{"id":7116,"date":"2026-04-21T09:48:31","date_gmt":"2026-04-21T09:48:31","guid":{"rendered":"https:\/\/assecoplatform.com\/2026\/04\/21\/jak-oshee-skaluje-egzekucje-detaliczna-na-55-rynkach-nie-tracac-kontroli\/"},"modified":"2026-10-08T22:13:04","modified_gmt":"2026-10-08T22:13:04","slug":"jak-oshee-skaluje-retail-execution","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/pl\/2026\/04\/21\/jak-oshee-skaluje-retail-execution\/","title":{"rendered":"Jak OSHEE skaluje retail execution na 55 rynkach bez utraty kontroli"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull oshee-blog-page is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<style>\n\/* CHG-642: jeden H1 (naglowek motywu ukryty, wzor Komponent 7) + siatki 1 kolumna na telefonie.\n   Scoped na ID wpisu: przy tlumaczeniu ID MUSI sie zmienic (E6). *\/\nbody.postid-7116 .single-header{display:none !important;}\nbody.postid-7116 .single-content-wrapper{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-7116 .entry-content{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-7116 .entry-content>:first-child{margin-top:0 !important;}\n@media (max-width:781px){\nbody.postid-7116 .oshee-blog-page div[style*=\"grid-template-columns:1fr 1fr\"]{grid-template-columns:minmax(0,1fr) !important;}\nbody.postid-7116 .oshee-blog-page .card{padding:28px !important;}\n}\n<\/style>\n\n\n\n<section class=\"section bg-dark alignfull\" style=\"background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 50%,#0B1E3F 100%);padding:80px 0 100px;color:#fff;\">\n  <div class=\"container-wide\" style=\"max-width:1200px;margin:0 auto;padding:0 24px;\">\n    <div style=\"display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;\">\n      <div>\n        <div style=\"font-size:14px;letter-spacing:2px;text-transform:uppercase;color:rgba(255,255,255,0.7);margin-bottom:16px;\">Retail Summit 2026 \u00b7 Main Stage<\/div>\n        <h1 style=\"font-size:clamp(32px,4vw,54px);line-height:1.1;margin:0 0 24px;color:#fff;font-weight:700;\">Jak OSHEE skaluje <span class=\"gradient-text\" style=\"background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;\">retail execution<\/span> na 55 rynkach<\/h1>\n        <p style=\"font-size:18px;line-height:1.6;color:rgba(255,255,255,0.85);margin:0 0 32px;max-width:560px;\">Dla szybko rosn\u0105cych marek FMCG retail execution na skal\u0119 to r\u00f3\u017cnica mi\u0119dzy wzrostem, kt\u00f3ry si\u0119 utrzymuje, a wzrostem, kt\u00f3ry za\u0142amuje si\u0119 pod w\u0142asnym ci\u0119\u017carem operacyjnym.<\/p>\n        <div class=\"hero__stats\" style=\"display:flex;gap:24px;flex-wrap:wrap;\">\n          <div class=\"hero__stat\" style=\"display:flex;flex-direction:column;min-width:120px;\">\n            <span class=\"hero__stat-value\" style=\"font-size:32px;font-weight:700;color:#fff;\">55<\/span>\n            <span class=\"hero__stat-label\" style=\"font-size:13px;color:rgba(255,255,255,0.7);text-transform:uppercase;letter-spacing:1px;\">Rynk\u00f3w OSHEE<\/span>\n          <\/div>\n          <div class=\"hero__stat\" style=\"display:flex;flex-direction:column;min-width:120px;\">\n            <span class=\"hero__stat-value\" style=\"font-size:32px;font-weight:700;color:#fff;\">750 mln+<\/span>\n            <span class=\"hero__stat-label\" style=\"font-size:13px;color:rgba(255,255,255,0.7);text-transform:uppercase;letter-spacing:1px;\">z\u0142 przychodu OSHEE<\/span>\n          <\/div>\n          <div class=\"hero__stat\" style=\"display:flex;flex-direction:column;min-width:120px;\">\n            <span class=\"hero__stat-value\" style=\"font-size:32px;font-weight:700;color:#fff;\">4<\/span>\n            <span class=\"hero__stat-label\" style=\"font-size:13px;color:rgba(255,255,255,0.7);text-transform:uppercase;letter-spacing:1px;\">Kana\u0142y sprzeda\u017cy OSHEE<\/span>\n            <span class=\"hero__stat-context\" style=\"font-size:11px;color:rgba(255,255,255,0.55);margin-top:4px;letter-spacing:0.3px;\">tradycyjny &middot; nowoczesny &middot; fitness &middot; partnerzy zewn\u0119trzni<\/span>\n          <\/div>\n          <div class=\"hero__stat\" style=\"display:flex;flex-direction:column;min-width:120px;\">\n            <span class=\"hero__stat-value\" style=\"font-size:32px;font-weight:700;color:#fff;\">3 400+<\/span>\n            <span class=\"hero__stat-label\" style=\"font-size:13px;color:rgba(255,255,255,0.7);text-transform:uppercase;letter-spacing:1px;\">uczestnik\u00f3w Retail Summit 2026<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div>\n        <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/oshee-shelf-moment-of-truth-retail-summit-2026.jpg\" alt=\"OSHEE i Asseco Platform na Main Stage Retail Summit 2026: moment prawdy przy p\u00f3\u0142ce\" style=\"width:100%;height:auto;border-radius:16px;box-shadow:0 20px 60px rgba(0,0,0,0.4);\"\/>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-white alignfull\" style=\"padding:80px 0;\">\n  <div class=\"container-wide\" style=\"max-width:860px;margin:0 auto;padding:0 24px;\">\n    <h2 class=\"section-title\" style=\"font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 32px;color:#0B1E3F;font-weight:700;\">Czym jest <span class=\"gradient-text\" style=\"background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;\">retail execution na skal\u0119<\/span>?<\/h2>\n    <p style=\"font-size:18px;line-height:1.7;color:#334155;margin:0 0 20px;\"><strong>Retail execution na skal\u0119<\/strong> to zdolno\u015b\u0107 konsekwentnego dowo\u017cenia obietnicy marki w ka\u017cdym punkcie sprzeda\u017cy, niezale\u017cnie od liczby rynk\u00f3w, kana\u0142\u00f3w czy partner\u00f3w. Obejmuje dost\u0119pno\u015b\u0107 produktu, ekspozycj\u0119 na p\u00f3\u0142ce, zgodno\u015b\u0107 cenow\u0105, realizacj\u0119 planogram\u00f3w i codzienn\u0105 prac\u0119 zespo\u0142\u00f3w terenowych oraz agencji merchandisingowych.<\/p>\n    <p style=\"font-size:18px;line-height:1.7;color:#334155;margin:0;\">W jednym sklepie retail execution to lokalna dyscyplina. W skali dziesi\u0105tek tysi\u0119cy sklep\u00f3w w wielu krajach staje si\u0119 problemem systemowym. Marketing generuje popyt. P\u00f3\u0142ka go potwierdza albo \u0142amie. Nie ma \u015brodka. Na <strong>Poland &amp; CEE Retail Summit 2026<\/strong> OSHEE, polska marka napoj\u00f3w obecna ju\u017c na 55 rynkach, wesz\u0142a na Main Stage razem z Asseco Platform, \u017ceby pokaza\u0107, jak to robi.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-gray alignfull\" style=\"background:#F8FAFC;padding:80px 0;\">\n  <div class=\"container-wide\" style=\"max-width:1200px;margin:0 auto;padding:0 24px;\">\n    <div style=\"display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;\">\n      <div>\n        <h2 class=\"section-title\" style=\"font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;\">Dlaczego wzrost marki FMCG poszerza <span class=\"gradient-text\" style=\"background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;\">execution gap<\/span><\/h2>\n        <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:0 0 16px;\">Im szybciej ro\u015bnie marka FMCG, tym szersza jest luka mi\u0119dzy obietnic\u0105 marketingow\u0105 a rzeczywisto\u015bci\u0105 operacyjn\u0105. Wi\u0119cej SKU, wi\u0119cej sklep\u00f3w, wi\u0119cej kana\u0142\u00f3w, wi\u0119cej rynk\u00f3w. Ka\u017cda warstwa mno\u017cy z\u0142o\u017cono\u015b\u0107 i powi\u0119ksza koszt pojedynczego potkni\u0119cia egzekucyjnego.