{"id":5831,"date":"2025-08-13T07:04:44","date_gmt":"2025-08-13T07:04:44","guid":{"rendered":"https:\/\/assecoplatform.com\/2025\/08\/13\/la-piattaforma-asseco-riconosciuta-come-fornitore-rappresentativo-nella-guida-al-mercato-gartner-per-la-retail-execution-nel-settore-fmcg\/"},"modified":"2026-09-07T10:05:48","modified_gmt":"2026-09-07T10:05:48","slug":"la-piattaforma-asseco-riconosciuta-come-fornitore-rappresentativo-nella-guida-al-mercato-gartner-per-la-retail-execution-nel-settore-fmcg","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/it\/2025\/08\/13\/la-piattaforma-asseco-riconosciuta-come-fornitore-rappresentativo-nella-guida-al-mercato-gartner-per-la-retail-execution-nel-settore-fmcg\/","title":{"rendered":"Asseco Platform \u00e8 citata come Representative Vendor nel Gartner&reg; Market Guide for Retail Execution Management in FMCG"},"content":{"rendered":"\n<style>\n\/* CHG-512 - Komponent 7 (blog hero v1.7) + szkielet TEMPLATE_BLOG_CASESTUDY_v1.\n   Scoped na wlasne ID wpisu: przy kopiowaniu na tlumaczenie ID MUSI sie zmienic (E6). *\/\nbody.postid-5831 .single-header{display:none !important;}\nbody.postid-5831 .single-content-wrapper{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-5831 .entry-content{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-5831 .entry-content>:first-child{margin-top:0 !important;}\n\n.cs-sec{padding:76px 0;}\n.cs-sec .cs-wrap{max-width:1000px;margin:0 auto;padding:0 24px;}\n.cs-sec--white{background:#fff;}\n.cs-sec--dark{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 50%,#0B1E3F 100%);color:#fff;}\n.cs-sec h2{font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;}\n.cs-sec--dark h2{color:#fff;}\n.cs-sec p{font-size:18px;line-height:1.7;color:#334155;margin:0 0 20px;}\n.cs-sec p:last-child{margin-bottom:0;}\n.cs-sec--dark p{color:rgba(255,255,255,0.85);}\n.cs-eyebrow{font-size:14px;letter-spacing:2px;text-transform:uppercase;color:#64748B;margin-bottom:16px;font-weight:600;}\n.cs-sec--dark .cs-eyebrow{color:#94A3B8;}\n.gradient-text{background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;}\n.cs-sec a{color:#4F46E5;text-decoration:underline;}\n.cs-sec--dark a{color:#fff;text-decoration:underline;}\n\n.cs-hero h1{font-size:clamp(32px,4vw,52px);line-height:1.12;margin:0 0 22px;color:#fff;font-weight:700;overflow-wrap:break-word;hyphens:manual;}\n\/* \u26d4 `hyphens:auto` (dodane w CHG-509 pod niemieckie zlozenia) dzieli po regulach jezyka\n   STRONY, a caly H1 tego wpisu jest angielskim tytulem raportu. 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Asseco Platform \u00e8 uno dei fornitori citati nel report.<\/p><p>Che peso abbia per te dipende da due cose: che cosa sia davvero un Market Guide e quanta parte del retail execution management una piattaforma deve coprire nel tuo caso.<\/p><\/div>\n<div class=\"cs-facts\"><div><div class=\"n gradient-text\">aprile 2025<\/div><div class=\"l\">Data di pubblicazione<\/div><\/div><div><div class=\"n gradient-text\">Representative Vendor<\/div><div class=\"l\">Termine usato nel Market Guide<\/div><\/div><div><div class=\"n gradient-text\">Retail execution management<\/div><div class=\"l\">Mercato descritto nel Market Guide, settore FMCG<\/div><\/div><\/div>\n<p class=\"cs-prov\">Illustrazione. Asseco Platform non pubblica n\u00e9 distribuisce le ricerche di Gartner.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\">\n<div class=\"cs-eyebrow\">La citazione<\/div>\n<h2>Che cosa significa Representative Vendor<\/h2>\n<p>Representative Vendor \u00e8 il termine che Gartner usa per ogni azienda citata in un Market Guide. Il Market Guide \u00e8 il formato che Gartner usa quando conta pi\u00f9 descrivere un mercato che posizionare i fornitori. In questo formato Gartner non valuta i fornitori e non assegna loro una posizione. Le parole con cui Gartner lo dice sono riportate integralmente a fondo pagina.<\/p>\n<div class=\"cs-quote\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/08\/marcin-grzegorczyk.png\" alt=\"Marcin Grzegorczyk, Director of Market Development and Sales Enablement di Asseco Platform\" width=\"402\" height=\"420\"\/>\n<blockquote><p>Gli uffici acquisti mi chiedono liste come questa. Le persone che useranno davvero la piattaforma mi chiedono dello scaffale. Devo rispondere a tutti e due, e una di quelle risposte sta sul sito di Gartner, l&#8217;altra no.