{"id":5703,"date":"2025-02-19T11:44:48","date_gmt":"2025-02-19T11:44:48","guid":{"rendered":"https:\/\/assecoplatform.com\/2025\/02\/19\/easy-boost-una-nuova-categoria-di-bevande-energetiche\/"},"modified":"2026-04-17T08:57:19","modified_gmt":"2026-04-17T08:57:19","slug":"easy-boost-una-nuova-categoria-di-bevande-energetiche","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/it\/2025\/02\/19\/easy-boost-una-nuova-categoria-di-bevande-energetiche\/","title":{"rendered":"Easy Boost: una nuova categoria di bevande energetiche"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group tekst-obraz is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group block-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h5 class=\"wp-block-heading\" id=\"h-the-changing-market-for-energy-drinks\">Il mercato in evoluzione delle bevande energetiche<\/h5>\n\n\n\n<p>Il 2024 \u00e8 stato un anno spartiacque per il mercato delle bevande energetiche. Finora, i produttori si sono concentrati su versioni senza zucchero o a ridotto contenuto di zucchero dei loro prodotti. Tuttavia, le bevande funzionali, le bevande isotoniche e una nuova categoria di bevande, Easy Boost, stanno diventando sempre pi\u00f9 popolari. In risposta alle mutevoli preferenze dei consumatori, i marchi hanno iniziato a sviluppare alternative con formule pi\u00f9 diversificate, adattate alle moderne tendenze salutistiche e alle aspettative del mercato.   <\/p>\n\n\n\n<p>Le bevande Easy Boost sono una categoria in crescita di bevande energetiche funzionali, che offrono un&#8217;alternativa rinfrescante alle tradizionali opzioni ad alto contenuto di caffeina. Pongono l&#8217;accento su ingredienti naturali ed energia bilanciata senza stimolanti eccessivi. <\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-1.jpg\" alt=\"\" class=\"wp-image-1719\" style=\"border-radius:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-1.jpg 1200w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-1-300x300.jpg 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-1-1024x1024.jpg 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-1-150x150.jpg 150w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-1-768x768.jpg 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-1-69x69.jpg 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-1-414x414.jpg 414w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group tekst-obraz has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a0bd8b5d wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-right:0;padding-bottom:var(--wp--preset--spacing--32-px);padding-left:0\">\n<div class=\"wp-block-group block-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h5 class=\"wp-block-heading\" id=\"h-what-are-easy-boost-drinks\">Cosa sono le bevande Easy Boost?<\/h5>\n\n\n\n<p><strong>Easy Boost<\/strong> \u00e8 un&#8217;alternativa alle tradizionali bevande energetiche, che offre una carica pi\u00f9 delicata senza quantit\u00e0 eccessive di <strong>caffeina<\/strong> e <strong>taurina<\/strong>. Le caratteristiche principali di questa categoria sono: <\/p>\n\n\n\n<p>Le bevande Easy Boost sono una categoria in crescita di bevande energetiche funzionali, che offrono un&#8217;alternativa rinfrescante alle tradizionali opzioni ad alto contenuto di caffeina. Pongono l&#8217;accento su ingredienti naturali ed energia bilanciata senza stimolanti eccessivi. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2022 Contenuto di <strong>caffeina ridotto<\/strong> (inferiore a 150 mg\/l) o assenza totale di caffeina.<\/li>\n\n\n\n<li>\u2022 Assenza o quantit\u00e0 <strong>minime<\/strong> di <strong>taurina<\/strong>.<\/li>\n\n\n\n<li>\u2022 Composizione arricchita con <strong>vitamine<\/strong>, <strong>estratti vegetali e stimolanti naturali<\/strong> come guaran\u00e0 o ginseng.<\/li>\n\n\n\n<li>\u2022 Variet\u00e0 di sapori, spesso ispirati a <strong>composizioni fruttate e rinfrescanti<\/strong>.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-1721\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-2-1024x1024.jpg 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-2-300x300.jpg 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-2-150x150.jpg 150w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-2-768x768.jpg 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-2-69x69.jpg 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-2-414x414.jpg 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"> I prodotti Easy Boost soddisfano questa esigenza, fornendo una carica pi\u00f9 delicata senza additivi artificiali.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-growth-in-the-popularity-of-easy-boost\">Crescita della popolarit\u00e0 di Easy Boost<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Sempre pi\u00f9 bevande <strong>Easy Boost<\/strong> compaiono sugli scaffali dei negozi, a dimostrazione del crescente interesse dei consumatori per questa categoria. I produttori sono desiderosi di ampliare la loro offerta, introducendo nuovi sapori e ingredienti funzionali per soddisfare le esigenze dei consumatori moderni alla ricerca di alternative pi\u00f9 sane. