{"id":3750,"date":"2025-04-29T10:36:38","date_gmt":"2025-04-29T10:36:38","guid":{"rendered":"https:\/\/assecoplatform.com\/2025\/04\/29\/pepsicos-journey-to-digital-transformation-excellence-na-zywo-podczas-poi-european-summit-w-amsterdamie\/"},"modified":"2026-09-02T12:50:37","modified_gmt":"2026-09-02T12:50:37","slug":"pepsicos-journey-to-digital-transformation-excellence-na-zywo-podczas-poi-european-summit-w-amsterdamie","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/pl\/2025\/04\/29\/pepsicos-journey-to-digital-transformation-excellence-na-zywo-podczas-poi-european-summit-w-amsterdamie\/","title":{"rendered":"Transformacja cyfrowa PepsiCo w kanale dystrybucji: warstwa danych, kt\u00f3rej producent nie ma"},"content":{"rendered":"\n<style>\n\nbody.postid-3750 .single-header{display:none !important;}\nbody.postid-3750 .single-content-wrapper{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-3750 .entry-content{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-3750 .entry-content>:first-child{margin-top:0 !important;}\n.cs-hero h1{font-size:clamp(30px,3.6vw,48px);line-height:1.14;margin:0 0 22px;color:#fff;font-weight:700;}\n.cs-hgrid{display:grid;grid-template-columns:1.1fr 0.9fr;gap:48px;align-items:center;}\n.cs-hero img{width:auto;max-width:100%;height:auto;max-height:480px;border-radius:16px;box-shadow:0 20px 60px rgba(0,0,0,0.4);display:block;margin:0 auto;}\n.cs-facts{display:grid;grid-template-columns:1fr;gap:18px;margin-top:34px;padding-top:26px;border-top:1px solid rgba(255,255,255,0.18);}\n.cs-facts>div{display:grid;grid-template-columns:200px 1fr;gap:18px;align-items:baseline;}\n.cs-facts .n{font-size:27px;font-weight:800;line-height:1.1;white-space:nowrap;}\n.cs-facts .l{font-size:15px;color:rgba(255,255,255,0.75);line-height:1.5;}\n.cs-sec{padding:76px 0;}\n.cs-sec .cs-wrap{max-width:1000px;margin:0 auto;padding:0 24px;}\n.cs-sec--white{background:#fff;}\n.cs-sec--gray{background:#F8FAFC;}\n.cs-sec--dark{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 50%,#0B1E3F 100%);color:#fff;}\n.cs-sec h2{font-size:clamp(27px,2.8vw,38px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;}\n.cs-sec--dark h2{color:#fff;}\n.cs-sec h3{font-size:21px;line-height:1.3;margin:34px 0 10px;color:#0B1E3F;font-weight:700;}\n.cs-sec p{font-size:18px;line-height:1.7;color:#334155;margin:0 0 20px;}\n.cs-sec p:last-child{margin-bottom:0;}\n.cs-sec--dark p{color:rgba(255,255,255,0.85);}\n.cs-sec a{color:#4F46E5;}\n.cs-sec--dark a{color:#fff;text-decoration:underline;}\n.cs-eyebrow{font-size:14px;letter-spacing:2px;text-transform:uppercase;color:#64748B;margin-bottom:16px;font-weight:600;}\n.cs-sec--dark .cs-eyebrow{color:#94A3B8;}\n.gradient-text{background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;}\n.cs-answer{background:#F1F5F9;border-left:4px solid #4F46E5;border-radius:0 14px 14px 0;padding:24px 28px;margin:0 0 28px;}\n.cs-answer p{margin:0;font-size:18px;line-height:1.65;color:#1E293B;}\n.cs-fig{margin:34px 0 0;}\n.cs-fig img{width:100%;height:auto;border-radius:14px;display:block;}\n.cs-fig figcaption{font-size:14px;color:#64748B;margin-top:10px;font-style:italic;text-align:center;}\n.cs-fig--narrow img{max-width:560px;margin:0 auto;}\n.cs-fig--tall img{max-width:620px;margin:0 auto;}\n.cs-sec ol.cs-qlist{list-style:none !important;margin:0;padding:0;counter-reset:q;}\n.cs-sec ol.cs-qlist li{counter-increment:q;position:relative;padding:2px 0 2px 68px;margin:0 0 26px;font-size:18px;line-height:1.65;color:#334155;min-height:44px;}\n.cs-sec ol.cs-qlist li:last-child{margin-bottom:0;}\n.cs-sec ol.cs-qlist li::before{content:counter(q);position:absolute;left:0;top:0;width:44px;height:44px;border-radius:13px;background:#0B1E3F;color:#fff;font-weight:800;font-size:19px;line-height:44px;text-align:center;}\n.cs-list{margin:0;padding:0;list-style:none;}\n.cs-list li{font-size:18px;line-height:1.7;color:#334155;margin:0 0 22px;padding-left:0;}\n.cs-list li:last-child{margin-bottom:0;}\n.cs-cta{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 100%);text-align:center;}\n.cs-cta h2{color:#fff;margin:0 0 22px;}\n.cs-cta a.cs-btn{display:inline-block;background:#fff;color:#0B1E3F;font-weight:700;font-size:16px;padding:15px 34px;border-radius:10px;text-decoration:none;}\n.cs-foot{font-size:14px;color:rgba(255,255,255,0.6);line-height:1.6;max-width:760px;margin:32px auto 0;text-align:center;font-style:italic;}\n@media(max-width:781px){.cs-hgrid{grid-template-columns:1fr !important;}.cs-sec{padding:56px 0;}.cs-facts>div{grid-template-columns:1fr;gap:4px;}.cs-sec ol.cs-qlist li{padding-left:56px;font-size:17px;}.cs-sec ol.cs-qlist li::before{width:38px;height:38px;line-height:38px;font-size:17px;border-radius:11px;}}\n\n\/* KOMPONENT 7 v1.2 (AP_DESIGN_LAYER\/blog-hero.md). 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Producent widzi sell-in, a sell-out dystrybutor\u00f3w i sell-out detaliczny le\u017c\u0105 w systemach innych firm.\" width=\"1200\" height=\"900\" loading=\"eager\"\/><\/figure><\/div><\/div><div class=\"cs-hlead\"><p>W maju 2025 roku wyst\u0105pili\u015bmy na konferencji POI European Summit w Amsterdamie, w sesji zatytu\u0142owanej PepsiCo&#8217;s Journey to Digital Transformation Excellence, razem z dwoma mened\u017cerami z PepsiCo i moderatorem z POI.<\/p><p>M\u00f3wili\u015bmy o danych, kt\u00f3re producent przestaje widzie\u0107. Sell-in znasz co do palety. Dalej \u015blad prowadzi ju\u017c przez systemy innych firm i wi\u0119kszo\u015b\u0107 producent\u00f3w nigdy do niego nie wraca.<\/p><\/div><div class=\"cs-facts\"><div><div class=\"n gradient-text\">14 maja 2025<\/div><div class=\"l\">nasza sesja na konferencji POI European Summit w Amsterdamie<\/div><\/div><div><div class=\"n gradient-text\">2 firmy<\/div><div class=\"l\">producent i jego partner technologiczny na jednej scenie, moderacja POI<\/div><\/div><div><div class=\"n gradient-text\">3 ruchy<\/div><div class=\"l\">z raport\u00f3w statycznych, rozproszonych decyzji i danych dla kilku os\u00f3b<\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\"><h2>Trzy ruchy, od kt\u00f3rych zale\u017cy reszta<\/h2><p>Sesja mia\u0142a trzy w\u0105tki. Od raport\u00f3w statycznych do platformy, kt\u00f3ra podaje dane i gotowe wnioski. Od rozproszonego decydowania do planowania i realizacji opartych na tych samych liczbach. Od danych, po kt\u00f3re si\u0119ga\u0142o kilku analityk\u00f3w, do danych, z kt\u00f3rych organizacja handlowa mo\u017ce korzysta\u0107 na co dzie\u0144.<\/p><p>Wszystkie trzy wymagaj\u0105 tej samej pracy wykonanej wcze\u015bniej, wi\u0119c trzeba je robi\u0107 razem. Wsp\u00f3lna platforma jest wsp\u00f3lna dopiero wtedy, gdy wszyscy czytaj\u0105 te same liczby. A liczby s\u0105 te same dopiero wtedy, gdy kto\u015b je uzgodni\u0142, zanim pierwszy raport zosta\u0142 otwarty.