<\/p>\n        <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:0;\">Skala OSHEE pokazuje to wyrazi\u015bcie. Marka jest obecna na <strong>55 rynkach<\/strong>, przekroczy\u0142a <strong>750 milion\u00f3w z\u0142otych przychodu<\/strong>, jest Oficjalnym Partnerem Nawodnienia <strong>LaLiga<\/strong> i wsp\u00f3\u0142pracuje z ambasadorkami takimi jak <strong>Iga \u015awi\u0105tek<\/strong>. To wzrost w pe\u0142nym biegu. Ale wzrost jest g\u0142o\u015bny, a im g\u0142o\u015bniejszy, tym trudniej us\u0142ysze\u0107 to, co dzieje si\u0119 przy p\u00f3\u0142ce.<\/p>\n      <\/div>\n      <div>\n        <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/oshee-vitamin-boost-iga-swiatek-product-line.jpg\" alt=\"Puszki OSHEE Vitamin Boost z Ig\u0105 \u015awi\u0105tek jako ambasadork\u0105 marki\" style=\"width:100%;height:auto;border-radius:16px;box-shadow:0 12px 40px rgba(11,30,63,0.15);\"\/>\n        <p style=\"font-size:13px;color:#64748B;margin:12px 0 0;font-style:italic;\">Linia OSHEE Vitamin Boost z ambasadork\u0105 marki Ig\u0105 \u015awi\u0105tek.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-dark alignfull\" style=\"background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 100%);padding:80px 0;\">\n  <div class=\"container-wide\" style=\"max-width:900px;margin:0 auto;padding:0 24px;text-align:center;\">\n    <div style=\"font-size:80px;line-height:1;color:rgba(245,158,11,0.4);margin-bottom:-24px;font-family:Georgia,serif;\">&ldquo;<\/div>\n    <blockquote style=\"margin:0;padding:0;border:0;\">\n      <p style=\"font-size:clamp(24px,2.8vw,34px);line-height:1.3;color:#fff;font-weight:600;margin:0 0 32px;\">Marketing tworzy oczekiwanie. Retail je weryfikuje.<\/p>\n      <cite style=\"font-size:15px;color:rgba(255,255,255,0.7);font-style:normal;letter-spacing:1px;text-transform:uppercase;\">Tomasz Pastwa \u00b7 Dyrektor Sprzeda\u017cy ds. Rynku Tradycyjnego, OSHEE<\/cite>\n    <\/blockquote>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-white alignfull\" style=\"padding:80px 0;\">\n  <div class=\"container-wide\" style=\"max-width:1100px;margin:0 auto;padding:0 24px;\">\n    <h2 class=\"section-title\" style=\"font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 16px;color:#0B1E3F;font-weight:700;text-align:center;\">Jak OSHEE zamyka luk\u0119 <span class=\"gradient-text\" style=\"background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;\">\u201eostatniego metra&#8221;<\/span>?<\/h2>\n    <p style=\"font-size:17px;line-height:1.7;color:#475569;margin:0 auto 48px;max-width:720px;text-align:center;\">Odpowied\u017a OSHEE opiera si\u0119 na dw\u00f3ch filarach operacyjnych. Za oboma stoi <a href=\"https:\/\/assecoplatform.com\/pl\/sprzedaz-i-realizacja-w-handlu-detalicznym\/\" style=\"color:#4F46E5;text-decoration:underline;\">Asseco Platform<\/a>. Ka\u017cdy filar zamyka inny typ luki mi\u0119dzy obietnic\u0105 marki a do\u015bwiadczeniem konsumenta.