{"id":3760,"date":"2024-11-18T12:50:36","date_gmt":"2024-11-18T12:50:36","guid":{"rendered":"https:\/\/assecoplatform.com\/ux-design\/"},"modified":"2025-06-10T08:44:35","modified_gmt":"2025-06-10T08:44:35","slug":"ux-design","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/pl\/ux-design\/","title":{"rendered":"UX Design"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-gray-default-color has-text-color has-link-color wp-elements-a56b753cb5eb3f9e82d64dbe14d190a6\">Jak UX zwi\u0119ksza efektywno\u015b\u0107 u\u017cytkownik\u00f3w<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:0px;padding-left:0px\">\n<p class=\"has-gray-medium-color has-text-color has-link-color wp-elements-452680c98b51395014977c0da62ca172\">\u015aci\u015ble wsp\u00f3\u0142pracujemy z u\u017cytkownikami, odwiedzaj\u0105c ich miejsca pracy, aby obserwowa\u0107, jak wykorzystuj\u0105 nasze aplikacje. Analizujemy prac\u0119 przedstawicieli handlowych w sklepach, aby zwi\u0119kszy\u0107 wydajno\u015b\u0107 i sprosta\u0107 wyzwaniom na rynku FMCG. <\/p>\n\n\n\n<p class=\"has-gray-medium-color has-text-color has-link-color wp-elements-9ca8be0fba8948c542d8b8d3e138f5d9\">Nasze aplikacje s\u0105 zaprojektowane tak, aby by\u0142y wysoce adaptowalne, cz\u0119sto spe\u0142niaj\u0105c potrzeby u\u017cytkownik\u00f3w bez konieczno\u015bci kosztownych modyfikacji. Ta zdolno\u015b\u0107 adaptacji jest \u015bwiadectwem naszego podej\u015bcia zorientowanego na u\u017cytkownika i elastyczno\u015bci naszych produkt\u00f3w. <\/p>\n\n\n\n<p class=\"has-gray-medium-color has-text-color has-link-color wp-elements-d27d8a5f48ed6c5b5eddc9722edc7135\">Regularne ankiety satysfakcji dostarczaj\u0105 istotnych informacji o potrzebach u\u017cytkownik\u00f3w, kt\u00f3re pozwalaj\u0105 nam ulepsza\u0107 nasze us\u0142ugi i tworzy\u0107 lepsze narz\u0119dzia dla zespo\u0142\u00f3w sprzeda\u017cy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Przewi\u0144 w d\u00f3\u0142<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column disable-mobile is-layout-flow wp-block-column-is-layout-flow\">\n<script type=\"module\" src=\"https:\/\/unpkg.com\/@splinetool\/viewer@1.9.43\/build\/spline-viewer.js\"><\/script>\n<spline-viewer url=\"https:\/\/prod.spline.design\/F5XODvwpdkszMhPj\/scene.splinecode\"><\/spline-viewer>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n<\/div>\n<\/section>\n\n<div class=\"wp-block-group benefits-and-use-cases is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator alignfull has-text-color has-transparent-color has-alpha-channel-opacity has-transparent-background-color has-background is-style-dots\" style=\"margin-top:30px;margin-bottom:30px\"\/>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-61bcd22c1501bfa6eac7eb0648b43c9c\">Klucz do sukcesu &#8211; poznaj swojego u\u017cytkownika<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full animate-on-visible fade-to-bottom \"><img loading=\"lazy\" decoding=\"async\" width=\"1588\" height=\"912\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1.png\" alt=\"\" class=\"wp-image-1620\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1.png 1588w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-300x172.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-1024x588.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-768x441.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-1536x882.png 1536w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-69x40.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-414x238.png 414w\" sizes=\"auto, (max-width: 1588px) 100vw, 1588px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Poznaj nasze metody badawcze<\/h2>\n\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid wlc-accordions-grid\">\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"118\" height=\"114\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/idi-1.png\" alt=\"\" class=\"wp-image-873\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/idi-1.png 118w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/idi-1-69x67.png 69w\" sizes=\"auto, (max-width: 118px) 100vw, 118px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Indywidualne wywiady pog\u0142\u0119bione<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Bezpo\u015brednie rozmowy z respondentami pozwalaj\u0105 nam uzyska\u0107 dog\u0142\u0119bne zrozumienie ich potrzeb, opinii, motywacji lub do\u015bwiadcze\u0144.