{"id":6748,"date":"2026-04-08T11:22:01","date_gmt":"2026-04-08T11:22:01","guid":{"rendered":"https:\/\/assecoplatform.com\/vendite-ed-esecuzione-al-dettaglio-2\/"},"modified":"2026-06-19T11:35:25","modified_gmt":"2026-06-19T11:35:25","slug":"vendite-ed-esecuzione-al-dettaglio-2","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/it\/vendite-ed-esecuzione-al-dettaglio-2\/","title":{"rendered":"Sales &amp; Retail Execution"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull ir-page is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<p class=\"screen-reader-text wp-block-paragraph\">Sales &amp; Retail Execution per FMCG: piattaforma SFA completa con oltre 55.000 utenti attivi in pi\u00f9 di 50 paesi.<\/p>\n\n\n\n\n<p class=\"screen-reader-text wp-block-paragraph\">Sales &amp; Retail Execution per FMCG: piattaforma SFA completa con oltre 55.000 utenti attivi in pi\u00f9 di 50 paesi.<\/p>\n\n\n<section class=\"wp-block-group alignfull ir-hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"hero__video-wrapper\">\n    \n    <video autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\">\n      <source src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/Retail-Execution.mp4\" type=\"video\/mp4\">\n    <\/source><\/video>\n  <\/div>\n  <div class=\"hero__content-wrapper container-wide\">\n    <h1>Sales &#038; Retail Execution: supercharge your mobile sales teams. Less effort, more <span class=\"gradient-text\">sales.<\/span><\/h1>\n    <p class=\"hero__intro\" style=\"max-width:720px;margin:var(--space-4) auto var(--space-6);font-size:var(--text-18);line-height:1.5;color:rgba(255,255,255,0.9);\">Mobile Touch is the Asseco Platform Sales &#038; Retail Execution app for FMCG field teams \u2014 9 modules from visit planning to AI route optimization, trusted by Nestl\u00e9, Kraft Heinz, Coca-Cola, and 55,000+ users in 50+ countries.<\/p>\n    <div class=\"hero__buttons\">\n      <div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"#book-demo\">Schedule a Demo<\/a><\/div>\n      <div class=\"wp-block-button is-style-underline-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"#how-it-works\">See How It Works<\/a><\/div>\n    <\/div>\n    <div class=\"hero__stats\">\n      <div class=\"hero__stat\">\n        <span class=\"hero__stat-value\">55,000+<\/span>\n        <span class=\"hero__stat-label\">Active Users<\/span>\n        <span class=\"hero__stat-context\">across FMCG brands<\/span>\n      <\/div>\n      <div class=\"hero__stat\">\n        <span class=\"hero__stat-value\">50+<\/span>\n        <span class=\"hero__stat-label\">Countries<\/span>\n        <span class=\"hero__stat-context\">16 industries<\/span>\n      <\/div>\n      <div class=\"hero__stat\">\n        <span class=\"hero__stat-value\">9<\/span>\n        <span class=\"hero__stat-label\">Modules<\/span>\n        <span class=\"hero__stat-context\">Core + Advanced<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-gray logos-strip\">\n  <div class=\"container-wide text-center\">\n    <h4>Scelto dai marchi FMCG leader a livello mondiale<\/h4>\n    <div class=\"logos-grid\" style=\"display:flex;justify-content:center;align-items:center;gap:var(--space-12);flex-wrap:wrap;\">\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/kraft-heinz.svg\" alt=\"Logo Kraft Heinz\" class=\"client-logo\"\/><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/nestle.svg\" alt=\"Logo Nestl\u00e9\" class=\"client-logo\"\/><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/coca-cola-hbc.svg\" alt=\"Logo Coca-Cola HBC\" class=\"client-logo\"\/><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/ferrero.svg\" alt=\"Logo Ferrero\" class=\"client-logo\"\/><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Henkel.png\" alt=\"Logo Henkel\" class=\"client-logo\"\/><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Il Problema: Perch\u00e9 hai bisogno di Sales &#038; Retail Execution<\/span>\n    <h2 style=\"max-width:48rem;margin-bottom:var(--space-4);\">I tuoi team di retail execution navigano alla cieca. Strumenti disconnessi, processi manuali, zero visibilit\u00e0 su ci\u00f2 che accade <span class=\"gradient-text\">sullo scaffale.<\/span> <\/h2>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-10);color:var(--color-gray-dark);\">Senza una piattaforma SFA unificata, i rappresentanti sul campo perdono ore in attivit\u00e0 amministrative invece di vendere. I manager ricevono report obsoleti. Le promozioni non vengono monitorate.   