{"id":5968,"date":"2025-11-04T09:47:58","date_gmt":"2025-11-04T09:47:58","guid":{"rendered":"https:\/\/assecoplatform.com\/jak-dane-dystrybutorow-zapewniaja-producentom-lodow-pelna-widocznosc-rynku\/"},"modified":"2026-01-15T09:05:33","modified_gmt":"2026-01-15T09:05:33","slug":"jak-dane-dystrybutorow-zapewniaja-producentom-lodow-pelna-widocznosc-rynku","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/pl\/jak-dane-dystrybutorow-zapewniaja-producentom-lodow-pelna-widocznosc-rynku\/","title":{"rendered":"Jak dane dystrybutor\u00f3w zapewniaj\u0105 producentom lod\u00f3w pe\u0142n\u0105 widoczno\u015b\u0107 rynku"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-how-distributor-data-gives-ice-cream-producers-full-market-visibility\">Jak dane dystrybutor\u00f3w zapewniaj\u0105 producentom lod\u00f3w pe\u0142n\u0105 widoczno\u015b\u0107 rynku<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb top-maring-zero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p>We W\u0142oszech lody to nie tylko letnia przyjemno\u015b\u0107 \u2014 to przyjemno\u015b\u0107 przez ca\u0142y rok. Kawiarnie, <em>gelaterie<\/em> i punkty HoReCa utrzymuj\u0105 sta\u0142y popyt, podczas gdy supermarkety, kioski i bary pla\u017cowe dodaj\u0105 sezonowe szczyty. Dla producent\u00f3w stwarza to zar\u00f3wno szans\u0119, jak i wyzwanie: jak zobaczy\u0107 ca\u0142y rynek, a nie tylko cz\u0119\u015b\u0107, do kt\u00f3rej dociera bezpo\u015brednio ich w\u0142asna si\u0142a sprzeda\u017cy.  <br\/><br\/>Nawet najwi\u0119ksze globalne marki lod\u00f3w borykaj\u0105 si\u0119 z tym ograniczeniem. Ich zespo\u0142y sprzeda\u017cowe odwiedzaj\u0105 kluczowych klient\u00f3w i strategiczne punkty sprzeda\u017cy, ale tysi\u0105ce mniejszych punkt\u00f3w sprzeda\u017cy s\u0105 obs\u0142ugiwane tylko przez hurtownik\u00f3w. Bez dost\u0119pu do danych sprzeda\u017cowych hurtownik\u00f3w, producenci dzia\u0142aj\u0105 z martwymi punktami, kt\u00f3re ograniczaj\u0105 ich zdolno\u015b\u0107 do efektywnego planowania i zr\u00f3wnowa\u017conego rozwoju.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Przewi\u0144 w d\u00f3\u0142<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill video-close\"><a class=\"wp-block-button__link wp-element-button\">Zamknij wideo<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group article-ice-cream is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-the-visibility-gap\"><strong>Luka w widoczno\u015bci<\/strong><\/h6>\n\n\n\n<p>Oto sytuacja, z kt\u00f3r\u0105 spotyka si\u0119 wielu producent\u00f3w lod\u00f3w:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/Eye.png\" alt=\"\" class=\"wp-image-5265\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Bezpo\u015brednia widoczno\u015b\u0107:<\/strong> Producenci widz\u0105 tylko to, co raportuje ich si\u0142a sprzeda\u017cy \u2014 zwykle skupiona na najwa\u017cniejszych punktach sprzeda\u017cy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/Process.png\" alt=\"\" class=\"wp-image-5267\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sprzeda\u017c przez hurtownik\u00f3w:<\/strong> Oddzielna si\u0142a sprzeda\u017cy \u2014 cz\u0119sto w og\u00f3le nie udost\u0119pniana producentowi.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/chart.png\" alt=\"\" class=\"wp-image-5269\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Rezultat:<\/strong> Producenci widz\u0105 tylko u\u0142amek rynku i trac\u0105 mo\u017cliwo\u015bci wzrostu.