How OSHEE Reinvented Retail Execution with AI-Powered Image Recognition
When a brand grows fast, consistency on the shelf becomes a daily challenge. For OSHEE, a company operating across hundreds of retail locations and dozens of product lines, ensuring perfect in-store visibility was becoming more complex every year.
The problem wasn’t lack of data – it was too much manual work. Photos, reports, Excel sheets, and delayed verifications made the process slow and reactive. So OSHEE decided to change the rules: connect everyone involved – merchandisers, supervisors, and managers – through one data-driven, automated platform.
The result is a retail execution process that works in real time, powered by AI-based Image Recognition from Asseco Platform.
From Field Photos to Real-Time Insights
For years, OSHEE relied on merchandising agencies to monitor product visibility, compliance, and promotional execution. Field teams took photos, filled out forms, and submitted reports that needed manual verification. This approach worked — but it was slow, fragmented, and depended on subjective evaluations.
Today, the same process runs digitally. Every photo becomes an immediate data source, analyzed automatically and visible to everyone — from the merchandiser in the store to the OSHEE Key Account Manager.
The result is a retail execution process that works in real time, powered by AI-based Image Recognition from Asseco Platform.
Step 1: Shelf Execution and Photo Capture
The process starts at the shelf. A merchandiser from a partnering agency arranges OSHEE products, takes a photo using a mobile app, and synchronizes it with the system. Within seconds, the platform processes the image using AI recognition models from Asseco Platform that identify each SKU, verify planogram compliance, and detect any missing or misplaced products.
The feedback appears instantly on the merchandiser’s device — allowing immediate corrections while still in-store. No waiting, no emailing photos, no guessing.
Step 2: Verification by OSHEE Supervisors
Once the visit is complete, OSHEE supervisors open the same data set in their own mobile client – even offline. They can:
- Review recognized products and compliance scores,
- Check photo documentation,
- Verify completion of additional field tasks (like surveys or displays),
- View visit history and scheduling information.
Every visit becomes a verified, time-stamped record – transparent for both OSHEE and its partners.
Step 3: Management Oversight and Quality Control
At the managerial level, both regional and key account managers review aggregated results via a desktop application. They have access to:
- Field performance statistics,
- Product presence and shelf compliance analytics,
- Visual galleries for deeper review.
What used to require multiple spreadsheets and manual summaries is now instantly available in one interface, with objective and comparable KPIs.
Step 4: Unified Analytics in Power BI
All data collected from OSHEE and its merchandising partners is integrated into Power BI dashboards. Decision-makers can now view comprehensive insights across stores, regions, and categories.
These dashboards provide:
- Trends in product presence and execution quality,
- Performance metrics for field teams,
- Identification of recurring visibility gaps,
- Cross-region benchmarking and historical comparisons.
The result: a shared analytical layer that replaces subjective reporting with fact-based collaboration.
A New Model of Collaboration Between Brand and Agencies
The greatest impact of this transformation isn’t technological – it’s cultural. OSHEE and its merchandising agencies (3rd party) now operate on a single version of truth in Asseco Platform. Everyone – from merchandiser to manager – works on the same verified data, receives real-time feedback, and follows the same KPIs.
This transparency builds trust, improves accountability, and speeds up decisions. It’s a shift from “checking the work” to “improving the outcome together.”
Business Impact
The measurable results speak for themselves:
- Feedback time reduced from days to minutes.
- Objective verification with AI ensures full consistency.
- Shared visibility accelerates collaboration and action.
- Shelf compliance and availability KPIs improved.
- Managers focus on insights — not data preparation.
The once-linear reporting chain has become a continuous digital feedback loop, transforming how OSHEE manages its retail execution.
Looking Ahead
This foundation now supports further innovations – from cross-agency benchmarking to predictive insights and sell-out data integration. The long-term vision: a fully connected retail ecosystem where AI not only detects what happened, but helps teams anticipate what should happen next.
Conclusion
OSHEE’s transformation shows how a brand can turn everyday in-store operations into a real-time intelligence system. By combining image recognition, mobile workflows, and shared analytics, field execution becomes measurable, actionable, and scalable all within a solution from Asseco Platform.
From shelf photo to business insight — instantly.
Get in touch
Uncover the full potential of the Asseco Platform.
"*" indicates required fields