{"id":6748,"date":"2026-04-08T11:22:01","date_gmt":"2026-04-08T11:22:01","guid":{"rendered":"https:\/\/assecoplatform.com\/vendite-ed-esecuzione-al-dettaglio-2\/"},"modified":"2026-04-12T11:05:07","modified_gmt":"2026-04-12T11:05:07","slug":"vendite-ed-esecuzione-al-dettaglio-2","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/it\/vendite-ed-esecuzione-al-dettaglio-2\/","title":{"rendered":"Vendite ed esecuzione al dettaglio"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull ir-page is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<p class=\"screen-reader-text\">Sales &amp; Retail Execution per FMCG: piattaforma SFA completa con oltre 55.000 utenti attivi in pi\u00f9 di 50 paesi.<\/p>\n\n\n\n\n<p class=\"screen-reader-text\">Sales &amp; Retail Execution per FMCG: piattaforma SFA completa con oltre 55.000 utenti attivi in pi\u00f9 di 50 paesi.<\/p>\n\n\n<section class=\"wp-block-group alignfull ir-hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"hero__video-wrapper\">\n    \n    <video autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n      <source src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/Retail-Execution.mp4\" type=\"video\/mp4\">\n    <\/source><\/video>\n  <\/div>\n  <div class=\"hero__content-wrapper container-wide\">\n    <h1>Sales &#038; Retail Execution: potenzia i tuoi team di vendita mobile. Meno sforzo, pi\u00f9 <span class=\"gradient-text\">vendite.<\/span> <\/h1>\n    <div class=\"hero__buttons\">\n      <div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"#book-demo\">Prenota una demo<\/a><\/div>\n      <div class=\"wp-block-button is-style-underline-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"#how-it-works\">Scopri come funziona<\/a><\/div>\n    <\/div>\n    <div class=\"hero__stats\">\n      <div class=\"hero__stat\">\n        <span class=\"hero__stat-value\">Oltre 55.000<\/span>\n        <span class=\"hero__stat-label\">Utenti Attivi<\/span>\n        <span class=\"hero__stat-context\">tra i brand FMCG<\/span>\n      <\/div>\n      <div class=\"hero__stat\">\n        <span class=\"hero__stat-value\">Oltre 50<\/span>\n        <span class=\"hero__stat-label\">Paesi<\/span>\n        <span class=\"hero__stat-context\">16 settori<\/span>\n      <\/div>\n      <div class=\"hero__stat\">\n        <span class=\"hero__stat-value\">9<\/span>\n        <span class=\"hero__stat-label\">Moduli<\/span>\n        <span class=\"hero__stat-context\">Core + Avanzati<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-gray logos-strip\">\n  <div class=\"container-wide text-center\">\n    <h4>Scelto dai marchi FMCG leader a livello mondiale<\/h4>\n    <div class=\"logos-grid\" style=\"display:flex;justify-content:center;align-items:center;gap:var(--space-12);flex-wrap:wrap;\">\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/kraft-heinz.svg\" alt=\"Logo Kraft Heinz\" class=\"client-logo\"\/><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/nestle.svg\" alt=\"Logo Nestl\u00e9\" class=\"client-logo\"\/><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/coca-cola-hbc.svg\" alt=\"Logo Coca-Cola HBC\" class=\"client-logo\"\/><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/ferrero.svg\" alt=\"Logo Ferrero\" class=\"client-logo\"\/><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Henkel.png\" alt=\"Logo Henkel\" class=\"client-logo\"\/><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Il Problema: Perch\u00e9 hai bisogno di Sales &#038; Retail Execution<\/span>\n    <h2 style=\"max-width:48rem;margin-bottom:var(--space-4);\">I tuoi team di vendita sul campo navigano alla cieca. Strumenti disconnessi, processi manuali, zero visibilit\u00e0 su ci\u00f2 che accade <span class=\"gradient-text\">sullo scaffale.<\/span> <\/h2>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-10);color:var(--color-gray-dark);\">Senza una piattaforma SFA unificata, i rappresentanti sul campo perdono ore in attivit\u00e0 amministrative invece di vendere. I manager ricevono report obsoleti. Le promozioni non vengono monitorate.   Il risultato? <strong>Ricavi persi, obiettivi mancati e nessun modo di correggere la rotta in tempo.<\/strong><\/p>\n\n    <div class=\"comparison\">\n      <div class=\"comparison__side comparison__side--before\">\n        <span class=\"comparison__label\">SFA Manuale \/ Disconnesso<\/span>\n        <h4>Cosa ottieni senza una piattaforma unificata<\/h4>\n        <ul class=\"list-arrow\">\n          <li>I rappresentanti pianificano i percorsi manualmente &#8211; ore perse alla guida<\/li>\n          <li>Acquisizione ordini cartacea o frammentata<\/li>\n          <li>Nessuna visibilit\u00e0 sull&#8217;esecuzione a scaffale<\/li>\n          <li>Promozioni eseguite alla cieca &#8211; nessun monitoraggio della conformit\u00e0<\/li>\n          <li>Il coaching \u00e8 occasionale e non documentato<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"comparison__side comparison__side--after\">\n        <span class=\"comparison__label\">Vendite ed esecuzione al dettaglio<\/span>\n        <h4 style=\"color:var(--color-white);\">Cosa ottieni con Asseco<\/h4>\n        <ul class=\"list-arrow\" style=\"--arrow-color:var(--color-white);\">\n          <li>Percorsi ottimizzati con AI &#8211; massime visite, minimo spostamento<\/li>\n          <li>Ordini digitali elaborati in pochi secondi &#8211; milioni al mese<\/li>\n          <li>KPI Perfect Store calcolati in tempo reale, ad ogni visita<\/li>\n          <li>Ciclo di vita completo delle promozioni &#8211; pianificazione, esecuzione, analisi ROI<\/li>\n          <li>Programmi di coaching strutturati con monitoraggio dei progressi<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-gray\" id=\"how-it-works\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Come Funziona Sales &#038; Retail Execution<\/span>\n    <h3 style=\"margin-bottom:var(--space-3);\">Dalla pianificazione alle <span class=\"gradient-text\">performance<\/span> in tre passaggi<\/h3>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-12);\">Una piattaforma per l&#8217;intera operazione di vendita sul campo. Oltre 55.000 utenti si affidano ad essa ogni giorno. Pi\u00f9 di 160 specialisti di implementazione per renderti operativo.  <\/p>\n\n    <div class=\"columns columns--3\">\n      <div class=\"card animate-on-visible fade-to-top\">\n        <div style=\"display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-4);\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"48\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#sre-grad1)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink:0;\"><defs><lineargradient id=\"sre-grad1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\"><stop offset=\"0%\" stop-color=\"#F16B5E\"><\/stop><stop offset=\"100%\" stop-color=\"#3FA2EB\"><\/stop><\/lineargradient><\/defs><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"><\/rect><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"><\/line><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"><\/line><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"><\/line><\/svg>\n          <span class=\"gradient-text\" style=\"font-size:var(--text-56);line-height:1;font-weight:var(--font-weight-semibold);\">01<\/span>\n        <\/div>\n        <h4>Pianifica &#8211; Configura la Tua Operazione sul Campo<\/h4>\n        <p>Definisci territori, assegna rappresentanti, imposta obiettivi e KPI. L&#8217;Ottimizzazione Dinamica dei Percorsi costruisce piani di visita ottimali ogni notte \u2014 il tuo team inizia ogni giornata con un programma pronto all&#8217;uso. <\/p>\n        <p style=\"font-size:var(--text-12);color:var(--color-gray-dark);margin-bottom:0;font-weight:var(--font-weight-semibold);\">Pianificazione percorsi basata su AI<\/p>\n      <\/div>\n      <div class=\"card animate-on-visible fade-to-top\">\n        <div style=\"display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-4);\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"48\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#sre-grad2)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink:0;\"><defs><lineargradient id=\"sre-grad2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\"><stop offset=\"0%\" stop-color=\"#F16B5E\"><\/stop><stop offset=\"100%\" stop-color=\"#3FA2EB\"><\/stop><\/lineargradient><\/defs><path d=\"M9 11l3 3L22 4\"><\/path><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"><\/path><\/svg>\n          <span class=\"gradient-text\" style=\"font-size:var(--text-56);line-height:1;font-weight:var(--font-weight-semibold);\">02<\/span>\n        <\/div>\n        <h4>Esegui &#8211; Ogni Visita Conta<\/h4>\n        <p>I rappresentanti acquisiscono ordini, eseguono sondaggi, verificano gli scaffali, gestiscono promozioni e asset \u2014 tutto da un&#8217;unica app mobile. Funziona offline, si sincronizza quando torna online. Milioni di ordini elaborati mensilmente.  <\/p>\n        <p style=\"font-size:var(--text-12);color:var(--color-gray-dark);margin-bottom:0;font-weight:var(--font-weight-semibold);\">Piena capacit\u00e0 offline<\/p>\n      <\/div>\n      <div class=\"card animate-on-visible fade-to-top\">\n        <div style=\"display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-4);\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"48\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#sre-grad3)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink:0;\"><defs><lineargradient id=\"sre-grad3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\"><stop offset=\"0%\" stop-color=\"#F16B5E\"><\/stop><stop offset=\"100%\" stop-color=\"#3FA2EB\"><\/stop><\/lineargradient><\/defs><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"><\/line><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"><\/line><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"><\/line><\/svg>\n          <span class=\"gradient-text\" style=\"font-size:var(--text-56);line-height:1;font-weight:var(--font-weight-semibold);\">03<\/span>\n        <\/div>\n        <h4>Ottimizza &#8211; Trasforma i Dati in Crescita<\/h4>\n        <p>Punteggio Perfect Store, raccomandazioni RAO, insight di coaching, classifiche di motivazione. Dashboard in tempo reale danno ai manager visibilit\u00e0 per agire \u2014 non solo per rendicontare. <\/p>\n        <p style=\"font-size:var(--text-12);color:var(--color-gray-dark);margin-bottom:0;font-weight:var(--font-weight-semibold);\">Decisioni basate sui dati, ogni giorno<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Valore Aziendale di Sales &#038; Retail Execution<\/span>\n    <h4 style=\"margin-bottom:var(--space-3);\">5 motivi per cui una piattaforma SFA unificata trasforma la tua operazione sul campo<\/h4>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-10);\">Non solo automazione \u2014 un sistema operativo completo per la tua forza vendita. Supportato da oltre 160 specialisti di implementazione. <\/p>\n\n    <div data-accordion=\"\">\n      <div class=\"accordion-item open\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Vendite Pi\u00f9 Alte, Costo per Visita Pi\u00f9 Basso<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">I percorsi ottimizzati con AI (DRO) permettono ai rappresentanti di visitare pi\u00f9 punti vendita con meno spostamenti. La guida RAO li indirizza prima verso i punti vendita con il potenziale pi\u00f9 alto. Il risultato: pi\u00f9 ricavi da ogni giornata sul campo.  <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Visibilit\u00e0 in Tempo Reale sull&#8217;Esecuzione a Scaffale<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Il punteggio Perfect Store fornisce ai manager KPI in tempo reale \u2014 quota scaffale, rotture di stock, conformit\u00e0 planogramma, esecuzione promozioni. Non pi\u00f9 attese per report settimanali che arrivano troppo tardi per agire. <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Ordini e Promozioni Sotto Controllo<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Milioni di ordini elaborati mensilmente attraverso un unico sistema. Ciclo di vita completo delle promozioni \u2014 dalla pianificazione all&#8217;esecuzione fino all&#8217;analisi ROI \u2014 cos\u00ec sai cosa funziona e cosa no. <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Team Motivati e in Crescita<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Classifiche, calcolo automatico dei bonus e programmi di coaching strutturati mantengono i rappresentanti coinvolti e in miglioramento. I manager conducono sessioni di coaching con dati, non supposizioni. <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Una Piattaforma, Nessun Silos<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">SRE si connette con Image Recognition, Trade Data Hub, Trade Terms &#038; Settlement e analisi One View. I tuoi dati sul campo alimentano l&#8217;intera catena decisionale commerciale \u2014 impossibile con soluzioni puntuali disconnesse. <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<!-- TESTIMONIAL 1: GB Foods \/ Carl K\u00fchne (anonimowy) -->\n\n<section class=\"section bg-gray\">\n  <div class=\"container-wide\">\n\n    <div class=\"case-study-card\">\n      <div class=\"columns columns--2\" style=\"gap:var(--space-10);margin-bottom:var(--space-8);align-items:stretch;\">\n        <div style=\"display:flex;flex-direction:column;justify-content:space-between;\">\n          <div>\n            <span class=\"section-badge\" style=\"color:var(--color-gray-medium);\">Storia di successo del cliente<\/span>\n            <h3 style=\"color:var(--color-white);margin-bottom:var(--space-6);\">Come un <span class=\"gradient-text\">gruppo alimentare europeo leader<\/span> ha unificato l&#8217;esecuzione del Perfect Store in 6 mercati<\/h3>\n            <div class=\"case-study__meta\" style=\"margin-bottom:var(--space-6);\">\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Settore:<\/strong> Food &#038; Beverage<\/span>\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Regione:<\/strong> Europa occidentale (6 mercati)<\/span>\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Caso d&#8217;uso:<\/strong> Perfect Store, Gestione Promozioni ed Esecuzione Multi-brand sul Campo<\/span>\n            <\/div>\n          <\/div>\n          <div class=\"case-study__quote\" style=\"margin:0 0 var(--space-8);\">\n            <p>&#8220;Avevamo bisogno di una piattaforma che due organizzazioni di vendita separate potessero condividere \u2014 stessi punti vendita, stessi audit, ma reportistica completamente indipendente. Il sistema ci ha dato un benchmarking del Perfect Store cross-market a livello HQ mantenendo intatti i flussi promozionali locali.&#8221;<\/p>\n            <span class=\"case-study__quote-author\">\u2014 Direttore Commercial Excellence, produttore alimentare europeo<\/span>\n          <\/div>\n          <div class=\"columns columns--2\" style=\"gap:var(--space-4);\">\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">6<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Mercati<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">su un&#8217;unica piattaforma SRE<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">2<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Brand<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">che condividono una forza vendita<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">100%<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Perfect Store<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">visibilit\u00e0 su tutti i mercati<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">\u2191<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Incremento Vendite<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">da rilevamento OoS e Perfect Store<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div>\n          <div style=\"position:relative;border-radius:var(--radius-lg);overflow:hidden;aspect-ratio:3\/4;\">\n            <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Perfect-Shelf.png\" alt=\"Esecuzione Perfect Store a scaffale \u2014 esposizione dei prodotti conforme al planogramma in un supermercato moderno\" style=\"width:100%;height:100%;object-fit:cover;\" loading=\"lazy\"\/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TESTIMONIAL 2: Dr. Oetker (anonimowy) -->\n\n<section class=\"section\">\n  <div class=\"container-wide\">\n\n    <div class=\"case-study-card\">\n      <div class=\"columns columns--2\" style=\"gap:var(--space-10);margin-bottom:var(--space-8);align-items:stretch;\">\n        <div style=\"display:flex;flex-direction:column;justify-content:space-between;\">\n          <div>\n            <span class=\"section-badge\" style=\"color:var(--color-gray-medium);\">Storia di successo del cliente<\/span>\n            <h3 style=\"color:var(--color-white);margin-bottom:var(--space-6);\">Un <span class=\"gradient-text\">produttore alimentare globale<\/span> ha implementato SRE in oltre 20 paesi in 3 fasi<\/h3>\n            <div class=\"case-study__meta\" style=\"margin-bottom:var(--space-6);\">\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Settore:<\/strong> Food &#038; Beverage<\/span>\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Regione:<\/strong> Globale (oltre 20 paesi)<\/span>\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Caso d&#8217;uso:<\/strong> Migrazione SFA Globale ed Espansione Piattaforma<\/span>\n            <\/div>\n          <\/div>\n          <div class=\"case-study__quote\" style=\"margin:0 0 var(--space-8);\">\n            <p>&#8220;Abbiamo sostituito il nostro SFA legacy in oltre 20 mercati in tre fasi strutturate. La nuova piattaforma ha aumentato le capacit\u00e0 dei nostri team sul campo permettendoci di mantenere la continuit\u00e0 dei processi \u2014 i rappresentanti hanno appena notato il cambiamento. Ora stiamo espandendo il riconoscimento scaffale basato su AI sulla stessa base.