<\/p><p>Na scenie: \u0141ukasz Paw\u0142owski i Adam Wojtkowski, oboje na stanowisku Digital Transformation Manager w PepsiCo, oraz \u0141ukasz Potrzyszcz, Director of Sales and Implementations w Asseco Platform. Moderowa\u0142 Michael Kantor z POI.<\/p><figure class=\"cs-fig\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/pepsico-2.png\" alt=\"Grafika zapowiadaj\u0105ca sesj\u0119 PepsiCo&#8217;s Journey to Digital Transformation Excellence na konferencji POI European Summit 2025 w Amsterdamie\" width=\"1920\" height=\"728\" loading=\"lazy\"\/><figcaption>Nasza grafika zapowiadaj\u0105ca sesj\u0119 na POI European Summit, 13&#8211;15 maja 2025 w Amsterdamie<\/figcaption><\/figure><figure class=\"cs-fig\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/faces.png\" alt=\"Grafika z trzema panelistami: dwie osoby na stanowisku Digital Transformation Manager w PepsiCo i Director of Sales and Implementations w Asseco Platform\" width=\"1008\" height=\"415\" loading=\"lazy\"\/><figcaption>Trzech panelist\u00f3w, moderator z POI<\/figcaption><\/figure><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--dark alignfull\"><div class=\"cs-wrap\"><h2>Gdzie producent traci towar z oczu<\/h2><p>Sell-in producent zna dok\u0142adnie. Ka\u017cda paleta, kt\u00f3ra wyje\u017cd\u017ca do dystrybutora, jest policzona, zafakturowana i zaraportowana. Potem \u015blad si\u0119 urywa. Kt\u00f3ry punkt wprowadzi\u0142 produkt, jaki to by\u0142 format, jak cz\u0119sto zamawia\u0142 ponownie, czy przesta\u0142 zamawia\u0107 trzy miesi\u0105ce temu. Odpowiedzi na te pytania s\u0105 w systemach dystrybutora, opisane jego kodami produktowymi i jego kalendarzem.<\/p><p>\u015arodkowa warstwa ma dwie nazwy i nie wolno ich miesza\u0107. <strong>Sell-out dystrybutor\u00f3w<\/strong> to ruch od dystrybutora do punktu sprzeda\u017cy. <strong>Sell-out detaliczny<\/strong> to sprzeda\u017c z p\u00f3\u0142ki do kupuj\u0105cego. To dwie r\u00f3\u017cne liczby i dwie odpowiedzi na r\u00f3\u017cne pytania.<\/p><p>Sell-out detaliczny da si\u0119 kupi\u0107. Panele detaliczne istniej\u0105 od dziesi\u0119cioleci i ka\u017cdy category manager umie je czyta\u0107. Sell-outu dystrybutor\u00f3w nie sprzedaje nikt, bo nikt tych danych nie sk\u0142ada razem. Le\u017c\u0105 w osobnym systemie i osobnym formacie u ka\u017cdego dystrybutora.<\/p><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--gray alignfull\"><div class=\"cs-wrap\"><h2>Pod\u0142\u0105czanie warstwy, kt\u00f3rej nikt nie sprzedaje<\/h2><p>My zaj\u0119li\u015bmy si\u0119 hurtem w Polsce, ca\u0142ym rynkiem naraz, nie pojedynczymi dystrybutorami. Trzeba by\u0142o pod\u0142\u0105czy\u0107 \u017ar\u00f3d\u0142a, ustali\u0107, \u017ce w ka\u017cdym z nich to samo s\u0142owo znaczy to samo, i prze\u0142o\u017cy\u0107 ka\u017cdy produkt i ka\u017cdego klienta na kody producenta. Dopiero wtedy wynik czyta si\u0119 w jednym j\u0119zyku, a nie w osobnym dla ka\u017cdego dystrybutora.