<\/p>\n    <div style=\"display:grid;grid-template-columns:1fr 1fr;gap:32px;\">\n      <div class=\"card\" style=\"background:#F8FAFC;padding:40px;border-radius:20px;border:1px solid #E2E8F0;\">\n        <div style=\"width:56px;height:56px;border-radius:14px;background:linear-gradient(135deg,#4F46E5,#8B5CF6);display:flex;align-items:center;justify-content:center;margin-bottom:20px;color:#fff;font-size:28px;font-weight:700;\">1<\/div>\n        <h3 style=\"font-size:22px;line-height:1.3;color:#0B1E3F;margin:0 0 16px;font-weight:700;\">Rzeczywisto\u015b\u0107 dost\u0119pno\u015bci<\/h3>\n        <p style=\"font-size:16px;line-height:1.7;color:#475569;margin:0 0 16px;\">Marka nie naprawi tego, czego nie widzi. W rozproszonym modelu FMCG (producent, dystrybutor, hurtownik, detalista, partner HoReCa) widoczno\u015b\u0107 realnej dost\u0119pno\u015bci na ka\u017cdym poziomie jest zazwyczaj fragmentaryczna, op\u00f3\u017aniona lub rekonstruowana po fakcie.<\/p>\n        <p style=\"font-size:16px;line-height:1.7;color:#475569;margin:0;\">OSHEE u\u017cywa <a href=\"https:\/\/assecoplatform.com\/pl\/trade-data-hub\/\" style=\"color:#4F46E5;text-decoration:underline;font-weight:600;\">Trade Data Hub<\/a> do konsolidacji danych o dystrybucji, sprzeda\u017cy i zapasach od partner\u00f3w handlowych w jednym widoku. Dzi\u0119ki temu widzi problemy, zanim dotr\u0105 do konsumenta.<\/p>\n      <\/div>\n      <div class=\"card\" style=\"background:#F8FAFC;padding:40px;border-radius:20px;border:1px solid #E2E8F0;\">\n        <div style=\"width:56px;height:56px;border-radius:14px;background:linear-gradient(135deg,#F59E0B,#EC4899);display:flex;align-items:center;justify-content:center;margin-bottom:20px;color:#fff;font-size:28px;font-weight:700;\">2<\/div>\n        <h3 style=\"font-size:22px;line-height:1.3;color:#0B1E3F;margin:0 0 16px;font-weight:700;\">Rzeczywisto\u015b\u0107 p\u00f3\u0142ki<\/h3>\n        <p style=\"font-size:16px;line-height:1.7;color:#475569;margin:0 0 16px;\">Dost\u0119pno\u015b\u0107 jest konieczna, ale niewystarczaj\u0105ca. Produkt mo\u017ce dojecha\u0107 do sklepu i i tak przegra\u0107 przy p\u00f3\u0142ce: z\u0142y placement, z\u0142a cena, brakuj\u0105ce ekspozycje, konkurent na Twoim miejscu planogramowym.<\/p>\n        <p style=\"font-size:16px;line-height:1.7;color:#475569;margin:0;\">Tu <a href=\"https:\/\/assecoplatform.com\/pl\/cyfrowe-rozpoznawanie-polek\/\" style=\"color:#4F46E5;text-decoration:underline;font-weight:600;\">Retail Image Recognition<\/a> zamyka p\u0119tl\u0119. Przedstawiciel robi zdj\u0119cie p\u00f3\u0142ki, AI analizuje je w sekundach i zwraca rekomendacj\u0119 na miejscu. Dok\u0142adno\u015b\u0107 si\u0119ga 98%.<\/p>\n      <\/div>\n    <\/div>\n    <p style=\"font-size:16px;line-height:1.7;color:#475569;margin:40px auto 0;max-width:720px;text-align:center;\">Razem Trade Data Hub i Retail Image Recognition tworz\u0105 fundament danych OSHEE, na kt\u00f3rym opiera si\u0119 ka\u017cda decyzja terenowa. Wi\u0119cej o <a href=\"https:\/\/assecoplatform.com\/pl\/trade-data-hub\/\" style=\"color:#4F46E5;text-decoration:underline;\">Trade Data Hub<\/a>.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-gray alignfull\" style=\"background:#F8FAFC;padding:80px 0;\">\n  <div class=\"container-wide\" style=\"max-width:860px;margin:0 auto;padding:0 24px;\">\n    <h2 class=\"section-title\" style=\"font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;\">Jak jeden model dzia\u0142a w <span class=\"gradient-text\" style=\"background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;\">wielu kana\u0142ach<\/span>?