{"id":5942,"date":"2025-11-04T09:59:15","date_gmt":"2025-11-04T09:59:15","guid":{"rendered":"https:\/\/assecoplatform.com\/dane-dystrybutorow-klucz-do-pelnego-obrazu-rynku-lodow\/"},"modified":"2026-01-15T09:04:34","modified_gmt":"2026-01-15T09:04:34","slug":"dane-dystrybutorow-klucz-do-pelnego-obrazu-rynku-lodow","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/pl\/dane-dystrybutorow-klucz-do-pelnego-obrazu-rynku-lodow\/","title":{"rendered":"Dane dystrybutor\u00f3w: Klucz do pe\u0142nego obrazu rynku lod\u00f3w"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-dati-dei-distributori-la-chiave-per-una-visione-completa-del-mercato-del-gelato\">Dane dystrybutor\u00f3w: Klucz do pe\u0142nego obrazu rynku lod\u00f3w<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb top-maring-zero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p>We W\u0142oszech lody to nie tylko letnia przyjemno\u015b\u0107 \u2014 to ca\u0142oroczne do\u015bwiadczenie. Kawiarnie, lodziarnie i lokale HoReCa utrzymuj\u0105 stabilny popyt, podczas gdy supermarkety, kioski i bary na pla\u017cy tworz\u0105 sezonowe szczyty. Dla producent\u00f3w stanowi to zar\u00f3wno szans\u0119, jak i wyzwanie: jak uzyska\u0107 pe\u0142ny obraz rynku, nie tylko tej cz\u0119\u015bci, do kt\u00f3rej dociera bezpo\u015brednio w\u0142asna si\u0142a sprzeda\u017cy?  <br\/><br\/>Nawet najwi\u0119ksze globalne marki lod\u00f3w borykaj\u0105 si\u0119 z tym ograniczeniem. Ich zespo\u0142y sprzeda\u017cowe odwiedzaj\u0105 kluczowych klient\u00f3w i strategiczne punkty, ale tysi\u0105ce mniejszych punkt\u00f3w sprzeda\u017cy jest obs\u0142ugiwanych tylko przez hurtownik\u00f3w. Bez dost\u0119pu do danych sell-out od hurtownik\u00f3w, producenci dzia\u0142aj\u0105 w strefach cienia, kt\u00f3re ograniczaj\u0105 zdolno\u015b\u0107 do efektywnego planowania i zr\u00f3wnowa\u017conego rozwoju.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Przewi\u0144 w d\u00f3\u0142<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill video-close\"><a class=\"wp-block-button__link wp-element-button\">Zamknij wideo<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group article-ice-cream is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-il-gap-di-visibilita\"><strong>Luka w widoczno\u015bci<\/strong><\/h6>\n\n\n\n<p>Oto sytuacja, z kt\u00f3r\u0105 mierzy si\u0119 wielu producent\u00f3w lod\u00f3w:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/Eye.png\" alt=\"\" class=\"wp-image-5265\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Bezpo\u015brednia widoczno\u015b\u0107:<\/strong> producenci widz\u0105 tylko to, co raportuje ich si\u0142a sprzeda\u017cy \u2014 zwykle najwa\u017cniejsze punkty sprzeda\u017cy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/Process.png\" alt=\"\" class=\"wp-image-5267\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sprzeda\u017c zarz\u0105dzana przez hurtownik\u00f3w:<\/strong> oddzielne sieci sprzeda\u017cy, cz\u0119sto nieudost\u0119pniane producentowi.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/chart.png\" alt=\"\" class=\"wp-image-5269\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Rezultat:<\/strong> producenci widz\u0105 tylko cz\u0119\u015b\u0107 rynku i trac\u0105 mo\u017cliwo\u015bci rozwoju.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Ta sytuacja tworzy trzy g\u0142\u00f3wne problemy:<\/p>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert.png\" alt=\"\" class=\"wp-image-5271\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-inefficienza-nel-trade-marketing\"><strong>Nieefektywno\u015b\u0107 w trade marketingu<\/strong><\/h6>\n\n\n\n<p>Rozmieszczenie zamra\u017carek i promocje nie docieraj\u0105 do w\u0142a\u015bciwych punkt\u00f3w sprzeda\u017cy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert-1.png\" alt=\"\" class=\"wp-image-5273\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-limitazioni-della-forza-vendita\"><strong>Ograniczenia si\u0142y sprzeda\u017cy<\/strong><\/h6>\n\n\n\n<p>Zespo\u0142y wewn\u0119trzne koncentruj\u0105 si\u0119 tylko na ju\u017c obs\u0142ugiwanych sklepach, pozostawiaj\u0105c nieobs\u0142u\u017cone te o wysokim potencjale.