{"id":5712,"date":"2024-12-06T14:43:40","date_gmt":"2024-12-06T14:43:40","guid":{"rendered":"https:\/\/assecoplatform.com\/2024\/12\/06\/conferenza-asseco-platform-2024\/"},"modified":"2026-09-01T12:01:51","modified_gmt":"2026-09-01T12:01:51","slug":"conferenza-asseco-platform-2024","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/it\/2024\/12\/06\/conferenza-asseco-platform-2024\/","title":{"rendered":"Conferenza Asseco Platform 2024"},"content":{"rendered":"\n<style>\nbody.postid-5712 .single-header{display:none !important;}\nbody.postid-5712 .single-content-wrapper{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-5712 .entry-content{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-5712 .entry-content>:first-child{margin-top:0 !important;}\n.cs-hero h1{font-size:clamp(32px,4vw,52px);line-height:1.12;margin:0 0 22px;color:#fff;font-weight:700;}\n.cs-hgrid{display:grid;grid-template-columns:1fr 1.05fr;gap:48px;align-items:center;}\n.cs-hero img{width:auto;max-width:100%;height:auto;max-height:520px;border-radius:16px;box-shadow:0 20px 60px rgba(0,0,0,0.4);display:block;margin:0 auto;}\n.cs-hero-stats{display:flex;gap:28px;flex-wrap:wrap;margin-top:32px;}\n.cs-hero-stats>div{min-width:0;flex:1 1 0;max-width:248px;}\n.cs-hero-stats .n{font-size:38px;font-weight:800;line-height:1;white-space:nowrap;}\n.cs-hero-stats .l{font-size:13px;color:rgba(255,255,255,0.7);text-transform:uppercase;letter-spacing:1px;margin-top:8px;line-height:1.35;}\n.cs-sec{padding:76px 0;}\n.cs-sec .cs-wrap{max-width:1000px;margin:0 auto;padding:0 24px;}\n.cs-sec--white{background:#fff;}\n.cs-sec--gray{background:#F8FAFC;}\n.cs-sec--dark{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 50%,#0B1E3F 100%);color:#fff;}\n.cs-sec h2{font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;}\n.cs-sec--dark h2{color:#fff;}\n.cs-sec p{font-size:18px;line-height:1.7;color:#334155;margin:0 0 20px;}\n.cs-sec p:last-child{margin-bottom:0;}\n.cs-sec--dark p{color:rgba(255,255,255,0.85);}\n.cs-sec a{color:#4F46E5;}\n.cs-sec--dark a{color:#fff;text-decoration:underline;}\n.cs-eyebrow{font-size:14px;letter-spacing:2px;text-transform:uppercase;color:#64748B;margin-bottom:16px;font-weight:600;}\n.cs-sec--dark .cs-eyebrow{color:#94A3B8;}\n.gradient-text{background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;}\n.cs-hlead{margin-top:34px;}\n.cs-hlead p{margin:0 0 18px;}\n.cs-hlead p:last-child{margin-bottom:0;}\n.cs-fig{margin:34px 0 0;}\n.cs-fig img{width:100%;height:auto;border-radius:14px;display:block;}\n.cs-fig figcaption{font-size:14px;color:#64748B;margin-top:10px;font-style:italic;text-align:center;}\n.cs-sec--dark .cs-fig figcaption{color:#94A3B8;}\n.cs-fig--portrait img{max-width:520px;margin:0 auto;}\n.cs-video{position:relative;padding-top:56.25%;border-radius:14px;overflow:hidden;background:#0B1E3F;margin:0;}\n.cs-video iframe{position:absolute;top:0;left:0;width:100%;height:100%;border:0;z-index:2;}\n.cs-video-note{position:absolute;z-index:1;top:50%;left:50%;transform:translate(-50%,-50%);width:min(88%,560px);text-align:center;font-size:15px;line-height:1.6;color:rgba(255,255,255,0.82);}\n.cs-video-note a{color:#fff;text-decoration:underline;}\n.cs-cta{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 100%);text-align:center;}\n.cs-cta h2{color:#fff;margin:0 0 22px;}\n.cs-cta a.cs-btn{display:inline-block;background:#fff;color:#0B1E3F;font-weight:700;font-size:16px;padding:15px 34px;border-radius:10px;text-decoration:none;}\n.cs-social{display:flex;gap:22px;justify-content:center;align-items:center;margin:34px 0 0;}\n.cs-social a{display:inline-flex;width:46px;height:46px;border-radius:50%;background:rgba(255,255,255,0.10);align-items:center;justify-content:center;text-decoration:none;}\n.cs-social img{width:26px;height:26px;display:block;}\n@media(max-width:781px){.cs-hgrid{grid-template-columns:1fr !important;}.cs-sec{padding:56px 0;}}\n<\/style>\n\n\n\n<section class=\"cs-sec cs-sec--dark cs-hero alignfull\" style=\"padding:80px 0 92px;\"><div class=\"cs-wrap\"><div class=\"cs-hgrid\"><div><div class=\"cs-eyebrow\">Resoconto &middot; Varsavia &middot; 16 ottobre 2024<\/div><h1>In alto sopra Varsavia: la conferenza Asseco Platform 2024<\/h1><div class=\"cs-hlead\"><p>La conferenza Asseco Platform 2024 \u00e8 terminata! Il 16 ottobre 2024, il 42\u00b0 piano del LookUp Skyliner di Varsavia \u00e8 diventato un luogo di vera ispirazione aziendale, concentrandosi in particolare sulla digitalizzazione dei processi aziendali.<\/p><\/div><div class=\"cs-hero-stats\"><div><div class=\"n gradient-text\">42&deg;<\/div><div class=\"l\">piano, LookUp Skyliner<\/div><\/div><div><div class=\"n gradient-text\">9<\/div><div class=\"l\">relatori<\/div><\/div><div><div class=\"n gradient-text\">3<\/div><div class=\"l\">ospiti esterni<\/div><\/div><\/div><\/div><div><figure class=\"cs-fig\" style=\"margin:0\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/konferencja-foto.jpg\" alt=\"Ospiti della Conferenza Asseco Platform 2024 al 42&deg; piano del LookUp Skyliner a Varsavia\" width=\"888\" height=\"680\"\/><\/figure><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\"><div class=\"cs-eyebrow\">Riepilogo video<\/div><p>Guarda il nostro video riassuntivo e scopri maggiori dettagli interessanti sull&#8217;evento qui sotto!<\/p><figure class=\"cs-fig\" style=\"margin-top:26px\"><div class=\"cs-video\"><div class=\"cs-video-note\">Il video parte dopo l&#8217;accettazione dei cookie di marketing. Puoi anche <a href=\"https:\/\/www.youtube.com\/watch?v=VeXBOGLlHSM\" target=\"_blank\" rel=\"noopener\">guardarlo su YouTube<\/a>.<\/div><iframe src=\"https:\/\/www.youtube.com\/embed\/VeXBOGLlHSM\" title=\"Conferenza Asseco Platform 2024, riepilogo video\" loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><figcaption>Riepilogo video della Conferenza Asseco Platform 2024 a Varsavia<\/figcaption><\/figure><div style=\"margin-top:30px\"><p>La conferenza di quest&#8217;anno \u00e8 stata dedicata alla strategia e all&#8217;esecuzione del <strong>Revenue Growth Management<\/strong>, alla <strong>Digitalizzazione dei processi aziendali<\/strong>, alla <strong>Pianificazione aziendale congiunta<\/strong>, al <strong>Riconoscimento digitale degli scaffali<\/strong> e agli <strong>assistenti aziendali basati sull&#8217;intelligenza artificiale generativa<\/strong>, parti integranti della piattaforma Asseco. Che variet\u00e0 di aree interessanti!<\/p><\/div><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--gray alignfull\"><div class=\"cs-wrap\"><h2>Come vincere la gara: apertura della conferenza!<\/h2><p><strong>Pawe\u0142 Mich<\/strong>, il nostro direttore vendite e implementazione per il settore FMCG, ha aperto la conferenza. Pawe\u0142 ci ha introdotto alle sfide del <strong>settore FMCG<\/strong> e alle possibilit\u00e0 che abbiamo di superarle con le innovazioni di Asseco Platform.<\/p><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Pawel-Mich-1024x683.jpg\" alt=\"Pawe&#322; Mich alla Conferenza Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\"><h2>Revenue Growth Management<\/h2><p>Dopo una fantastica apertura, abbiamo avuto il piacere di ascoltare il nostro primo ospite, <strong>Adam Wacowski<\/strong>, esperto di Revenue Growth Management, ex Nestl\u00e9, Metro Group, Henkel. Ha dimostrato l&#8217;importanza di pianificare ed eseguire una strategia di Revenue Growth Management per un&#8217;azienda.