Empowering FMCG teams

With over 20 years of collaboration with clients in the FMCG industry, we have learned the importance of treating each client individually.

Our experience has given us valuable insights into the fast-moving consumer goods market. We firmly believe that to boost sales effectively, solutions must be flexible and tailored to the unique needs of each FMCG company. Our approach considers specific sales processes, product assortment, and promotional strategies. This customized strategy results in improved sales outcomes and better-informed business decisions made in the field.

The solution’s flexibility empowers your team to respond rapidly to market changes. By investing in a tailored application, your company can optimize its operations and better prepare for future challenges and opportunities. Customization at every level, from business processes to the application, ensures convenience for end users, such as sales representatives, and instills a sense of control and confidence.

Our 8 customization options for SFA applications are designed to enhance usability and productivity

Configurable Dashboard

A sales representative can customize the main screen layout to suit their preferences by arranging the order and visibility of application modules and information, such as sales goals and current activities. This faster and more intuitive navigation allows quicker access to the most important modules, enhancing work efficiency.

Individual Surveys

Sales representatives often spend significant time collecting shelf data and adjusting product placements to meet standards. To improve efficiency, each survey can be tailored individually. This approach ensures that the application interface supports users in these tasks without requiring unnecessary clicks, helping them feel productive and effective.

Interface Modes

Selecting between light and dark interface modes ensures your team can work comfortably in different lighting conditions. This is particularly important in the HoReCa channel, where bars and restaurants frequently have low lighting. Appropriate interface choices can enhance application readability and minimize eye strain during extended use, ultimately ensuring your team’s comfort and productivity.

Search Engine

Customizing the search engine enables users to quickly find necessary content using text phrases or tags, significantly reducing the time spent searching for information. Sales representatives can efficiently filter large product lists or extensive customer databases.

External Calendars

Integrating external calendars with the application enables synchronization of appointments and meetings. This ensures the sales representative has all important events consolidated in one place, minimizing the risk of missing crucial meetings or tasks.

Login Methods: Biometric (Face ID/Touch ID) or Standard

Selecting a login mode, such as biometrics (Face ID/Touch ID), enhances the application’s security and convenience. The sales representative can avoid entering their password each time, thus saving time and improving the user experience.

The application’s appearance should match the company’s branding

We can customize our application to align with the client’s branding. By incorporating the logo and color scheme that reflects the brand’s identity, we enhance its visual appeal and foster trust with the sales representative, who will feel more comfortable using a tool that looks and feels like theirs.

Accessibility Settings

A helpful application should be adaptable to various users. As we age, our eyesight often diminishes, making individual settings important. Personalizing font sizes enhances readability and overall comfort while using the application.

These customization options allow sales representatives to better tailor the application to their work styles and preferences, leading to greater efficiency, comfort, and satisfaction with the tool.

For two decades, businesses of every scale have placed
their trust in us

„We recommend Asseco Platform as a valued partner in deploying innovative solutions, notably in Image Recognition. Incorporating this solution into our business strategy has contributed to our growth, bringing benefits that have impacted on our operations.”

Adam Imielski
Managing Director Poland
„Thanks to the Data Sharing solution by Asseco Platform, we can better and, most importantly, on an ongoing basis support sales and business objectives by responding to the situation on the market and, above all, in our distribution channel.”
„The contracts module, part of the Retail Execution by Asseco Platform, is an innovation that has allowed our organization to enter a completely different level of business management.”
„With Asseco Business Solutions’ support, we optimized our data management processes very quickly, providing the departments concerned with accurate and up-to-date data on the resale and inventory of Coca-Cola HBC products.”
„The Data Sharing solution from Asseco Platform allows us to increase the transmission efficiency of reliable data and business analysis and access resale data from the wholesalers.”
„Launching the Data Sharing solution from the Asseco Platform for resale and inventory of own product data and participation in product categories is, first and foremost, an opportunity to respond effectively and quickly to market changes.”
„The Retail Execution and Sales Excellence solutions from Asseco Platform support our sales representatives in their daily work, particularly by streamlining the concluding agreements with trading partners and in fast and efficient settlement of promotions.”