<\/h2>\n    <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:0 0 20px;\">OSHEE sprzedaje przez handel tradycyjny, nowoczesny, HoReCa oraz kana\u0142y fitness \/ wellness. Cz\u0119\u015b\u0107 kana\u0142\u00f3w obs\u0142uguj\u0105 w\u0142asni przedstawiciele. Inne obs\u0142uguj\u0105 zewn\u0119trzne agencje merchandisingowe, a jeszcze inne, jak kluby i si\u0142ownie, handlowcy mobilni pracuj\u0105cy bezpo\u015brednio z \u0142a\u0144cuchem ch\u0142odniczym marki.<\/p>\n    <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:0 0 20px;\">Wyzwanie na tej skali nie polega na tym, \u017ce ka\u017cdy kana\u0142 jest skomplikowany. Wyzwanie polega na tym, \u017ce ka\u017cdy kana\u0142 musi dzia\u0142a\u0107 na <strong>tych samych standardach, tych samych KPI i w tym samym widoku w czasie rzeczywistym<\/strong>. W przeciwnym razie organizacja traci por\u00f3wnywalno\u015b\u0107, a marka traci sp\u00f3jno\u015b\u0107.<\/p>\n    <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:0;\">OSHEE prowadzi wszystkie kana\u0142y w tym samym ekosystemie retail execution: w\u0142asni przedstawiciele, partnerzy agencyjni, handlowcy mobilni. Centrala widzi jeden dashboard. Ka\u017cdy punkt danych trafia do tego samego systemu. Jest jedna wersja prawdy, dost\u0119pna w czasie rzeczywistym, niezale\u017cnie od tego, kto fizycznie realizuje wizyt\u0119.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-white alignfull\" style=\"padding:80px 0;\">\n  <div class=\"container-wide\" style=\"max-width:860px;margin:0 auto;padding:0 24px;\">\n    <h2 class=\"section-title\" style=\"font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;\">Czy ten sam model mo\u017cna <span class=\"gradient-text\" style=\"background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;\">przeskalowa\u0107 za granic\u0119<\/span>?<\/h2>\n    <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:0 0 20px;\">Wej\u015bcie do nowego kraju tradycyjnie oznacza przebudow\u0119 stacku operacyjnego: nowi partnerzy, nowe narz\u0119dzia, nowe KPI, nowe dashboardy. Dla szybko dzia\u0142aj\u0105cej marki FMCG to moment, w kt\u00f3rym egzekucja zazwyczaj si\u0119 pogarsza.<\/p>\n    <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:0 0 20px;\">OSHEE podesz\u0142a do Finlandii inaczej. Wsp\u00f3\u0142pracuj\u0105c z zaufanym lokalnym partnerem terenowym, fi\u0144skie zespo\u0142y korzystaj\u0105 z tego samego Image Recognition, tego samego oprogramowania do field execution i raportuj\u0105 do tej samej ramy KPI co zespo\u0142y w Polsce. Centrala OSHEE w Krakowie widzi Helsinki tak samo, jak widzi Warszaw\u0119.<\/p>\n    <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:0 0 32px;\">Lekcja, kt\u00f3r\u0105 z Main Stage przekaza\u0142 <strong>Jaros\u0142aw Termin<\/strong>, International Commercial Director OSHEE, jest bezpo\u015brednio u\u017cyteczna dla ka\u017cdej marki FMCG rozwijaj\u0105cej si\u0119 na rynkach europejskich:<\/p>\n    <div style=\"background:linear-gradient(135deg,#F8FAFC,#fff);border-left:4px solid #F59E0B;padding:32px;border-radius:0 12px 12px 0;\">\n      <p style=\"font-size:20px;line-height:1.5;color:#0B1E3F;margin:0 0 16px;font-weight:500;font-style:italic;\">Nie eksportujemy tylko produktu. Eksportujemy spos\u00f3b dzia\u0142ania: standardy, KPI i narz\u0119dzia, kt\u00f3re sprawiaj\u0105, \u017ce te standardy staj\u0105 si\u0119 realne.