date data on the resale and inventory of Coca-Cola HBC products.”
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„The Data Sharing solution from Asseco Platform allows us to increase the transmission efficiency of reliable data and business analysis and access resale data from the wholesalers.”
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„Launching the Data Sharing solution from the Asseco Platform for resale and inventory of own product data and participation in product categories is, first and foremost, an opportunity to respond effectively and quickly to market changes.”
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„The Retail Execution and Sales Excellence solutions from Asseco Platform support our sales representatives in their daily work, particularly by streamlining the concluding agreements with trading partners and in fast and efficient settlement of promotions.”
