{"id":3942,"date":"2025-02-13T13:42:13","date_gmt":"2025-02-13T13:42:13","guid":{"rendered":"https:\/\/assecoplatform.com\/case-studies\/aktualne-trendy-w-branzy-alkoholowej-2025-i-jak-dane-sprzedazowe-w-czasie-rzeczywistym-napedzaja-wzrost\/"},"modified":"2025-06-02T09:25:10","modified_gmt":"2025-06-02T09:25:10","slug":"aktualne-trendy-w-branzy-alkoholowej-2025-i-jak-dane-sprzedazowe-w-czasie-rzeczywistym-napedzaja-wzrost","status":"publish","type":"case-study","link":"https:\/\/assecoplatform.com\/pl\/case-studies\/aktualne-trendy-w-branzy-alkoholowej-2025-i-jak-dane-sprzedazowe-w-czasie-rzeczywistym-napedzaja-wzrost\/","title":{"rendered":"Aktualne trendy w bran\u017cy alkoholowej (2025) i jak dane sprzeda\u017cowe w czasie rzeczywistym nap\u0119dzaj\u0105 wzrost"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Aby pozosta\u0107 na czele, producenci alkoholu potrzebuj\u0105 wgl\u0105du w czasie rzeczywistym w to, co si\u0119 sprzedaje, gdzie i dlaczego.<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-14e4fa8d0db1d113362cee730e9a1fca\">Bran\u017ca alkoholowa w 2025 roku szybko ewoluuje, a pojawiaj\u0105ce si\u0119 trendy, takie jak Super Premium Standard, napoje RTD i alternatywy bezalkoholowe, zmieniaj\u0105 popyt konsument\u00f3w. Aby pozosta\u0107 na czele, producenci alkoholu potrzebuj\u0105 <strong>wgl\u0105du w sprzeda\u017c w czasie rzeczywistym<\/strong> i <strong>analizy danych dotycz\u0105cych sprzeda\u017cy<\/strong>, aby zoptymalizowa\u0107 sprzeda\u017c, marketing i logistyk\u0119.   <\/p>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-65014784e16f6d33f2f786d766d5ee31\"><strong>Hurtownicy i detali\u015bci<\/strong>, kt\u00f3rzy wykorzystuj\u0105 <strong>informacje o sprzeda\u017cy na poziomie kategorii<\/strong>, mog\u0105 wyprzedzi\u0107 konkurencj\u0119 i podejmowa\u0107 \u015bwiadome decyzje. Dzi\u0119ki narz\u0119dziom do <strong>udost\u0119pniania danych FMCG<\/strong>, takim jak rozwi\u0105zanie Asseco, marki mog\u0105 uzyska\u0107 przewag\u0119 konkurencyjn\u0105 w zakresie <strong>trend\u00f3w rynkowych w bran\u017cy napoj\u00f3w<\/strong>. <\/p>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-e9250e79eb9c722b355b3724518899a5\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group thumb is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full thumb animate-on-visible fade-in \"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"413\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/clients_01-1.png\" alt=\"\" class=\"wp-image-1606\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/clients_01-1.png 730w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/clients_01-1-300x170.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/clients_01-1-69x39.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/clients_01-1-414x234.png 414w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Przewi\u0144 w d\u00f3\u0142<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill video-close\"><a class=\"wp-block-button__link wp-element-button\">Zamknij wideo<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide has-text-align-left has-orange-to-blue-color has-text-color has-link-color wp-elements-a439f0f2b48078a02825079d0fcf4930\"><strong>Kluczowe trendy w bran\u017cy alkoholowej w 2025 r.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group alignfull margin-zero padding-zero is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"margin-zero padding-zero\">Trendy te przekszta\u0142caj\u0105 bran\u017c\u0119 &#8211; ale <strong>bez rzeczywistych danych o sprzeda\u017cy producenci pozostaj\u0105 w sferze domys\u0142\u00f3w<\/strong>, zamiast podejmowa\u0107 \u015bwiadome decyzje biznesowe.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-a77a7e0f wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<div class=\"wp-block-group border-radius has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\" style=\"margin-top:var(--wp--preset--spacing--16-px);margin-bottom:var(--wp--preset--spacing--16-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"451\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-premium.png\" alt=\"\" class=\"wp-image-1585\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-premium.png 580w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-premium-300x233.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-premium-69x54.