Il risultato? <strong>Ricavi persi, obiettivi mancati e nessun modo di correggere la rotta in tempo.<\/strong><\/p>\n\n    <div class=\"comparison\">\n      <div class=\"comparison__side comparison__side--before\">\n        <span class=\"comparison__label\">SFA Manuale \/ Disconnesso<\/span>\n        <h4>Cosa ottieni senza una piattaforma unificata<\/h4>\n        <ul class=\"list-arrow\">\n          <li>I rappresentanti pianificano i percorsi manualmente &#8211; ore perse alla guida<\/li>\n          <li>Acquisizione ordini cartacea o frammentata<\/li>\n          <li>Nessuna visibilit\u00e0 sull&#8217;esecuzione a scaffale<\/li>\n          <li>Promozioni eseguite alla cieca &#8211; nessun monitoraggio della conformit\u00e0<\/li>\n          <li>Il coaching \u00e8 occasionale e non documentato<\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"comparison__side comparison__side--after\">\n        <span class=\"comparison__label\">Vendite ed esecuzione al dettaglio<\/span>\n        <h4 style=\"color:var(--color-white);\">Cosa ottieni con Asseco<\/h4>\n        <ul class=\"list-arrow\" style=\"--arrow-color:var(--color-white);\">\n          <li>Percorsi ottimizzati con AI &#8211; massime visite, minimo spostamento<\/li>\n          <li>Ordini digitali elaborati in pochi secondi &#8211; milioni al mese<\/li>\n          <li>KPI Perfect Store calcolati in tempo reale, ad ogni visita<\/li>\n          <li>Ciclo di vita completo delle promozioni &#8211; pianificazione, esecuzione, analisi ROI<\/li>\n          <li>Programmi di coaching strutturati con monitoraggio dei progressi<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-gray\" id=\"how-it-works\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">How Sales &#038; Retail Execution Works<\/span>\n    <h3 style=\"margin-bottom:var(--space-3);\">How does Sales &#038; Retail Execution turn planning into <span class=\"gradient-text\">field performance<\/span>?<\/h3>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-12);\">One platform \u2014 delivered through Mobile Touch on every rep\u2019s device \u2014 for your entire field sales operation. 55,000+ users trust it daily. 160+ implementation specialists to get you live.<\/p>\n\n    <div class=\"columns columns--3\">\n      <div class=\"card animate-on-visible fade-to-top\">\n        <div style=\"display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-4);\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"48\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#sre-grad1)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink:0;\"><defs><lineargradient id=\"sre-grad1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\"><stop offset=\"0%\" stop-color=\"#F16B5E\"><\/stop><stop offset=\"100%\" stop-color=\"#3FA2EB\"><\/stop><\/lineargradient><\/defs><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"><\/rect><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"><\/line><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"><\/line><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"><\/line><\/svg>\n          <span class=\"gradient-text\" style=\"font-size:var(--text-56);line-height:1;font-weight:var(--font-weight-semibold);\">01<\/span>\n        <\/div>\n        <h4>Plan &#8211; Set Up Your Field Operation<\/h4>\n        <p>Define territories, assign reps, set targets and KPIs. Dynamic Route Optimization builds optimal visit plans every night \u2014 your team starts each day with a ready-to-go schedule.<\/p>\n        <p style=\"font-size:var(--text-12);color:var(--color-gray-dark);margin-bottom:0;font-weight:var(--font-weight-semibold);\">AI-powered route planning<\/p>\n      <\/div>\n      <div class=\"card animate-on-visible fade-to-top\">\n        <div style=\"display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-4);\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"48\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#sre-grad2)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink:0;\"><defs><lineargradient id=\"sre-grad2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\"><stop offset=\"0%\" stop-color=\"#F16B5E\"><\/stop><stop offset=\"100%\" stop-color=\"#3FA2EB\"><\/stop><\/lineargradient><\/defs><path d=\"M9 11l3 3L22 4\"><\/path><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"><\/path><\/svg>\n          <span class=\"gradient-text\" style=\"font-size:var(--text-56);line-height:1;font-weight:var(--font-weight-semibold);\">02<\/span>\n        <\/div>\n        <h4>Execute &#8211; Every Visit Counts<\/h4>\n        <p>Reps take orders, run surveys, audit shelves, manage promotions and assets \u2014 all from one mobile app. Works offline, syncs when back online. Millions of orders processed monthly.