{"id":5847,"date":"2025-06-04T12:51:50","date_gmt":"2025-06-04T12:51:50","guid":{"rendered":"https:\/\/assecoplatform.com\/2025\/06\/04\/shoptalk-europe-e-ufficialmente-iniziato\/"},"modified":"2026-09-07T06:03:39","modified_gmt":"2026-09-07T06:03:39","slug":"shoptalk-europe-e-ufficialmente-iniziato","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/it\/2025\/06\/04\/shoptalk-europe-e-ufficialmente-iniziato\/","title":{"rendered":"Che cosa c&#8217;era nel nostro stand a Shoptalk Europe di Barcellona"},"content":{"rendered":"\n<style>\n\/* CHG-511 - Komponent 7 (blog hero v1.7) + szkielet TEMPLATE_BLOG_CASESTUDY_v1.\n   Scoped na wlasne ID wpisu: przy kopiowaniu na tlumaczenie ID MUSI sie zmienic (E6). *\/\nbody.postid-5847 .single-header{display:none !important;}\nbody.postid-5847 .single-content-wrapper{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-5847 .entry-content{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-5847 .entry-content>:first-child{margin-top:0 !important;}\n\n.cs-sec{padding:76px 0;}\n.cs-sec .cs-wrap{max-width:1000px;margin:0 auto;padding:0 24px;}\n.cs-sec--white{background:#fff;}\n.cs-sec--dark{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 50%,#0B1E3F 100%);color:#fff;}\n.cs-sec h2{font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;}\n.cs-sec--dark h2{color:#fff;}\n.cs-sec p{font-size:18px;line-height:1.7;color:#334155;margin:0 0 20px;}\n.cs-sec p:last-child{margin-bottom:0;}\n.cs-sec--dark p{color:rgba(255,255,255,0.85);}\n.cs-eyebrow{font-size:14px;letter-spacing:2px;text-transform:uppercase;color:#64748B;margin-bottom:16px;font-weight:600;}\n.cs-sec--dark .cs-eyebrow{color:#94A3B8;}\n.gradient-text{background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;}\n.cs-sec a{color:#4F46E5;text-decoration:underline;}\n.cs-sec--dark a{color:#fff;text-decoration:underline;}\n\n.cs-hero h1{font-size:clamp(32px,4vw,52px);line-height:1.12;margin:0 0 22px;color:#fff;font-weight:700;overflow-wrap:break-word;hyphens:auto;}\n.cs-hero img{width:auto;max-width:100%;height:auto;max-height:560px;border-radius:16px;box-shadow:0 20px 60px rgba(0,0,0,0.4);display:block;margin:0 auto;}\n.cs-hgrid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);gap:48px;align-items:center;}\n.cs-hlead{margin-top:34px;columns:2;column-gap:48px;}\n.cs-hlead p{margin:0 0 18px;}\n.cs-hlead p:last-child{margin-bottom:0;}\n.cs-hero .cs-facts{display:flex;gap:44px;margin:46px 0 0;padding-top:30px;border-top:1px solid rgba(255,255,255,0.18);}\n.cs-hero .cs-facts>div{flex:1 1 0;min-width:0;display:block;}\n.cs-hero .cs-facts .n{font-size:32px;line-height:1.1;margin:0 0 10px;font-weight:800;}\n.cs-hero .cs-facts .l{font-size:15px;line-height:1.5;color:rgba(255,255,255,0.75);}\n.cs-prov{font-size:14px;font-style:italic;color:#94A3B8;margin:26px 0 0;}\n\n.cs-cta{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 100%);text-align:center;}\n.cs-cta h2{color:#fff;margin:0 0 18px;}\n.cs-cta a.cs-btn{display:inline-block;background:#fff;color:#0B1E3F;font-weight:700;font-size:16px;padding:15px 34px;border-radius:10px;text-decoration:none;}\n.cs-sec p.cs-foot{font-size:14px;color:#94A3B8;font-style:italic;line-height:1.6;max-width:760px;margin:34px auto 0;text-align:center;}\n\n@media(max-width:781px){\n.cs-hgrid{grid-template-columns:1fr !important;}\n.cs-hlead{columns:1;column-gap:0;margin-top:24px;}\n.cs-hero .cs-facts{flex-direction:column;gap:24px;}\n}\n<\/style>\n\n\n\n<section class=\"cs-sec cs-sec--dark cs-hero alignfull\" style=\"padding:80px 0 92px;\">\n<div class=\"cs-wrap\">\n<div class=\"cs-hgrid\">\n<div><div