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Stwarza to trzy g\u0142\u00f3wne problemy:<\/p>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert.png\" alt=\"\" class=\"wp-image-5271\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-trade-marketing-inefficiency\"><strong>Nieefektywno\u015b\u0107 marketingu handlowego<\/strong><\/h6>\n\n\n\n<p>Rozmieszczenie zamra\u017carek i promocje mog\u0105 by\u0107 skierowane do niew\u0142a\u015bciwych punkt\u00f3w sprzeda\u017cy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert-1.png\" alt=\"\" class=\"wp-image-5273\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-salesforce-limitations\"><strong>Ograniczenia si\u0142y sprzeda\u017cy<\/strong><\/h6>\n\n\n\n<p>Wewn\u0119trzne zespo\u0142y koncentruj\u0105 si\u0119 na obecnym zakresie sklep\u00f3w do odwiedzenia, pozostawiaj\u0105c inne punkty o wysokim potencjale nieobs\u0142u\u017cone.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert-2.png\" alt=\"\" class=\"wp-image-5275\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-weak-planning\"><strong>S\u0142abe planowanie<\/strong><\/h6>\n\n\n\n<p>Bez kompletnych danych trudno jest dostosowa\u0107 strategi\u0119 do hurtownik\u00f3w lub sprawiedliwie mierzy\u0107 wyniki.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>W przypadku lod\u00f3w, gdzie czas, \u015bwie\u017co\u015b\u0107 i dost\u0119pno\u015b\u0107 s\u0105 kluczowe, te martwe punkty s\u0105 kosztowne.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide article__section article__solution has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-the-breakthrough-wholesaler-sell-out-integration\"><strong>Prze\u0142om: Integracja danych sprzeda\u017cowych hurtownik\u00f3w<\/strong><\/h6>\n\n\n\n<p>Czo\u0142owi producenci lod\u00f3w rozwi\u0105zuj\u0105 to wyzwanie, integruj\u0105c dane sprzeda\u017cowe i stanowe bezpo\u015brednio z system\u00f3w ERP hurtownik\u00f3w. Zamiast polega\u0107 na sporadycznych raportach, maj\u0105 teraz dost\u0119p do codziennych informacji o: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Kt\u00f3re punkty sprzeda\u017cy kupuj\u0105 lody,<\/li>\n\n\n\n<li>Kt\u00f3re SKU i kategorie osi\u0105gaj\u0105 najlepsze wyniki,<\/li>\n\n\n\n<li>Gdzie ro\u015bnie lub spada popyt regionalny.<\/li>\n<\/ul>\n\n\n\n<p>Ta integracja sprawia, \u017ce hurtownicy staj\u0105 si\u0119 czym\u015b wi\u0119cej ni\u017c tylko partnerami logistycznymi. Staj\u0105 si\u0119 przejrzystym rozszerzeniem si\u0142y sprzeda\u017cy producenta. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__impact is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-from-blind-spots-to-a-complete-market-picture\"><strong>Od martwych punkt\u00f3w do pe\u0142nego obrazu rynku<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png\" alt=\"\" class=\"wp-image-2464\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-complete-coverage\" style=\"border-style:none;border-width:0px;border-radius:0px\"><strong>Pe\u0142ne pokrycie<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a6c7018d820f670663dce3f95d5ab8ef\">Zamiast widzie\u0107 tylko bezpo\u015brednio odwiedzane punkty sprzeda\u017cy, producenci zyskuj\u0105 widoczno\u015b\u0107 we wszystkich punktach sprzeda\u017cy detalicznej obs\u0142ugiwanych przez hurtownik\u00f3w \u2014 kawiarniach, kioskach, HoReCa, supermarketach.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png\" alt=\"\" class=\"wp-image-2465\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-097f1a47bd780272525153ee3f16ff7b\" id=\"h-joint-business-planning\"><strong>Wsp\u00f3lne planowanie biznesowe<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3f721af9683e65119ec72b7f346a9f08\">Dane umo\u017cliwiaj\u0105 producentom i hurtownikom uzgodnienie wsp\u00f3lnych cel\u00f3w sprzeda\u017cowych, okre\u015blenie priorytet\u00f3w regionalnych i strategiczn\u0105 wsp\u00f3\u0142prac\u0119. Zaufanie buduje si\u0119 na faktach, a nie na za\u0142o\u017ceniach. