{"id":3812,"date":"2024-12-06T14:43:40","date_gmt":"2024-12-06T14:43:40","guid":{"rendered":"https:\/\/assecoplatform.com\/2024\/12\/06\/konferencja-asseco-platform-2024\/"},"modified":"2026-09-01T12:01:47","modified_gmt":"2026-09-01T12:01:47","slug":"konferencja-asseco-platform-2024","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/pl\/2024\/12\/06\/konferencja-asseco-platform-2024\/","title":{"rendered":"Konferencja Asseco Platform 2024"},"content":{"rendered":"\n<style>\nbody.postid-3812 .single-header{display:none !important;}\nbody.postid-3812 .single-content-wrapper{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-3812 .entry-content{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-3812 .entry-content>:first-child{margin-top:0 !important;}\n.cs-hero h1{font-size:clamp(32px,4vw,52px);line-height:1.12;margin:0 0 22px;color:#fff;font-weight:700;}\n.cs-hgrid{display:grid;grid-template-columns:1fr 1.05fr;gap:48px;align-items:center;}\n.cs-hero img{width:auto;max-width:100%;height:auto;max-height:520px;border-radius:16px;box-shadow:0 20px 60px rgba(0,0,0,0.4);display:block;margin:0 auto;}\n.cs-hero-stats{display:flex;gap:28px;flex-wrap:wrap;margin-top:32px;}\n.cs-hero-stats>div{min-width:0;flex:1 1 0;max-width:248px;}\n.cs-hero-stats .n{font-size:38px;font-weight:800;line-height:1;white-space:nowrap;}\n.cs-hero-stats .l{font-size:13px;color:rgba(255,255,255,0.7);text-transform:uppercase;letter-spacing:1px;margin-top:8px;line-height:1.35;}\n.cs-sec{padding:76px 0;}\n.cs-sec .cs-wrap{max-width:1000px;margin:0 auto;padding:0 24px;}\n.cs-sec--white{background:#fff;}\n.cs-sec--gray{background:#F8FAFC;}\n.cs-sec--dark{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 50%,#0B1E3F 100%);color:#fff;}\n.cs-sec h2{font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;}\n.cs-sec--dark h2{color:#fff;}\n.cs-sec p{font-size:18px;line-height:1.7;color:#334155;margin:0 0 20px;}\n.cs-sec p:last-child{margin-bottom:0;}\n.cs-sec--dark p{color:rgba(255,255,255,0.85);}\n.cs-sec a{color:#4F46E5;}\n.cs-sec--dark a{color:#fff;text-decoration:underline;}\n.cs-eyebrow{font-size:14px;letter-spacing:2px;text-transform:uppercase;color:#64748B;margin-bottom:16px;font-weight:600;}\n.cs-sec--dark .cs-eyebrow{color:#94A3B8;}\n.gradient-text{background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;}\n.cs-hlead{margin-top:34px;}\n.cs-hlead p{margin:0 0 18px;}\n.cs-hlead p:last-child{margin-bottom:0;}\n.cs-fig{margin:34px 0 0;}\n.cs-fig img{width:100%;height:auto;border-radius:14px;display:block;}\n.cs-fig figcaption{font-size:14px;color:#64748B;margin-top:10px;font-style:italic;text-align:center;}\n.cs-sec--dark .cs-fig figcaption{color:#94A3B8;}\n.cs-fig--portrait img{max-width:520px;margin:0 auto;}\n.cs-video{position:relative;padding-top:56.25%;border-radius:14px;overflow:hidden;background:#0B1E3F;margin:0;}\n.cs-video iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0;z-index:2;}\n.cs-video-note{position:absolute;z-index:1;top:50%;left:50%;transform:translate(-50%,-50%);width:min(88%,560px);text-align:center;font-size:15px;line-height:1.6;color:rgba(255,255,255,0.82);}\n.cs-video-note