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/in-field-1.png\" alt=\"\" class=\"wp-image-877\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/in-field-1.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/in-field-1-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Badania terenowe<\/h3>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Obserwujemy i analizujemy zachowania u\u017cytkownik\u00f3w w ich naturalnym \u015brodowisku, w kt\u00f3rym korzystaj\u0105 z naszych produkt\u00f3w lub us\u0142ug. Badania te maj\u0105 na celu zrozumienie, w jaki spos\u00f3b u\u017cytkownicy wchodz\u0105 w interakcj\u0119 z aplikacj\u0105 w kontek\u015bcie ich codziennych czynno\u015bci i pracy. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/usability-tests-1.png\" alt=\"\" class=\"wp-image-875\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/usability-tests-1.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/usability-tests-1-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Testowanie u\u017cyteczno\u015bci<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Oceniamy u\u017cyteczno\u015b\u0107 produkt\u00f3w i us\u0142ug cyfrowych. Naszym celem jest identyfikacja problem\u00f3w zwi\u0105zanych z u\u017cyteczno\u015bci\u0105, zrozumienie interakcji u\u017cytkownika z aplikacj\u0105 i okre\u015blenie, czy spe\u0142nia ona potrzeby i oczekiwania u\u017cytkownik\u00f3w. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"104\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/analitycs-1.png\" alt=\"\" class=\"wp-image-876\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/analitycs-1.png 96w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/analitycs-1-64x69.png 64w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Analityka<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Nasza praca nad analiz\u0105 u\u017cycia aplikacji ma bezpo\u015bredni wp\u0142yw na do\u015bwiadczenia u\u017cytkownik\u00f3w. Rozumiej\u0105c interakcje u\u017cytkownik\u00f3w i ich wyzwania, mo\u017cemy zoptymalizowa\u0107 ich do\u015bwiadczenia pod k\u0105tem satysfakcji i skuteczno\u015bci. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n<section class=\"wp-block-group slider-case-studies has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-b5fdf5a3 wp-block-group-is-layout-constrained\" style=\"margin-top:4.5rem;padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide case-studies-heading is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-92c1b6e53e25cfe8f86575174bc22737\">Nagrody i wyr\u00f3\u017cnienia<\/h5>\n<\/div>\n<\/div>\n\n\n\t\t<div class=\"wp-block-group alignfull slider-wrapper-case-studies super\"\n\t\t\tdata-mobile-speed=\"1000\"\n\t\t\tdata-desktop-speed=\"1000\"\n\t\t\t>\n\t\t\t<div class=\"wp-block-group alignwide\">\n\t\t\t\t<div class=\"splide\">\n\t\t\t\t\t<div class=\"splide__track animate-on-visible to-left threshold-01\">\n\t\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-137dc60e wp-block-columns-is-layout-flex\" style=\"border-radius:30px;background-color:#141414;padding-top:var(--wp--preset--spacing--28-px);padding-bottom:var(--wp--preset--spacing--28-px)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h4 class=\"wp-block-heading has-orange-to-blue-color has-text-color\">Poziom zadowolenia u\u017cytkownik\u00f3w<\/h4>\n\n\n\n<p>Nieustannie ulepszamy interfejs i procesy naszych rozwi\u0105za\u0144. W niedawnej ankiecie u\u017cytkownicy ocenili nasz\u0105 aplikacj\u0119 mobiln\u0105 na 83 punkty w skali od 0 do 100, oceniaj\u0105c jej u\u017cyteczno\u015b\u0107 i estetyk\u0119. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-80812423 wp-block-group-is-layout-constrained\" style=\"border-radius:30px;background-color:#ffffff;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"610\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3.png\" alt=\"\" class=\"wp-image-846\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3.png 610w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3-300x300.