Contract Performance
& Partner Analytics
for FMCG with One View
Realtime visibility of Contract Performance & Partner Analytics for FMCG Industry.
Aligning Business Goals with Distribution Partners
In the FMCG industry, producers rely on distributors, wholesalers, and cash & carry partners to reach the traditional trade channel. These partnerships are governed by business agreements — contracts that define how partners manage inventory, ensure product availability, and achieve agreed sales targets.
Our Contract Performance & Partner Analytics solution, powered by Data Sharing and One View Analytics, makes these agreements measurable, trackable, and actionable. By integrating daily sell-out and stock data from partner ERP systems, FMCG producers gain real-time visibility into contract execution and performance.
Securing Market Availability & OTIF Excellence
Consumers expect to always find your products on the shelf. Achieving this requires more than preventing shortages — it means protecting freshness, optimizing flow, and ensuring every delivery arrives On Time In Full (OTIF). With One View Analytics, producers can:
Monitor Real-time distributor inventory levels
across all partner warehouses
Detect Out-of-stock risks
before they hit the shelf
Predict Shortages
and rebalance inventory in advance
Set and track OTIF benchmarks and KPIs
to keep deliveries aligned with demand
Reward Partners
who maintain high stock compliance and OTIF performance
Business Impact: Consistent availability, fresher products, fewer shelf gaps, and stronger consumer trust.aintain high stock compliance and OTIF performance
Driving Sales Growth Together Availability is the baseline…
— but growth comes from expanding distribution and hitting ambitious sales targets. FMCG producers rely on their partners’ salesforces, which already reach thousands of outlets, to actively promote their brands.
Sales-related contracts, powered by One View Analytics, allow producers to:
- Track sales targets in real time for each distributor
- Break down performance by region, category, or sales team
- Support underperforming partners with targeted actions
- Spot overachievers who can stretch even further
- Build transparent incentive models that keep partners motivated
Business Impact: Producers amplify reach, partners earn measurable rewards, and both sides win in a truly joint business planning model.
Tangible Results for FMCG Producers Companies using Contract Performance & Partner Analytics report measurable improvements, including:
- Up to 80% fewer lost sales caused by distributor shortages,
- 50% faster order execution thanks to improved OTIF performance,
- Up to 70% higher “In Full” delivery accuracy,
- Around 5% sales growth fueled by stronger product availability at outlet level.
How It Works: Data Sharing + One View
The solution combines two powerful layers that turn fragmented distributor data into actionable insights:
Step 1 – Data Sharing: Reliable Partner Data Integration
- Daily integration of sell-out and stock data from partner ERP systems
- Data cleaning, deduplication, and harmonization for accuracy
- Enrichment with business hierarchies, categorizations, and producer systems
- Structured datasets prepared for sales, stock, and masterdata analysis
- Delivery of ready-to-use data into One View and other analytics tools
Step 2 – One View Analytics: Turning Data into Action
- Monitor stock levels, OTIF service performance, and sales targets
- Automate reporting, incentive settlements, and compliance tracking
- Structured datasets prepared for sales, stock, and masterdata analysis
- Manage all contract parameters in one integrated view
Outcome
Producers get both data reliability and analytics clarity — a full system to monitor contracts, motivate partners, and grow sales.
FAQs – Contract Performance & Partner Analytics in FMCG
Frequently Asked Questions
Q
How can FMCG producers monitor OTIF compliance effectively?
A
With One View Analytics, producers can set clear OTIF benchmarks, track performance against them daily, and tie bonuses or incentives to compliance. This prevents shortages and ensures reliable delivery to outlets.
Q
What are the benefits of stock monitoring for distributors?
A
Stock monitoring helps partners avoid out-of-stocks and overstocks, keeping inventory levels optimal. For producers, it guarantees product availability at outlet level, reducing lost sales.
Q
How do sales-related contracts increase FMCG growth?
A
By incentivizing distributors’ salesforces, producers can extend their reach to thousands of outlets. Transparent bonuses for hitting sales targets align partner motivation with producer growth goals.
Q
How do sales-related contracts increase FMCG growth?
A
By incentivizing distributors’ salesforces, producers can extend their reach to thousands of outlets. Transparent bonuses for hitting sales targets align partner motivation with producer growth goals.
Turning Contracts into Growth
With Contract Performance & Partner Analytics in One View, every agreement stops being static text and becomes a lever for growth. Stock levels, OTIF commitments, and sales targets are no longer hidden in spreadsheets — they are transparent, measurable, and actionable.
This is how FMCG producers secure fresh products on every shelf, strengthen collaboration with distributors, and unlock sustainable growth.
Ready to take the next step?
Don’t let blind spots limit your growth. With One View, contracts become performance — and partnerships become engines of success.
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