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert-2.png\" alt=\"\" class=\"wp-image-5275\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-pianificazione-debole\"><strong>S\u0142abe planowanie<\/strong><\/h6>\n\n\n\n<p>Bez kompletnych danych trudno jest dostosowa\u0107 strategie z hurtownikami lub sprawiedliwie oceni\u0107 wyniki.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>W bran\u017cy lod\u00f3w, gdzie timing, \u015bwie\u017co\u015b\u0107 i dost\u0119pno\u015b\u0107 s\u0105 kluczowe, te braki drogo kosztuj\u0105.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide article__section article__solution has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-la-soluzione-integrazione-dei-dati-di-sell-out-dei-grossisti\"><strong>Rozwi\u0105zanie: Integracja danych sell-out od hurtownik\u00f3w<\/strong><\/h6>\n\n\n\n<p>G\u0142\u00f3wni producenci lod\u00f3w pokonuj\u0105 to wyzwanie, integruj\u0105c dane sell-out i stan\u00f3w magazynowych bezpo\u015brednio z system\u00f3w ERP hurtownik\u00f3w. Zamiast polega\u0107 na okazjonalnych raportach, maj\u0105 dzi\u015b codzienny dost\u0119p do informacji takich jak: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Kt\u00f3re punkty sprzeda\u017cy kupuj\u0105 lody,<\/li>\n\n\n\n<li>Kt\u00f3re SKU i kategorie osi\u0105gaj\u0105 najlepsze wyniki,<\/li>\n\n\n\n<li>Gdzie popyt regionalny ro\u015bnie lub spada.<\/li>\n<\/ul>\n\n\n\n<p>Ta integracja przekszta\u0142ca hurtownik\u00f3w z prostych partner\u00f3w logistycznych w prawdziwe, przejrzyste rozszerzenie si\u0142y sprzeda\u017cy producenta.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__impact is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-dalle-zone-d-ombra-a-una-visione-completa-del-mercato\"><strong>Od stref cienia do pe\u0142nego obrazu rynku<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png\" alt=\"\" class=\"wp-image-2464\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-copertura-completa\" style=\"border-style:none;border-width:0px;border-radius:0px\"><strong>Pe\u0142ne pokrycie<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b28d952b92763750a55fe32d6883f77e\">Nie tylko punkty sprzeda\u017cy odwiedzane bezpo\u015brednio, ale wszystkie obs\u0142ugiwane przez hurtownik\u00f3w \u2014 kawiarnie, kioski, HoReCa, supermarkety.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png\" alt=\"\" class=\"wp-image-2465\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-207cb3278a1564ff68aaf11d8eeadab6\" id=\"h-pianificazione-congiunta-joint-business-planning\"><strong>Wsp\u00f3lne planowanie biznesowe (Joint Business Planning)<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-fbfc7fd7e5af35c4003e2e4e6ba12bf2\">Dane pozwalaj\u0105 na dostosowanie cel\u00f3w, priorytet\u00f3w regionalnych i wsp\u00f3lnych strategii mi\u0119dzy producentami a hurtownikami. Zaufanie buduje si\u0119 na faktach, nie na przypuszczeniach. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big.png\" alt=\"\" class=\"wp-image-2466\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-06211c7f84aa24f6276dc27bfac30065\" id=\"h-reattivita-di-mercato\"><strong>Reaktywno\u015b\u0107 rynkowa<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-cb66ebc328ce1f59b263ab5a4680b6cb\">Je\u015bli fala upa\u0142\u00f3w zwi\u0119ksza popyt na Sycylii lub sezon narciarski stymuluje sprzeda\u017c na p\u00f3\u0142nocy, widzisz to natychmiast i reagujesz dostawami, promocjami lub nowymi zamra\u017carkami.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big.png\" alt=\"\" class=\"wp-image-2467\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-ad823379e791dd39aa9c745b6ade8e15\" id=\"h-ottimizzazione-del-route-to-market-rtm\"><strong>Optymalizacja Route-to-Market (RTM)<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient has-white-color has-text-color has-link-color wp-elements-754f43ad3dd8407d91e1084cc4dee420\">\n<li>Przeprojektowanie terytori\u00f3w sprzeda\u017cy w oparciu o rzeczywiste pokrycie,<\/li>\n\n\n\n<li>Przydzielanie hurtownik\u00f3w do obszar\u00f3w o najwi\u0119kszym potencjale,<\/li>\n\n\n\n<li>Optymalizacja tras si\u0142y sprzeda\u017cy z koncentracj\u0105 na punktach o wysokiej warto\u015bci, zapewniaj\u0105c, \u017ce \u017caden strategiczny punkt nie pozostaje bez obs\u0142ugi.