a{color:#fff;text-decoration:underline;}\n.cs-cta{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 100%);text-align:center;}\n.cs-cta h2{color:#fff;margin:0 0 22px;}\n.cs-cta a.cs-btn{display:inline-block;background:#fff;color:#0B1E3F;font-weight:700;font-size:16px;padding:15px 34px;border-radius:10px;text-decoration:none;}\n.cs-social{display:flex;gap:22px;justify-content:center;align-items:center;margin:34px 0 0;}\n.cs-social a{display:inline-flex;width:46px;height:46px;border-radius:50%;background:rgba(255,255,255,0.10);align-items:center;justify-content:center;text-decoration:none;}\n.cs-social img{width:26px;height:26px;display:block;}\n@media(max-width:781px){.cs-hgrid{grid-template-columns:1fr !important;}.cs-sec{padding:56px 0;}}\n<\/style>\n\n\n\n<section class=\"cs-sec cs-sec--dark cs-hero alignfull\" style=\"padding:80px 0 92px;\"><div class=\"cs-wrap\"><div class=\"cs-hgrid\"><div><div class=\"cs-eyebrow\">Relacja &middot; Warszawa &middot; 16 pa&#378;dziernika 2024<\/div><h1>Wysoko nad Warszaw&#261;: konferencja Asseco Platform 2024<\/h1><div class=\"cs-hlead\"><p>Konferencja Asseco Platform 2024 zako\u0144czona! 16 pa\u017adziernika 2024 roku 42. pi\u0119tro LookUp Skyliner w Warszawie sta\u0142o si\u0119 miejscem prawdziwych inspiracji biznesowych, ze szczeg\u00f3lnym uwzgl\u0119dnieniem cyfryzacji proces\u00f3w biznesowych.<\/p><\/div><div class=\"cs-hero-stats\"><div><div class=\"n gradient-text\">42.<\/div><div class=\"l\">pi&#281;tro, LookUp Skyliner<\/div><\/div><div><div class=\"n gradient-text\">9<\/div><div class=\"l\">prelegent&oacute;w<\/div><\/div><div><div class=\"n gradient-text\">3<\/div><div class=\"l\">go&#347;cie z rynku<\/div><\/div><\/div><\/div><div><figure class=\"cs-fig\" style=\"margin:0\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/konferencja-foto.jpg\" alt=\"Go&#347;cie Konferencji Asseco Platform 2024 na 42. pi&#281;trze LookUp Skyliner w Warszawie\" width=\"888\" height=\"680\"\/><\/figure><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\"><div class=\"cs-eyebrow\">Podsumowanie wideo<\/div><p>Obejrzyj nasze podsumowanie wideo i znajd\u017a wi\u0119cej interesuj\u0105cych szczeg\u00f3\u0142\u00f3w na temat wydarzenia poni\u017cej!<\/p><figure class=\"cs-fig\" style=\"margin-top:26px\"><div class=\"cs-video\"><div class=\"cs-video-note\">Wideo odtworzy si&#281; po zaakceptowaniu plik&oacute;w cookie marketingowych. Mo&#380;esz je te&#380; <a href=\"https:\/\/www.youtube.com\/watch?v=VeXBOGLlHSM\" target=\"_blank\" rel=\"noopener\">obejrze&#263; na YouTube<\/a>.<\/div><iframe src=\"https:\/\/www.youtube.com\/embed\/VeXBOGLlHSM\" title=\"Konferencja Asseco Platform 2024, podsumowanie wideo\" loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><figcaption>Podsumowanie wideo Konferencji Asseco Platform 2024 w Warszawie<\/figcaption><\/figure><div style=\"margin-top:30px\"><p>Tegoroczna konferencja po\u015bwi\u0119cona by\u0142a strategii i realizacji <strong>Revenue Growth Management<\/strong>, <strong>cyfryzacji proces\u00f3w biznesowych<\/strong>, <strong>wsp\u00f3lnemu planowaniu biznesowemu<\/strong>, <strong>rozpoznawaniu cyfrowej p\u00f3\u0142ki<\/strong> oraz <strong>asystentom biznesowym opartym na GenAI<\/strong>, integralnym cz\u0119\u015bciom Asseco Platform. C\u00f3\u017c za r\u00f3\u017cnorodno\u015b\u0107 interesuj\u0105cych obszar\u00f3w!