&#8221;<\/p>\n            <span class=\"case-study__quote-author\">\u2014 VP Sales Operations, produttore alimentare globale<\/span>\n          <\/div>\n          <div class=\"columns columns--2\" style=\"gap:var(--space-4);\">\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">20+<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Paesi<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">migrati su un&#8217;unica piattaforma SRE<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">3<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Fasi<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">implementazione strutturata (2018\u20132022)<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">0<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Interruzioni<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">transizione senza problemi per i rappresentanti sul campo<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">+IR<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Evoluzione Piattaforma<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">ora in espansione verso Image Recognition<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div>\n          <div style=\"position:relative;border-radius:var(--radius-lg);overflow:hidden;aspect-ratio:3\/4;\">\n            <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Baking-Scan.png\" alt=\"Riconoscimento a scaffale basato su IA che scansiona prodotti da forno in un negozio al dettaglio\" style=\"width:100%;height:100%;object-fit:cover;\" loading=\"lazy\"\/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<style>\n\/* CHG-027: cap-panel image fix \u2014 ramka skaluje sie do obrazu *\/\n.ir-page .cap-panel__image {\n  flex: 0 0 auto !important;\n  min-height: 0 !important;\n  background-image: none !important;\n  background-color: transparent !important;\n  padding: 0 !important;\n}\n.ir-page .cap-panel__img {\n  width: calc(100% - 16px);\n  height: auto;\n  display: block;\n  margin: 8px;\n  border-radius: calc(var(--radius-xl) - 8px) calc(var(--radius-xl) - 8px) 4px 4px;\n  transition: opacity 0.18s ease;\n}\n<\/style>\n<section class=\"section bg-gray\">\n  <div class=\"container-wide\">\n\n    <div class=\"cap-panel\">\n\n      <div class=\"cap-panel__left\">\n        <span class=\"section-badge\" style=\"margin-bottom:var(--space-5);display:inline-block;\">Funzionalit\u00e0 di Sales &#038; Retail Execution<\/span>\n        <h3 style=\"margin-bottom:var(--space-4);letter-spacing:-0.02em;font-weight:var(--font-weight-semibold);\">9 moduli. Una piattaforma. <br\/><span class=\"gradient-text\">Controllo totale sul campo.<\/span><\/h3>\n        <p style=\"color:var(--color-gray-dark);font-size:var(--text-16);line-height:1.65;margin-bottom:var(--space-6);max-width:32rem;\">Inizia con i fondamentali Core. Aggiungi i Moduli Avanzati quando sei pronto. Ogni modulo funziona insieme in un&#8217;unica app mobile che i tuoi rappresentanti gi\u00e0 conoscono.  <\/p>\n\n        <label for=\"cap-select\" style=\"position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);\">Seleziona funzionalit\u00e0<\/label>\n        <select class=\"cap-panel__select\" id=\"cap-select\">\n          <optgroup label=\"Moduli Core\">\n            <option value=\"0\">Pianificazione Vendite e Gestione Territorio<\/option>\n            <option value=\"1\">Esecuzione In-Store<\/option>\n            <option value=\"2\">Ordini e Promozioni<\/option>\n            <option value=\"3\">Comunicazione e Reporting<\/option>\n          <\/optgroup>\n          <optgroup label=\"Moduli Avanzati\">\n            <option value=\"4\">Perfect Store<\/option>\n            <option value=\"5\">Ottimizzazione Attivit\u00e0 Retail (RAO)<\/option>\n            <option value=\"6\">Ottimizzazione Dinamica Percorsi (DRO)<\/option>\n            <option value=\"7\">Motivazione<\/option>\n            <option value=\"8\">Coaching<\/option>\n          <\/optgroup>\n        <\/select>\n\n        <div class=\"cap-panel__list-wrap\">\n          <div class=\"cap-panel__track\">\n            <div class=\"cap-panel__thumb\" id=\"cap-thumb\"><\/div>\n          <\/div>\n          <ul class=\"cap-panel__list\" id=\"cap-list\">\n            <li class=\"cap-panel__item active\" data-title=\"Sales Planning &#038; Territory Management\" data-desc=\"Manage your customer base, segment outlets by potential, and plan field activities in an intelligent calendar. Assign territories, set visit frequencies, and give every rep a clear daily schedule \u2014 before they leave home.\" data-impact=\"Core Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Brand-One-Pager-light-mode.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);text-transform:uppercase;letter-spacing:1px;\">Core<\/span><br\/>Pianificazione Vendite e Gestione Territorio\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"In-Store Execution\" data-desc=\"Surveys, merchandising audits, asset tracking, and POS material management \u2014 all in one visit workflow. Reps collect shelf data, verify KPIs, and manage inventories. Hybrid approach: manual audits plus automated Image Recognition.\" data-impact=\"Core Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/In-Store-Execution.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);text-transform:uppercase;letter-spacing:1px;\">Core<\/span><br\/>Esecuzione In-Store\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Orders &#038; Promotions\" data-desc=\"Integrated order-taking for direct, indirect, and POSM orders \u2014 processing millions of orders per month. Full promotion lifecycle: planning, in-store execution, compliance monitoring, and ROI analysis. Real-time budget control.\" data-impact=\"Core Module \u2014 millions of orders\/month\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Orders-Promotions.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);text-transform:uppercase;letter-spacing:1px;\">Core<\/span><br\/>Ordini e Promozioni\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Communication &#038; Reporting\" data-desc=\"Manager dashboards with real-time KPIs. Two-way field communication between HQ and reps. Visit reports, alerts, notifications, and performance tracking \u2014 all in one place.\" data-impact=\"Core Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/KV-One-Pager-dark-mode.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);text-transform:uppercase;letter-spacing:1px;\">Core<\/span><br\/>Comunicazione e Reporting\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Perfect Store\" data-desc=\"Define your ideal store template and measure every outlet against it. Track shelf share, out-of-stock rate, planogram compliance, price compliance, and promo execution \u2014 with KPIs calculated in real time during each visit.\" data-impact=\"Advanced Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Perfect-Store-Light-Mode.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-blue-light);text-transform:uppercase;letter-spacing:1px;\">Avanzato<\/span><br\/>Perfect Store\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Retail Activity Optimization (RAO)\" data-desc=\"An intelligent command center for field reps. RAO combines your sales data with external signals to recommend: which store to visit, when to go, and what offer to bring. Right store, right time, right action.\" data-impact=\"Advanced Module \u2022 POI Best-in-Class\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/RAO.jpeg\">\n              <span style=\"font-size:var(--text-12);color:var(--color-blue-light);text-transform:uppercase;letter-spacing:1px;\">Avanzato \u2022 POI Best-in-Class<\/span><br\/>Ottimizzazione Attivit\u00e0 Retail (RAO)\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Dynamic Route Optimization (DRO)\" data-desc=\"AI builds optimal visit plans every night. 