<\/p>\n        <p style=\"font-size:var(--text-12);color:var(--color-gray-dark);margin-bottom:0;font-weight:var(--font-weight-semibold);\">Full offline capability<\/p>\n      <\/div>\n      <div class=\"card animate-on-visible fade-to-top\">\n        <div style=\"display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-4);\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"48\" height=\"48\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#sre-grad3)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex-shrink:0;\"><defs><lineargradient id=\"sre-grad3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"0%\"><stop offset=\"0%\" stop-color=\"#F16B5E\"><\/stop><stop offset=\"100%\" stop-color=\"#3FA2EB\"><\/stop><\/lineargradient><\/defs><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"><\/line><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"><\/line><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"><\/line><\/svg>\n          <span class=\"gradient-text\" style=\"font-size:var(--text-56);line-height:1;font-weight:var(--font-weight-semibold);\">03<\/span>\n        <\/div>\n        <h4>Optimize &#8211; Turn Data Into Growth<\/h4>\n        <p>Perfect Store scoring, RAO recommendations, coaching insights, motivation leaderboards. Real-time dashboards give managers visibility to act \u2014 not just report.<\/p>\n        <p style=\"font-size:var(--text-12);color:var(--color-gray-dark);margin-bottom:0;font-weight:var(--font-weight-semibold);\">Data-driven decisions, every day<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Valore Aziendale di Sales &#038; Retail Execution<\/span>\n    <h4 style=\"margin-bottom:var(--space-3);\">5 motivi per cui una piattaforma SFA unificata trasforma la tua operazione sul campo<\/h4>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-10);\">Non solo automazione \u2014 un sistema operativo completo per la tua forza vendita. Supportato da oltre 160 specialisti di implementazione. <\/p>\n\n    <div data-accordion=\"\">\n      <div class=\"accordion-item open\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Vendite Pi\u00f9 Alte, Costo per Visita Pi\u00f9 Basso<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">I percorsi ottimizzati con AI (DRO) permettono ai rappresentanti di visitare pi\u00f9 punti vendita con meno spostamenti. La guida RAO li indirizza prima verso i punti vendita con il potenziale pi\u00f9 alto. Il risultato: pi\u00f9 ricavi da ogni giornata sul campo.  <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Visibilit\u00e0 in Tempo Reale sull&#8217;Esecuzione a Scaffale<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Il punteggio Perfect Store fornisce ai manager KPI in tempo reale \u2014 quota scaffale, rotture di stock, conformit\u00e0 planogramma, esecuzione promozioni. Non pi\u00f9 attese per report settimanali che arrivano troppo tardi per agire. <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Ordini e Promozioni Sotto Controllo<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Milioni di ordini elaborati mensilmente attraverso un unico sistema. Ciclo di vita completo delle promozioni \u2014 dalla pianificazione all&#8217;esecuzione fino all&#8217;analisi ROI \u2014 cos\u00ec sai cosa funziona e cosa no. <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Team Motivati e in Crescita<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Classifiche, calcolo automatico dei bonus e programmi di coaching strutturati mantengono i rappresentanti coinvolti e in miglioramento. I manager conducono sessioni di coaching con dati, non supposizioni. <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Una Piattaforma, Nessun Silos<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">SRE si connette con Image Recognition, Trade Data Hub, Trade Terms &#038; Settlement e analisi One View. I tuoi dati sul campo alimentano l&#8217;intera catena decisionale commerciale \u2014 impossibile con soluzioni puntuali disconnesse. <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<!