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group tekst-obraz has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a0bd8b5d wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-right:0;padding-bottom:var(--wp--preset--spacing--32-px);padding-left:0\">\n<div class=\"wp-block-group block-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h5 class=\"wp-block-heading\" id=\"h-why-has-easy-boost-grown-in-popularity\">Perch\u00e9 Easy Boost \u00e8 cresciuto in popolarit\u00e0?<\/h5>\n\n\n\n<p>Sempre pi\u00f9 bevande <strong>Easy Boost<\/strong> compaiono sugli scaffali dei negozi, a dimostrazione del crescente interesse dei consumatori per questa categoria. I produttori sono desiderosi di ampliare la loro offerta, introducendo nuovi sapori e ingredienti funzionali per soddisfare le esigenze dei consumatori moderni alla ricerca di alternative pi\u00f9 sane. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2022 <strong>Consapevolezza della salute:<\/strong> i consumatori sono sempre pi\u00f9 consapevoli degli effetti della caffeina sull&#8217;organismo, soprattutto nelle fasce d&#8217;et\u00e0 pi\u00f9 giovani.<\/li>\n\n\n\n<li>\u2022 <strong>Nuove abitudini di consumo:<\/strong> sempre pi\u00f9 persone scelgono bevande con ingredienti naturali ed evitano quantit\u00e0 eccessive di sostanze artificiali.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy.jpg\" alt=\"\" class=\"wp-image-1720\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy.jpg 1200w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-300x300.jpg 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-1024x1024.jpg 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-150x150.jpg 150w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-768x768.jpg 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-69x69.jpg 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Projekt-bez-nazwy-414x414.jpg 414w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">I consumatori sono sempre pi\u00f9 alla ricerca di bevande a basso contenuto di caffeina e con aggiunta di vitamine per un&#8217;energia prolungata durante tutta la giornata.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-orange-to-blue-color has-text-color has-link-color wp-elements-c9b2839854cc87df1018eac1cba3ce9e\" id=\"h-interesting-fact\"><strong>Fatto interessante<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">Alcuni mercati stanno scegliendo di regolamentare la vendita di bevande energetiche con alto contenuto di caffeina e taurina. La Polonia, ad esempio, ha <strong>vietato la vendita di tali bevande ai minori<\/strong>. Tali misure possono influenzare l&#8217;offerta dei produttori, spingendoli a sviluppare alternative pi\u00f9 sane.  <\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group tekst-obraz has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a0bd8b5d wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-right:0;padding-bottom:var(--wp--preset--spacing--32-px);padding-left:0\">\n<div class=\"wp-block-group block-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h5 class=\"wp-block-heading\" id=\"h-what-do-these-changes-mean-for-energy-drink-manufacturers\">Cosa significano questi cambiamenti per i produttori di bevande energetiche?<\/h5>\n\n\n\n<p>Man mano che il mercato si adatta alle nuove aspettative e normative dei consumatori, i produttori devono monitorare attentamente il posizionamento dei prodotti e la concorrenza negli ambienti di vendita al dettaglio. \u00c8 qui che <strong>Digital Shelf Recognition di Asseco diventa uno strumento chiave per i marchi.<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2022 <strong>Disponibilit\u00e0<\/strong> dei prodotti Easy Boost in vari punti vendita.<\/li>\n\n\n\n<li>\u2022 <strong>Posizionamento<\/strong> dei prodotti della concorrenza e strategie di <strong>prezzo<\/strong>.<\/li>\n\n\n\n<li>\u2022 Efficacia delle iniziative <strong>promozionali<\/strong> e <strong>visibilit\u00e0<\/strong> a scaffale.<\/li>\n\n\n\n<li>\u2022 <strong>Tendenze<\/strong> emergenti nella domanda dei consumatori di bevande alternative.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<figure class=\"wp-block-video aligncenter\" style=\"padding-right:0;padding-left:0\"><video height=\"1620\" style=\"aspect-ratio: 1080 \/ 1620;\" width=\"1080\" autoplay=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/0218.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group tekst-obraz has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a0bd8b5d wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-right:0;padding-bottom:var(--wp--preset--spacing--32-px);padding-left:0\">\n<div class=\"wp-block-group block-content is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\" id=\"h-what-do-these-changes-mean-for-energy-drink-manufacturers-0\">Cosa significano questi cambiamenti per i produttori di bevande energetiche?<\/h5>\n\n\n\n<p>Man mano che il mercato si adatta alle nuove aspettative e normative dei consumatori, i produttori devono monitorare attentamente il posizionamento dei prodotti e la concorrenza negli ambienti di vendita al dettaglio. \u00c8 qui che <strong>Digital Shelf Recognition di Asseco diventa uno strumento chiave per i marchi.