<\/p><\/div><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--gray alignfull\"><div class=\"cs-wrap\"><h2>Jak wygra\u0107 wy\u015bcig: otwarcie konferencji<\/h2><p>Konferencj\u0119 otworzy\u0142 <strong>Pawe\u0142 Mich<\/strong>, nasz Dyrektor Sprzeda\u017cy i Wdro\u017ce\u0144 dla bran\u017cy FMCG. Pawe\u0142 wprowadzi\u0142 nas w wyzwania <strong>bran\u017cy FMCG<\/strong> oraz mo\u017cliwo\u015bci ich pokonania dzi\u0119ki innowacjom Asseco Platform.<\/p><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Pawel-Mich-1024x683.jpg\" alt=\"Pawe&#322; Mich podczas Konferencji Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\"><h2>Zarz\u0105dzanie wzrostem przychod\u00f3w (Revenue Growth Management)<\/h2><p>Po wspania\u0142ym otwarciu mieli\u015bmy przyjemno\u015b\u0107 wys\u0142ucha\u0107 naszego pierwszego go\u015bcia, <strong>Adama Wacowskiego<\/strong>, eksperta w dziedzinie Revenue Growth Management, by\u0142ego pracownika Nestl\u00e9, Metro Group, Henkel. Zaprezentowa\u0142 on znaczenie planowania i realizacji strategii Revenue Growth Management dla firmy.<\/p><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Adam-Wacowski-1024x683.jpg\" alt=\"Adam Wacowski podczas Konferencji Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><div style=\"margin-top:34px\"><p>Sesj\u0119 Revenue Growth Management zako\u0144czy\u0142a prezentacja <strong>Bart\u0142omieja Makaruka<\/strong>, naszego Product Managera ds. Zaawansowanych Rozwi\u0105za\u0144 Analitycznych, <strong>OneView<\/strong>. Bart\u0142omiej podkre\u015bli\u0142 znaczenie posiadania solidnej warstwy analitycznej dla skutecznej strategii RGM. Podzieli\u0142 si\u0119 r\u00f3wnie\u017c kilkoma praktycznymi przyk\u0142adami zastosowania optymalizacji cen za po\u015brednictwem Asseco Platform.<\/p><\/div><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Bartlomiej-Makaruk-1024x683.jpg\" alt=\"Bart&#322;omiej Makaruk podczas Konferencji Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--gray alignfull\"><div class=\"cs-wrap\"><h2>Cyfryzacja proces\u00f3w i Next Best Actions: dlaczego to takie wa\u017cne<\/h2><p>Kolejna sesja, po\u015bwi\u0119cona cyfryzacji proces\u00f3w biznesowych, rozpocz\u0119\u0142a si\u0119 tu\u017c po przerwie obiadowej. Otworzy\u0142 j\u0105 <strong>Piotr \u0141api\u0144ski<\/strong>, nasz Product Manager ds. rozwi\u0105zania <a href=\"https:\/\/assecoplatform.com\/pl\/cyfrowe-rozpoznawanie-polek\/\"><strong>Retail Image Recognition<\/strong><\/a>. Piotr oprowadzi\u0142 nas po nowych mo\u017cliwo\u015bciach naszego rozwi\u0105zania Image Recognition.  Wyja\u015bni\u0142, jak przekszta\u0142ca ono proces analizy p\u00f3\u0142ek z manualnego na w pe\u0142ni zautomatyzowany. <br\/><br\/>Wyja\u015bni\u0142 r\u00f3wnie\u017c, w jaki spos\u00f3b <strong>Asseco Platform Genius<\/strong> wspiera przedstawicieli handlowych, dostarczaj\u0105c im <a href=\"https:\/\/assecoplatform.com\/pl\/next-best-action-agent\/\">Next Best Actions<\/a>, aby pom\u00f3c im osi\u0105gn\u0105\u0107 cele i rozwija\u0107 biznes.