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group alignwide article__section article__case has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-un-caso-reale\"><strong>Przypadek rzeczywisty<\/strong><\/h6>\n\n\n\n<p>Wa\u017cny mi\u0119dzynarodowy producent lod\u00f3w we W\u0142oszech zintegrowa\u0142 dane sell-out od hurtownik\u00f3w, aby wype\u0142ni\u0107 swoje strefy cienia. Przed projektem widoczno\u015b\u0107 by\u0142a ograniczona: zna\u0142 sprzeda\u017c tylko w sklepach odwiedzanych przez w\u0142asnych przedstawicieli. Ca\u0142e kana\u0142y \u2014 bary, HoReCa, kioski sezonowe \u2014 by\u0142y niewidoczne.  <\/p>\n\n\n\n<p>Po integracji firma mog\u0142a:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Mapowa\u0107 sprzeda\u017c we wszystkich punktach sprzeda\u017cy i regionach,<\/li>\n\n\n\n<li>Identyfikowa\u0107 obszary o wysokim potencjale, kt\u00f3re nie by\u0142y odpowiednio obs\u0142ugiwane,<\/li>\n\n\n\n<li>Wsp\u00f3\u0142pracowa\u0107 z hurtownikami nad wsp\u00f3lnymi celami,<\/li>\n\n\n\n<li>Zrestrukturyzowa\u0107 sw\u00f3j RTM, realokuj\u0105c zasoby do najbardziej dochodowych kana\u0142\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p>Rezultat: wi\u0119ksza sprzeda\u017c, ukierunkowane inwestycje i wzmocnione partnerstwa z hurtownikami.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-1024x576.png\" alt=\"\" class=\"wp-image-5339\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-1024x576.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-300x169.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-768x432.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-69x39.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-414x233.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__why is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" id=\"h-perche-e-cruciale-per-i-produttori-di-gelato\"><strong>Dlaczego jest to kluczowe dla producent\u00f3w lod\u00f3w<\/strong><\/h6>\n\n\n\n<p>W\u0142ochy s\u0105 jednym z najbardziej wyrafinowanych rynk\u00f3w lod\u00f3w na \u015bwiecie. Konsumenci oczekuj\u0105 najwy\u017cszej jako\u015bci i sta\u0142ej dost\u0119pno\u015bci, nie tylko latem, ale przez ca\u0142y rok, w kawiarniach i restauracjach. Oznacza to, \u017ce producenci nie mog\u0105 pozwoli\u0107 sobie na strefy cienia.  <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Alokowa\u0107 zamra\u017carki w najbardziej istotnych punktach sprzeda\u017cy,<\/li>\n\n\n\n<li>Uruchamia\u0107 promocje tam, gdzie popyt jest najsilniejszy,<\/li>\n\n\n\n<li>Planowa\u0107 cele sprzeda\u017cowe w oparciu o rzeczywiste dane,<\/li>\n\n\n\n<li>Przebudowa\u0107 RTM dla efektywno\u015bci i wzrostu.<\/li>\n<\/ul>\n\n\n\n<p>Innymi s\u0142owy: widoczno\u015b\u0107 s\u0142u\u017cy nie tylko do zrozumienia tego, co si\u0119 sta\u0142o, ale do kszta\u0142towania tego, co nast\u0105pi.<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-risultati-concreti-per-il-settore\"><strong>Konkretne wyniki dla bran\u017cy<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__results animate-on-visible fade-to-top is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-39eb278e66d0762bc10a7ecf6c08ffbd\" id=\"h-20-30\"><strong>20\u201330%<\/strong><\/h6>\n\n\n\n<p><strong>lepszego dopasowania<\/strong> mi\u0119dzy produkcj\u0105 a popytem.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-5e598e12593345078504fc56d83eff5a\" id=\"h-roi-piu-elevato\"><strong>Wy\u017cszy ROI<\/strong><\/h6>\n\n\n\n<p>na promocjach dzi\u0119ki precyzyjnemu targetowaniu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-ab5171131eb15aa712e3d4cb00a2d09e\" id=\"h-jbp-migliore\"><strong>Lepszy JBP<\/strong><\/h6>\n\n\n\n<p><strong>Efektywniejsza wsp\u00f3\u0142praca<\/strong> z hurtownikami dzi\u0119ki wsp\u00f3lnemu planowaniu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-42c67ff0b5c34c2b6300d2f382415ab2\" id=\"h-crescita-sostenuta\"><strong>Zr\u00f3wnowa\u017cony wzrost<\/strong><\/h6>\n\n\n\n<p>dzi\u0119ki optymalizacji RTM i pokrycia rynku.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n\n<div class=\"wp-block-group alignfull article__cta has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a4816e34 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--56-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--56-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-2f1c7cd9b8abd54867bbd143eba00458\" id=\"h-la-chiave-di-volta\"><strong><strong>Kamie\u0144 w\u0119gielny<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-99e97deac20474ae2f765672e172dd2a\">Dla producent\u00f3w lod\u00f3w we W\u0142oszech, dane od hurtownik\u00f3w nie s\u0105 ju\u017c opcjonalne \u2014 s\u0105 podstaw\u0105 widoczno\u015bci rynku, wsp\u00f3lnego planowania i optymalizacji RTM. Z zintegrowanymi informacjami sell-out, producenci mog\u0105 traktowa\u0107 hurtownik\u00f3w jako prawdziwe rozszerzenie swojej si\u0142y sprzeda\u017cy, zapewniaj\u0105c ca\u0142oroczn\u0105 dost\u0119pno\u015b\u0107 i zr\u00f3wnowa\u017cony wzrost. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-41db84c3bb00a14e2500f06297107c61\" id=\"h-trasforma-i-dati-in-risultati\"><strong>Przekszta\u0142\u0107 dane w wyniki<\/strong><\/h4>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a1a879794abbb805001a15e5667b31fd\"><strong>Chcesz dowiedzie\u0107 si\u0119, jak dane od hurtownik\u00f3w mog\u0105 rozwin\u0105\u0107 Tw\u00f3j biznes lodowy na w\u0142oskim rynku?<\/strong><br\/>Zam\u00f3w spersonalizowan\u0105 demonstracj\u0119 <strong>Data Sharing<\/strong> i <strong>One View Analytics<\/strong> od Asseco Platform i odkryj, jak dane o stanach magazynowych i sell-out mog\u0105 przekszta\u0142ci\u0107 si\u0119 w konkretne decyzje wzrostowe.<\/p>\n\n\n\n<div class=\"wp-block-group assecolp-form-wrapper is-layout-constrained wp-block-group-is-layout-constrained\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; oznacza pola wymagane<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_9' id='gform_9'  action='\/pl\/wp-json\/wp\/v2\/pages\/5942#gf_9' data-formid='9' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_9_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half only-letters gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_1'>Nome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_9_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_9_19\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half only-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_19'>Email aziendale<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_19' id='input_9_19' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_9_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_17'>Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_17' id='input_9_17' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_9_20\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_20'>CAPTCHA<\/label><div id='input_9_20' class='ginput_container ginput_recaptcha' data-sitekey='6LcRXfQqAAAAAH__tiHXodGNopTZLZ-WWh0SzAh7'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><fieldset id=\"field_9_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Acconsento a ricevere altre comunicazioni da Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_9_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_9_9_1' >Acconsento a ricevere altre comunicazioni da Asseco.* Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. Per questioni relative al trattamento dei suoi dati personali, pu\u00f2 contattare il Titolare all&#8217;indirizzo: odo&#64;assecobs&#46;&#112;&#108; o per iscritto all&#8217;indirizzo della sede legale. I suoi dati saranno trattati per gestire la sua richiesta e organizzare l&#8217;incontro secondo la sua richiesta, per il tempo necessario a svolgere tali attivit\u00e0, nonch\u00e9 per stabilire e difendersi da reclami per il periodo di prescrizione dei reclami secondo le leggi generalmente applicabili. La base giuridica del trattamento \u00e8 il legittimo interesse del titolare del trattamento (Art. 6.par.1.f. GDPR). Ha il diritto di accedere, rettificare, cancellare, limitare il trattamento. Ha il diritto di opporsi in qualsiasi momento. Ha il diritto di presentare reclamo al Presidente dell&#8217;Ufficio per la Protezione dei Dati Personali. Per i dettagli, si prega di consultare l&#8217;informativa sulla privacy al seguente indirizzo: https:\/\/assecobs.pl\/information-clause\/?lang=en. Il conferimento di tutti i dati \u00e8 facoltativo, ma necessario per gestire la sua richiesta.<\/label><input type='hidden' name='input_9.2' value='Acconsento a ricevere altre comunicazioni da Asseco.* Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. Per questioni relative al trattamento dei suoi dati personali, pu\u00f2 contattare il Titolare all&#039;indirizzo: odo&#64;assecobs&#46;&#112;&#108; o per iscritto all&#039;indirizzo della sede legale. 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