Asseco Platform Recognized as a Representative Vendor in the Gartner® Market Guide for Retail Execution in FMCG

3 min reading

We are proud to share that Asseco Platform has been named a Representative Vendor in the Gartner® Market Guide for Retail Execution Management in FMCG.

This recognition is more than an industry milestone. It’s a reflection of our long-term commitment to delivering comprehensive, innovative, and business-driven solutions for FMCG leaders worldwide.

Why This Recognition Matters

Being featured in the Gartner Market Guide confirms what our customers and partners already know: Asseco Platform is a trusted partner in transforming the way retail execution is managed in the fast-moving consumer goods industry.

With increasing complexity in retail channels, growing expectations for real-time data, and pressure to optimize every touchpoint in the sales process, organizations need solutions that go beyond basic functionality. That’s where Asseco Platform stands out — by offering:

  • End-to-end Retail Execution capabilities
  • Seamless integration of data from distributors, wholesalers, and 3rd party sources
  • Mobile-first, AI-enhanced field applications
  • Advanced analytics, KPI dashboards, and perfect store execution support
  • Modular architecture to scale across regions, brands, and teams
Gartner Report cover image

*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Built for Results. Trusted by the Industry.

Our platform powers daily execution for leading global and regional FMCG brands. From pre-sales to shelf auditing, order capturing, coaching, promotion tracking, and outlet-level insights — Asseco Platform helps companies sell better, smarter, and faster.

The mention in the Gartner Market Guide validates our strategy, product vision, and real-world impact. It also highlights that our technology meets the key functional needs defined by industry analysts for the future of Retail Execution.

“Being included by Gartner reflects the trust our clients place in us and our focus on delivering measurable business value. We’re excited to see our commitment to FMCG execution recognized on a global scale.”

Marcin Grzegorczyk,
Marketing and Sales Support Director, Asseco Platform

Let’s Shape the Future of Retail Execution Together

Whether you’re looking to optimize field force performance, unify data from fragmented channels, or gain real-time insights at the point of sale — Asseco Platform is ready to support your journey.

Let’s talk about new business opportunities

Microsoft Booking is the scheduling automation platform with team-based scheduling, solutions and integrations for every department, and advanced security features.