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-premium-414x322.png 414w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-left has-26-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-to-blue-color\"><strong><strong>Super-Premium to<\/strong><\/strong><\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-to-blue-color\"><strong><strong>Nowy standard<\/strong><\/strong><\/mark><\/h6>\n\n\n\n<p>Podczas gdy presja ekonomiczna spowalnia og\u00f3ln\u0105 premiumizacj\u0119, <strong>alkohole z wy\u017cszej p\u00f3\u0142ki nadal kwitn\u0105<\/strong>, szczeg\u00f3lnie w\u015br\u00f3d m\u0142odszych konsument\u00f3w, kt\u00f3rzy preferuj\u0105 kultur\u0119 koktajlow\u0105.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<div class=\"wp-block-group border-radius has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\" style=\"margin-top:var(--wp--preset--spacing--16-px);margin-bottom:var(--wp--preset--spacing--16-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"451\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-rt.png\" alt=\"\" class=\"wp-image-1586\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-rt.png 580w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-rt-300x233.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-rt-69x54.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-rt-414x322.png 414w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-left has-26-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-to-blue-color\"><strong>Napoje RTD pozostan\u0105 na rynku<\/strong><\/mark><\/h6>\n\n\n\n<p>Konsumenci uwielbiaj\u0105 <strong>napoje gotowe do spo\u017cycia (RTD <\/strong>) za ich wygod\u0119 i jako\u015b\u0107. Unikalne smaki i zr\u00f3wnowa\u017cony rozw\u00f3j s\u0105 kluczowymi czynnikami nap\u0119dzaj\u0105cymi ten trend. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group border-radius has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\" style=\"margin-top:var(--wp--preset--spacing--16-px);margin-bottom:var(--wp--preset--spacing--16-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"451\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-free.png\" alt=\"\" class=\"wp-image-1587\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-free.png 580w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-free-300x233.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-free-69x54.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/alcohol-free-414x322.png 414w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-left has-26-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-to-blue-color\"><strong><strong>Boom na produkty bezalkoholowe<\/strong><\/strong><\/mark><\/h6>\n\n\n\n<p>Konsumenci dbaj\u0105cy o zdrowie domagaj\u0105 si\u0119 <strong>wyrafinowanych opcji bezalkoholowych<\/strong>, a marki, kt\u00f3re dostarczaj\u0105 wysokiej jako\u015bci produkty bezalkoholowe, zdobywaj\u0105 udzia\u0142 w rynku.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:99px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group benefits-and-use-cases has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--80-px);padding-bottom:var(--wp--preset--spacing--80-px)\">\n<h2 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-4e880aca8e84837d928094f43ba87ae1\"><strong>Jak rozwi\u0105zanie Asseco do udost\u0119pniania danych pomaga wygrywa\u0107<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/recommendation-2-1024x460.png\" alt=\"Wykres przedstawiaj&#x105;cy dane dotycz&#x105;ce sprzeda&#x17C;y alkoholu w czasie rzeczywistym i trendy w kategorii na 2025 r.\" class=\"wp-image-1592\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/recommendation-2-1024x460.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/recommendation-2-300x135.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/recommendation-2-768x345.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/recommendation-2-69x31.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/recommendation-2-414x186.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/recommendation-2.png 1293w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-black-default-color has-text-color has-link-color wp-elements-ef1dbe253b9c0c014aa9ac664278e800\"><strong> Aby wykorzysta\u0107 te trendy, potrzebny jest jasny wgl\u0105d w wydajno\u015b\u0107 produkt\u00f3w na poziomie sklepu.