<\/p><figure class=\"cs-fig cs-fig--portrait\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Piotr-Lapinski-768x1152.jpg\" alt=\"Piotr &#321;api&#324;ski podczas Konferencji Asseco Platform 2024\" width=\"768\" height=\"1152\" loading=\"lazy\" decoding=\"async\"\/><\/figure><div style=\"margin-top:34px\"><p>Nast\u0119pnie mieli\u015bmy przyjemno\u015b\u0107 powita\u0107 naszego drugiego go\u015bcia, <strong>Justyn\u0119 Go\u0142o\u015b, Head of Sales Excellence w Kraft Heinz Company.<\/strong> Zaprezentowa\u0142a ona, jak proces cyfryzacji zosta\u0142 wdro\u017cony w Kraft Heinz. Opowiedzia\u0142a, jak partnerstwo z firm\u0105 tak\u0105 jak nasza i rozwi\u0105zania z <strong>Asseco Platform<\/strong> wspiera\u0142y ten proces. To by\u0142a niesamowita podr\u00f3\u017c, a przed nami ekscytuj\u0105ce plany na najbli\u017csz\u0105 przysz\u0142o\u015b\u0107!<\/p><\/div><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Justyna-Golos-1024x683.jpg\" alt=\"Justyna Go&#322;o&#347; podczas Konferencji Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><div style=\"margin-top:34px\"><p>Sesj\u0119 zako\u0144czy\u0142a prezentacja naszego nowego asystenta biznesowego opartego na GenAI. <strong>\u0141ukasz Potrzyszcz<\/strong>, nasz Zast\u0119pca Dyrektora Sprzeda\u017cy i Wdro\u017ce\u0144 dla bran\u017cy FMCG, zademonstrowa\u0142, jak <strong>Asseco Platform Genius<\/strong> wspiera codzienne dzia\u0142ania przedstawicieli handlowych.<\/p><\/div><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Lukasz-Potrzyszcz-1024x683.jpg\" alt=\"&#321;ukasz Potrzyszcz podczas Konferencji Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\"><h2>Wsp\u00f3lne planowanie biznesowe: jak zarz\u0105dzanie kontraktami umacnia relacje handlowe<\/h2><p>Ostatnia sesja skupi\u0142a si\u0119 na <strong>wsp\u00f3lnym planowaniu biznesowym<\/strong>. W pierwszej cz\u0119\u015bci <strong>Tomasz Kajdzik<\/strong>, nasz Zast\u0119pca Dyrektora Sprzeda\u017cy i Wdro\u017ce\u0144 dla bran\u017cy FMCG, wprowadzi\u0142 nas w temat zarz\u0105dzania kontraktami. Jest to kluczowe w budowaniu zdrowych relacji mi\u0119dzy partnerami biznesowymi.<\/p><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Tomasz-Kajdzik-1024x683.jpg\" alt=\"Tomasz Kajdzik podczas Konferencji Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><div style=\"margin-top:34px\"><p>Podczas tej sesji mieli\u015bmy r\u00f3wnie\u017c przyjemno\u015b\u0107 wys\u0142ucha\u0107 <strong>Paw\u0142a Klimasa, Sales Support Managera w Pernod Ricard<\/strong>, kt\u00f3ry om\u00f3wi\u0142, w jaki spos\u00f3b jego organizacja wykorzysta\u0142a zarz\u0105dzanie kontraktami z rozwi\u0105za\u0144 Asseco Platform. Narz\u0119dzia te zosta\u0142y u\u017cyte do usprawnienia i poprawy rozliczania kontrakt\u00f3w.