<\/p>\n      <cite style=\"font-size:13px;color:#64748B;font-style:normal;letter-spacing:1px;text-transform:uppercase;\">Jaros\u0142aw Termin \u00b7 International Commercial Director, OSHEE<\/cite>\n    <\/div>\n    <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:32px 0 0;\">To operacyjna definicja <strong>retail execution na skal\u0119<\/strong>. Dlatego historia OSHEE i Asseco Platform znalaz\u0142a odd\u017awi\u0119k w\u015br\u00f3d 3 400+ lider\u00f3w retail i FMCG obecnych na Summit, z kt\u00f3rych 65% zajmuje stanowiska dyrektorskie lub wy\u017csze.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-gray alignfull\" style=\"background:#F8FAFC;padding:80px 0;\">\n  <div class=\"container-wide\" style=\"max-width:860px;margin:0 auto;padding:0 24px;\">\n    <h2 class=\"section-title\" style=\"font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;\">Co dalej: <span class=\"gradient-text\" style=\"background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;\">AI prediction<\/span> w field sales<\/h2>\n    <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:0 0 20px;\">Egzekucja w czasie rzeczywistym by\u0142a wyzwaniem pierwszej po\u0142owy tej dekady. Kolejnym horyzontem jest predykcja. Zamiast reagowa\u0107 na to, co wydarzy\u0142o si\u0119 przy p\u00f3\u0142ce wczoraj, marki FMCG chc\u0105 wiedzie\u0107, co najprawdopodobniej stanie si\u0119 jutro i jakie dzia\u0142anie terenowe ma dzi\u015b najwi\u0119ksz\u0105 d\u017awigni\u0119.<\/p>\n    <p style=\"font-size:17px;line-height:1.7;color:#334155;margin:0;\">Asseco Platform wbudowuje predykcyjne AI w <a href=\"https:\/\/assecoplatform.com\/pl\/sprzedaz-i-realizacja-w-handlu-detalicznym\/\" style=\"color:#4F46E5;text-decoration:underline;\">Sales &amp; Retail Execution<\/a> i Retail Image Recognition. W terenie kierunek to <strong>Asseco Platform Genius<\/strong>: briefingi przedwizytowe generowane dla ka\u017cdego przedstawiciela, rekomendacje priorytet\u00f3w per punkt sprzeda\u017cy, dynamiczne sugerowane zam\u00f3wienia oparte na rzeczywisto\u015bci p\u00f3\u0142ki i wzorcach konsumpcji. Dla marek takich jak OSHEE oznacza to przej\u015bcie od reaktywnego retail execution do proaktywnego wzrostu marki.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-white alignfull\" style=\"padding:80px 0;\">\n  <div class=\"container-wide\" style=\"max-width:860px;margin:0 auto;padding:0 24px;\">\n    <h2 class=\"section-title\" style=\"font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 32px;color:#0B1E3F;font-weight:700;text-align:center;\">Najcz\u0119\u015bciej zadawane pytania<\/h2>\n    <div style=\"display:flex;flex-direction:column;gap:16px;\">\n      <details style=\"background:#F8FAFC;border-radius:12px;padding:24px 28px;border:1px solid #E2E8F0;\">\n        <summary style=\"font-size:18px;font-weight:600;color:#0B1E3F;cursor:pointer;list-style:none;\">Czym jest retail execution?<\/summary>\n        <p style=\"font-size:16px;line-height:1.7;color:#475569;margin:16px 0 0;\"><strong>Retail execution<\/strong> to praca operacyjna polegaj\u0105ca na zapewnieniu, \u017ce produkty marki s\u0105 dost\u0119pne, widoczne, prawid\u0142owo wycenione i eksponowane zgodnie ze standardami w ka\u017cdym punkcie sprzeda\u017cy. \u0141\u0105czy wizyty zespo\u0142\u00f3w terenowych, zgodno\u015b\u0107 z planogramami, realizacj\u0119 promocji oraz dzia\u0142ania koryguj\u0105ce oparte na danych.<\/p>\n      <\/details>\n      <details style=\"background:#F8FAFC;border-radius:12px;padding:24px 28px;border:1px solid #E2E8F0;\">\n        <summary style=\"font-size:18px;font-weight:600;color:#0B1E3F;cursor:pointer;list-style:none;\">Czym jest image recognition w FMCG?