<\/p><p>Przek\u0142adanie kod\u00f3w to najmniej efektowna cz\u0119\u015b\u0107 pracy i z naszego do\u015bwiadczenia w\u0142a\u015bnie na niej takie projekty si\u0119 zatrzymuj\u0105. Kartoteka produktowa dystrybutora i kartoteka producenta nie zgadzaj\u0105 si\u0119 prawie w niczym: ani numery artyku\u0142\u00f3w, ani wielko\u015bci opakowa\u0144, ani nazwy klient\u00f3w, ani pisownia tego samego sklepu na dw\u00f3ch fakturach. Dop\u00f3ki te niezgodno\u015bci nie s\u0105 rozstrzygni\u0119te, ka\u017cdy raport postawiony na takich danych wygl\u0105da wiarygodnie i jest b\u0142\u0119dny. T\u0105 prac\u0105 zajmuje si\u0119 nasza <a href=\"https:\/\/assecoplatform.com\/pl\/trade-data-hub\/\">platforma danych sell-out dystrybutor\u00f3w<\/a>, zanim poka\u017ce komukolwiek wykres.<\/p><p>Od hurtu zacz\u0119li\u015bmy, bo obejmuje najszersz\u0105 cz\u0119\u015b\u0107 rynku, a te dane najtrudniej zdoby\u0107 inn\u0105 drog\u0105. Key accounts i detal obs\u0142ugiwany bezpo\u015brednio to osobna praca, na innych danych i na innych umowach.<\/p><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\"><h2>Co da si\u0119 zrobi\u0107, gdy \u015brodkowa warstwa jest ju\u017c pod\u0142\u0105czona<\/h2><p>Pokrycia przestajesz szacowa\u0107. Zamiast jednego procentu dla ca\u0142ego regionu dostajesz list\u0119: te punkty prowadz\u0105 produkt, te przesta\u0142y go prowadzi\u0107, a te nie zacz\u0119\u0142y nigdy. Z rozmowy o planie wychodzi lista punkt\u00f3w do odwiedzenia.<\/p><p>Targety schodz\u0105 z poziomu regionu na poziom pojedynczego punktu sprzeda\u017cy, bo wreszcie widzisz, ile faktycznie kupuje punkt tej wielko\u015bci i tego formatu. Promocj\u0119 mo\u017cesz sprawdzi\u0107 wzgl\u0119dem ruchu towaru, a nie deklaracji. To zmienia rozmow\u0119 z dystrybutorem.<\/p><p>Wykres nie jest tu problemem. Problem jest pod nim, w kartotekach, kodach i uzgodnieniach, a wygl\u0105da jak problem wykresu. Dlatego w wielu organizacjach, kt\u00f3re maj\u0105 dobrych analityk\u00f3w, nikt go nie rozwi\u0105zuje.<\/p><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--dark cs-cta alignfull\"><div class=\"cs-wrap\"><h2>Chcesz wiedzie\u0107, co dzieje si\u0119 z Twoim towarem po wyje\u017adzie z magazynu?<\/h2><a class=\"cs-btn\" href=\"https:\/\/assecoplatform.com\/pl\/skontaktuj-sie-z-nami\/\">Skontaktuj si\u0119 z nami &#8594;<\/a><p class=\"cs-foot\">Napisz, kt\u00f3rzy dystrybutorzy odpowiadaj\u0105 u Ciebie za wi\u0119kszo\u015b\u0107 wolumenu, a powiemy, co da si\u0119 z nich wyci\u0105gn\u0105\u0107 i co trzeba zrobi\u0107, \u017ceby ich pod\u0142\u0105czy\u0107.<\/p><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Praca z klientem Transformacja cyfrowa PepsiCo w kanale dystrybucji: warstwa danych, kt\u00f3rej producent nie ma W maju 2025 roku wyst\u0105pili\u015bmy na konferencji POI European Summit w Amsterdamie, w sesji zatytu\u0142owanej PepsiCo&#8217;s Journey to Digital Transformation Excellence, razem z dwoma mened\u017cerami z PepsiCo i moderatorem z POI. M\u00f3wili\u015bmy o danych, kt\u00f3re producent przestaje widzie\u0107. Sell-in znasz [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[78],"tags":[],"class_list":["post-3750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-konferencja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transformacja cyfrowa PepsiCo | Asseco Platform<\/title>\n<meta name=\"description\" content=\"Na POI European Summit w Amsterdamie byli\u015bmy na scenie razem z PepsiCo. 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