-- TESTIMONIAL 1: GB Foods \/ Carl K\u00fchne (anonimowy) -->\n\n<section class=\"section bg-gray\">\n  <div class=\"container-wide\">\n\n    <div class=\"case-study-card\">\n      <div class=\"columns columns--2\" style=\"gap:var(--space-10);margin-bottom:var(--space-8);align-items:stretch;\">\n        <div style=\"display:flex;flex-direction:column;justify-content:space-between;\">\n          <div>\n            <span class=\"section-badge\" style=\"color:var(--color-gray-medium);\">Storia di successo del cliente<\/span>\n            <h3 style=\"color:var(--color-white);margin-bottom:var(--space-6);\">Come un <span class=\"gradient-text\">gruppo alimentare europeo leader<\/span> ha unificato l&#8217;esecuzione del Perfect Store in 6 mercati<\/h3>\n            <div class=\"case-study__meta\" style=\"margin-bottom:var(--space-6);\">\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Settore:<\/strong> Food &#038; Beverage<\/span>\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Regione:<\/strong> Europa occidentale (6 mercati)<\/span>\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Caso d&#8217;uso:<\/strong> Perfect Store, Gestione Promozioni ed Esecuzione Multi-brand sul Campo<\/span>\n            <\/div>\n          <\/div>\n          <div class=\"case-study__quote\" style=\"margin:0 0 var(--space-8);\">\n            <p>&#8220;Avevamo bisogno di una piattaforma che due organizzazioni di vendita separate potessero condividere \u2014 stessi punti vendita, stessi audit, ma reportistica completamente indipendente. Il sistema ci ha dato un benchmarking del Perfect Store cross-market a livello HQ mantenendo intatti i flussi promozionali locali.&#8221;<\/p>\n            <span class=\"case-study__quote-author\">\u2014 Direttore Commercial Excellence, produttore alimentare europeo<\/span>\n          <\/div>\n          <div class=\"columns columns--2\" style=\"gap:var(--space-4);\">\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">6<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Mercati<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">su un&#8217;unica piattaforma SRE<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">2<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Brand<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">che condividono una forza vendita<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">100%<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Perfect Store<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">visibilit\u00e0 su tutti i mercati<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">\u2191<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Incremento Vendite<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">da rilevamento OoS e Perfect Store<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div>\n          <div style=\"position:relative;border-radius:var(--radius-lg);overflow:hidden;aspect-ratio:3\/4;\">\n            <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Perfect-Shelf.png\" alt=\"Esecuzione Perfect Store a scaffale \u2014 esposizione dei prodotti conforme al planogramma in un supermercato moderno\" style=\"width:100%;height:100%;object-fit:cover;\" loading=\"lazy\"\/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TESTIMONIAL 2: Dr. Oetker (anonimowy) -->\n\n<section class=\"section\">\n  <div class=\"container-wide\">\n\n    <div class=\"case-study-card\">\n      <div class=\"columns columns--2\" style=\"gap:var(--space-10);margin-bottom:var(--space-8);align-items:stretch;\">\n        <div style=\"display:flex;flex-direction:column;justify-content:space-between;\">\n          <div>\n            <span class=\"section-badge\" style=\"color:var(--color-gray-medium);\">Storia di successo del cliente<\/span>\n            <h3 style=\"color:var(--color-white);margin-bottom:var(--space-6);\">Un <span class=\"gradient-text\">produttore alimentare globale<\/span> ha implementato SRE in oltre 20 paesi in 3 fasi<\/h3>\n            <div class=\"case-study__meta\" style=\"margin-bottom:var(--space-6);\">\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Settore:<\/strong> Food &#038; Beverage<\/span>\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Regione:<\/strong> Globale (oltre 20 paesi)<\/span>\n              <span class=\"case-study__meta-item\" style=\"color:var(--color-gray);\"><strong style=\"color:var(--color-white);\">Caso d&#8217;uso:<\/strong> Migrazione SFA Globale ed Espansione Piattaforma<\/span>\n            <\/div>\n          <\/div>\n          <div class=\"case-study__quote\" style=\"margin:0 0 var(--space-8);\">\n            <p>&#8220;Abbiamo sostituito il nostro SFA legacy in oltre 20 mercati in tre fasi strutturate. La nuova piattaforma ha aumentato le capacit\u00e0 dei nostri team sul campo permettendoci di mantenere la continuit\u00e0 dei processi \u2014 i rappresentanti hanno appena notato il cambiamento. Ora stiamo espandendo il riconoscimento scaffale basato su AI sulla stessa base.