{"id":11012,"date":"2026-10-16T11:40:00","date_gmt":"2026-10-16T11:40:00","guid":{"rendered":"https:\/\/assecoplatform.com\/2026\/10\/16\/poi-2026-best-in-class-distinctions-announcement-it\/"},"modified":"2026-10-16T11:52:11","modified_gmt":"2026-10-16T11:52:11","slug":"riconoscimenti-poi-2026-best-in-class","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/it\/2026\/10\/16\/riconoscimenti-poi-2026-best-in-class\/","title":{"rendered":"Asseco Platform ottiene riconoscimenti Best-in-Class in 9 categorie del Vendor Panorama POI 2026"},"content":{"rendered":"\n<style>\nbody.postid-11012 .single-header{display:none !important;}\nbody.postid-11012 .single-content-wrapper{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-11012 .entry-content{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-11012 .entry-content>:first-child{margin-top:0 !important;}\n.cs-hero h1{font-size:clamp(32px,4vw,52px);line-height:1.12;margin:0 0 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18px;padding:6px 0 6px 28px;border-left:4px solid #8B5CF6;}\n.cs-quote p{font-size:21px !important;line-height:1.6 !important;color:#0B1E3F !important;font-style:italic;margin:0 !important;}\n.cs-sec p.cs-src{font-size:15px;color:#64748B;margin:0 0 28px;}\n.cs-sec p.cs-note{font-size:14px;line-height:1.6;color:#64748B;margin:0 0 8px;}\n.cs-note-box{margin-top:36px;padding-top:20px;border-top:1px solid #E2E8F0;}\n.cs-hero .cs-hfig img{max-height:520px;}\n.cs-quote p.cs-tr{font-size:17px !important;font-style:normal !important;color:#475569 !important;margin-top:12px !important;}\n<\/style>\n\n\n\n<section class=\"cs-sec cs-sec--dark cs-hero alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-hgrid\">\n      <div><p class=\"cs-eyebrow\">Riconoscimenti di settore<\/p>\n      <h1>Asseco Platform ottiene <span class=\"gradient-text\">riconoscimenti Best-in-Class in 9 categorie<\/span> del Vendor Panorama POI 2026<\/h1><\/div>\n      <figure class=\"cs-hfig\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/09\/poi-2026-vendor-panorama-cover.webp\" alt=\"Copertina del Vendor Panorama POI 2026 su sfondo blu scuro\" width=\"935\" height=\"1210\" loading=\"eager\"><\/figure>\n    <\/div>\n    <div class=\"cs-hlead\">\n      <p class=\"cs-lead\">Il Promotion Optimization Institute (POI) ha riconosciuto Asseco Platform Best-in-Class in nove categorie del Vendor Panorama POI 2026, dedicato alla pianificazione (Enterprise Planning, EPx) e alla retail execution (RetX) nel largo consumo.<\/p>\n      <p class=\"cs-lead\">POI \u00e8 un istituto indipendente che analizza le tecnologie di pianificazione e di retail execution per le aziende del largo consumo. Tutti e nove i nostri riconoscimenti 2026 rientrano nell&#8217;area Retail Execution. Quello in Retail Merchandising l&#8217;abbiamo ottenuto per la prima volta quest&#8217;anno.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\">\n  <div class=\"cs-wrap\">\n    <h2>I riconoscimenti Best-in-Class 2026 in 9 categorie<\/h2>\n    <ul><li>RetX Advanced Imaging Technology (IR\/AR)<\/li><li>RetX Coaching &amp; Training<\/li><li>RetX Guided Selling<\/li><li>RetX Mobile UI\/UX<\/li><li>RetX Omnichannel Engagement<\/li><li>RetX Playbooks &amp; Customer Presentations<\/li><li>RetX Predictive &amp; Prescriptive Analytics (AI\/ML\/Agentic)<\/li><li>RetX Retail Activity Optimization (RAO)<\/li><li>RetX Retail Merchandising<\/li><\/ul>\n    <p>La maggior parte delle categorie riguarda <a href=\"https:\/\/assecoplatform.com\/it\/vendite-ed-esecuzione-al-dettaglio-2\/\">Sales &amp; Retail Execution<\/a>, il nostro prodotto per la forza vendita. Advanced Imaging Technology corrisponde a <a href=\"https:\/\/assecoplatform.com\/it\/retail-image-recognition\/\">Retail Image Recognition<\/a>, mentre Retail Merchandising si basa su entrambi. Predictive &amp; Prescriptive Analytics \u00e8 trasversale a tutta la piattaforma, grazie ad Asseco Platform Genius e al nostro <a href=\"https:\/\/assecoplatform.com\/it\/5-classi-agenti-ai-fmcg\/\">AI Agents Framework<\/a>.