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3-150x150.png 150w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3-69x69.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3-414x414.png 414w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-137dc60e wp-block-columns-is-layout-flex\" style=\"border-radius:30px;background-color:#141414;padding-top:var(--wp--preset--spacing--28-px);padding-bottom:var(--wp--preset--spacing--28-px)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h4 class=\"wp-block-heading has-orange-to-blue-color has-text-color\">Mobile UX\/UI<br \/>Najlepsze w swojej klasie  <\/h4>\n\n\n\n<p>W raporcie Promotion Optimization Institute (POI) 2024 Consumer Goods Enterprise Planning &amp; Retail Execution Vendor Panorama Report przyznano nam siedem wyr\u00f3\u017cnie\u0144 Best-in-Class, w tym wyr\u00f3\u017cnienie Mobile UX\/UI.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-80812423 wp-block-group-is-layout-constrained\" style=\"border-radius:30px;background-color:#ffffff;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"308\" height=\"313\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/POI.png\" alt=\"\" class=\"wp-image-847\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/POI.png 308w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/POI-295x300.png 295w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/POI-69x69.png 69w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"splide__nav-wrapper\">\n\t\t\t\t\t\t<div class=\"splide__arrows\">\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M1.05713 7.99023L15 7.99023\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99033L7.95913 15\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99023L7.95913 0.999905\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M14.9429 8.00977L0.999993 8.00977\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00967L8.04087 1\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00977L8.04087 15.0001\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<p><\/p>\n\n<div class=\"wp-block-group benefits-and-use-cases is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator alignfull has-text-color has-transparent-color has-alpha-channel-opacity has-transparent-background-color has-background is-style-dots\" style=\"margin-top:30px;margin-bottom:30px\"\/>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-8d5a1731753662efa08d5335c07c1d31\">Kluczowe czynniki UX do rozwa\u017cenia przy wyborze najlepszej aplikacji SFA<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full animate-on-visible fade-to-bottom \" style=\"margin-top:var(--wp--preset--spacing--32-px);margin-bottom:var(--wp--preset--spacing--32-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"1244\" height=\"726\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1.png\" alt=\"\" class=\"wp-image-1617\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1.png 1244w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1-300x175.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1-1024x598.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1-768x448.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1-69x40.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1-414x242.png 414w\" sizes=\"auto, (max-width: 1244px) 100vw, 1244px\" \/><\/figure>\n\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid wlc-accordions-grid\">\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/intuitive-1.png\" alt=\"\" class=\"wp-image-879\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/intuitive-1.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/intuitive-1-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Przejrzysto\u015b\u0107 i \u0142atwo\u015b\u0107 obs\u0142ugi<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p><path d=\"M37.5324 16.8707C37.9808 15.5241 38.1363 14.0974 37.9886 12.6859C37.8409 11.2744 37.3934 9.91076 36.676 8.68622C35.6126 6.83404 33.9882 5.3676 32.0373 4.4985C30.0864 3.62941 27.9098 3.40259 25.8215 3.85078C24.8796 2.7893 23.7219 1.94125 22.4257 1.36341C21.1295 0.785575 19.7249 0.491269 18.3058 0.500197C16.1708 0.495044 14.0893 1.16803 12.3614 2.42214C10.6335 3.67624 9.34853 5.44666 8.6917 7.47815C7.30085 7.76286 5.98686 8.3414 4.8377 9.17505C3.68854 10.0087 2.73073 11.0782 2.02839 