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big.png\" alt=\"\" class=\"wp-image-2466\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-b5e8c1cf31b83e3fee3133c502837259\" id=\"h-faster-market-response\"><strong>Szybsza reakcja rynkowa<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-0b7583dbf3d9258102424f5e763d9b83\">Je\u015bli fala upa\u0142\u00f3w zwi\u0119ksza popyt na Sycylii lub sezon narciarski nap\u0119dza sprzeda\u017c w p\u00f3\u0142nocnych kurortach, producenci widz\u0105 to natychmiast i mog\u0105 zareagowa\u0107 dodatkow\u0105 poda\u017c\u0105, promocjami lub rozmieszczeniem zamra\u017carek.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big.png\" alt=\"\" class=\"wp-image-2467\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-b27509f5c83e2184b66c7204b74aba7c\" id=\"h-rtm-optimization\"><strong>Optymalizacja RTM<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient has-white-color has-text-color has-link-color wp-elements-18b4e6ebd3ccb2f392f36c3fd962a5cc\">\n<li>Przeprojektowanie terytori\u00f3w sprzeda\u017cy w oparciu o rzeczywiste pokrycie punkt\u00f3w sprzeda\u017cy,<\/li>\n\n\n\n<li>Przydzielenie hurtownik\u00f3w do region\u00f3w o wysokim potencjale,<\/li>\n\n\n\n<li>Optymalizacja tras si\u0142y sprzeda\u017cy, aby skupi\u0107 si\u0119 na punktach sprzeda\u017cy o najwy\u017cszym potencjale wzrostu,<\/li>\n\n\n\n<li>Zapewnienie, \u017ce \u017caden punkt sprzeda\u017cy o wysokiej warto\u015bci nie pozostanie bez obs\u0142ugi.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group alignwide article__section article__case has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-a-real-world-example\"><strong>Przyk\u0142ad z rzeczywistego \u015bwiata<\/strong><\/h6>\n\n\n\n<p>Jeden z g\u0142\u00f3wnych producent\u00f3w lod\u00f3w we W\u0142oszech zintegrowa\u0142 dane sprzeda\u017cowe hurtownik\u00f3w, aby zamkn\u0105\u0107 luk\u0119 w widoczno\u015bci. Przed projektem obraz rynku firmy by\u0142 fragmentaryczny: widzia\u0142a sprzeda\u017c tylko w punktach odwiedzanych przez w\u0142asnych przedstawicieli. Sezonowe sklepy, kawiarnie i wiele punkt\u00f3w HoReCa by\u0142y praktycznie niewidoczne. <\/p>\n\n\n\n<p>Po integracji producent m\u00f3g\u0142:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Mapowa\u0107 sprzeda\u017c we wszystkich punktach sprzeda\u017cy i regionach,<\/li>\n\n\n\n<li>Identyfikowa\u0107 niedostatecznie obs\u0142ugiwane obszary o wysokim potencjale,<\/li>\n\n\n\n<li>Wsp\u00f3\u0142pracowa\u0107 z hurtownikami nad wsp\u00f3lnymi planami biznesowymi,<\/li>\n\n\n\n<li>Zrestrukturyzowa\u0107 sw\u00f3j RTM, przekierowuj\u0105c zasoby do najbardziej obiecuj\u0105cych kana\u0142\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p>Rezultatem by\u0142a wy\u017csza sprzeda\u017c, m\u0105drzejsze inwestycje i silniejsze partnerstwo z hurtownikami.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-1024x576.png\" alt=\"\" class=\"wp-image-5327\" style=\"border-style:none;border-width:0px;border-radius:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-1024x576.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-300x169.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-768x432.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-69x39.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-414x233.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__why is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" id=\"h-why-this-matters-for-ice-cream-producers\"><strong>Dlaczego to jest wa\u017cne dla producent\u00f3w lod\u00f3w<\/strong><\/h6>\n\n\n\n<p>W\u0142ochy s\u0105 jednym z najbardziej wyrafinowanych rynk\u00f3w lod\u00f3w na \u015bwiecie. Konsumenci oczekuj\u0105 najwy\u017cszej jako\u015bci i dost\u0119pno\u015bci nie tylko latem, ale przez ca\u0142y rok w kawiarniach i restauracjach. Oznacza to, \u017ce producenci nie mog\u0105 sobie pozwoli\u0107 na martwe punkty.  <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Strategicznie alokowa\u0107 zamra\u017carki (<em>congelatori<\/em>) do najwa\u017cniejszych punkt\u00f3w sprzeda\u017cy,<\/li>\n\n\n\n<li>Uruchamia\u0107 promocje tam, gdzie popyt jest najsilniejszy,<\/li>\n\n\n\n<li>Planowa\u0107 cele sprzeda\u017cowe w oparciu o rzeczywiste dane rynkowe,<\/li>\n\n\n\n<li>Przebudowa\u0107 RTM dla efektywno\u015bci i wzrostu.