<\/strong> Nasze rozwi\u0105zanie do <strong>udost\u0119pniania danych<\/strong> zapewnia pe\u0142ny obraz <strong>sprzeda\u017cy i ruch\u00f3w<\/strong> magazynowych, dzi\u0119ki czemu mo\u017cna<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column margin-bottom-zero has-gray-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-269d94c9 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20-px);margin-bottom:var(--wp--preset--spacing--20-px)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-time.png\" alt=\"\" class=\"wp-image-1597\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-time.png 96w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-time-69x69.png 69w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-24-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left has-black-default-color has-text-color has-link-color has-20-font-size wp-elements-e440620c76f79828157f46bf3e53b4c2\" style=\"margin-top:var(--wp--preset--spacing--20-px);margin-bottom:var(--wp--preset--spacing--20-px)\"><strong>Zobacz, co si\u0119 sprzedaje i gdzie w czasie rzeczywistym<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column margin-bottom-zero has-gray-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-269d94c9 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20-px);margin-bottom:var(--wp--preset--spacing--20-px)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-empyt-box-1.png\" alt=\"\" class=\"wp-image-1601\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-empyt-box-1.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-empyt-box-1-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-24-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left has-black-default-color has-text-color has-link-color has-20-font-size wp-elements-e36a7e9851d0ff151b415d27dc298d01\" style=\"margin-top:var(--wp--preset--spacing--20-px);margin-bottom:var(--wp--preset--spacing--20-px)\"><strong><strong>Codzienne \u015bledzenie stan\u00f3w magazyn<\/strong> owych w celu unikni\u0119cia wyczerpania zapas\u00f3w i utraty sprzeda\u017cy.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column margin-bottom-zero has-gray-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-269d94c9 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20-px);margin-bottom:var(--wp--preset--spacing--20-px)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-chart-1.png\" alt=\"\" class=\"wp-image-1596\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-chart-1.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-chart-1-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-24-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left has-black-default-color has-text-color has-link-color has-20-font-size wp-elements-761fbb34790334bbd7284aa15faf1ac7\" style=\"margin-top:var(--wp--preset--spacing--20-px);margin-bottom:var(--wp--preset--spacing--20-px)\"><strong><strong>Por\u00f3wnanie sprzeda\u017cy<\/strong> z konkurencj\u0105 na poziomie kategorii<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column margin-bottom-zero has-gray-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-269d94c9 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--20-px);margin-bottom:var(--wp--preset--spacing--20-px)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-shop-2.png\" alt=\"\" class=\"wp-image-1608\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-shop-2.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/icon-shop-2-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-24-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left has-black-default-color has-text-color has-link-color has-20-font-size wp-elements-d624f9353f0c796fe39b4ef5936d280b\" style=\"margin-top:var(--wp--preset--spacing--20-px);margin-bottom:var(--wp--preset--spacing--20-px)\"><strong><strong>Dynamiczne segmentowanie sklep\u00f3w<\/strong> w celu skupienia si\u0119 na lokalizacjach o najwy\u017cszej warto\u015bci.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-black-default-color has-text-color has-link-color wp-elements-035e4d31de170d887573e3899ebed836\">Przekszta\u0142caj\u0105c dane w <strong>praktyczne spostrze\u017cenia<\/strong>, mo\u017cesz dopracowa\u0107 swoj\u0105 strategi\u0119 i <strong>codziennie maksymalizowa\u0107 sprzeda\u017c w ka\u017cdym sklepie<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"#schedule-a-call\">Zaplanuj spotkanie<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group animate-on-visible to-left is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide has-orange-to-blue-color has-text-color has-link-color wp-elements-3b0745d624307fddc894a29ae22c9119\"><strong>Kto korzysta i w jaki spos\u00f3b?