&#8221;<\/p>\n            <span class=\"case-study__quote-author\">\u2014 VP Sales Operations, produttore alimentare globale<\/span>\n          <\/div>\n          <div class=\"columns columns--2\" style=\"gap:var(--space-4);\">\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">20+<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Paesi<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">migrati su un&#8217;unica piattaforma SRE<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">3<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Fasi<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">implementazione strutturata (2018\u20132022)<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">0<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Interruzioni<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">transizione senza problemi per i rappresentanti sul campo<\/p>\n            <\/div>\n            <div style=\"background:rgba(255,255,255,0.05);border-radius:var(--radius-md);padding:var(--space-6);text-align:center;\">\n              <p class=\"gradient-text\" style=\"font-size:var(--text-48);line-height:1;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">+IR<\/p>\n              <p style=\"color:var(--color-gray);margin-bottom:var(--space-1);\">Evoluzione Piattaforma<\/p>\n              <p style=\"font-size:var(--text-12);color:var(--color-gray-medium);margin-bottom:0;\">ora in espansione verso Image Recognition<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div>\n          <div style=\"position:relative;border-radius:var(--radius-lg);overflow:hidden;aspect-ratio:3\/4;\">\n            <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Baking-Scan.png\" alt=\"Riconoscimento a scaffale basato su IA che scansiona prodotti da forno in un negozio al dettaglio\" style=\"width:100%;height:100%;object-fit:cover;\" loading=\"lazy\"\/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<style>\n\/* CHG-027: cap-panel image fix \u2014 ramka skaluje sie do obrazu *\/\n.ir-page .cap-panel__image {\n  flex: 0 0 auto !important;\n  min-height: 0 !important;\n  background-image: none !important;\n  background-color: transparent !important;\n  padding: 0 !important;\n}\n.ir-page .cap-panel__img {\n  width: calc(100% - 16px);\n  height: auto;\n  display: block;\n  margin: 8px;\n  border-radius: calc(var(--radius-xl) - 8px) calc(var(--radius-xl) - 8px) 4px 4px;\n  transition: opacity 0.18s ease;\n}\n<\/style>\n<section class=\"section bg-gray\">\n  <div class=\"container-wide\">\n\n    <div class=\"cap-panel\">\n\n      <div class=\"cap-panel__left\">\n        <span class=\"section-badge\" style=\"margin-bottom:var(--space-5);display:inline-block;\">Sales &#038; Retail Execution Capabilities<\/span>\n        <h3 style=\"margin-bottom:var(--space-4);letter-spacing:-0.02em;font-weight:var(--font-weight-semibold);\">9 modules. One platform.<br\/><span class=\"gradient-text\">Total field control.<\/span><\/h3>\n        <p style=\"color:var(--color-gray-dark);font-size:var(--text-16);line-height:1.65;margin-bottom:var(--space-6);max-width:32rem;\">Start with Core fundamentals. Add Advanced Modules when you are ready. Every module works together in Mobile Touch \u2014 one mobile app your reps already know.<\/p>\n\n        <label for=\"cap-select\" style=\"position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0);\">Select capability<\/label>\n        <select class=\"cap-panel__select\" id=\"cap-select\">\n          <optgroup label=\"Core Modules\">\n            <option value=\"0\">Sales Planning &#038; Territory Management<\/option>\n            <option value=\"1\">In-Store Execution<\/option>\n            <option value=\"2\">Orders &#038; Promotions<\/option>\n            <option value=\"3\">Communication &#038; Reporting<\/option>\n          <\/optgroup>\n          <optgroup label=\"Advanced Modules\">\n            <option value=\"4\">Perfect Store<\/option>\n            <option value=\"5\">Retail Activity Optimization (RAO)<\/option>\n            <option value=\"6\">Dynamic Route Optimization (DRO)<\/option>\n            <option value=\"7\">Motivation<\/option>\n            <option value=\"8\">Coaching<\/option>\n          <\/optgroup>\n        <\/select>\n\n        <div class=\"cap-panel__list-wrap\">\n          <div class=\"cap-panel__track\">\n            <div class=\"cap-panel__thumb\" id=\"cap-thumb\"><\/div>\n          <\/div>\n          <ul class=\"cap-panel__list\" id=\"cap-list\">\n            <li class=\"cap-panel__item active\" data-title=\"Sales Planning &#038; Territory Management\" data-desc=\"Manage your customer base, segment outlets by potential, and plan field activities in an intelligent calendar. Assign territories, set visit frequencies, and give every rep a clear daily schedule \u2014 before they leave home.