{"id":5937,"date":"2025-11-13T08:02:18","date_gmt":"2025-11-13T08:02:18","guid":{"rendered":"https:\/\/assecoplatform.com\/jak-analiza-danych-przeksztalca-trade-marketing-dla-producentow-lodow\/"},"modified":"2026-01-15T09:04:22","modified_gmt":"2026-01-15T09:04:22","slug":"jak-analiza-danych-przeksztalca-trade-marketing-dla-producentow-lodow","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/pl\/jak-analiza-danych-przeksztalca-trade-marketing-dla-producentow-lodow\/","title":{"rendered":"Jak analiza danych przekszta\u0142ca trade marketing dla producent\u00f3w lod\u00f3w"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-come-gli-insight-guidati-dai-dati-trasformano-il-trade-marketing-per-i-produttori-di-gelato\">Jak analiza danych przekszta\u0142ca trade marketing dla producent\u00f3w lod\u00f3w<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb top-maring-zero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Trade marketing jest sercem biznesu lodowego. Od rozmieszczenia zamra\u017carek po promocje sezonowe, jest narz\u0119dziem, dzi\u0119ki kt\u00f3remu producenci wprowadzaj\u0105 swoje produkty do punkt\u00f3w sprzeda\u017cy i prezentuj\u0105 je konsumentom. Jednak bez wiarygodnych danych, decyzje te cz\u0119sto opieraj\u0105 si\u0119 bardziej na intuicji ni\u017c na dowodach. Na tak konkurencyjnym rynku jak w\u0142oski, to ju\u017c nie wystarcza.   <\/p>\n\n\n\n<p>We W\u0142oszech lody to nie tylko przyjemno\u015b\u0107 letnia. Lodziarnie, bary i kana\u0142y HoReCa generuj\u0105 konsumpcj\u0119 przez ca\u0142y rok, podczas gdy supermarkety i sezonowe kioski przyczyniaj\u0105 si\u0119 do letnich szczyt\u00f3w sprzeda\u017cy. Dlatego trade marketing musi by\u0107 ukierunkowany, ci\u0105g\u0142y i oparty na danych. Odnosz\u0105cy sukcesy producenci to ci, kt\u00f3rzy przekszta\u0142caj\u0105 trade marketing z \u0107wiczenia opartego na metodzie &#8222;pr\u00f3b i b\u0142\u0119d\u00f3w&#8221; w dyscyplin\u0119 kierowan\u0105 konkretnymi spostrze\u017ceniami pochodz\u0105cymi od hurtownik\u00f3w.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Przewi\u0144 w d\u00f3\u0142<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill video-close\"><a class=\"wp-block-button__link wp-element-button\">Zamknij wideo<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group article-ice-cream is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-la-sfida-decisioni-di-trade-marketing-senza-dati-completi\"><strong>Wyzwanie: decyzje marketingowe bez kompletnych danych<\/strong><\/h6>\n\n\n\n<p>Ka\u017cdy producent lod\u00f3w zadaje sobie te same pytania:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png\" alt=\"\" class=\"wp-image-2464\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Gdzie powinienem umie\u015bci\u0107 nast\u0119pn\u0105 <em>zamra\u017cark\u0119<\/em>?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png\" alt=\"\" class=\"wp-image-2465\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kt\u00f3re regiony zas\u0142uguj\u0105 na najwi\u0119ksze inwestycje promocyjne?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3-1.png\" alt=\"\" class=\"wp-image-2461\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3-1.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3-1-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kt\u00f3re punkty sprzeda\u017cy zapewni\u0105 najlepszy ROI?<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Bez danych od hurtownik\u00f3w, odpowiedzi s\u0105 niejasne. Producenci musz\u0105 opiera\u0107 si\u0119 na: <\/p>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/chart-up-1.png\" alt=\"\" class=\"wp-image-5433\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-senza-i-dati-dei-grossisti-i-produttori-si-basano-su\"><strong>Bez danych od hurtownik\u00f3w, producenci opieraj\u0105 si\u0119 na:<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Cz\u0119\u015bciowej widoczno\u015bci od swoich przedstawicieli handlowych,<\/li>\n\n\n\n<li>Przybli\u017conych szacunkach potencja\u0142u punkt\u00f3w sprzeda\u017cy,<\/li>\n\n\n\n<li>Sp\u00f3\u017anionych lub niekompletnych raportach od hurtownik\u00f3w.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/data-1.png\" alt=\"\" class=\"wp-image-5434\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-il-risultato\"><strong>Rezultat?