30-day planning horizon, real-time traffic data, business priority signals (promotions, OOS risk, sales drops). Your reps start each morning with a ready-to-go, optimized schedule.\" data-impact=\"Advanced Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/DRO.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-blue-light);text-transform:uppercase;letter-spacing:1px;\">Avanzato<\/span><br\/>Ottimizzazione Dinamica Percorsi (DRO)\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Motivation\" data-desc=\"Leaderboards, real-time bonus tracking, and gamification elements that inject energy into daily field work. Automated compensation calculation based on objective performance data \u2014 accurate and on time.\" data-impact=\"Advanced Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Motivation.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-blue-light);text-transform:uppercase;letter-spacing:1px;\">Avanzato<\/span><br\/>Motivazione\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Coaching\" data-desc=\"Structured coaching programs with individual assessments and personalized development recommendations. Managers plan, conduct, and track coaching sessions \u2014 building a continuously improving sales force.\" data-impact=\"Advanced Module \u2022 POI Best-in-Class\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Coaching-scaled.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-blue-light);text-transform:uppercase;letter-spacing:1px;\">Avanzato \u2022 POI Best-in-Class<\/span><br\/>Coaching\n            <\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n\n      <div class=\"cap-panel__detail\">\n        <div class=\"cap-panel__image\" aria-hidden=\"true\">\n          <img decoding=\"async\" class=\"cap-panel__img\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Brand-One-Pager-light-mode.png\" alt=\"Pianificazione delle vendite e gestione del territorio\"\/>\n        <\/div>\n        <div class=\"cap-panel__detail-body\">\n          <h5 class=\"cap-panel__detail-title\">Pianificazione Vendite e Gestione Territorio<\/h5>\n          <p class=\"cap-panel__detail-desc\">Gestisci la tua base clienti, segmenta i punti vendita per potenziale e pianifica le attivit\u00e0 sul campo in un calendario intelligente. Assegna territori, imposta frequenze di visita e fornisci a ogni rappresentante un programma giornaliero chiaro \u2014 prima che escano di casa. <\/p>\n          <div class=\"cap-panel__tags\">\n            <span class=\"cap-panel__tag cap-panel__detail-impact\">Modulo Core<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n    <script>\n    (function() {\n      var detail = document.querySelector('.cap-panel__detail');\n      var titleEl = detail.querySelector('.cap-panel__detail-title');\n      var descEl = detail.querySelector('.cap-panel__detail-desc');\n      var impactEl = detail.querySelector('.cap-panel__detail-impact');\n      var imageEl = detail.querySelector('.cap-panel__image');\n      var imgTag = imageEl.querySelector('.cap-panel__img');\n      var thumb = document.getElementById('cap-thumb');\n      var track = thumb.parentElement;\n      var items = Array.from(document.querySelectorAll('.cap-panel__item'));\n      var select = document.getElementById('cap-select');\n\n      var videoEls = {};\n      items.forEach(function(item, idx) {\n        if (item.dataset.video) {\n          var vid = document.createElement('video');\n          vid.loop = true;\n          vid.muted = true;\n          vid.playsInline = true;\n          vid.preload = 'none';\n          vid.style.cssText = 'position:absolute;inset:8px;width:calc(100% - 16px);height:calc(100% - 16px);object-fit:cover;display:none;border-radius:calc(var(--radius-xl) - 8px) calc(var(--radius-xl) - 8px) 4px 4px;';\n          var src = document.createElement('source');\n          src.src = item.dataset.video;\n          src.type = 'video\/mp4';\n          vid.appendChild(src);\n          imageEl.appendChild(vid);\n          videoEls[idx] = vid;\n        }\n      });\n\n      if (videoEls[0]) {\n        videoEls[0].preload = 'auto';\n        videoEls[0].style.display = 'block';\n        videoEls[0].play();\n      }\n\n      var detailBody = detail.querySelector('.cap-panel__detail-body');\n\n      function activate(idx) {\n        var item = items[idx];\n        items.forEach(function(i) { i.classList.remove('active'); });\n        item.classList.add('active');\n        titleEl.textContent = item.dataset.title;\n        descEl.textContent = item.dataset.desc;\n        impactEl.textContent = item.dataset.impact;\n        detailBody.classList.remove('cap-fade');\n        requestAnimationFrame(function() { detailBody.classList.add('cap-fade'); });\n        imageEl.style.opacity = '0';\n        setTimeout(function() {\n          Object.keys(videoEls).forEach(function(k) {\n            videoEls[k].style.display = 'none';\n          });\n          if (item.dataset.video) {\n            imgTag.style.display = 'none';\n            var vid = videoEls[idx];\n            vid.style.display = 'block';\n            vid.play();\n          } else if (item.dataset.image) {\n            imgTag.src = item.dataset.image;\n            imgTag.style.display = 'block';\n          } else {\n            imgTag.style.display = 'none';\n          }\n          imageEl.style.opacity = '1';\n        }, 180);\n        moveThumb(item);\n      }\n\n      function moveThumb(activeItem) {\n        var trackRect = track.getBoundingClientRect();\n        var itemRect = activeItem.getBoundingClientRect();\n        thumb.style.top = (itemRect.top - trackRect.top) + 'px';\n        thumb.style.height = itemRect.height + 'px';\n      }\n\n      items.forEach(function(item, idx) {\n        item.addEventListener('click', function() {\n          activate(idx);\n          select.value = idx;\n        });\n      });\n\n      select.addEventListener('change', function() {\n        activate(parseInt(this.value, 10));\n      });\n\n      requestAnimationFrame(function() {\n        var first = document.querySelector('.cap-panel__item.active');\n        if (first) moveThumb(first);\n      });\n    })();\n    <\/script>\n  <\/div>\n<\/section>\n\n\n\n\n\n<!-- OPTIMIZATION TRIO \u2014 Advanced Modules Highlight -->\n\n<section class=\"section bg-gray\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Ottimizzazione avanzata<\/span>\n    <h2 style=\"margin-bottom:var(--space-4);\">Il trio dell&#8217;ottimizzazione: <span class=\"gradient-text\">sapere cosa sistemare, dove andare e il percorso pi\u00f9 veloce<\/span><\/h2>\n    <p style=\"color:var(--color-gray-dark);max-width:720px;margin-bottom:var(--space-10);font-size:var(--text-18);\">Tre moduli che lavorano insieme in un ciclo chiuso, alimentandosi a vicenda. Il risultato: ogni rappresentante visita il negozio giusto, al momento giusto, con le giuste priorit\u00e0. <\/p>\n\n    <!-- Flow: 3 cards -->\n    <div style=\"display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:0;align-items:stretch;\" class=\"trio-grid\">\n\n      <!-- Card 1: Perfect Store -->\n      <div class=\"card\" style=\"background:rgba(255,255,255,0.7);border:1px solid rgba(0,0,0,0.08);border-radius:var(--radius-lg);padding:var(--space-8);display:flex;flex-direction:column;\">\n        <div style=\"margin-bottom:var(--space-5);\">\n          <div style=\"width:48px;height:48px;border-radius:var(--radius-md);background:linear-gradient(135deg,rgba(79,70,229,0.2),rgba(79,70,229,0.05));display:flex;align-items:center;justify-content:center;margin-bottom:var(--space-4);\">\n            <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#g1)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><defs><lineargradient id=\"g1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#818CF8\"><\/stop><stop offset=\"100%\" stop-color=\"#4F46E5\"><\/stop><\/lineargradient><\/defs><path d=\"M9 5H7a2 2 0 00-2 2v12a2 2 0 002 2h10a2 2 0 002-2V7a2 2 0 00-2-2h-2\"><\/path><path d=\"M9 5a2 2 0 012-2h2a2 2 0 012 2M9 5h6\"><\/path><path d=\"M9 14l2 2 4-4\"><\/path><\/svg>\n          <\/div>\n          <p style=\"font-size:var(--text-12);color:var(--color-primary);text-transform:uppercase;letter-spacing:0.1em;margin-bottom:var(--space-2);font-weight:var(--font-weight-semibold);\">Passaggio 1<\/p>\n          <h3 style=\"margin-bottom:var(--space-3);font-size:var(--text-24);\">Perfect Store<\/h3>\n          <p style=\"color:var(--color-gray-dark);font-size:var(--text-16);margin-bottom:var(--space-5);\">Sapere cosa sistemare.