<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-a77a7e0f wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<div class=\"wp-block-group border-radius has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\" style=\"margin-top:var(--wp--preset--spacing--16-px);margin-bottom:var(--wp--preset--spacing--16-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"356\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit2-1024x356.png\" alt=\"\" class=\"wp-image-1355\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit2-1024x356.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit2-300x104.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit2-768x267.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit2-69x24.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit2-414x144.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit2.png 1270w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-26-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-to-blue-color\"><strong>Zespo\u0142y logistyczne<\/strong><\/mark><\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-with-check\">\n<li>Planowanie zapas\u00f3w w oparciu o<strong> <strong>rzeczywiste trendy popytu<\/strong>,<\/strong> a nie tylko dane historyczne.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-with-check\">\n<li>Poprawa wydajno\u015bci \u0142a\u0144cucha dostaw poprzez <strong>redukcj\u0119 nadmiernych zapas\u00f3w i niedobor\u00f3w<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<div class=\"wp-block-group border-radius has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\" style=\"margin-top:var(--wp--preset--spacing--16-px);margin-bottom:var(--wp--preset--spacing--16-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"368\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit3-1024x368.png\" alt=\"\" class=\"wp-image-1357\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit3-1024x368.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit3-300x108.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit3-768x276.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit3-69x25.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit3-414x149.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/who-will-benefit3.png 1270w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-26-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-to-blue-color\">Zespo\u0142y marketingowe<\/mark><\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-with-check\">\n<li>Tworzenie ukierunkowanych promocji w oparciu o<strong> <strong>rzeczywiste trendy konsumpcji<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-with-check\">\n<li>Identyfikacja najlepszych sklep\u00f3w dla <strong>do\u015bwiadcze\u0144 i aktywacji premium<br\/><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-with-check\">\n<li><strong>Mierzenie wp\u0142ywu dzia\u0142a\u0144 marketingowych <\/strong>za pomoc\u0105 rzeczywistych danych sprzeda\u017cowych<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group border-radius has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\" style=\"margin-top:var(--wp--preset--spacing--16-px);margin-bottom:var(--wp--preset--spacing--16-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/sales-pharma-1024x359.png\" alt=\"\" class=\"wp-image-1506\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/sales-pharma-1024x359.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/sales-pharma-300x105.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/sales-pharma-768x269.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/sales-pharma-69x24.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/sales-pharma-414x145.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/sales-pharma.png 1270w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-26-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-to-blue-color\"><strong>Zespo\u0142y sprzeda\u017cy<\/strong><\/mark><\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-with-check\">\n<li>Zidentyfikuj sklepy osi\u0105gaj\u0105ce najlepsze wyniki i<strong> <strong>priorytetyzuj wysi\u0142ki tam, gdzie maj\u0105 one najwi\u0119ksze znaczenie<\/strong><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-with-check\">\n<li>Analiza por\u00f3wnawcza marki<strong> <strong>ze sprzeda\u017c\u0105 w kategorii<\/strong> <\/strong>aby zwi\u0119kszy\u0107 przewag\u0119 nad konkurencj\u0105<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list is-style-with-check\">\n<li><strong>Korzystaj z <strong>segmentacji sklep\u00f3w w czasie rzeczywistym<\/strong>, aby <\/strong>dopasowa\u0107 przedstawicieli handlowych do lokalizacji o wysokim potencjale.