12.312C0.956464 14.1591 0.498905 16.2988 0.721698 18.4228C0.944492 20.5467 1.83612 22.5449 3.268 24.1293C2.81966 25.4759 2.66413 26.9026 2.81182 28.3141C2.95951 29.7256 3.40701 31.0892 4.12437 32.3138C5.18791 34.1659 6.8123 35.6322 8.76321 36.5013C10.7141 37.3704 12.8907 37.5973 14.9789 37.1492C15.9208 38.2107 17.0786 39.0587 18.3747 39.6366C19.6709 40.2144 21.0755 40.5087 22.4946 40.4998C24.6307 40.5054 26.7133 39.8321 28.4418 38.5772C30.1704 37.3223 31.4556 35.5506 32.1119 33.5179C33.5027 33.2332 34.8167 32.6547 35.9659 31.821C37.115 30.9874 38.0728 29.9178 38.7752 28.684C39.8458 26.8371 40.3023 24.6979 40.0789 22.5748C39.8556 20.4517 38.9639 18.4544 37.5324 16.8707ZM22.4978 37.8849C20.7443 37.8874 19.0459 37.2733 17.6994 36.1501C17.7601 36.117 17.8666 36.0586 17.936 36.0161L25.9004 31.4156C26.1003 31.3019 26.2663 31.137 26.3813 30.9378C26.4964 30.7386 26.5563 30.5124 26.5549 30.2825V19.0542L29.9213 20.998C29.9389 21.0068 29.9541 21.0198 29.9656 21.0359C29.977 21.052 29.9842 21.0707 29.9867 21.0902V30.3889C29.9842 32.375 29.1946 34.2791 27.7909 35.6841C26.3872 37.0892 24.4838 37.8806 22.4978 37.8849ZM6.39227 31.0064C5.51397 29.4888 5.19742 27.7107 5.49804 25.9832C5.55718 26.0187 5.66048 26.0818 5.73461 26.1244L13.699 30.7248C13.8975 30.8408 14.1233 30.902 14.3532 30.902C14.583 30.902 14.8088 30.8408 15.0073 30.7248L24.731 25.1103V28.9979C24.7321 29.0177 24.7283 29.0376 24.7199 29.0556C24.7115 29.0736 24.6988 29.0893 24.6829 29.1012L16.6317 33.7497C14.9096 34.7416 12.8643 35.0097 10.9447 34.4954C9.02506 33.9811 7.38785 32.7263 6.39227 31.0064ZM4.29707 13.6194C5.17156 12.0998 6.55279 10.9364 8.19885 10.3327C8.19885 10.4013 8.19491 10.5228 8.19491 10.6071V19.808C8.19351 20.0378 8.25334 20.2638 8.36823 20.4629C8.48312 20.6619 8.64893 20.8267 8.84863 20.9404L18.5723 26.5542L15.206 28.4979C15.1894 28.5089 15.1703 28.5155 15.1505 28.5173C15.1307 28.5191 15.1107 28.516 15.0924 28.5082L7.04046 23.8557C5.32135 22.8601 4.06716 21.2235 3.55289 19.3046C3.03862 17.3858 3.30624 15.3413 4.29707 13.6194ZM31.955 20.0556L22.2312 14.4411L25.5976 12.4981C25.6142 12.4872 25.6333 12.4805 25.6531 12.4787C25.6729 12.4769 25.6928 12.4801 25.7111 12.4879L33.7631 17.1364C34.9967 17.849 36.0017 18.8982 36.6606 20.1613C37.3194 21.4244 37.6047 22.849 37.4832 24.2684C37.3617 25.6878 36.8382 27.0432 35.9743 28.1759C35.1103 29.3086 33.9415 30.1717 32.6047 30.6641C32.6047 30.5947 32.6047 30.4733 32.6047 30.3889V21.188C32.6066 20.9586 32.5474 20.7328 32.4332 20.5338C32.319 20.3348 32.154 20.1698 31.955 20.0556ZM35.3055 15.0128C35.2464 14.9765 35.1431 14.9142 35.069 14.8717L27.1045 10.2712C26.906 10.1554 26.6803 10.0943 26.4504 10.0943C26.2206 10.0943 25.9948 10.1554 25.7963 10.2712L16.0726 15.8858V11.9982C16.0715 11.9783 16.0753 11.9585 16.0837 11.9405C16.0921 11.9225 16.1048 11.9068 16.1207 11.8949L24.1719 7.25025C25.4053 6.53903 26.8158 6.19376 28.2383 6.25482C29.6608 6.31589 31.0364 6.78077 32.2044 7.59508C33.3723 8.40939 34.2842 9.53945 34.8334 10.8531C35.3826 12.1667 35.5464 13.6095 35.3055 15.0128ZM14.2424 21.9419L10.8752 19.9981C10.8576 19.9893 10.8423 19.9763 10.8309 19.9602C10.8195 19.9441 10.8122 19.9254 10.8098 19.9058V10.6071C10.8107 9.18295 11.2173 7.78848 11.9819 6.58696C12.7466 5.38544 13.8377 4.42659 15.1275 3.82264C16.4173 3.21869 17.8524 2.99464 19.2649 3.1767C20.6775 3.35876 22.0089 3.93941 23.1034 4.85067C23.0427 4.88379 22.937 4.94215 22.8668 4.98473L14.9024 9.58517C14.7025 9.69878 14.5366 9.86356 14.4215 10.0626C14.3065 10.2616 14.2466 10.4877 14.2479 10.7175L14.2424 21.9419ZM16.071 17.9991L20.4018 15.4978L24.7325 17.9975V22.9985L20.4018 25.4983L16.071 22.9985V17.9991Z\" fill=\"currentColor\"><\/path>Dobrze zaprojektowane aplikacje UX s\u0105 intuicyjne i \u0142atwe w u\u017cyciu, co znacznie pomaga nowym pracownikom w szybkim nauczeniu si\u0119 ich obs\u0142ugi. Wyr\u00f3\u017cnianie najistotniejszych akcji na ekranie, zwi\u0119ksza przyjazno\u015b\u0107 dla u\u017cytkownika i komfort podczas interakcji. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"114\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/personalization-1.png\" alt=\"\" class=\"wp-image-883\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/personalization-1.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/personalization-1-69x66.