class=\"cs-eyebrow\">Eventi<\/div>\n<h1>Che cosa c&#8217;era nel nostro stand a <span class=\"gradient-text\">Shoptalk Europe<\/span> di Barcellona<\/h1><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/06\/1748853009125-1024x576.jpeg\" alt=\"Il nostro stand a Shoptalk Europe 2025, Barcellona: un pannello a parete, uno scaffale con prodotti confezionati, uno schermo con la foto di un tablet davanti a uno scaffale e una persona del nostro team\" width=\"1024\" height=\"576\"\/><\/div>\n<\/div>\n<div class=\"cs-hlead\"><p>Avevamo uno stand a <a href=\"https:\/\/europe.shoptalk.com\/\">Shoptalk Europe<\/a> 2025, a Barcellona, vicino all&#8217;ingresso di The Ferrum Stage. Dentro c&#8217;erano un pannello a parete, uno scaffale con prodotti confezionati, uno schermo e un tablet sul banco.<\/p><p>Al centro dello stand c&#8217;era lo scaffale. Tutto il resto serviva a mostrare che cosa succede quando si fotografa uno scaffale e l&#8217;immagine torna sotto forma di dati.<\/p><\/div>\n<div class=\"cs-facts\"><div><div class=\"n gradient-text\">#E156<\/div><div class=\"l\">Il numero del nostro stand<\/div><\/div><div><div class=\"n gradient-text\">2\u20134 giugno 2025<\/div><div class=\"l\">Le date dell&#8217;edizione<\/div><\/div><div><div class=\"n gradient-text\">Barcellona<\/div><div class=\"l\">La sede alla Fira Barcelona Gran Via<\/div><\/div><\/div>\n<p class=\"cs-prov\">Foto scattata al nostro stand a Shoptalk Europe 2025.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\">\n<div class=\"cs-eyebrow\">Nello stand<\/div>\n<h2>Uno scaffale, uno schermo e una foto<\/h2>\n<p>Sullo scaffale c&#8217;erano prodotti confezionati, quelli che si trovano in qualsiasi punto vendita. Sullo schermo dietro lo scaffale, due mani tenevano un tablet e lo fotografavano.<\/p>\n<p>Sul pannello a parete il prodotto si chiamava Digital Shelf Recognition: era il nome di allora. Oggi si chiama Retail Image Recognition. Riconosce i prodotti sullo scaffale, conta i facing e indica la posizione di ciascuno.<\/p>\n<p>Il risultato della lettura torna alla forza vendita come attivit\u00e0, ordini e visite successive. Questa parte avviene in <a href=\"https:\/\/assecoplatform.com\/it\/vendite-ed-esecuzione-al-dettaglio-2\/\">Sales &amp; Retail Execution<\/a>, la soluzione mobile in cui la forza vendita lavora.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-cta alignfull\"><div class=\"cs-wrap\">\n<h2>Vuoi vedere Retail Image Recognition su uno scaffale vero?<\/h2>\n<p><a class=\"cs-btn\" href=\"https:\/\/assecoplatform.com\/it\/contattaci\/\">Contattaci &#8594;<\/a><\/p>\n<p class=\"cs-foot\">A giugno 2026 siamo tornati a Shoptalk Europe: <a href=\"https:\/\/assecoplatform.com\/it\/2026\/06\/19\/shoptalk-europe-2026\/\">il resoconto dell&#8217;edizione 2026<\/a>.<\/p>\n<\/div><\/section>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BlogPosting\", \"headline\": \"Che cosa c'era nel nostro stand a Shoptalk Europe di Barcellona\", \"description\": \"Eravamo allo stand #E156 di Shoptalk Europe 2025, a Barcellona. 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Dentro c&#8217;erano un pannello a parete, uno scaffale con prodotti confezionati, uno schermo e un tablet sul banco. Al centro dello stand c&#8217;era lo scaffale. Tutto il resto [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferenza"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Il nostro stand a Shoptalk Europe 2025 - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Eravamo allo stand #E156 di Shoptalk Europe 2025, a Barcellona. 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