\" data-impact=\"Core Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Brand-One-Pager-light-mode.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);text-transform:uppercase;letter-spacing:1px;\">Core<\/span><br\/>Sales Planning &#038; Territory Management\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"In-Store Execution\" data-desc=\"Surveys, merchandising audits, asset tracking, and POS material management \u2014 all in one visit workflow. Reps collect shelf data, verify KPIs, and manage inventories. Hybrid approach: manual audits plus automated Image Recognition.\" data-impact=\"Core Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/In-Store-Execution.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);text-transform:uppercase;letter-spacing:1px;\">Core<\/span><br\/>In-Store Execution\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Orders &#038; Promotions\" data-desc=\"Integrated order-taking for direct, indirect, and POSM orders \u2014 processing millions of orders per month. Full promotion lifecycle: planning, in-store execution, compliance monitoring, and ROI analysis. Real-time budget control.\" data-impact=\"Core Module \u2014 millions of orders\/month\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Orders-Promotions.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);text-transform:uppercase;letter-spacing:1px;\">Core<\/span><br\/>Orders &#038; Promotions\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Communication &#038; Reporting\" data-desc=\"Manager dashboards with real-time KPIs. Two-way field communication between HQ and reps. Visit reports, alerts, notifications, and performance tracking \u2014 all in one place.\" data-impact=\"Core Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/KV-One-Pager-dark-mode.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);text-transform:uppercase;letter-spacing:1px;\">Core<\/span><br\/>Communication &#038; Reporting\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Perfect Store\" data-desc=\"Define your ideal store template and measure every outlet against it. Track shelf share, out-of-stock rate, planogram compliance, price compliance, and promo execution \u2014 with KPIs calculated in real time during each visit.\" data-impact=\"Advanced Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Perfect-Store-Light-Mode.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-blue-light);text-transform:uppercase;letter-spacing:1px;\">Advanced<\/span><br\/>Perfect Store\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Retail Activity Optimization (RAO)\" data-desc=\"An intelligent command center for field reps. RAO combines your sales data with external signals to recommend: which store to visit, when to go, and what offer to bring. Right store, right time, right action.\" data-impact=\"Advanced Module \u2022 POI Best-in-Class\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/RAO.jpeg\">\n              <span style=\"font-size:var(--text-12);color:var(--color-blue-light);text-transform:uppercase;letter-spacing:1px;\">Advanced \u2022 POI Best-in-Class<\/span><br\/>Retail Activity Optimization (RAO)\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Dynamic Route Optimization (DRO)\" data-desc=\"AI builds optimal visit plans every night. 30-day horizon, traffic data, business triggers (promotions, OOS risk, Perfect Store drops). Service Ratio from 58% to 71%, 10\u201320% more visits at the same hours. Standalone or integrated with any CRM\/SFA.\" data-impact=\"Advanced Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/DRO.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-blue-light);text-transform:uppercase;letter-spacing:1px;\">Advanced<\/span><br\/>Dynamic Route Optimization (DRO)\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Motivation\" data-desc=\"Leaderboards, real-time bonus tracking, and gamification elements that inject energy into daily field work. Automated compensation calculation based on objective performance data \u2014 accurate and on time.