<\/p>\n        <\/div>\n        <p style=\"color:var(--color-gray-dark);font-size:var(--text-14);margin-bottom:var(--space-6);flex-grow:1;\">Punteggio KPI in tempo reale durante ogni visita: quota a scaffale, esaurimento scorte, conformit\u00e0 al planogramma, esecuzione promozionale. Il sistema dice al rappresentante esattamente cosa richiede attenzione prima che lasci il negozio. <\/p>\n        <div style=\"display:flex;flex-wrap:wrap;gap:var(--space-2);\">\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Quota a scaffale<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Rilevamento OOS<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Audit del planogramma<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Ibrido: manuale + IR<\/span>\n        <\/div>\n      <\/div>\n\n      <!-- Arrow 1\u21922 -->\n      <div style=\"display:flex;align-items:center;justify-content:center;padding:0 var(--space-3);\" class=\"trio-arrow\">\n        <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\"><path d=\"M8 16h16M20 10l6 6-6 6\" stroke=\"url(#ga1)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><defs><lineargradient id=\"ga1\" x1=\"8\" y1=\"16\" x2=\"24\" y2=\"16\"><stop offset=\"0%\" stop-color=\"#818CF8\" stop-opacity=\"0.3\"><\/stop><stop offset=\"100%\" stop-color=\"#4F46E5\"><\/stop><\/lineargradient><\/defs><\/svg>\n      <\/div>\n\n      <!-- Card 2: RAO -->\n      <div class=\"card\" style=\"background:rgba(255,255,255,0.7);border:1px solid rgba(0,0,0,0.08);border-radius:var(--radius-lg);padding:var(--space-8);display:flex;flex-direction:column;\">\n        <div style=\"margin-bottom:var(--space-5);\">\n          <div style=\"width:48px;height:48px;border-radius:var(--radius-md);background:linear-gradient(135deg,rgba(79,70,229,0.2),rgba(79,70,229,0.05));display:flex;align-items:center;justify-content:center;margin-bottom:var(--space-4);\">\n            <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#g2)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><defs><lineargradient id=\"g2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#818CF8\"><\/stop><stop offset=\"100%\" stop-color=\"#4F46E5\"><\/stop><\/lineargradient><\/defs><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><path d=\"M12 6v6l4 2\"><\/path><\/svg>\n          <\/div>\n          <p style=\"font-size:var(--text-12);color:var(--color-primary);text-transform:uppercase;letter-spacing:0.1em;margin-bottom:var(--space-2);font-weight:var(--font-weight-semibold);\">Passaggio 2<\/p>\n          <h3 style=\"margin-bottom:var(--space-3);font-size:var(--text-24);\">Ottimizzazione dell&#8217;attivit\u00e0 di vendita al dettaglio<\/h3>\n          <p style=\"color:var(--color-gray-dark);font-size:var(--text-16);margin-bottom:var(--space-5);\">Sapere quale negozio visitare per primo.<\/p>\n          <div style=\"display:inline-flex;align-items:center;gap:var(--space-2);background:rgba(79,70,229,0.12);padding:4px 12px;border-radius:99px;margin-bottom:var(--space-3);\">\n            <svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"#4F46E5\"><path d=\"M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.56 5.82 22 7 14.14l-5-4.87 6.91-1.01z\"><\/path><\/svg>\n            <span style=\"font-size:var(--text-12);color:#4F46E5;font-weight:var(--font-weight-semibold);\">POI Best-in-Class<\/span>\n          <\/div>\n        <\/div>\n        <p style=\"color:var(--color-gray-dark);font-size:var(--text-14);margin-bottom:var(--space-6);flex-grow:1;\">Un centro di comando intelligente che determina dinamicamente: il negozio giusto, al momento giusto, con l&#8217;offerta giusta. Combina i dati del Perfect Store con segnali esterni per stabilire le priorit\u00e0 su dove i rappresentanti debbano recarsi in seguito. <\/p>\n        <div style=\"display:flex;flex-wrap:wrap;gap:var(--space-2);\">\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Priorit\u00e0 dei negozi<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Guida alle vendite<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Punteggio delle opportunit\u00e0<\/span>\n        <\/div>\n      <\/div>\n\n      <!-- Arrow 2\u21923 -->\n      <div style=\"display:flex;align-items:center;justify-content:center;padding:0 var(--space-3);\" class=\"trio-arrow\">\n        <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\"><path d=\"M8 16h16M20 10l6 6-6 6\" stroke=\"url(#ga2)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><defs><lineargradient id=\"ga2\" x1=\"8\" y1=\"16\" x2=\"24\" y2=\"16\"><stop offset=\"0%\" stop-color=\"#818CF8\" stop-opacity=\"0.3\"><\/stop><stop offset=\"100%\" stop-color=\"#4F46E5\"><\/stop><\/lineargradient><\/defs><\/svg>\n      <\/div>\n\n      <!-- Card 3: DRO -->\n      <div class=\"card\" style=\"background:rgba(255,255,255,0.7);border:1px solid rgba(0,0,0,0.08);border-radius:var(--radius-lg);padding:var(--space-8);display:flex;flex-direction:column;\">\n        <div style=\"margin-bottom:var(--space-5);\">\n          <div style=\"width:48px;height:48px;border-radius:var(--radius-md);background:linear-gradient(135deg,rgba(79,70,229,0.2),rgba(79,70,229,0.05));display:flex;align-items:center;justify-content:center;margin-bottom:var(--space-4);\">\n            <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#g3)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><defs><lineargradient id=\"g3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#818CF8\"><\/stop><stop offset=\"100%\" stop-color=\"#4F46E5\"><\/stop><\/lineargradient><\/defs><path d=\"M3 12a9 9 0 1018 0 9 9 0 00-18 0z\"><\/path><path d=\"M12 7v5l3 3\"><\/path><path d=\"M3.6 9h1.8M3.6 15h1.8M18.6 9h1.8M18.6 15h1.8\"><\/path><\/svg>\n          <\/div>\n          <p style=\"font-size:var(--text-12);color:var(--color-primary);text-transform:uppercase;letter-spacing:0.1em;margin-bottom:var(--space-2);font-weight:var(--font-weight-semibold);\">Passaggio 3<\/p>\n          <h3 style=\"margin-bottom:var(--space-3);font-size:var(--text-24);\">Ottimizzazione dinamica dei percorsi<\/h3>\n          <p style=\"color:var(--color-gray-dark);font-size:var(--text-16);margin-bottom:var(--space-5);\">Conoscere la strada pi\u00f9 veloce.<\/p>\n        <\/div>\n        <p style=\"color:var(--color-gray-dark);font-size:var(--text-14);margin-bottom:var(--space-6);flex-grow:1;\">L&#8217;ottimizzazione notturna basata sull&#8217;IA crea un piano mobile di 30 giorni. Dati sul traffico in tempo reale, segnali di priorit\u00e0 aziendale (promozioni, rischio OOS, calo delle vendite) e gestione intelligente delle eccezioni: i tuoi rappresentanti iniziano ogni mattina con un programma gi\u00e0 pronto. <\/p>\n        <div style=\"display:flex;flex-wrap:wrap;gap:var(--space-2);\">\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Piano mobile di 30 giorni<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Ottimizzazione notturna con IA<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Traffico in tempo reale<\/span>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n    <!-- Loop indicator -->\n    <div style=\"text-align:center;margin-top:var(--space-8);padding:var(--space-6);border:1px dashed rgba(0,0,0,0.12);border-radius:var(--radius-lg);\">\n      <p style=\"color:var(--color-gray-dark);font-size:var(--text-14);margin-bottom:0;\">\n        <svg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#4F46E5\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;margin-right:6px;\"><path d=\"M23 4v6h-6\"><\/path><path d=\"M1 20v-6h6\"><\/path><path d=\"M3.51 9a9 9 0 0114.85-3.36L23 10M1 14l4.64 4.36A9 9 0 0020.49 15\"><\/path><\/svg>\n        <strong>Un ciclo chiuso:<\/strong> i dati sul campo del Perfect Store alimentano le priorit\u00e0 della Retail Activity Optimization, tali priorit\u00e0 modellano i percorsi della Dynamic Route Optimization e i percorsi ottimizzati generano dati sul campo migliori. Ogni ciclo perfeziona il successivo. \n      <\/p>\n    <\/div>\n\n    <!-- Responsive CSS -->\n    <style>\n      @media (max-width: 900px) {\n        .trio-grid {\n          grid-template-columns: 1fr !important;\n          gap: var(--space-4) !important;\n        }\n        .trio-arrow {\n          transform: rotate(90deg);\n          padding: var(--space-2) 0 !important;\n        }\n      }\n    <\/style>\n\n  <\/div>\n<\/section>\n\n\n\n\n<!