<\/summary>\n        <p style=\"font-size:16px;line-height:1.7;color:#475569;margin:16px 0 0;\"><strong>Image recognition w FMCG<\/strong> wykorzystuje AI do analizy zdj\u0119\u0107 p\u00f3\u0142ek sklepowych i natychmiastowej weryfikacji zgodno\u015bci z planogramami, cen, ekspozycji, brak\u00f3w stokowych i obecno\u015bci konkurencji. <a href=\"https:\/\/assecoplatform.com\/pl\/cyfrowe-rozpoznawanie-polek\/\" style=\"color:#4F46E5;\">Retail Image Recognition<\/a> od Asseco Platform zapewnia dok\u0142adno\u015b\u0107 si\u0119gaj\u0105c\u0105 98% z rekomendacjami w czasie rzeczywistym dla przedstawiciela w terenie.<\/p>\n      <\/details>\n      <details style=\"background:#F8FAFC;border-radius:12px;padding:24px 28px;border:1px solid #E2E8F0;\">\n        <summary style=\"font-size:18px;font-weight:600;color:#0B1E3F;cursor:pointer;list-style:none;\">Jak Asseco Platform wspiera marki FMCG?<\/summary>\n        <p style=\"font-size:16px;line-height:1.7;color:#475569;margin:16px 0 0;\"><strong>Asseco Platform<\/strong> to europejska platforma retail execution dla bran\u017cy FMCG, obejmuj\u0105ca <a href=\"https:\/\/assecoplatform.com\/pl\/sprzedaz-i-realizacja-w-handlu-detalicznym\/\" style=\"color:#4F46E5;\">Sales &amp; Retail Execution<\/a>, <a href=\"https:\/\/assecoplatform.com\/pl\/cyfrowe-rozpoznawanie-polek\/\" style=\"color:#4F46E5;\">Retail Image Recognition<\/a>, <a href=\"https:\/\/assecoplatform.com\/pl\/trade-data-hub\/\" style=\"color:#4F46E5;\">Trade Data Hub<\/a>, Trade Terms &amp; Settlement oraz Route-to-Market Optimization. Ma ponad 450 wdro\u017ce\u0144 FMCG w 74 krajach i ponad 125&nbsp;000 u\u017cytkownik\u00f3w. W 2026 roku otrzyma\u0142a wyr\u00f3\u017cnienia POI Best-in-Class w 9 kategoriach.<\/p>\n      <\/details>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section alignfull\" style=\"background:linear-gradient(135deg,#4F46E5 0%,#8B5CF6 50%,#EC4899 100%);padding:100px 0;color:#fff;\">\n  <div class=\"container-wide\" style=\"max-width:860px;margin:0 auto;padding:0 24px;text-align:center;\">\n    <h2 style=\"font-size:clamp(28px,3.2vw,42px);line-height:1.2;margin:0 0 16px;color:#fff;font-weight:700;\">Chcesz zamkn\u0105\u0107 luk\u0119 mi\u0119dzy obietnic\u0105 marki a rzeczywisto\u015bci\u0105 p\u00f3\u0142ki?<\/h2>\n    <p style=\"font-size:18px;line-height:1.6;color:rgba(255,255,255,0.9);margin:0 0 40px;\">Case OSHEE to jeden z wielu. Asseco Platform wspiera marki FMCG, od globalnych lider\u00f3w po szybko rosn\u0105cych europejskich challenger\u00f3w, w skalowaniu retail execution na wielu rynkach, kana\u0142ach i granicach.<\/p>\n    <a href=\"https:\/\/assecoplatform.com\/pl\/skontaktuj-sie-z-nami\/\" style=\"display:inline-block;background:#fff;color:#4F46E5;padding:16px 40px;border-radius:999px;font-size:17px;font-weight:700;text-decoration:none;box-shadow:0 10px 30px rgba(0,0,0,0.2);transition:transform 0.2s;\">Porozmawiaj z naszym zespo\u0142em \u2192<\/a>\n  <\/div>\n<\/section>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/assecoplatform.com\/pl\/2026\/04\/21\/jak-oshee-skaluje-retail-execution\/#article\",\n      \"headline\": \"Jak OSHEE skaluje retail execution na 55 rynkach bez utraty kontroli\",\n      \"description\": \"Jak OSHEE (55 rynk\u00f3w, partner LaLiga, Iga \u015awi\u0105tek jako ambasadorka) zamyka luk\u0119 mi\u0119dzy obietnic\u0105 marki a rzeczywisto\u015bci\u0105 p\u00f3\u0142ki. 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