<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Zamra\u017carki umieszczone w punktach o niskiej rotacji,<\/li>\n\n\n\n<li>Promocje aktywowane w obszarach o s\u0142abym popycie,<\/li>\n\n\n\n<li>Cele sprzeda\u017cowe ustalone na podstawie hipotez, nie rzeczywistych danych.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide article__section article__solution has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-la-svolta-dati-di-sell-out-a-livello-di-punto-vendita\"><strong>Prze\u0142om: dane sprzeda\u017cowe na poziomie punktu sprzeda\u017cy<\/strong><\/h6>\n\n\n\n<p>Integruj\u0105c dane o stanach magazynowych i sprzeda\u017cy bezpo\u015brednio od hurtownik\u00f3w, producenci lod\u00f3w mog\u0105 wreszcie uzyska\u0107 pe\u0142ny obraz rynku: ka\u017cdego punktu sprzeda\u017cy, ka\u017cdej kategorii, ka\u017cdego regionu.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li><strong>Klasyfikacja punkt\u00f3w sprzeda\u017cy wed\u0142ug potencja\u0142u<\/strong> \u2013 identyfikacja tych, kt\u00f3re gwarantuj\u0105 najwi\u0119ksz\u0105 warto\u015b\u0107,<\/li>\n\n\n\n<li><strong>Segmentacja kana\u0142\u00f3w<\/strong> \u2013 supermarkety, HoReCa, kioski sezonowe, sklepy convenience,<\/li>\n\n\n\n<li><strong>Precyzyjne ukierunkowanie promocji<\/strong> \u2013 inwestowanie tam, gdzie popyt jest najsilniejszy,<\/li>\n\n\n\n<li><strong>Strategiczne planowanie rozmieszczenia zamra\u017carek<\/strong> \u2013 maksymalizacja rotacji i ROI.<\/li>\n<\/ul>\n\n\n\n<p>W ten spos\u00f3b trade marketing staje si\u0119 prawdziwym motorem wzrostu.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__impact is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-decisioni-piu-intelligenti-in-pratica\"><strong>Inteligentniejsze decyzje w praktyce<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/cells.png\" alt=\"\" class=\"wp-image-5435\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-ef63d91228642a893f29941ba3536612\" id=\"h-posizionamento-strategico-dei-congelatori\"><strong>Strategiczne pozycjonowanie zamra\u017carek<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-e09518efd348591d998a15e53fa8bcdd\">Zamiast rozmieszcza\u0107 je r\u00f3wnomiernie lub opieraj\u0105c si\u0119 na intuicji, producenci umieszczaj\u0105 je w punktach sprzeda\u017cy o najwy\u017cszym potencjale sprzeda\u017cowym, maksymalizuj\u0105c wykorzystanie zasob\u00f3w.<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-1c72d600b83d1f0a64c40e1b9cf84412\">Zapewnienie dost\u0119pno\u015bci tam, gdzie popyt jest najsilniejszy, nie tylko tam, gdzie jest miejsce.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Target.png\" alt=\"\" class=\"wp-image-5436\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-f62bf891ae29f445601b8d396ae4d181\" id=\"h-promozioni-mirate-e-obiettivi-commerciali-basati-sui-dati\"><strong>Ukierunkowane promocje i cele handlowe oparte na danych<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-f7b96e49edd8563293cd046519ba5b9b\">Kierowanie bud\u017cet\u00f3w do region\u00f3w i kana\u0142\u00f3w o udowodnionym ROI (na przyk\u0142ad, bary w Rzymie przez ca\u0142y rok; kioski pla\u017cowe na Sycylii podczas letnich szczyt\u00f3w).<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-7f9e42e1ff49ca2d40d489331974fcf9\">Ustalanie sprawiedliwych i motywuj\u0105cych cel\u00f3w dla wewn\u0119trznej si\u0142y sprzeda\u017cy i hurtownik\u00f3w, w oparciu o rzeczywisty potencja\u0142 punkt\u00f3w sprzeda\u017cy.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group alignwide article__section article__case has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-un-caso-reale\"><strong>Rzeczywisty przypadek<\/strong><\/h6>\n\n\n\n<p>Du\u017cy mi\u0119dzynarodowy producent lod\u00f3w we W\u0142oszech przekszta\u0142ci\u0142 sw\u00f3j trade marketing dzi\u0119ki integracji danych sprzeda\u017cowych od hurtownik\u00f3w. Wcze\u015bniej du\u017co inwestowa\u0142 w zamra\u017carki i promocje, ale decyzje cz\u0119sto by\u0142y podejmowane bez pe\u0142nych informacji. <\/p>\n\n\n\n<p>Po integracji odkry\u0142, \u017ce niekt\u00f3re bary i ma\u0142e kioski osi\u0105ga\u0142y lepsze wyniki ni\u017c supermarkety w okre\u015blonych okresach. Realokuj\u0105c zasoby i kampanie do tych punkt\u00f3w sprzeda\u017cy, firma: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Zwi\u0119kszy\u0142a \u015bredni\u0105 rotacj\u0119 na <em>zamra\u017cark\u0119<\/em>,<\/li>\n\n\n\n<li>Zwi\u0119kszy\u0142a ROI promocji,<\/li>\n\n\n\n<li>Wzmocni\u0142a wsp\u00f3\u0142prac\u0119 mi\u0119dzy trade marketingiem a sprzeda\u017c\u0105.