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:50px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group winning-solutions border-radius is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:20px\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-9f7eac6c wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<h6 class=\"wp-block-heading has-32-font-size\" style=\"line-height:1.2\"><strong>Przewaga <strong>w bran\u017cy alkoholowej<\/strong><\/strong> <strong>dzi\u0119ki rozwi\u0105zaniu Asseco do udost\u0119pniania danych<\/strong><\/h6>\n\n\n\n<p>Twoi konkurenci ju\u017c podejmuj\u0105 <strong>decyzje oparte na danych<\/strong> &#8211; a czy Ty?<\/p>\n\n\n\n<p>Dzi\u0119ki rozwi\u0105zaniu Asseco Data Sharing mo\u017cna <strong>wyeliminowa\u0107 domys\u0142y, zoptymalizowa\u0107 operacje i zwi\u0119kszy\u0107 sprzeda\u017c<\/strong> dzi\u0119ki wgl\u0105dowi w czasie rzeczywistym.<\/p>\n\n\n\n<p><strong>Chcesz zobaczy\u0107 r\u00f3\u017cnic\u0119?<\/strong>  Skontaktuj si\u0119 z nami ju\u017c dzi\u015b i zacznij liczy\u0107 ka\u017cdy punkt danych.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"#schedule-a-call\">Zaplanuj spotkanie<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<section class=\"wp-block-group slider-testimonials has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-to-blue-color\">Przez dwie dekady firmy ka\u017cdej skali zaufa\u0142y nam<br\/><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\t\t<div class=\"wp-block-group alignfull slider-wrapper-testimonials super\"\n\t\t\tdata-mobile-speed=\"1000\"\n\t\t\tdata-desktop-speed=\"1000\"\n\t\t\t>\n\t\t\t<div class=\"wp-block-group alignwide\">\n\t\t\t\t<div class=\"splide\">\n\t\t\t\t\t<div class=\"splide__track animate-on-visible to-left threshold-01\">\n\t\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201eRekomendujemy Asseco Platform jako cenionego partnera we wdra\u017caniu innowacyjnych rozwi\u0105za\u0144, szczeg\u00f3lnie w obszarze Image Recognition. W\u0142\u0105czenie tego rozwi\u0105zania do naszej strategii biznesowej przyczyni\u0142o si\u0119 do naszego rozwoju, przynosz\u0105c korzy\u015bci, kt\u00f3re wp\u0142yn\u0119\u0142y na nasz\u0105 dzia\u0142alno\u015b\u0107.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Adam-Imielski-photo.png\" alt=\"\" class=\"wp-image-520\" style=\"width:150px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Adam-Imielski-photo.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Adam-Imielski-photo-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p>Adam Imielski<br \/>Dyrektor Zarz\u0105dzaj\u0105cy Polska<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Ref-logo-Kraft-Heinz.png\" alt=\"\" class=\"wp-image-518\" style=\"width:auto;height:150px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Ref-logo-Kraft-Heinz.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Ref-logo-Kraft-Heinz-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201eDzi\u0119ki rozwi\u0105zaniu Data Sharing Asseco Platform mo\u017cemy lepiej i przede wszystkim na bie\u017c\u0105co wspiera\u0107 cele sprzeda\u017cowe i biznesowe, reaguj\u0105c na sytuacj\u0119 na rynku, a przede wszystkim w naszym kanale dystrybucji\u201d.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Nestle.png\" alt=\"\" class=\"wp-image-429\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Nestle.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Nestle-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201eModu\u0142 kontrakt\u00f3w, b\u0119d\u0105cy cz\u0119\u015bci\u0105 platformy Retail Execution by Asseco, to innowacja, kt\u00f3ra pozwoli\u0142a naszej organizacji wej\u015b\u0107 na zupe\u0142nie inny poziom zarz\u0105dzania biznesem\u201d.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Henkel.png\" alt=\"\" class=\"wp-image-440\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Henkel.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Henkel-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201eDzi\u0119ki wsparciu Asseco Business Solutions bardzo szybko zoptymalizowali\u015bmy nasze procesy zarz\u0105dzania danymi, dostarczaj\u0105c odpowiednim dzia\u0142om dok\u0142adne i aktualne dane dotycz\u0105ce odsprzeda\u017cy i zapas\u00f3w produkt\u00f3w Coca-Cola HBC\u201d.