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-sec cs-sec--gray alignfull\">\n  <div class=\"cs-wrap\">\n    <h2>Che cosa ha scritto POI su Asseco<\/h2>\n    <blockquote class=\"cs-quote\"><p>&#8220;Asseco demonstrates strong thought leadership and innovation. They have achieved success in improving retail execution efficiency while also delivering a solution that drives incremental sales growth.&#8221;<\/p><p class=\"cs-tr\">\u00abAsseco dimostra una solida thought leadership e capacit\u00e0 di innovazione. \u00c8 riuscita a migliorare l&#8217;efficienza della retail execution e, al tempo stesso, ha realizzato una soluzione che genera vendite incrementali.\u00bb<\/p><\/blockquote>\n    <p class=\"cs-src\">Fonte: il profilo di Asseco Business Solutions nel POI 2026 Consumer Goods Enterprise Planning &amp; Retail Execution Vendor Panorama.<\/p>\n    <p>Scopri che cosa c\u2019\u00e8 dietro ognuna delle nove categorie e <a href=\"https:\/\/assecoplatform.com\/it\/poi-2026-best-in-class\/\">richiedi il nostro estratto del report<\/a>.<\/p>\n    <div class=\"cs-note-box\">\n      <p class=\"cs-note\">To access the full POI 2026 Enterprise Planning &amp; Retail Execution Vendor Panorama, visit the POI website: <a href=\"https:\/\/poinstitute.com\" rel=\"nofollow\">https:\/\/poinstitute.com<\/a><\/p>\n      <p class=\"cs-note\">Le Best-in-Class Category Distinctions di POI riconoscono capacit\u00e0 funzionali specifiche all&#8217;interno di una categoria. Non sono una classifica complessiva dei fornitori.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-author\">\n      <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/08\/marcin-grzegorczyk.png\" alt=\"Marcin Grzegorczyk, Director of Market Development &#038; Sales Enablement, Asseco Business Solutions\" width=\"400\" height=\"400\" loading=\"lazy\">\n      <div>\n        <h3>Marcin Grzegorczyk<\/h3>\n        <p class=\"role\">Director of Market Development &amp; Sales Enablement, Asseco Business Solutions<\/p>\n        <p>Mi occupo di sviluppo del mercato e sales enablement per Asseco Platform, una piattaforma europea di retail execution per il FMCG usata da oltre 125.000 utenti in 74 paesi. Scrivo di retail execution, category management e di ci\u00f2 che succede davvero allo scaffale.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"cs-sec cs-sec--dark cs-cta alignfull\">\n  <div class=\"cs-wrap\">\n    <h2>Stai confrontando fornitori di retail execution?<\/h2>\n    <p><a class=\"cs-btn\" href=\"https:\/\/assecoplatform.com\/it\/contattaci\/\">Contattaci &#8594;<\/a><\/p>\n  <\/div>\n<\/section>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Article\", \"headline\": \"Asseco Platform ottiene riconoscimenti Best-in-Class in 9 categorie del Vendor Panorama POI 2026\", \"description\": \"Il Promotion Optimization Institute ha riconosciuto Asseco Platform Best-in-Class in nove categorie di Retail Execution del Vendor Panorama POI 2026.\", \"datePublished\": \"2026-10-16\", \"dateModified\": \"2026-10-16\", \"inLanguage\": \"it\", \"image\": 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