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Personalizacja<\/h3>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>W\u0142\u0105czenie personalizacji interfejsu u\u017cytkownika, w tym dostosowywania widoczno\u015bci modu\u0142\u00f3w, trybu ciemnego\/jasnego i regulowanych rozmiar\u00f3w czcionek, zwi\u0119kszy u\u017cyteczno\u015b\u0107 i dost\u0119pno\u015b\u0107 aplikacji.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/visualize-data.png\" alt=\"\" class=\"wp-image-880\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/visualize-data.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/visualize-data-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Wizualizacja danych i reprezentacja graficzna<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Wykorzystanie grafiki, ikon i kolor\u00f3w do reprezentowania danych i funkcji poprawia zrozumienie aplikacji przez nowych u\u017cytkownik\u00f3w, u\u0142atwiaj\u0105c przyswajanie informacji i wykonywanie zada\u0144.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"113\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/multiplatform-1.png\" alt=\"\" class=\"wp-image-881\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/multiplatform-1.png 116w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/multiplatform-1-69x67.png 69w\" sizes=\"auto, (max-width: 116px) 100vw, 116px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Wsparcie dla wielu platform<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Aplikacje, kt\u00f3re s\u0105 kompatybilne z wieloma platformami &#8211; takimi jak iOS i Android &#8211; oraz r\u00f3\u017cnymi urz\u0105dzeniami, w tym tabletami i telefonami, pozwalaj\u0105 u\u017cytkownikom wybra\u0107 preferowane urz\u0105dzenie. Ta elastyczno\u015b\u0107 mo\u017ce znacznie zwi\u0119kszy\u0107 szybko\u015b\u0107, z jak\u0105 u\u017cytkownicy ucz\u0105 si\u0119 porusza\u0107 po aplikacji, poniewa\u017c mog\u0105 to robi\u0107 w \u015brodowisku, kt\u00f3re najbardziej im odpowiada. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n<hr class=\"wp-block-separator alignfull has-text-color has-transparent-color has-alpha-channel-opacity has-transparent-background-color has-background is-style-dots\" style=\"margin-top:50px;margin-bottom:50px\"\/>\n\n<section class=\"wp-block-group alignfull ai-powered-edge scroll-parent has-gray-default-background-color has-background is-layout-constrained wp-container-core-group-is-layout-70481993 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:84px;padding-left:0\">\n<div class=\"wp-block-group alignwide scroll-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">Do\u015bwiadczenie dostosowane do specyfiki rynku FMCG<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p style=\"margin-top:0;margin-right:var(--wp--preset--spacing--20-px);margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;letter-spacing:-0.02rem;line-height:1.4\">Dzi\u0119ki ponad 20-letniemu do\u015bwiadczeniu we wsp\u00f3\u0142pracy z klientami z bran\u017cy FMCG nauczyli\u015bmy si\u0119, \u017ce ka\u017cdy klient zas\u0142uguje na indywidualn\u0105 uwag\u0119. Nasza rozleg\u0142a wiedza na temat rynku FMCG utwierdzi\u0142a nas w przekonaniu, \u017ce rozwi\u0105zania zwi\u0119kszaj\u0105ce sprzeda\u017c powinny by\u0107 elastyczne i dostosowane do konkretnych potrzeb firm z bran\u017cy FMCG. Bierzemy pod uwag\u0119 takie czynniki, jak indywidualne procesy sprzeda\u017cy, struktury asortymentowe i strategie promocyjne. Takie podej\u015bcie prowadzi do lepszych wynik\u00f3w sprzeda\u017cy i bardziej \u015bwiadomych decyzji biznesowych.   <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\t\t<div class=\"wp-block-group alignfull slider-wrapper animate-on-visible\"\n\t\t\tdata-mobile-speed=\"1000\"\n\t\t\tdata-desktop-speed=\"1000\"\n\t\t\t>\n\t\t\t<span class=\"circle\"><\/span>\n\t\t\t<span class=\"circle\"><\/span>\n\t\t\t<span class=\"circle\"><\/span>\n\t\t\t<span class=\"circle\"><\/span>\n\t\t\t<div class=\"wp-block-group alignwide\">\n\t\t\t\t<div class=\"splide  wrapper-cols-6\">\n\t\t\t\t\t<div class=\"splide__track animate-on-visible to-left threshold-01\">\n\t\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><mark class=\"has-inline-color has-orange-to-blue-color\">Widok 360 klienta<\/mark><\/h2>\n\n\n\n<p>Skuteczny przedstawiciel handlowy dzia\u0142a jako partner biznesowy, koncentruj\u0105c si\u0119 na uzupe\u0142nianiu towar\u00f3w, zapewnianiu dost\u0119pno\u015bci produkt\u00f3w na p\u00f3\u0142ce oraz analizowaniu danych dotycz\u0105cych sprzeda\u017cy i udzia\u0142u w rynku.