<\/p><\/div><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Pawel-Klimas-1024x683.jpg\" alt=\"Pawe&#322; Klimas podczas Konferencji Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><div style=\"margin-top:34px\"><p><strong>Tomasz Pu\u0142awski, nasz Product Manager<\/strong> ds. rozwi\u0105za\u0144 do udost\u0119pniania danych, podsumowa\u0142 panel po\u015bwi\u0119cony wsp\u00f3lnemu planowaniu biznesowemu. Tomasz przedstawi\u0142 szczeg\u00f3\u0142owy przyk\u0142ad, jak proces rozliczania kontrakt\u00f3w mo\u017ce by\u0107 zaprojektowany i wdro\u017cony w organizacji, podkre\u015blaj\u0105c korzy\u015bci, jakie mo\u017ce przynie\u015b\u0107 dzi\u0119ki rozwi\u0105zaniom Asseco Platform.<\/p><\/div><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Tomasz-Pulawski-1024x683.jpg\" alt=\"Tomasz Pu&#322;awski podczas Konferencji Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--gray alignfull\"><div class=\"cs-wrap\"><h2>Nap\u0119dzanie innowacji z przysz\u0142o\u015bci\u0105 rozwi\u0105za\u0144 biznesowych<\/h2><p>Opr\u00f3cz sesji, nasza Konferencja Asseco Platform by\u0142a doskona\u0142\u0105 okazj\u0105 do wymiany do\u015bwiadcze\u0144, spotka\u0144 ze starymi znajomymi i \u015bwietnej zabawy. <strong>Do zobaczenia w przysz\u0142ym roku!<\/strong><\/p><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--dark cs-cta alignfull\"><div class=\"cs-wrap\"><h2>Poznajmy si\u0119<\/h2><a class=\"cs-btn\" href=\"https:\/\/assecoplatform.com\/pl\/kontakt\/\">Skontaktuj si&#281; z nami &#8594;<\/a><div class=\"cs-social\"><a href=\"https:\/\/www.linkedin.com\/showcase\/fmcg-omnichannel-platform-by-asseco\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/linkedin-1.svg\" alt=\"LinkedIn\" width=\"26\" height=\"26\" loading=\"lazy\"\/><\/a><a href=\"https:\/\/www.youtube.com\/@AssecoPlatform\/videos\" target=\"_blank\" rel=\"noopener\" aria-label=\"YouTube\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/youtube-logo.svg\" alt=\"YouTube\" width=\"26\" height=\"26\" loading=\"lazy\"\/><\/a><a href=\"https:\/\/www.facebook.com\/profile.php?id=61570912252636\" target=\"_blank\" rel=\"noopener\" aria-label=\"Facebook\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/facebook-circle.svg\" alt=\"Facebook\" width=\"26\" height=\"26\" loading=\"lazy\"\/><\/a><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Relacja &middot; Warszawa &middot; 16 pa&#378;dziernika 2024 Wysoko nad Warszaw&#261;: konferencja Asseco Platform 2024 Konferencja Asseco Platform 2024 zako\u0144czona! 16 pa\u017adziernika 2024 roku 42. pi\u0119tro LookUp Skyliner w Warszawie sta\u0142o si\u0119 miejscem prawdziwych inspiracji biznesowych, ze szczeg\u00f3lnym uwzgl\u0119dnieniem cyfryzacji proces\u00f3w biznesowych. 42. pi&#281;tro, LookUp Skyliner 9 prelegent&oacute;w 3 go&#347;cie z rynku Podsumowanie wideo Obejrzyj nasze [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[78],"tags":[80],"class_list":["post-3812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-konferencja","tag-fmcg-pl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Konferencja Asseco Platform 2024 - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Zapoznaj si\u0119 z cyfryzacj\u0105 proces\u00f3w biznesowych omawian\u0105 na Konferencji Asseco Platform 2024. 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