{"id":5756,"date":"2025-11-13T08:02:38","date_gmt":"2025-11-13T08:02:38","guid":{"rendered":"https:\/\/assecoplatform.com\/2025\/11\/13\/come-gli-insight-basati-sui-dati-trasformano-il-trade-marketing-per-i-produttori-di-gelato\/"},"modified":"2026-01-15T08:53:39","modified_gmt":"2026-01-15T08:53:39","slug":"come-gli-insight-basati-sui-dati-trasformano-il-trade-marketing-per-i-produttori-di-gelato","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/it\/2025\/11\/13\/come-gli-insight-basati-sui-dati-trasformano-il-trade-marketing-per-i-produttori-di-gelato\/","title":{"rendered":"Come gli insight basati sui dati trasformano il trade marketing per i produttori di gelato"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-how-data-driven-insights-transform-trade-marketing-for-ice-cream-producers\">Come gli insight basati sui dati trasformano il trade marketing per i produttori di gelato<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb top-maring-zero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Il trade marketing \u00e8 il cuore pulsante del business del gelato. Dal posizionamento dei <em>congelatori<\/em> alle promozioni stagionali, \u00e8 cos\u00ec che i produttori danno vita ai prodotti nel punto vendita. Ma senza dati, queste decisioni si basano spesso sull&#8217;intuizione piuttosto che sull&#8217;evidenza e, in un mercato competitivo come quello italiano, non \u00e8 sufficiente.  <\/p>\n\n\n\n<p>I consumatori italiani non si godono il gelato solo in estate. Gelaterie, bar e punti vendita HoReCa assicurano la domanda durante tutto l&#8217;anno. Ci\u00f2 significa che il trade marketing deve essere intelligente, mirato ed efficace su tutti i canali, non solo concentrato sui picchi stagionali. I produttori che hanno successo sono quelli che trasformano il trade marketing da supposizione a precisione, alimentata dai dati di sell-out dei grossisti.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Scorri verso il basso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill video-close\"><a class=\"wp-block-button__link wp-element-button\">Chiudi video<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group article-ice-cream is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-the-challenge-trade-marketing-without-full-data\"><strong>La sfida: trade marketing senza dati completi<\/strong><\/h6>\n\n\n\n<p>Ogni produttore di gelato si trova di fronte alle stesse domande:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png\" alt=\"\" class=\"wp-image-2464\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dove dovrei posizionare il mio prossimo <em>congelatore<\/em>?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png\" alt=\"\" class=\"wp-image-2465\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quali regioni meritano il budget promozionale pi\u00f9 grande?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3-1.png\" alt=\"\" class=\"wp-image-2461\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3-1.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3-1-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quali punti vendita genereranno il ROI pi\u00f9 elevato?<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Senza i dati dei grossisti, le risposte sono sfocate. I produttori si affidano a: <\/p>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/chart-up-1.png\" alt=\"\" class=\"wp-image-5433\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-without-wholesaler-data-producers-rely-on\"><strong>Senza i dati dei grossisti, i produttori si affidano a:<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Visibilit\u00e0 parziale dalla propria forza vendita,<\/li>\n\n\n\n<li>Stime del potenziale del punto vendita,<\/li>\n\n\n\n<li>Report ritardati o mancanti dai grossisti.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/data-1.png\" alt=\"\" class=\"wp-image-5434\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-the-result\"><strong>Il risultato?<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>I congelatori finiscono in punti vendita con basso fatturato,<\/li>\n\n\n\n<li>Le promozioni vengono lanciate nelle regioni sbagliate,<\/li>\n\n\n\n<li>La spesa di marketing offre risultati limitati.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide article__section article__solution has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-the-breakthrough-outlet-level-data-from-wholesalers\"><strong>La svolta: dati a livello di punto vendita dai grossisti<\/strong><\/h6>\n\n\n\n<p>Integrando i dati di sell-out e di stock direttamente dai grossisti, i produttori di gelato possono finalmente vedere il quadro completo del loro mercato: ogni punto vendita, ogni categoria, ogni regione.