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Frame-4.png\" alt=\"\" class=\"wp-image-441\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Frame-4.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Frame-4-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201eRozwi\u0105zanie Data Sharing od Asseco Platform pozwala nam zwi\u0119kszy\u0107 wydajno\u015b\u0107 transmisji wiarygodnych danych i analiz biznesowych oraz uzyska\u0107 dost\u0119p do danych odsprzeda\u017cy z hurtowni\u201d.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-scJhonson.png\" alt=\"\" class=\"wp-image-442\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-scJhonson.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-scJhonson-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201eUruchomienie rozwi\u0105zania Data Sharing z Platformy Asseco w zakresie odsprzeda\u017cy i inwentaryzacji w\u0142asnych danych produktowych oraz uczestnictwa w kategoriach produktowych to przede wszystkim mo\u017cliwo\u015b\u0107 skutecznego i szybkiego reagowania na zmiany rynkowe.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Imperial-Tabacco.png\" alt=\"\" class=\"wp-image-443\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Imperial-Tabacco.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Imperial-Tabacco-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201eRozwi\u0105zania Retail Execution i Sales Excellence Asseco Platform wspieraj\u0105 naszych przedstawicieli handlowych w codziennej pracy, w szczeg\u00f3lno\u015bci poprzez usprawnienie zawierania um\u00f3w z partnerami handlowymi oraz szybkie i sprawne rozliczanie promocji.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Pernod-Ricard.png\" alt=\"\" class=\"wp-image-444\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Pernod-Ricard.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Pernod-Ricard-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"splide__nav-wrapper\">\n\t\t\t\t\t\t<div class=\"splide__arrows\">\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M1.05713 7.99023L15 7.99023\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99033L7.95913 15\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99023L7.95913 0.999905\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M14.9429 8.00977L0.999993 8.00977\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00967L8.04087 1\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00977L8.04087 15.0001\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Aby pozosta\u0107 na czele, producenci alkoholu potrzebuj\u0105 wgl\u0105du w czasie rzeczywistym w to, co si\u0119 sprzedaje, gdzie i dlaczego. Bran\u017ca alkoholowa w 2025 roku szybko ewoluuje, a pojawiaj\u0105ce si\u0119 trendy, takie jak Super Premium Standard, napoje RTD i alternatywy bezalkoholowe, zmieniaj\u0105 popyt konsument\u00f3w. Aby pozosta\u0107 na czele, producenci alkoholu potrzebuj\u0105 wgl\u0105du w sprzeda\u017c w czasie [&hellip;]<\/p>\n","protected":false},"featured_media":3547,"template":"","meta":{"_eb_attr":"","case_study_image_url":"","case_study_excerpt":"Aby zachowa\u0107 konkurencyjno\u015b\u0107, producenci alkoholu potrzebuj\u0105 wgl\u0105du w czasie rzeczywistym w sprzeda\u017c, poziomy zapas\u00f3w i trendy konsumenckie. Dzi\u0119ki rozwi\u0105zaniu Asseco Data Sharing Solution mog\u0105 \u015bledzi\u0107, co si\u0119 sprzedaje, gdzie i dlaczego - umo\u017cliwiaj\u0105c podejmowanie m\u0105drzejszych decyzji w zakresie logistyki, marketingu i sprzeda\u017cy. "},"tags":[80],"case-study-category":[105,103],"class_list":["post-3942","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","tag-fmcg-pl","case-study-category-data-sharing-pl","case-study-category-recommendation-system-pl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aktualne trendy w bran\u017cy alkoholowej (2025) i jak dane sprzeda\u017cowe w czasie rzeczywistym nap\u0119dzaj\u0105 wzrost - Asseco Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/assecoplatform.com\/pl\/case-studies\/aktualne-trendy-w-branzy-alkoholowej-2025-i-jak-dane-sprzedazowe-w-czasie-rzeczywistym-napedzaja-wzrost\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aktualne trendy w bran\u017cy alkoholowej (2025) i jak dane sprzeda\u017cowe w czasie rzeczywistym nap\u0119dzaj\u0105 wzrost\" \/>\n<meta property=\"og:description\" content=\"Aby pozosta\u0107 na czele, producenci alkoholu potrzebuj\u0105 wgl\u0105du w czasie rzeczywistym w to, co si\u0119 sprzedaje, gdzie i dlaczego. 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