<\/li>\n<\/ul>\n\n\n\n<p>Innymi s\u0142owy: widoczno\u015b\u0107 nie polega tylko na wiedzy o tym, co si\u0119 sta\u0142o \u2014 chodzi o kszta\u0142towanie tego, co nast\u0105pi.<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-tangible-results-for-the-industry\"><strong>Wymierne rezultaty dla bran\u017cy<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__results animate-on-visible fade-to-top is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-39eb278e66d0762bc10a7ecf6c08ffbd\" id=\"h-20-30\"><strong>20\u201330%<\/strong><\/h6>\n\n\n\n<p><strong>lepsze dopasowanie<\/strong> mi\u0119dzy produkcj\u0105 a popytem rynkowym.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-13c80ea9dd658cc5645cf7beb1d2d424\" id=\"h-higher-roi\"><strong>Wy\u017cszy ROI<\/strong><\/h6>\n\n\n\n<p>na promocjach, dzi\u0119ki precyzyjnemu targetowaniu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-8928511147da9baf6830bbc733a9c0d5\" id=\"h-better-jbp\"><strong>Lepsze JBP<\/strong><\/h6>\n\n\n\n<p><strong>ulepszona wsp\u00f3\u0142praca<\/strong> z hurtownikami poprzez wsp\u00f3lne planowanie.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-009af4067c575ff5b8b63bce3f893d23\" id=\"h-sustained-growth\"><strong>Trwa\u0142y wzrost<\/strong><\/h6>\n\n\n\n<p>poprzez optymalizacj\u0119 RTM i pokrycia rynku.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n\n<div class=\"wp-block-group alignfull article__cta has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a4816e34 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--56-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--56-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-63eba9c19c995f2359984db17f1552f6\" id=\"h-key-takeaway\"><strong><strong>Kluczowy wniosek<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-b3af9d626cfe0e3897611970d4e1c97e\">Dla producent\u00f3w lod\u00f3w we W\u0142oszech dane od hurtownik\u00f3w nie s\u0105 ju\u017c opcjonalne. S\u0105 one podstaw\u0105 widoczno\u015bci rynku, wsp\u00f3lnego planowania i optymalizacji RTM. Dzi\u0119ki zintegrowanym informacjom o sprzeda\u017cy, producenci mog\u0105 traktowa\u0107 hurtownik\u00f3w jako prawdziwe rozszerzenie swojej si\u0142y sprzeda\u017cy, zapewni\u0107 ca\u0142oroczn\u0105 dost\u0119pno\u015b\u0107 i odblokowa\u0107 zr\u00f3wnowa\u017cony wzrost.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-20b3fda99eabf376cbf3031e64ea595d\" id=\"h-turn-your-data-into-results\"><strong>Zamie\u0144 swoje dane w rezultaty<\/strong><\/h4>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-befe6a027c4b6f6c537ec78c12bcb5a5\"><strong>Czy chcesz odkry\u0107, jak dane od hurtownik\u00f3w mog\u0105 rozwin\u0105\u0107 Tw\u00f3j biznes lodowy na w\u0142oskim rynku?<\/strong><br\/>Popro\u015b o spersonalizowan\u0105 demonstracj\u0119 <strong>Data Sharing and One View Analytics by Asseco Platform<\/strong> i zobacz, jak dane o stanach magazynowych i sprzeda\u017cy mo\u017cna przekszta\u0142ci\u0107 w konkretne decyzje dotycz\u0105ce wzrostu.<\/p>\n\n\n\n<div class=\"wp-block-group assecolp-form-wrapper is-layout-constrained wp-block-group-is-layout-constrained\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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name='input_1' id='input_2_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_19\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half only-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_19'>E-mail s\u0142u\u017cbowy<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_19' id='input_2_19' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_17'>Wiadomo\u015b\u0107<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_17' id='input_2_17' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2_20\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_20'>CAPTCHA<\/label><div