<\/strong> <\/p>\n\n\n\n<p>Sfruttando <strong>Digital Shelf Recognition di Asseco<\/strong>, i produttori possono adeguare rapidamente le proprie strategie, ottimizzare la distribuzione e rispondere ai cambiamenti del mercato in modo pi\u00f9 efficiente. Capire cosa sta succedendo a livello di scaffale consente ai marchi di mantenere un vantaggio competitivo in questo panorama in evoluzione. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\" id=\"h-what-s-next-for-the-easy-boost-category\"><strong>Qual \u00e8 il futuro della categoria Easy Boost?<\/strong><\/h5>\n\n\n\n<p>Il mercato delle bevande Easy Boost ha un forte potenziale di crescita. Le tendenze chiave che ne plasmeranno il futuro sono: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2022 <strong>Migliore aderenza alle esigenze dei consumatori<\/strong>: sviluppo di prodotti arricchiti con ingredienti che promuovono la salute come elettroliti, vitamine e adattogeni.<\/li>\n\n\n\n<li>\u2022 <strong>Ulteriore espansione del prodotto<\/strong>: pi\u00f9 marchi lanceranno le loro varianti di bevande con caffeina.<\/li>\n\n\n\n<li>\u2022 <strong>Maggiore disponibilit\u00e0<\/strong>: si prevede che Easy Boost sar\u00e0 disponibile nella maggior parte dei negozi di alimentari e delle stazioni di servizio entro la fine del 2025.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-black-default-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-container-core-group-is-layout-63c5635c wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--48-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--48-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<h3 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-4a70cbb6b1ad564c7d4cfb9595bde970\" id=\"h-get-in-touch\"><strong>Contattaci<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center has-gray-default-color has-text-color has-link-color wp-elements-0afb9ea9853c205c17c6af03eab13fbe\">Vuoi rimanere al passo con la concorrenza e assicurarti che i tuoi prodotti siano sempre posizionati in modo ottimale sugli scaffali dei negozi? <strong>Contattaci oggi stesso<\/strong> per scoprire come <strong>Digital Shelf Recognition di Asseco<\/strong> pu\u00f2 aiutarti a ottenere informazioni in tempo reale, monitorare i concorrenti e massimizzare la tua presenza sul mercato. <\/p>\n\n\n\n<p class=\"has-text-align-center has-gray-default-color has-text-color has-link-color wp-elements-2ba7e760c7339086b91005fb1abcb562\">Non perdere l&#8217;opportunit\u00e0 di prendere decisioni basate sui dati che mantengano il tuo marchio competitivo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/assecoplatform.com\/it\/contattaci\/\"><strong>Contattaci subito!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-c0354cd0 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded animate-on-visible fade-in wp-duotone-unset-1\" style=\"margin-right:var(--wp--preset--spacing--12-px);margin-left:var(--wp--preset--spacing--12-px)\"><a href=\"https:\/\/www.linkedin.com\/showcase\/fmcg-omnichannel-platform-by-asseco\/posts\/?feedView=all\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/linkedin-1.svg\" alt=\"\" class=\"wp-image-1987\" style=\"aspect-ratio:1;object-fit:cover;width:50px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border is-style-rounded animate-on-visible fade-in wp-duotone-unset-2\" style=\"margin-right:var(--wp--preset--spacing--12-px);margin-left:var(--wp--preset--spacing--12-px)\"><a href=\"https:\/\/www.youtube.com\/@AssecoPlatform\/videos\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/youtube-logo.svg\" alt=\"\" class=\"wp-image-1988\" style=\"border-style:none;border-width:0px;width:50px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded animate-on-visible fade-in wp-duotone-unset-3\" style=\"margin-right:var(--wp--preset--spacing--12-px);margin-left:var(--wp--preset--spacing--12-px)\"><a href=\"https:\/\/www.facebook.com\/profile.php?id=61570912252636\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/facebook-circle.svg\" alt=\"\" class=\"wp-image-1989\" style=\"width:50px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il mercato in evoluzione delle bevande energetiche Il 2024 \u00e8 stato un anno spartiacque per il mercato delle bevande energetiche. Finora, i produttori si sono concentrati su versioni senza zucchero o a ridotto contenuto di zucchero dei loro prodotti. Tuttavia, le bevande funzionali, le bevande isotoniche e una nuova categoria di bevande, Easy Boost, stanno [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[167],"tags":[168],"class_list":["post-5703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie","tag-fmcg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Easy Boost: una nuova categoria di bevande energetiche - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Esplora l&#039;ascesa delle bevande Easy Boost nel mercato degli energy drink. 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