<\/li>\n<\/ul>\n\n\n\n<p>Rezultat: inteligentniejsze inwestycje, wy\u017csza sprzeda\u017c i silniejsze partnerstwo z hurtownikami.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-1024x576.png\" alt=\"\" class=\"wp-image-5454\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-1024x576.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-300x169.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-768x432.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-69x39.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-414x233.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__why is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" id=\"h-perche-e-cruciale-per-i-produttori-di-gelati\"><strong>Dlaczego jest to kluczowe dla producent\u00f3w lod\u00f3w<\/strong><\/h6>\n\n\n\n<p>Trade marketing jest jedn\u0105 z najwa\u017cniejszych pozycji w wydatkach producent\u00f3w lod\u00f3w. Gdy opiera si\u0119 na niekompletnych danych, staje si\u0119 kosztem. Gdy opiera si\u0119 na danych od hurtownik\u00f3w, staje si\u0119 dochodow\u0105 inwestycj\u0105.  <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li><strong>Bardziej ukierunkowane wydatki<\/strong> \u2013 mniej zmarnowanych zamra\u017carek, wi\u0119cej skutecznych promocji,<\/li>\n\n\n\n<li><strong>Szybka reakcja<\/strong> \u2013 adaptacja w czasie rzeczywistym do zmian popytu,<\/li>\n\n\n\n<li><strong>Lepsza wsp\u00f3\u0142praca<\/strong> \u2013 planowanie dzia\u0142a\u0144 z hurtownikami na podstawie wsp\u00f3lnych danych.<\/li>\n<\/ul>\n\n\n\n<p>Kr\u00f3tko m\u00f3wi\u0105c: dane przekszta\u0142caj\u0105 trade marketing w motor wzrostu.<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-risultati-concreti-per-l-industria\"><strong>Konkretne wyniki dla bran\u017cy<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__results animate-on-visible fade-to-top is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Typowo<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-b69287ae43c0ed61c9ddf0c28d141a3b\" id=\"h-10-20\"><strong>10\u201320%<\/strong><\/h6>\n\n\n\n<p><strong>wy\u017cszy ROI promocyjny<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Wi\u0119ksze<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-f5dcb435e6dd179c6cc05153684f9aae\" id=\"h-utilizzo\"><strong>wykorzystanie<\/strong><\/h6>\n\n\n\n<p><strong>zamra\u017carek<\/strong>, z zasobami generuj\u0105cymi wi\u0119ksz\u0105 rotacj\u0119.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Silniejsze<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-95409cc27b7a5084e262473a2c03a24c\" id=\"h-piu-forte\"><strong>zgranie<\/strong><\/h6>\n\n\n\n<p><strong>mi\u0119dzy marketingiem a sprzeda\u017c\u0105<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Trwa\u0142y<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-83c7e112b0bd27960cf4ea8305b62796\" id=\"h-sostenuta\"><strong>wzrost<\/strong><\/h6>\n\n\n\n<p><strong>w punktach sprzeda\u017cy i regionach o wysokim potencjale<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-black-dark-color has-text-color has-link-color wp-elements-89c3c5e2cf422cb3103cebb4d7e96b5a\" id=\"h-la-chiave-di-volta\"><strong><strong>Kluczowy element<\/strong><\/strong><\/h6>\n\n\n\n<p class=\"has-text-align-center has-black-dark-color has-text-color has-link-color wp-elements-401bb385cdaa8dde5bc6576ef352fbf5\">Dla producent\u00f3w lod\u00f3w we W\u0142oszech trade marketing jest zbyt wa\u017cny, by pozostawi\u0107 go przypadkowi. Z danymi od hurtownik\u00f3w ka\u017cda decyzja \u2014 od pozycjonowania zamra\u017carek po targetowanie promocji \u2014 opiera si\u0119 na faktach, nie na przypuszczeniach. <\/p>\n\n\n\n<p class=\"has-text-align-center has-black-dark-color has-text-color has-link-color wp-elements-a3d058512667ea2c9a8295f1682709ff\"><strong>Trade marketing oparty na danych oznacza wy\u017cszy ROI, inteligentniejsze inwestycje i lepsze wyniki przez ca\u0142y rok.<\/strong><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n\n<div class=\"wp-block-group alignfull article__cta has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a4816e34 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--56-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--56-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-99612689c8ab470455c3518416c96b03\" id=\"h-trasforma-i-tuoi-dati-in-risultati\"><br\/><br\/><strong>Przekszta\u0142\u0107 swoje dane w wyniki<\/strong><\/h6>\n\n\n\n<p class=\"has-gray-light-color has-text-color has-link-color wp-elements-9e31d3c1bd22356a423244768e647378\"><br\/>Chcesz dowiedzie\u0107 si\u0119, jak dane od hurtownik\u00f3w mog\u0105 rozwin\u0105\u0107 Tw\u00f3j biznes na w\u0142oskim rynku lod\u00f3w?