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li><strong>Classifica i punti vendita in base al potenziale<\/strong> \u2013 identifica quali negozi, bar o chioschi offrono il massimo valore,<\/li>\n\n\n\n<li><strong>Segmenta i punti vendita per tipologia<\/strong> \u2013 supermercati, HoReCa, chioschi stagionali, minimarket,<\/li>\n\n\n\n<li><strong>Targettizza le promozioni con precisione<\/strong> \u2013 indirizza gli investimenti dove la domanda \u00e8 pi\u00f9 forte,<\/li>\n\n\n\n<li><strong><strong>Pianifica strategicamente il posizionamento dei congelatori (<em>congelatore<\/em>)<\/strong><\/strong> \u2013 alloca le risorse per massimizzare il fatturato.<\/li>\n<\/ul>\n\n\n\n<p>Con questi insight, il trade marketing diventa un motore di ROI misurabile.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__impact is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-smarter-decisions-in-practice\"><strong>Decisioni pi\u00f9 intelligenti nella pratica<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/cells.png\" alt=\"\" class=\"wp-image-5435\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-3b2192007d582a4efce417724c091de7\" id=\"h-strategic-congelatore-placement\"><strong>Posizionamento strategico dei congelatori<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-cc61fee87d029ac2fcac9f3772ead671\">Alloca i congelatori in base al potenziale comprovato del punto vendita per massimizzare il fatturato per asset.<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-9a801ead9ed4b523d1d6e3a3aa716e7b\">Assicura la disponibilit\u00e0 dove la domanda \u00e8 pi\u00f9 forte, non solo dove c&#8217;\u00e8 spazio disponibile.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Target.png\" alt=\"\" class=\"wp-image-5436\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-b731cc8973f8dd952306d207ca430e69\" id=\"h-targeted-promotions-amp-data-driven-sales-targets\"><strong>Promozioni mirate e obiettivi di vendita basati sui dati<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-e70fda565df6ec16fefafeff0245a40a\">Indirizza i budget verso regioni e tipologie di punti vendita con ROI comprovato (ad esempio, bar a Roma tutto l&#8217;anno; chioschi sulla spiaggia in Sicilia durante i picchi estivi).<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-013dba8561abec0ac1f8415191a987aa\">Definisci obiettivi equi e motivanti per i team di vendita e i grossisti in base al potenziale reale del punto vendita.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group alignwide article__section article__case has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-a-real-world-example\"><strong>Un esempio reale<\/strong><\/h6>\n\n\n\n<p>Un importante produttore di gelato in Italia ha trasformato il suo trade marketing integrando i dati di sell-out dei grossisti. In precedenza, l&#8217;azienda investiva molto in congelatori e promozioni, ma le decisioni venivano spesso prese con informazioni incomplete. <\/p>\n\n\n\n<p>Dopo l&#8217;integrazione, il produttore ha scoperto che alcuni bar e chioschi pi\u00f9 piccoli superavano i grandi supermercati durante i periodi chiave. Riassegnando risorse e promozioni a questi punti vendita, l&#8217;azienda ha: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Aumentato il fatturato per <em>congelatore<\/em>,<\/li>\n\n\n\n<li>Aumentato il ROI sulle promozioni,<\/li>\n\n\n\n<li>Migliorato l&#8217;allineamento tra trade marketing e vendite.<\/li>\n<\/ul>\n\n\n\n<p>Il risultato \u00e8 stato una spesa pi\u00f9 intelligente, vendite pi\u00f9 elevate e partnership pi\u00f9 solide con i grossisti.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-ANG-1-1-1024x576.png\" alt=\"\" class=\"wp-image-5456\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-ANG-1-1-1024x576.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-ANG-1-1-300x169.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-ANG-1-1-768x432.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-ANG-1-1-69x39.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-ANG-1-1-414x233.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-ANG-1-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__why is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" id=\"h-why-this-matters-for-ice-cream-producers\"><strong>Perch\u00e9 questo \u00e8 importante per i produttori di gelato<\/strong><\/h6>\n\n\n\n<p>Il trade marketing \u00e8 una delle maggiori spese per i produttori di gelato. Quando \u00e8 guidato da dati incompleti, diventa un costo. Quando \u00e8 guidato dai dati dei grossisti, diventa un investimento.  <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li><strong>Spendi in modo pi\u00f9 intelligente<\/strong> \u2013 meno congelatori sprecati, promozioni pi\u00f9 mirate,<\/li>\n\n\n\n<li><strong>Reagisci pi\u00f9 velocemente<\/strong> \u2013 adattati ai cambiamenti della domanda regionale in tempo reale,<\/li>\n\n\n\n<li><strong>Collabora meglio<\/strong> \u2013 allinea le campagne con i grossisti sulla base di dati condivisi.