-- SRE COMPETITIVE LANDSCAPE TABLE \u2014 DRAFT -->\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Panorama competitivo<\/span>\n    <h3 style=\"margin-bottom:var(--space-3);\">Come si confronta la nostra Sales &#038; Retail Execution<\/h3>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-12);\">Uno sguardo trasparente al mercato SFA e retail execution \u2014 dalle piattaforme enterprise agli specialisti mid-market.<\/p>\n\n    <div class=\"competitive-table-wrapper\">\n      <table class=\"competitive-table\">\n        <thead>\n          <tr>\n            <th>Funzionalit\u00e0<\/th>\n            <th class=\"col-highlight\">Asseco Platform<\/th>\n            <th>Salesforce CGC<\/th>\n            <th>Aforza<\/th>\n            <th>StayinFront<\/th>\n            <th>SAP REX<\/th>\n            <th>Repsly<\/th>\n            <th>Pitcher<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td>Segmento di mercato<\/td>\n            <td class=\"col-highlight val-yes\">Mid-market \u2192 Enterprise<\/td>\n            <td>Enterprise<\/td>\n            <td>Mid-market \u2192 Enterprise<\/td>\n            <td>Mid-market \u2192 Enterprise<\/td>\n            <td>Enterprise<\/td>\n            <td>SMB \/ Mid-market<\/td>\n            <td>Mid-market (Sales Enablement)<\/td>\n          <\/tr>\n          <tr>\n            <td>Piattaforma nativa FMCG<\/td>\n            <td class=\"col-highlight val-yes\">S\u00ec \u2014 costruita per FMCG<\/td>\n            <td class=\"val-yes\">S\u00ec \u2014 CG Data Model<\/td>\n            <td class=\"val-yes\">S\u00ec \u2014 nativa CPG *<\/td>\n            <td class=\"val-yes\">S\u00ec \u2014 CPG + Life Sciences<\/td>\n            <td class=\"val-partial\">Enterprise + verticale CPG<\/td>\n            <td class=\"val-yes\">S\u00ec \u2014 CPG (SMB)<\/td>\n            <td class=\"val-partial\">Multi-industry + modulo CPG<\/td>\n          <\/tr>\n          <tr>\n            <td>Track record FMCG<\/td>\n            <td class=\"col-highlight val-yes\">Oltre 30 anni in FMCG, oltre 50 paesi<\/td>\n            <td class=\"val-partial\">Parte dell&#8217;ecosistema Salesforce (CGC dal ~2019)<\/td>\n            <td class=\"val-partial\">Fondata nel 2019, oltre 50 paesi<\/td>\n            <td class=\"val-yes\">Dal 2000, oltre 50 paesi<\/td>\n            <td class=\"val-yes\">Decenni in CPG, oltre 180 paesi<\/td>\n            <td class=\"val-partial\">Dal 2008, oltre 80 paesi (SMB)<\/td>\n            <td class=\"val-partial\">Dal 2011, oltre 140 paesi (multi-industry)<\/td>\n          <\/tr>\n          <tr>\n            <td>POI Best-in-Class \u2014 Retail Execution **<\/td>\n            <td class=\"col-highlight val-yes\">7 RetX BIC (2025)<\/td>\n            <td class=\"val-partial\">N\/D ***<\/td>\n            <td class=\"val-yes\">5 RetX BIC (2025)<\/td>\n            <td class=\"val-yes\">6 RetX BIC (2024) ****<\/td>\n            <td class=\"val-yes\">~5 RetX BIC (2025)<\/td>\n            <td class=\"val-no\">Non in POI<\/td>\n            <td class=\"val-no\">Non in POI<\/td>\n          <\/tr>\n          <tr>\n            <td>Image Recognition \u2014 propriet\u00e0<\/td>\n            <td class=\"col-highlight val-yes\">Nativo \u2014 motore proprietario, AR offline, on-device<\/td>\n            <td class=\"val-yes\">Nativo \u2014 Einstein Vision<\/td>\n            <td class=\"val-partial\">Marketplace di terze parti (ParallelDots, Infilect, Neurolabs)<\/td>\n            <td class=\"val-partial\">IR on-device proprietario (dettagli pubblici limitati)<\/td>\n            <td class=\"val-partial\">In REX (architettura non divulgata)<\/td>\n            <td class=\"val-partial\">Terze parti (ParallelDots ShelfScan)<\/td>\n            <td class=\"val-no\">Nessuna capacit\u00e0 IR<\/td>\n          <\/tr>\n          <tr>\n            <td>Image Recognition \u2014 accuratezza<\/td>\n            <td class=\"col-highlight val-yes\">>98% (validato sul campo su larga scala)<\/td>\n            <td class=\"val-partial\">Non divulgato pubblicamente<\/td>\n            <td class=\"val-partial\">Dipende dal partner<\/td>\n            <td class=\"val-partial\">Non divulgato pubblicamente<\/td>\n            <td class=\"val-partial\">Non divulgato pubblicamente<\/td>\n            <td class=\"val-partial\">Fino al 98% (dichiarazione ParallelDots)<\/td>\n            <td class=\"val-no\">\u2014<\/td>\n          <\/tr>\n          <tr>\n            <td>Route Optimization \u2014 automazione<\/td>\n            <td class=\"col-highlight val-yes\">Completamente autonomo \u2014 l&#8217;AI costruisce un piano a 30 giorni ogni notte, zero input manuale<\/td>\n            <td class=\"val-yes\">Assistito da AI (Salesforce Maps + Einstein)<\/td>\n            <td class=\"val-yes\">Pianificazione percorsi assistita da AI<\/td>\n            <td class=\"val-yes\">Assistito da AI (Dynamic Routing Tool)<\/td>\n            <td class=\"val-yes\">Routing dinamico assistito da AI<\/td>\n            <td class=\"val-partial\">Manuale con ottimizzazione di base<\/td>\n            <td class=\"val-partial\">Manuale con ottimizzazione di base<\/td>\n          <\/tr>\n          <tr>\n            <td>Activity Optimization (RAO)<\/td>\n            <td class=\"col-highlight val-yes\">RAO \u2014 POI Best-in-Class<\/td>\n            <td class=\"val-yes\">RAO + Agentforce<\/td>\n            <td class=\"val-yes\">Ava AI (agentic)<\/td>\n            <td class=\"val-yes\">RAO \u2014 POI BIC (2021\u20132024)<\/td>\n            <td class=\"val-yes\">RAO \u2014 POI BIC<\/td>\n            <td class=\"val-partial\">Prioritizzazione intelligente<\/td>\n            <td class=\"val-partial\">PIA Next Best Action<\/td>\n          <\/tr>\n          <tr>\n            <td>Perfect Store<\/td>\n            <td class=\"col-highlight val-yes\">KPI in tempo reale, ibrido manuale + IR<\/td>\n            <td class=\"val-yes\">Audit punto vendita, sondaggi, offline<\/td>\n            <td class=\"val-yes\">Guidato da Ava, offline<\/td>\n            <td class=\"val-yes\">Punteggio KPI per punto vendita<\/td>\n            <td class=\"val-yes\">Modulo dedicato, POI BIC<\/td>\n            <td class=\"val-partial\">Checklist, monitoraggio conformit\u00e0<\/td>\n            <td class=\"val-partial\">Audit retail, sondaggi corridoio<\/td>\n          <\/tr>\n          <tr>\n            <td>Coaching &#038; Motivazione<\/td>\n            <td class=\"col-highlight val-yes\">Coaching (POI BIC) + Motivazione (gamification, classifiche)<\/td>\n            <td class=\"val-yes\">Gamification + Supervisor Mgmt<\/td>\n            <td class=\"val-partial\">Ava come &#8220;Coach&#8221; \u2014 nessuna gamification<\/td>\n            <td class=\"val-yes\">Gamification + Coaching (POI BIC 2021)<\/td>\n            <td class=\"val-partial\">Guida Joule AI \u2014 nessuna gamification<\/td>\n            <td class=\"val-partial\">Solo dashboard KPI<\/td>\n            <td class=\"val-partial\">Coaching (PIA, roleplay) \u2014 nessuna gamification<\/td>\n          <\/tr>\n          <tr>\n            <td>Offline + AI on-device<\/td>\n            <td class=\"col-highlight val-yes\">SFA completamente offline + IR offline + AR offline (on-device)<\/td>\n            <td class=\"val-yes\">App SFA offline<\/td>\n            <td class=\"val-yes\">SFA offline<\/td>\n            <td class=\"val-yes\">SFA offline + IR on-device<\/td>\n            <td class=\"val-yes\">App SFA offline<\/td>\n            <td class=\"val-partial\">SFA offline (sincronizzazione alla riconnessione)<\/td>\n            <td class=\"val-yes\">SFA offline<\/td>\n          <\/tr>\n          <tr>\n            <td>Trade Intelligence (TPM \/ integrazione dati)<\/td>\n            <td class=\"col-highlight val-yes\">TDH (data foundation) + TTS (trade terms)<\/td>\n            <td class=\"val-yes\">TPM completo + MuleSoft<\/td>\n            <td class=\"val-yes\">TPM + DMS<\/td>\n            <td class=\"val-no\">Solo dati POS (RDI) \u2014 nessun TPM<\/td>\n            <td class=\"val-yes\">TPM + RGM + DSD + S\/4HANA<\/td>\n            <td class=\"val-no\">&#8220;Downstream da TPM&#8221;<\/td>\n            <td class=\"val-no\">Nessun dato trade<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n    <div class=\"competitive-table__footnotes\">\n      <p>Dati basati su informazioni dei fornitori disponibili pubblicamente ad aprile 2026. Verificati rispetto ai siti web dei fornitori, ai comunicati stampa e alle pubblicazioni degli analisti. I dati di Asseco Platform riflettono implementazioni di produzione su larga scala.  <\/p>\n      <p>* Aforza \u00e8 costruita su Salesforce Platform (AppExchange) con il proprio modello dati CPG e UI.<br\/>** POI 2025 Vendor Panorama valuta i fornitori nelle aree Retail Execution (RetX) e Enterprise Planning (EPx). Questa tabella mostra solo le distinzioni relative a RetX, classificate in base ai nomi delle categorie disponibili pubblicamente dagli annunci dei fornitori. BIC totali incluso EPx: Aforza 13, SAP 10, Asseco 9, StayinFront 6. Categorie BIC RetX di Asseco: RAO, Omnichannel Engagement, Mobile UI\/UX, Coaching &#038; Training, Advanced Imaging Technology (IR\/AR), Guided Selling, Playbooks (unico destinatario).   <br\/>*** Salesforce CGC: 5 POI BIC totali confermati per l&#8217;edizione 2022. Dati 2024\/2025 e suddivisione RetX\/EPx non divulgati pubblicamente dal fornitore. <br\/>**** StayinFront: 6 POI BIC confermati per l&#8217;edizione 2024 (tutti relativi a RetX). Risultati 2025 non annunciati pubblicamente. <\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Riconoscimenti del settore<\/span>\n    <h3 style=\"margin-bottom:var(--space-3);\">Riconosciuto dagli analisti, convalidato dal settore<\/h3>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-12);\">Riconoscimenti indipendenti per supportare il tuo business case interno.<\/p>\n\n    <div class=\"columns columns--3\">\n\n      <div class=\"card animate-on-visible fade-in\" style=\"position:relative;overflow:hidden;\">\n        <div class=\"recognition-card__icon\">\n          <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/gartner.svg\" alt=\"Gartner\" style=\"filter:none;\"\/>\n        <\/div>\n        <h4 style=\"margin-bottom:var(--space-2);\">Gartner Representative Vendor<\/h4>\n        <p style=\"font-size:var(--text-12);color:var(--color-blue-light);margin-bottom:var(--space-4);\">Market Guide for Retail Execution &#8211; 2025<\/p>\n        <p style=\"margin-bottom:0;font-size:var(--text-14);\">Nominato come Representative Vendor nella Gartner Market Guide for Retail Execution Management in FMCG &#8211; confermando capacit\u00e0 SFA di livello mondiale nei mercati globali.<\/p>\n      <\/div>\n\n      <div class=\"card animate-on-visible fade-in\" style=\"position:relative;overflow:hidden;\">\n        <div class=\"recognition-card__icon\">\n          <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/poi.png\" alt=\"POI Best-in-Class\"\/>\n        <\/div>\n        <h4 style=\"margin-bottom:var(--space-2);\">POI Best-in-Class<\/h4>\n        <p style=\"font-size:var(--text-12);color:var(--color-blue-light);margin-bottom:var(--space-4);\">Ottimizzazione Attivit\u00e0 Retail e Coaching &#8211; 2025<\/p>\n        <p style=\"margin-bottom:0;font-size:var(--text-14);\">Due distinzioni POI Best-in-Class specifiche per SRE per RAO e Coaching. Parte di 9 distinzioni totali della piattaforma &#8211; il numero pi\u00f9 alto tra tutti i fornitori valutati. <\/p>\n      <\/div>\n\n      <div class=\"card animate-on-visible fade-in\" style=\"position:relative;overflow:hidden;\">\n        <div class=\"recognition-card__icon\">\n          <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/iso.svg\" alt=\"ISO\/IEC 27001:2022\"\/>\n        <\/div>\n        <h4 style=\"margin-bottom:var(--space-2);\">ISO\/IEC 27001:2022<\/h4>\n        <p style=\"font-size:var(--text-12);color:var(--color-blue-light);margin-bottom:var(--space-4);\">Certificato<\/p>\n        <p style=\"margin-bottom:0;font-size:var(--text-14);\">Certificazione di gestione della sicurezza delle informazioni riconosciuta a livello internazionale. Fondamentale per i decisori IT aziendali. <\/p>\n      <\/div>\n\n    <\/div>\n\n    <div style=\"margin-top:var(--space-8);\">\n      <div class=\"wp-block-button is-style-arrow-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/assecoplatform.com\/it\/casi-di-studio\/\">Vedi tutte le credenziali e le prove dei clienti<\/a><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Ecosistema della piattaforma<\/span>\n    <h3 style=\"margin-bottom:var(--space-3);\">Sales &#038; Retail Execution \u00e8 <span class=\"gradient-text\">solo l&#8217;inizio<\/span><\/h3>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-12);\">SRE \u00e8 la base dell&#8217;esecuzione sul campo di Asseco Platform &#8211; una suite FMCG completa end-to-end. Ogni prodotto si connette, cos\u00ec i tuoi dati lavorano meglio. <\/p>\n\n    <div class=\"eco-arch\">\n\n      <div class=\"eco-arch__header\">\n        <span class=\"eco-arch__platform-pill\">Asseco Platform<\/span>\n        <p class=\"eco-arch__platform-sub\">Un&#8217;unica suite integrata. Il tuo stack completo per la retail execution. <\/p>\n      <\/div>\n\n      <div class=\"eco-arch__row\">\n        <div class=\"eco-arch__layer-label\">Canali<\/div>\n        <div class=\"eco-arch__cards\">\n          <div class=\"eco-card eco-card--active\">\n            <span class=\"eco-card__eyebrow\">Questa pagina<\/span>\n            <span class=\"eco-card__name\">Sales &#038; Retail Execution<\/span>\n            <span class=\"eco-card__tagline\">Potenzia i tuoi team di vendita mobile: meno sforzo, pi\u00f9 vendite.<\/span>\n          <\/div>\n          <div class=\"eco-card\">\n            <span class=\"eco-card__name\">Riconoscimento immagini per il retail<\/span>\n            <span class=\"eco-card__tagline\">Ogni visita al punto vendita si trasforma in dati. L&#8217;AI trasforma quei dati in azione. <\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"eco-arch__row\">\n        <div class=\"eco-arch__layer-label\">Dorsale dei dati<\/div>\n        <div class=\"eco-arch__cards eco-arch__cards--data\">\n          <div class=\"eco-card\">\n            <span class=\"eco-card__name\">Trade Data Hub<\/span>\n            <span class=\"eco-card__tagline\">Hai gi\u00e0 i dati. Abbiamo gli strumenti per farlo funzionare per te.<\/span>\n          <\/div>\n          <div class=\"eco-arch__data-arrow\">\u2192<\/div>\n          <div class=\"eco-card\">\n            <span class=\"eco-card__name\">Termini commerciali e liquidazione<\/span>\n            <span class=\"eco-card__tagline\">Stabilisci i termini. Dimostra che sono stati rispettati. <\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"eco-arch__row\">\n        <div class=\"eco-arch__layer-label\">Estensione dell&#8217;ecosistema<\/div>\n        <div class=\"eco-arch__cards\">\n          <div class=\"eco-card eco-card--tpfe\">\n            <span class=\"eco-card__name\">Esecuzione sul campo di terze parti<\/span>\n            <span class=\"eco-card__tagline\">La tua retail execution, oltre il tuo team. Agenzie, distributori e partner esterni in un unico sistema. <\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"eco-arch__footer\">IA \u00b7 ML \u00b7 AR \u00b7 Power BI &#8211; integrati in ogni prodotto<\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"section bg-gray\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">FAQ<\/span>\n    <h3 style=\"margin-bottom:var(--space-10);\">Domande frequenti su Sales &#038; Retail Execution<\/h3>\n\n    <div data-accordion=\"\">\n      <div class=\"accordion-item open\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Cos&#8217;\u00e8 Sales &#038; Retail Execution?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Sales &#038; Retail Execution (SRE) \u00e8 una piattaforma completa di Sales Force Automation costruita per i team sul campo FMCG. Copre l&#8217;intero ciclo: pianificazione visite, esecuzione in-store (ordini, sondaggi, merchandising), promozioni, obiettivi e reporting &#8211; pi\u00f9 moduli avanzati come Perfect Store, Ottimizzazione Dinamica Percorsi, Coaching e Motivazione. Oltre 55.000 utenti in pi\u00f9 di 50 paesi si affidano ad essa quotidianamente.  <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Funziona offline?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">S\u00ec. L&#8217;app mobile native (iOS e Android) \u00e8 costruita per funzionare completamente offline &#8211; fondamentale per i rappresentanti sul campo che visitano punti vendita con connettivit\u00e0 scarsa o assente. Ordini, sondaggi, verifiche e dati dei percorsi funzionano perfettamente offline e si sincronizzano automaticamente quando la connessione viene ripristinata.  <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Cosa sono i Moduli Core rispetto ai Moduli Avanzati?