<br \/><br \/>Na podstawie tych danych przedstawiciele handlowi oceniaj\u0105, kt\u00f3re dzia\u0142ania przyczyni\u0105 si\u0119 do wzrostu kluczowych wska\u017anik\u00f3w wydajno\u015bci (KPI) dla ich firmy. Umo\u017cliwia im to udzielanie klientom fachowych porad, co znacz\u0105co wp\u0142ywa na relacje z klientami i ostatecznie pomaga zwi\u0119kszy\u0107 zyski w punktach sprzeda\u017cy. Jednym z narz\u0119dzi ilustruj\u0105cych ten proces jest One Pager, kt\u00f3ry jest cz\u0119\u015bci\u0105 naszego systemu Mobile Touch.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light\"><span class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#dee0e3\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"1486\" class=\"wp-block-cover__image-background wp-image-1623\" alt=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager.png\" data-object-fit=\"cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager.png 1166w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager-235x300.png 235w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager-803x1024.png 803w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager-768x979.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager-54x69.png 54w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager-325x414.png 325w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h2 class=\"wp-block-heading\"><mark class=\"has-inline-color has-orange-to-blue-color\"><mark class=\"has-inline-color has-orange-to-blue-color\">Sztuczna inteligencja: coraz bli\u017cej naturalnej interakcji mi\u0119dzy systemem, a u\u017cytkownikiem<\/mark><\/mark><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<p>Projektuj\u0105c us\u0142ugi wspierane przez sztuczn\u0105 inteligencj\u0119, nadajemy priorytet do\u015bwiadczeniu u\u017cytkownika, dostosowuj\u0105c nasze rozwi\u0105zania do podstawowych zasad UX, kt\u00f3re zwi\u0119kszaj\u0105 zrozumienie, kontrol\u0119 i u\u017cyteczno\u015b\u0107.<\/p>\n\n\n\n<p>W miar\u0119 rozwoju technologii sztucznej inteligencji konieczne jest budowanie zaufania u\u017cytkownik\u00f3w i zapewnianie dost\u0119pno\u015bci poprzez jasn\u0105 komunikacj\u0119, przejrzysto\u015b\u0107 i elastyczne interakcje. Ten zestaw zasad kieruje naszym podej\u015bciem do uczynienia sztucznej inteligencji funkcjonaln\u0105 i prawdziwie wspieraj\u0105c\u0105, zapewniaj\u0105c jej p\u0142ynn\u0105 integracj\u0119 z przep\u0142ywami pracy u\u017cytkownik\u00f3w i umo\u017cliwiaj\u0105c im efektywne korzystanie ze sztucznej inteligencji. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light\"><span class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#FFF\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"1486\" class=\"wp-block-cover__image-background wp-image-1624\" alt=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1.png\" data-object-fit=\"cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1.png 1166w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1-235x300.png 235w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1-803x1024.png 803w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1-768x979.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1-54x69.png 54w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1-325x414.png 325w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"splide__nav-wrapper\">\n\t\t\t\t\t\t<div class=\"splide__arrows\">\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M1.05713 7.99023L15 7.99023\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99033L7.95913 15\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99023L7.95913 0.999905\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M14.9429 8.00977L0.999993 8.00977\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00967L8.04087 1\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00977L8.04087 