<\/p><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Adam-Wacowski-1024x683.jpg\" alt=\"Adam Wacowski alla Conferenza Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><div style=\"margin-top:34px\"><p>La sessione sul Revenue Growth Management si \u00e8 conclusa con una presentazione di <strong>Bart\u0142omiej Makaruk<\/strong>, il nostro Product Manager per la Advanced Analytical Solution, <strong>OneView<\/strong>. Bart\u0142omiej ha sottolineato l&#8217;importanza di avere un solido livello analitico per un&#8217;efficace strategia RGM. Ha anche condiviso diversi casi d&#8217;uso pratici per l&#8217;ottimizzazione dei prezzi attraverso la piattaforma Asseco.<\/p><\/div><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Bartlomiej-Makaruk-1024x683.jpg\" alt=\"Bart&#322;omiej Makaruk alla Conferenza Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--gray alignfull\"><div class=\"cs-wrap\"><h2>Digitalizzazione dei processi e Next Best Actions: perch\u00e9 \u00e8 cos\u00ec importante?<\/h2><p>La sessione successiva, incentrata sulla digitalizzazione dei processi aziendali, \u00e8 iniziata subito dopo la pausa pranzo. <strong>Piotr \u0141api\u0144ski<\/strong>, il nostro Product Manager per la soluzione <a href=\"https:\/\/assecoplatform.com\/it\/retail-image-recognition\/\"><strong>Retail Image Recognition<\/strong><\/a>, l&#8217;ha aperta. Piotr ci ha illustrato le nuove possibilit\u00e0 della nostra soluzione di riconoscimento delle immagini.  Ha spiegato come trasforma il processo di analisi degli scaffali da manuale a completamente automatizzato. <br\/><br\/>Ha anche spiegato come <strong>Asseco Platform Genius<\/strong> supporta i rappresentanti di vendita fornendo le <a href=\"https:\/\/assecoplatform.com\/it\/next-best-action-agent\/\">Next Best Actions<\/a> per aiutarli a raggiungere gli obiettivi e a far crescere l&#8217;azienda.<\/p><figure class=\"cs-fig cs-fig--portrait\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Piotr-Lapinski-768x1152.jpg\" alt=\"Piotr &#321;api&#324;ski alla Conferenza Asseco Platform 2024\" width=\"768\" height=\"1152\" loading=\"lazy\" decoding=\"async\"\/><\/figure><div style=\"margin-top:34px\"><p>Successivamente, abbiamo avuto il piacere di accogliere la nostra seconda ospite, <strong>Justyna Go\u0142o\u015b, Head of Sales Excellence presso Kraft Heinz Company.<\/strong> Ha presentato come \u00e8 stato eseguito il processo di digitalizzazione all&#8217;interno di Kraft Heinz. Ha parlato di come una partnership con un&#8217;azienda come la nostra e le soluzioni della <strong>Asseco Platform<\/strong> hanno supportato questo processo. Che incredibile viaggio \u00e8 stato e che piani entusiasmanti ci attendono nel prossimo futuro!<\/p><\/div><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Justyna-Golos-1024x683.jpg\" alt=\"Justyna Go&#322;o&#347; alla Conferenza Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><div style=\"margin-top:34px\"><p>La sessione si \u00e8 conclusa con una presentazione del nostro nuovo assistente aziendale basato sull&#8217;intelligenza artificiale generativa. <strong>\u0141ukasz Potrzyszcz<\/strong>, il nostro vicedirettore vendite e implementazione per il settore FMCG, ha dimostrato come <strong>Asseco Platform Genius<\/strong> supporta le attivit\u00e0 quotidiane dei rappresentanti di vendita.<\/p><\/div><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Lukasz-Potrzyszcz-1024x683.jpg\" alt=\"&#321;ukasz Potrzyszcz alla Conferenza Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\"><h2>Pianificazione aziendale congiunta: come la gestione dei contratti supporta la costruzione di relazioni pi\u00f9 solide<\/h2><p>L&#8217;ultima sessione si \u00e8 concentrata sulla <strong>Pianificazione aziendale congiunta<\/strong>. Nella prima parte, <strong>Tomasz Kajdzik<\/strong>, il nostro vicedirettore vendite e implementazione per il settore FMCG, ci ha introdotto alla gestione dei contratti. Questo \u00e8 fondamentale per costruire relazioni sane tra i partner commerciali.