<\/li>\n<\/ul>\n\n\n\n<p>In breve: i dati trasformano il trade marketing in un motore di crescita.<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-tangible-results-of-data-driven-trade-marketing\"><strong>Risultati tangibili del trade marketing basato sui dati<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__results animate-on-visible fade-to-top is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Tipicamente<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-b69287ae43c0ed61c9ddf0c28d141a3b\" id=\"h-10-20\"><strong>10\u201320%<\/strong><\/h6>\n\n\n\n<p><strong>ROI pi\u00f9 elevato sulle promozioni<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Migliore<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-28fcaa1be2b04f59e727c9b579623dca\" id=\"h-utilization\"><strong>Utilizzo<\/strong><\/h6>\n\n\n\n<p><strong>dei congelatori<\/strong> con asset che generano un fatturato pi\u00f9 elevato.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Pi\u00f9 forte<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-724069de25c7820318c60fb09ff1b306\" id=\"h-alignment\"><strong>Allineamento<\/strong><\/h6>\n\n\n\n<p><strong>tra vendite e marketing<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Sostenuta<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-634c51cb5099c550a80e28c4b7d01bbc\" id=\"h-growth\"><strong>Crescita<\/strong><\/h6>\n\n\n\n<p><strong>in punti vendita e regioni ad alto potenziale<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-black-dark-color has-text-color has-link-color wp-elements-30a0b2a1e92f410858739fb970f98e3a\" id=\"h-key-takeaway\"><strong><strong>Punto chiave<\/strong><\/strong><\/h6>\n\n\n\n<p class=\"has-text-align-center has-black-dark-color has-text-color has-link-color wp-elements-87efb5b5c5f6714c4d61fad6093ff09b\">Per i produttori di gelato in Italia, il trade marketing \u00e8 troppo importante per essere lasciato al caso. Con i dati di sell-out e di stock dei grossisti, ogni decisione, dal posizionamento dei congelatori al targeting promozionale, si basa su fatti, non su supposizioni. <\/p>\n\n\n\n<p class=\"has-text-align-center has-black-dark-color has-text-color has-link-color wp-elements-78c5675479d9d5adf0753be9f443913e\"><strong>Il trade marketing basato sui dati significa ROI pi\u00f9 elevato, investimenti pi\u00f9 intelligenti e risultati pi\u00f9 solidi durante tutto l&#8217;anno.<\/strong><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n\n<div class=\"wp-block-group alignfull article__cta has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a4816e34 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--56-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--56-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-ce8efc53dea5a0b25b5479966534371a\" id=\"h-turn-your-data-into-results\"><br\/><br\/><strong>Trasforma i tuoi dati in risultati<\/strong><\/h6>\n\n\n\n<p class=\"has-gray-light-color has-text-color has-link-color wp-elements-fdfe9be44b84bda7a978e5183b5bc5c9\"><br\/>Vuoi scoprire come i dati dei grossisti possono far crescere la tua attivit\u00e0 di gelati nel mercato italiano?<br\/>Richiedi una demo personalizzata di <strong>One View Analytics<\/strong> e scopri come i dati di stock e sell-out possono essere trasformati in decisioni concrete per la crescita.<\/p>\n\n\n\n<div class=\"wp-block-group assecolp-form-wrapper is-layout-constrained wp-block-group-is-layout-constrained\"><script>\nvar 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class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indica i campi obbligatori<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2'  action='\/it\/wp-json\/wp\/v2\/posts\/5756#gf_2' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half only-letters gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_1'>Nome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_19\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half only-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_19'>E-mail di lavoro<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_19' id='input_2_19' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_17'>Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_17' id='input_2_17' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2_20\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_20'>CAPTCHA<\/label><div id='input_2_20' class='ginput_container ginput_recaptcha' data-sitekey='6LcRXfQqAAAAAH__tiHXodGNopTZLZ-WWh0SzAh7'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><fieldset id=\"field_2_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Acconsento a ricevere altre comunicazioni da Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_2_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_2_9_1' >Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. 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