15.0001\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<section class=\"wp-block-group alignfull clients scroll-parent has-gray-default-background-color has-background is-layout-constrained wp-container-core-group-is-layout-8100dff5 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-group alignfull clients__wrapper is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">Pomagamy u\u017cytkownikom z 50 kraj\u00f3w osi\u0105ga\u0107 ich cele<\/h4>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full earth-image scroll-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/earth-opt.gif\" alt=\"\" class=\"wp-image-286\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group countries is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group countries-row countries-row-1 is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list is-style-default\">\n<li>Arabia Saudyjska<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgia<\/li>\n\n\n\n<li>Bu\u0142garia<\/li>\n\n\n\n<li>Chiny<\/li>\n\n\n\n<li>Brazylia<\/li>\n\n\n\n<li>Chorwacja<\/li>\n\n\n\n<li>Republika Czeska<\/li>\n\n\n\n<li>Dania<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arabia Saudyjska<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgia<\/li>\n\n\n\n<li>Bu\u0142garia<\/li>\n\n\n\n<li>Chiny<\/li>\n\n\n\n<li>Brazylia<\/li>\n\n\n\n<li>Chorwacja<\/li>\n\n\n\n<li>Republika Czeska<\/li>\n\n\n\n<li>Dania<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group countries-row countries-row-2 is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Arabia Saudyjska<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgia<\/li>\n\n\n\n<li>Bu\u0142garia<\/li>\n\n\n\n<li>Chiny<\/li>\n\n\n\n<li>Brazylia<\/li>\n\n\n\n<li>Chorwacja<\/li>\n\n\n\n<li>Republika Czeska<\/li>\n\n\n\n<li>Dania<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arabia Saudyjska<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgia<\/li>\n\n\n\n<li>Bu\u0142garia<\/li>\n\n\n\n<li>Chiny<\/li>\n\n\n\n<li>Brazylia<\/li>\n\n\n\n<li>Chorwacja<\/li>\n\n\n\n<li>Republika Czeska<\/li>\n\n\n\n<li>Dania<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group countries-row countries-row-3 is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Arabia Saudyjska<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgia<\/li>\n\n\n\n<li>Bu\u0142garia<\/li>\n\n\n\n<li>Chiny<\/li>\n\n\n\n<li>Brazylia<\/li>\n\n\n\n<li>Chorwacja<\/li>\n\n\n\n<li>Republika Czeska<\/li>\n\n\n\n<li>Dania<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arabia Saudyjska<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgia<\/li>\n\n\n\n<li>Bu\u0142garia<\/li>\n\n\n\n<li>Chiny<\/li>\n\n\n\n<li>Brazylia<\/li>\n\n\n\n<li>Chorwacja<\/li>\n\n\n\n<li>Republika Czeska<\/li>\n\n\n\n<li>Dania<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group slider-case-studies has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-b5fdf5a3 wp-block-group-is-layout-constrained\" style=\"margin-top:4.5rem;padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide case-studies-heading is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-de66c2aaeb31e8b3e452c124c8224bb5\">Case studies<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link has-black-dark-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/assecoplatform.com\/pl\/studia-przypadkow\/\">Zobacz wszystkie Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t<div class=\"wp-block-group alignfull slider-wrapper-case-studies super\"\n\t\t\tdata-mobile-speed=\"1000\"\n\t\t\tdata-desktop-speed=\"1000\"\n\t\t\t>\n\t\t\t<div class=\"wp-block-group alignwide\">\n\t\t\t\t<div class=\"splide\">\n\t\t\t\t\t<div class=\"splide__track animate-on-visible to-left threshold-01\">\n\t\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-orange-to-blue-color has-text-color\">Wsparcie jako\u015bci pracy zespo\u0142\u00f3w sprzeda\u017cy<\/h3>\n\n\n\n<p>Nasze 8 opcji dostosowywania aplikacji SFA ma na celu zwi\u0119kszenie u\u017cyteczno\u015bci i produktywno\u015bci<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link has-black-dark-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/assecoplatform.com\/pl\/case-studies\/wyposazamy-zespoly-fmcg-w-dostosowane-do-ich-potrzeb-gotowe-do-wprowadzenia-na-rynek-narzedzia-sukcesu\/\">Czytaj dalej<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr.png\" alt=\"\" class=\"wp-image-1688\" style=\"border-radius:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr-300x300.