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">I Moduli Core sono la base che ogni implementazione include: Pianificazione Vendite, Esecuzione In-Store, Ordini e Promozioni, e Comunicazione e Reporting. I Moduli Avanzati sono componenti aggiuntivi opzionali che potenziano le performance: Perfect Store, Ottimizzazione Attivit\u00e0 Retail (RAO), Ottimizzazione Dinamica Percorsi (DRO), Motivazione e Coaching. Inizi con i Core e aggiungi i Moduli Avanzati quando sei pronto.  <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Come funziona l&#8217;Ottimizzazione Dinamica dei Percorsi (DRO)?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">DRO \u00e8 un servizio AI che viene eseguito ogni notte. Analizza posizioni dei punti vendita, orari di apertura, frequenze di visita, dati sul traffico e segnali di priorit\u00e0 aziendale (promozioni imminenti, rischio rotture di stock, cali di vendite) per generare un piano di visite ottimizzato di 30 giorni per ogni rappresentante. Al mattino, ogni rappresentante ha un programma pronto all&#8217;uso che massimizza le visite ai punti vendita minimizzando i tempi di spostamento. <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Come si integra con il nostro ERP e i sistemi esistenti?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Asseco Platform si integra con i principali sistemi ERP (SAP, Oracle), piattaforme CRM e data warehouse tramite API standard. Gli ordini fluiscono direttamente al tuo ERP. Il Trade Data Hub gestisce lo scambio dati con distributori e catene retail tramite EDI e altri formati.  <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Quali brand FMCG utilizzano Sales &#038; Retail Execution oggi?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Oltre 450 implementazioni FMCG in 62 paesi, tra cui Kraft Heinz, Nestl\u00e9, Coca-Cola HBC, Henkel, SC Johnson, Imperial Tobacco, Pernod Ricard, Ferrero e altri. La piattaforma supporta oltre 55.000 utenti attivi a livello globale. <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <script type=\"application\/ld+json\">\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n      {\n        \"@type\": \"Question\",\n        \"name\": \"What is Sales & Retail Execution?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Sales & Retail Execution (SRE) is a complete Sales Force Automation platform built for FMCG field teams. It covers the full cycle: visit planning, in-store execution (orders, surveys, merchandising), promotions, targets, and reporting - plus advanced modules like Perfect Store, Dynamic Route Optimization, Coaching, and Motivation. 55,000+ users across 50+ countries rely on it daily.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"Does it work offline?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Yes. The native mobile app (iOS and Android) is built for full offline operation - critical for field reps visiting stores with poor or no connectivity. Orders, surveys, audits, and route data work seamlessly offline and sync automatically when the connection is restored.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"What are Core Modules vs. Advanced Modules?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Core Modules are the foundation every deployment includes: Sales Planning, In-Store Execution, Orders & Promotions, and Communication & Reporting. Advanced Modules are optional add-ons that boost performance: Perfect Store, Retail Activity Optimization (RAO), Dynamic Route Optimization (DRO), Motivation, and Coaching. You start with Core and add Advanced Modules when ready.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"How does Dynamic Route Optimization (DRO) work?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"DRO is an AI service that runs every night. It analyzes store locations, opening hours, visit frequencies, traffic data, and business priority signals (upcoming promotions, out-of-stock risk, sales drops) to generate an optimized 30-day visit plan for each rep. By morning, every rep has a ready-to-go schedule that maximizes store visits while minimizing travel time.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"How does it integrate with our ERP and existing systems?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Asseco Platform integrates with major ERP systems (SAP, Oracle), CRM platforms, and data warehouses via standard APIs. Orders flow directly to your ERP. The Trade Data Hub handles data exchange with distributors and retail chains via EDI and other formats.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"Which FMCG brands use Sales & Retail Execution today?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"450+ FMCG implementations across 62 countries, including Kraft Heinz, Nestl\u00e9, Coca-Cola HBC, Henkel, SC Johnson, Imperial Tobacco, Pernod Ricard, Ferrero, and more. The platform supports 55,000+ active users globally.\"\n        }\n      }\n    ]\n  }\n  <\/script>\n<\/section>\n\n\n\n\n<div id=\"book-demo\" class=\"wp-block-group has-black-dark-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-a5380535 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--56-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--56-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-36b50b5687a102b1d3b8e8432efb846f\" id=\"h-book-a-live-demo\">Prenota una demo dal vivo<\/h3>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-33fb830e509592b60117d344f045d1fc\">Scopra il pieno potenziale della piattaforma Asseco.<br\/><\/p>\n\n\n\n<div class=\"wp-block-group assecolp-form-wrapper is-layout-constrained wp-block-group-is-layout-constrained\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indica i campi obbligatori<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2'  action='\/it\/wp-json\/wp\/v2\/pages\/6748#gf_2' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half only-letters gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_1'>Nome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_19\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half only-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_19'>E-mail di lavoro<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_19' id='input_2_19' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_17'>Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_17' id='input_2_17' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2_20\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_20'>CAPTCHA<\/label><div id='input_2_20' class='ginput_container ginput_recaptcha' data-sitekey='6LcRXfQqAAAAAH__tiHXodGNopTZLZ-WWh0SzAh7'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><fieldset id=\"field_2_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Acconsento a ricevere altre comunicazioni da Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_2_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_2_9_1' >Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. In merito al trattamento dei tuoi dati personali, puoi contattare il Titolare del trattamento all&#8217;indirizzo: &#111;&#x64;&#x6f;&#64;&#97;&#x73;s&#101;&#x63;o&#98;&#x73;&#46;&#112;&#x6c; o per iscritto all&#8217;indirizzo della sede legale. I tuoi dati saranno trattati al fine di gestire la tua richiesta e organizzare l&#8217;incontro in conformit\u00e0 con la tua richiesta, per il tempo necessario per svolgere tali attivit\u00e0, nonch\u00e9 al fine di accertare, difendersi da pretese per il periodo di prescrizione delle pretese ai sensi delle leggi generalmente applicabili. La base giuridica del trattamento \u00e8 il legittimo interesse del titolare del trattamento (art. 6.par.1.f. RODO). Hai il diritto di accedere, rettificare, cancellare, limitare il trattamento. Hai il diritto di opporti in qualsiasi momento. Hai il diritto di presentare un reclamo al Presidente dell&#8217;Ufficio per la protezione dei dati personali. Per i dettagli, si prega di fare riferimento alla clausola informativa all&#8217;indirizzo: https:\/\/assecobs.pl\/information-clause\/?lang=en. Il conferimento di tutti i dati \u00e8 volontario, ma necessario per gestire la tua richiesta.<\/label><input type='hidden' name='input_9.2' value='Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. In merito al trattamento dei tuoi dati personali, puoi contattare il Titolare del trattamento all&#039;indirizzo: &#x6f;&#100;o&#x40;&#97;s&#x73;&#101;c&#x6f;&#98;s&#x2e;&#112;l o per iscritto all&#039;indirizzo della sede legale. 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