<br\/>Zam\u00f3w spersonalizowan\u0105 demonstracj\u0119 <strong>One View Analytics<\/strong> i odkryj, jak przekszta\u0142ci\u0107 dane o stanach magazynowych i sprzeda\u017cy w konkretne decyzje wzrostowe.<\/p>\n\n\n\n<div class=\"wp-block-group assecolp-form-wrapper is-layout-constrained 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gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Acconsento a ricevere altre comunicazioni da Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_9_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_9_9_1' >Acconsento a ricevere altre comunicazioni da Asseco.* Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho 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Per i dettagli, si prega di consultare l&#8217;informativa sulla privacy al seguente indirizzo: https:\/\/assecobs.pl\/information-clause\/?lang=en. Il conferimento di tutti i dati \u00e8 facoltativo, ma necessario per gestire la sua richiesta.<\/label><input type='hidden' name='input_9.2' value='Acconsento a ricevere altre comunicazioni da Asseco.* Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. Per questioni relative al trattamento dei suoi dati personali, pu\u00f2 contattare il Titolare all&#039;indirizzo: &#x6f;&#100;o&#x40;&#x61;&#115;s&#x65;&#x63;&#111;b&#x73;&#x2e;&#112;l o per iscritto all&#039;indirizzo della sede legale. I suoi dati saranno trattati per gestire la sua richiesta e organizzare l&#039;incontro secondo la sua richiesta, per il tempo necessario a svolgere tali attivit\u00e0, nonch\u00e9 per stabilire e difendersi da reclami per il periodo di prescrizione dei reclami secondo le leggi generalmente applicabili. La base giuridica del trattamento \u00e8 il legittimo interesse del titolare del trattamento (Art. 6.par.1.f. GDPR). Ha il diritto di accedere, rettificare, cancellare, limitare il trattamento. Ha il diritto di opporsi in qualsiasi momento. Ha il diritto di presentare reclamo al Presidente dell&#039;Ufficio per la Protezione dei Dati Personali. 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Od rozmieszczenia zamra\u017carek po promocje sezonowe, jest narz\u0119dziem, dzi\u0119ki kt\u00f3remu producenci wprowadzaj\u0105 swoje produkty do punkt\u00f3w sprzeda\u017cy i prezentuj\u0105 je konsumentom. Jednak bez wiarygodnych danych, decyzje te cz\u0119sto opieraj\u0105 si\u0119 bardziej na intuicji ni\u017c na dowodach. Na tak konkurencyjnym rynku [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5940,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-5937","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak analiza danych przekszta\u0142ca trade marketing dla producent\u00f3w lod\u00f3w - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Dowiedz si\u0119, jak dane sprzeda\u017cowe od hurtownik\u00f3w przekszta\u0142caj\u0105 trade marketing w bran\u017cy lod\u00f3w: pozycjonowanie zamra\u017carek, ukierunkowane promocje i wy\u017cszy ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/assecoplatform.com\/pl\/jak-analiza-danych-przeksztalca-trade-marketing-dla-producentow-lodow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak analiza danych przekszta\u0142ca trade marketing dla producent\u00f3w lod\u00f3w\" \/>\n<meta property=\"og:description\" content=\"Dowiedz si\u0119, jak dane sprzeda\u017cowe od hurtownik\u00f3w przekszta\u0142caj\u0105 trade marketing w bran\u017cy lod\u00f3w: pozycjonowanie zamra\u017carek, ukierunkowane promocje i wy\u017cszy ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/assecoplatform.com\/pl\/jak-analiza-danych-przeksztalca-trade-marketing-dla-producentow-lodow\/\" \/>\n<meta property=\"og:site_name\" content=\"Asseco Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T09:04:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/assecoplatform.com\/pl\/jak-analiza-danych-przeksztalca-trade-marketing-dla-producentow-lodow\/\",\"url\":\"https:\/\/assecoplatform.com\/pl\/jak-analiza-danych-przeksztalca-trade-marketing-dla-producentow-lodow\/\",\"name\":\"Jak analiza danych przekszta\u0142ca trade marketing dla producent\u00f3w lod\u00f3w - 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