<\/p><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Tomasz-Kajdzik-1024x683.jpg\" alt=\"Tomasz Kajdzik alla Conferenza Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><div style=\"margin-top:34px\"><p>Durante questa sessione, abbiamo anche avuto il piacere di ascoltare <strong>Pawe\u0142 Klimas, Sales Support Manager presso Pernod Ricard<\/strong>, discutere di come la sua organizzazione ha sfruttato la gestione dei contratti dalle soluzioni Asseco Platform. Hanno utilizzato questi strumenti per migliorare e perfezionare la liquidazione dei contratti.<\/p><\/div><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Pawel-Klimas-1024x683.jpg\" alt=\"Pawe&#322; Klimas alla Conferenza Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><div style=\"margin-top:34px\"><p><strong>Tomasz Pu\u0142awski, il nostro Product Manager<\/strong> per le soluzioni di condivisione dei dati, ha concluso il panel sulla pianificazione aziendale congiunta. Tomasz ha fornito un esempio dettagliato di come il processo di liquidazione dei contratti pu\u00f2 essere progettato e implementato all&#8217;interno di un&#8217;organizzazione, evidenziando i vantaggi che pu\u00f2 generare attraverso le soluzioni Asseco Platform.<\/p><\/div><figure class=\"cs-fig\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Asseco-Platform-2024-Conference-Tomasz-Pulawski-1024x683.jpg\" alt=\"Tomasz Pu&#322;awski alla Conferenza Asseco Platform 2024\" width=\"1024\" height=\"683\" loading=\"lazy\" decoding=\"async\"\/><\/figure><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--gray alignfull\"><div class=\"cs-wrap\"><h2>Guidare l&#8217;innovazione con il futuro delle soluzioni aziendali<\/h2><p>Oltre alle sessioni, la nostra conferenza Asseco Platform \u00e8 stata una grande opportunit\u00e0 per scambiare esperienze, incontrare vecchi amici e divertirsi. <strong>Ci vediamo l&#8217;anno prossimo!<\/strong><\/p><\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--dark cs-cta alignfull\"><div class=\"cs-wrap\"><h2>Impariamo a conoscerci<\/h2><a class=\"cs-btn\" href=\"https:\/\/assecoplatform.com\/it\/contattaci\/\">Contattaci &#8594;<\/a><div class=\"cs-social\"><a href=\"https:\/\/www.linkedin.com\/showcase\/fmcg-omnichannel-platform-by-asseco\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\" aria-label=\"LinkedIn\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/linkedin-1.svg\" alt=\"LinkedIn\" width=\"26\" height=\"26\" loading=\"lazy\"\/><\/a><a href=\"https:\/\/www.youtube.com\/@AssecoPlatform\/videos\" target=\"_blank\" rel=\"noopener\" aria-label=\"YouTube\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/youtube-logo.svg\" alt=\"YouTube\" width=\"26\" height=\"26\" loading=\"lazy\"\/><\/a><a href=\"https:\/\/www.facebook.com\/profile.php?id=61570912252636\" target=\"_blank\" rel=\"noopener\" aria-label=\"Facebook\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/facebook-circle.svg\" alt=\"Facebook\" width=\"26\" height=\"26\" loading=\"lazy\"\/><\/a><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Resoconto &middot; Varsavia &middot; 16 ottobre 2024 In alto sopra Varsavia: la conferenza Asseco Platform 2024 La conferenza Asseco Platform 2024 \u00e8 terminata! Il 16 ottobre 2024, il 42\u00b0 piano del LookUp Skyliner di Varsavia \u00e8 diventato un luogo di vera ispirazione aziendale, concentrandosi in particolare sulla digitalizzazione dei processi aziendali. 42&deg; piano, LookUp Skyliner [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[165],"tags":[168],"class_list":["post-5712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferenza","tag-fmcg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conferenza Asseco Platform 2024 - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Esplora la digitalizzazione dei processi aziendali discussa alla conferenza Asseco Platform 2024. 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