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr-150x150.png 150w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr-69x69.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr-414x414.png 414w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-orange-to-blue-color has-text-color\">Sztuczna inteligencja powinna pracowa\u0107 <em>dla<\/em> Ciebie, a nie wprowadza\u0107 Ci\u0119 w b\u0142\u0105d<\/h3>\n\n\n\n<p>Wraz z ewoluuj\u0105c\u0105 rol\u0105 sztucznej inteligencji w technologii, kluczowe znaczenie ma budowanie zaufania u\u017cytkownik\u00f3w. U\u017cywamy zestawu zasad, aby kierowa\u0107 naszym podej\u015bciem do uczynienia sztucznej inteligencji nie tylko funkcjonaln\u0105, ale prawdziwie wspieraj\u0105c\u0105, zapewniaj\u0105c jej p\u0142ynn\u0105 integracj\u0119 z przep\u0142ywami pracy u\u017cytkownik\u00f3w i umo\u017cliwiaj\u0105c im efektywne korzystanie z AI. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link has-black-dark-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/assecoplatform.com\/pl\/case-studies\/sztuczna-inteligencja-powinna-pracowac-dla-ciebie-a-nie-cie-dezorientowac-nasze-zasady-ux\/\">Czytaj dalej<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1.png\" alt=\"\" class=\"wp-image-1714\" style=\"border-radius:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1-300x300.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1-150x150.png 150w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1-69x69.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1-414x414.png 414w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"splide__nav-wrapper\">\n\t\t\t\t\t\t<div class=\"splide__arrows\">\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M1.05713 7.99023L15 7.99023\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99033L7.95913 15\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99023L7.95913 0.999905\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M14.9429 8.00977L0.999993 8.00977\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00967L8.04087 1\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00977L8.04087 15.0001\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak UX zwi\u0119ksza efektywno\u015b\u0107 u\u017cytkownik\u00f3w \u015aci\u015ble wsp\u00f3\u0142pracujemy z u\u017cytkownikami, odwiedzaj\u0105c ich miejsca pracy, aby obserwowa\u0107, jak wykorzystuj\u0105 nasze aplikacje. Analizujemy prac\u0119 przedstawicieli handlowych w sklepach, aby zwi\u0119kszy\u0107 wydajno\u015b\u0107 i sprosta\u0107 wyzwaniom na rynku FMCG. Nasze aplikacje s\u0105 zaprojektowane tak, aby by\u0142y wysoce adaptowalne, cz\u0119sto spe\u0142niaj\u0105c potrzeby u\u017cytkownik\u00f3w bez konieczno\u015bci kosztownych modyfikacji. Ta zdolno\u015b\u0107 adaptacji jest [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-3760","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wyzwania zwi\u0105zane z projektowaniem UX dla rynku FMCG - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Poznaj znaczenie UX Design w zwi\u0119kszaniu do\u015bwiadczenia u\u017cytkownika i wydajno\u015bci aplikacji na rynku FMCG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/assecoplatform.com\/pl\/ux-design\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Design\" \/>\n<meta property=\"og:description\" content=\"Poznaj znaczenie UX Design w zwi\u0119kszaniu do\u015bwiadczenia u\u017cytkownika i wydajno\u015bci aplikacji na rynku FMCG.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/assecoplatform.com\/pl\/ux-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Asseco Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T08:44:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1588\" \/>\n\t<meta property=\"og:image:height\" content=\"912\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/assecoplatform.com\\\/pl\\\/ux-design\\\/\",\"url\":\"https:\\\/\\\/assecoplatform.com\\\/pl\\\/ux-design\\\/\",\"name\":\"Wyzwania zwi\u0105zane z projektowaniem UX dla rynku FMCG - 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