To stay ahead, alcohol producers need real-time insights into what’s selling, where, and why.
The alcohol industry is evolving rapidly in 2025, with emerging trends like Super Premium Standard, RTD beverages, and non-alcoholic alternatives reshaping consumer demand. To stay ahead, alcohol producers need real-time sales insights and sell-out data analytics to optimize their sales, marketing, and logistics.
Wholesalers and retailers that leverage category-level sales insights can outperform competitors and make informed decisions. With FMCG data sharing tools like Asseco’s solution, brands can gain a competitive edge in the beverage industry market trends.
Key Alcohol Industry Trends in 2025
These trends are reshaping the industry—but without real sales data, producers are left guessing instead of making informed business decisions.
Super-Premium is theNew Standard
While economic pressures slow general premiumization, high-end spirits continue to thrive, especially among younger consumers who favor cocktail culture.
RTD Beverages are here to stay
Consumers love Ready-to-Drink (RTD) for their convenience and quality. Unique flavors and sustainability are key factors driving this trend.
The Alcohol-Free Boom
Health-conscious consumers are demanding sophisticated non-alcoholic options, and brands that deliver premium alcohol-free choices are winning market share.
How Asseco’s Data Sharing Solution Helps You Win
You need clear, store-level insights into your product’s performance to take advantage of these trends. Our Data Sharing solution gives you a complete picture of sales and inventory movements so you can:
See what’s selling and where in real time
Track stock levels daily to avoid out-of-stock and lost sales
Compare your sales to competitors at a category level
Segment stores dynamically to focus on the highest value locations
By turning data into actionable insights, you can fine-tune your strategy and maximize sales in every store daily.
Who Benefits & How?
Logistics Teams
- Plan inventory based on actual demand trends, not just historical data
- Improve supply chain efficiency by reducing overstocks and shortages
Marketing Teams
- Create targeted promotions based on real consumption trends
- Identify the best stores for premium experiences & activations
- Measure the impact of marketing efforts with real sales data
Sales Teams
- Identify top-performing stores and prioritize efforts where they matter most
- Benchmark your brand against category sales to sharpen your competitive edge
- Use real-time store segmentation to align sales reps with high-potential locations
Get Ahead in the Alcohol Industry with Asseco’s Data Sharing Solution
Your competitors are already making data-driven decisions – are you?
With Asseco’s Data Sharing solution, you can eliminate guesswork, optimize operations, and drive sales growth with real-time insights.
Ready to see the difference? Contact us today and start making every data point count.
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„We recommend Asseco Platform as a valued partner in deploying innovative solutions, notably in Image Recognition. Incorporating this solution into our business strategy has contributed to our growth, bringing benefits that have impacted on our operations.”
Adam Imielski
Managing Director Poland
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„Thanks to the Data Sharing solution by Asseco Platform, we can better and, most importantly, on an ongoing basis support sales and business objectives by responding to the situation on the market and, above all, in our distribution channel.”
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„The contracts module, part of the Retail Execution by Asseco Platform, is an innovation that has allowed our organization to enter a completely different level of business management.”
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„With Asseco Business Solutions’ support, we optimized our data management processes very quickly, providing the departments concerned with accurate and up-to-date data on the resale and inventory of Coca-Cola HBC products.”
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„The Data Sharing solution from Asseco Platform allows us to increase the transmission efficiency of reliable data and business analysis and access resale data from the wholesalers.”
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„Launching the Data Sharing solution from the Asseco Platform for resale and inventory of own product data and participation in product categories is, first and foremost, an opportunity to respond effectively and quickly to market changes.”
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„The Retail Execution and Sales Excellence solutions from Asseco Platform support our sales representatives in their daily work, particularly by streamlining the concluding agreements with trading partners and in fast and efficient settlement of promotions.”