id='input_2_20' class='ginput_container ginput_recaptcha' data-sitekey='6LcRXfQqAAAAAH__tiHXodGNopTZLZ-WWh0SzAh7'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><fieldset id=\"field_2_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Zgadzam si\u0119 na otrzymywanie innych komunikat\u00f3w od Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_2_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_2_9_1' >Wyra\u017cam zgod\u0119 na otrzymywanie, za pomoc\u0105 telekomunikacyjnych urz\u0105dze\u0144 ko\u0144cowych, informacji handlowych i marketingowych o produktach i us\u0142ugach zwi\u0105zanych z dzia\u0142alno\u015bci\u0105 Asseco Business Solutions S.A., w tym w formie newsletter\u00f3w, na podane przeze mnie dane kontaktowe za po\u015brednictwem poczty elektronicznej.* Administratorem danych osobowych jest Asseco Business Solution S.A. z siedzib\u0105 w Lublinie, ul. Konrada Wallenroda 4c, 20-607 Lublin. W sprawach zwi\u0105zanych z przetwarzaniem Twoich danych osobowych mo\u017cesz skontaktowa\u0107 si\u0119 z Administratorem pod adresem: &#x6f;&#100;o&#x40;&#x61;&#115;s&#x65;&#x63;&#111;b&#x73;&#46;p&#x6c; lub pisemnie na adres siedziby. Twoje dane b\u0119d\u0105 przetwarzane w celu obs\u0142ugi Twojego zg\u0142oszenia i organizacji spotkania zgodnie z Twoim \u017cyczeniem, przez czas niezb\u0119dny do wykonania tych czynno\u015bci, a tak\u017ce w celu ustalenia, dochodzenia roszcze\u0144 przez okres przedawnienia roszcze\u0144 wynikaj\u0105cy z powszechnie obowi\u0105zuj\u0105cych przepis\u00f3w. Podstaw\u0105 prawn\u0105 przetwarzania jest uzasadniony interes administratora danych (Art. 6 ust. 1 lit. f RODO). Przys\u0142uguje Ci prawo dost\u0119pu, sprostowania, usuni\u0119cia, ograniczenia przetwarzania. Masz prawo do wniesienia sprzeciwu w dowolnym momencie. Masz prawo wniesienia skargi do Prezesa Urz\u0119du Ochrony Danych Osobowych. Szczeg\u00f3\u0142y znajdziesz w klauzuli informacyjnej na stronie: https:\/\/assecobs.pl\/information-clause\/?lang=en. Podanie wszystkich danych jest dobrowolne, ale niezb\u0119dne do obs\u0142ugi Twojego zg\u0142oszenia.<\/label><input type='hidden' name='input_9.2' value='Wyra\u017cam zgod\u0119 na otrzymywanie, za pomoc\u0105 telekomunikacyjnych urz\u0105dze\u0144 ko\u0144cowych, informacji handlowych i marketingowych o produktach i us\u0142ugach zwi\u0105zanych z dzia\u0142alno\u015bci\u0105 Asseco Business Solutions S.A., w tym w formie newsletter\u00f3w, na podane przeze mnie dane kontaktowe za po\u015brednictwem poczty elektronicznej.* Administratorem danych osobowych jest Asseco Business Solution S.A. z siedzib\u0105 w Lublinie, ul. Konrada Wallenroda 4c, 20-607 Lublin. W sprawach zwi\u0105zanych z przetwarzaniem Twoich danych osobowych mo\u017cesz skontaktowa\u0107 si\u0119 z Administratorem pod adresem: od&#111;&#64;&#97;&#x73;&#x73;&#x65;&#x63;ob&#115;&#46;&#112;&#x6c; lub pisemnie na adres siedziby. Twoje dane b\u0119d\u0105 przetwarzane w celu obs\u0142ugi Twojego zg\u0142oszenia i organizacji spotkania zgodnie z Twoim \u017cyczeniem, przez czas niezb\u0119dny do wykonania tych czynno\u015bci, a tak\u017ce w celu ustalenia, dochodzenia roszcze\u0144 przez okres przedawnienia roszcze\u0144 wynikaj\u0105cy z powszechnie obowi\u0105zuj\u0105cych przepis\u00f3w. Podstaw\u0105 prawn\u0105 przetwarzania jest uzasadniony interes administratora danych (Art. 6 ust. 1 lit. f RODO). Przys\u0142uguje Ci prawo dost\u0119pu, sprostowania, usuni\u0119cia, ograniczenia przetwarzania. Masz prawo do wniesienia sprzeciwu w dowolnym momencie. Masz prawo wniesienia skargi do Prezesa Urz\u0119du Ochrony Danych Osobowych. 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