<\/p><p class=\"cs-who\">Marcin Grzegorczyk, Director of Market Development &amp; Sales Enablement, Asseco Platform<\/p><\/blockquote>\n<\/div>\n<p>Per mettere insieme una lista di fornitori servono due informazioni: la data e il perimetro. Il report elenca i fornitori che Gartner censiva su questo mercato ad aprile 2025. Se qualcuno di loro sia adatto ai tuoi canali, ai paesi in cui vendi e allo stato dei tuoi dati, il Market Guide lo lascia decidere a te.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--dark alignfull\"><div class=\"cs-wrap\">\n<div class=\"cs-eyebrow\">In pratica<\/div>\n<h2>Che cosa comprende il retail execution management<\/h2>\n<p>Il retail execution management, nel modo in cui lo descriviamo noi, \u00e8 tutto quello che sta fra il piano che prepari per un punto vendita e quello che lo shopper trova a scaffale. Vale a dire: quali punti vendita ricevono una visita, che cosa succede durante la visita, come si presenta lo scaffale, che cosa ha venduto poi il distributore e se la promozione che hai pagato \u00e8 partita davvero.<\/p>\n<p>Sulla nostra piattaforma questo lavoro si distribuisce su cinque soluzioni. In totale la piattaforma conta oltre 125.000 utenti in 74 paesi. Quanto vale ogni punto vendita, compresi quelli che ancora non visiti, si decide in Route-to-Market Optimization. La forza vendita pianifica poi le visite e le esegue in <a href=\"https:\/\/assecoplatform.com\/it\/vendite-ed-esecuzione-al-dettaglio-2\/\">Sales &amp; Retail Execution<\/a>, mentre Retail Image Recognition legge le foto degli scaffali scattate durante quelle visite. I dati di sell-out dei distributori confluiscono in <a href=\"https:\/\/assecoplatform.com\/it\/trade-data-hub\/\">Trade Data Hub<\/a>. Le condizioni commerciali, con i premi e i pagamenti che ne derivano, si definiscono e si rendicontano in Trade Terms &amp; Settlement.<\/p>\n<p>Perfect Store, modulo avanzato di Sales &amp; Retail Execution, definisce lo standard di esecuzione nel punto vendita a cui lavora la forza vendita e assegna a ogni visita un punteggio rispetto a quello standard.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\">\n<div class=\"cs-eyebrow\">Informativa<\/div>\n<h2>Che cosa dice Gartner delle proprie ricerche<\/h2>\n<p>Gartner chiede che ogni riferimento alle sue ricerche riporti la nota qui sotto. La pubblichiamo integralmente, nella formulazione originale in inglese.<\/p>\n<p class=\"cs-note\">Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner&#8217;s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/p>\n<p class=\"cs-attr\">Gartner, Market Guide for Retail Execution Management in Fast-Moving Consumer Goods, April 2025, G00768127. GARTNER is a registered trademark and service mark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-cta alignfull\"><div class=\"cs-wrap\">\n<h2>Stai valutando i fornitori di retail execution?<\/h2>\n<p><a class=\"cs-btn\" href=\"https:\/\/assecoplatform.com\/it\/contattaci\/\">Contattaci &#8594;<\/a><\/p>\n<\/div><\/section>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BlogPosting\", \"headline\": \"Asseco Platform \u00e8 citata come Representative Vendor nel Gartner\u00ae Market Guide for Retail Execution Management in FMCG\", \"description\": \"Representative Vendor \u00e8 il termine che Gartner usa per un'azienda citata in un Market Guide. 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Asseco Platform \u00e8 uno dei fornitori citati nel report.<\/p>\n","protected":false},"author":6,"featured_media":5839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[167],"tags":[168],"class_list":["post-5831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie","tag-fmcg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gartner Market Guide retail execution: che cosa significa esserci - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Representative Vendor \u00e8 il termine che Gartner usa per un&#039;azienda citata in un Market Guide. 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