\" data-impact=\"Advanced Module\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Motivation.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-blue-light);text-transform:uppercase;letter-spacing:1px;\">Advanced<\/span><br\/>Motivation\n            <\/li>\n            <li class=\"cap-panel__item\" data-title=\"Coaching\" data-desc=\"Structured coaching programs with individual assessments and personalized development recommendations. Managers plan, conduct, and track coaching sessions \u2014 building a continuously improving sales force.\" data-impact=\"Advanced Module \u2022 POI Best-in-Class\" data-video=\"\" data-image=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Coaching-scaled.png\">\n              <span style=\"font-size:var(--text-12);color:var(--color-blue-light);text-transform:uppercase;letter-spacing:1px;\">Advanced \u2022 POI Best-in-Class<\/span><br\/>Coaching\n            <\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n\n      <div class=\"cap-panel__detail\">\n        <div class=\"cap-panel__image\" aria-hidden=\"true\">\n          <img decoding=\"async\" class=\"cap-panel__img\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/Brand-One-Pager-light-mode.png\" alt=\"Sales Planning and Territory Management\"\/>\n        <\/div>\n        <div class=\"cap-panel__detail-body\">\n          <h5 class=\"cap-panel__detail-title\">Sales Planning &#038; Territory Management<\/h5>\n          <p class=\"cap-panel__detail-desc\">Manage your customer base, segment outlets by potential, and plan field activities in an intelligent calendar. Assign territories, set visit frequencies, and give every rep a clear daily schedule \u2014 before they leave home.<\/p>\n          <div class=\"cap-panel__tags\">\n            <span class=\"cap-panel__tag cap-panel__detail-impact\">Core Module<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n    <script>\n    (function() {\n      var detail = document.querySelector('.cap-panel__detail');\n      var titleEl = detail.querySelector('.cap-panel__detail-title');\n      var descEl = detail.querySelector('.cap-panel__detail-desc');\n      var impactEl = detail.querySelector('.cap-panel__detail-impact');\n      var imageEl = detail.querySelector('.cap-panel__image');\n      var imgTag = imageEl.querySelector('.cap-panel__img');\n      var thumb = document.getElementById('cap-thumb');\n      var track = thumb.parentElement;\n      var items = Array.from(document.querySelectorAll('.cap-panel__item'));\n      var select = document.getElementById('cap-select');\n\n      var videoEls = {};\n      items.forEach(function(item, idx) {\n        if (item.dataset.video) {\n          var vid = document.createElement('video');\n          vid.loop = true;\n          vid.muted = true;\n          vid.playsInline = true;\n          vid.preload = 'none';\n          vid.style.cssText = 'position:absolute;inset:8px;width:calc(100% - 16px);height:calc(100% - 16px);object-fit:cover;display:none;border-radius:calc(var(--radius-xl) - 8px) calc(var(--radius-xl) - 8px) 4px 4px;';\n          var src = document.createElement('source');\n          src.src = item.dataset.video;\n          src.type = 'video\/mp4';\n          vid.appendChild(src);\n          imageEl.appendChild(vid);\n          videoEls[idx] = vid;\n        }\n      });\n\n      if (videoEls[0]) {\n        videoEls[0].preload = 'auto';\n        videoEls[0].style.display = 'block';\n        videoEls[0].play();\n      }\n\n      var detailBody = detail.querySelector('.cap-panel__detail-body');\n\n      function activate(idx) {\n        var item = items[idx];\n        items.forEach(function(i) { i.classList.remove('active'); });\n        item.classList.add('active');\n        titleEl.textContent = item.dataset.title;\n        descEl.textContent = item.dataset.desc;\n        impactEl.textContent = item.dataset.impact;\n        detailBody.classList.remove('cap-fade');\n        requestAnimationFrame(function() { detailBody.classList.add('cap-fade'); });\n        imageEl.style.opacity = '0';\n        setTimeout(function() {\n          Object.keys(videoEls).forEach(function(k) {\n            videoEls[k].style.display = 'none';\n          });\n          if (item.dataset.video) {\n            imgTag.style.display = 'none';\n            var vid = videoEls[idx];\n            vid.style.display = 'block';\n            vid.play();\n          } else if (item.dataset.image) {\n            imgTag.src = item.dataset.image;\n            imgTag.style.display = 'block';\n          } else {\n            imgTag.style.display = 'none';\n          }\n          imageEl.style.opacity = '1';\n        }, 180);\n        moveThumb(item);\n      }\n\n      function moveThumb(activeItem) {\n        var trackRect = track.getBoundingClientRect();\n        var itemRect = activeItem.getBoundingClientRect();\n        thumb.style.top = (itemRect.top - trackRect.top) + 'px';\n        thumb.style.height = itemRect.height + 'px';\n      }\n\n      items.forEach(function(item, idx) {\n        item.addEventListener('click', function() {\n          activate(idx);\n          select.value = idx;\n        });\n      });\n\n      select.addEventListener('change', function() {\n        activate(parseInt(this.value, 10));\n      });\n\n      requestAnimationFrame(function() {\n        var first = document.querySelector('.cap-panel__item.active');\n        if (first) moveThumb(first);\n      });\n    })();\n    <\/script>\n  <\/div>\n<\/section>\n\n\n\n\n\n<!-- OPTIMIZATION TRIO \u2014 Advanced Modules Highlight -->\n\n<section class=\"section bg-gray\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Advanced Optimization<\/span>\n    <h2 style=\"margin-bottom:var(--space-4);\">The Optimization Trio: <span class=\"gradient-text\">know what to fix, where to go, and the fastest way there<\/span><\/h2>\n    <p style=\"color:var(--color-gray-dark);max-width:720px;margin-bottom:var(--space-10);font-size:var(--text-18);\">Three modules that work together as a closed loop \u2014 each one feeding the next. The result: every rep visits the right store, at the right time, with the right priorities.<\/p>\n\n    <!-- Flow: 3 cards -->\n    <div style=\"display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:0;align-items:stretch;\" class=\"trio-grid\">\n\n      <!-- Card 1: Perfect Store -->\n      <div class=\"card\" style=\"background:rgba(255,255,255,0.7);border:1px solid rgba(0,0,0,0.08);border-radius:var(--radius-lg);padding:var(--space-8);display:flex;flex-direction:column;\">\n        <div style=\"margin-bottom:var(--space-5);\">\n          <div style=\"width:48px;height:48px;border-radius:var(--radius-md);background:linear-gradient(135deg,rgba(79,70,229,0.2),rgba(79,70,229,0.05));display:flex;align-items:center;justify-content:center;margin-bottom:var(--space-4);\">\n            <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#g1)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><defs><lineargradient id=\"g1\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#818CF8\"><\/stop><stop offset=\"100%\" stop-color=\"#4F46E5\"><\/stop><\/lineargradient><\/defs><path d=\"M9 5H7a2 2 0 00-2 2v12a2 2 0 002 2h10a2 2 0 002-2V7a2 2 0 00-2-2h-2\"><\/path><path d=\"M9 5a2 2 0 012-2h2a2 2 0 012 2M9 5h6\"><\/path><path d=\"M9 14l2 2 4-4\"><\/path><\/svg>\n          <\/div>\n          <p style=\"font-size:var(--text-12);color:var(--color-primary);text-transform:uppercase;letter-spacing:0.1em;margin-bottom:var(--space-2);font-weight:var(--font-weight-semibold);\">Step 1<\/p>\n          <h3 style=\"margin-bottom:var(--space-3);font-size:var(--text-24);\"><a href=\"https:\/\/assecoplatform.com\/it\/perfect-store\/\" style=\"color:inherit;text-decoration:underline;text-decoration-color:rgba(99,102,241,0.4);text-underline-offset:4px;\">Perfect Store<\/a><\/h3>\n          <p style=\"color:var(--color-gray-dark);font-size:var(--text-16);margin-bottom:var(--space-5);\">Know what to fix.<\/p>\n        <\/div>\n        <p style=\"color:var(--color-gray-dark);font-size:var(--text-14);margin-bottom:var(--space-6);flex-grow:1;\">Real-time KPI scoring during every visit \u2014 shelf share, out-of-stock, planogram compliance, promo execution. The system tells the rep exactly what needs attention before they leave the store.<\/p>\n        <div style=\"display:flex;flex-wrap:wrap;gap:var(--space-2);\">\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Shelf share<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">OOS detection<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Planogram audit<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Hybrid: manual + IR<\/span>\n        <\/div>\n      <\/div>\n\n      <!-- Arrow 1\u21922 -->\n      <div style=\"display:flex;align-items:center;justify-content:center;padding:0 var(--space-3);\" class=\"trio-arrow\">\n        <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\"><path d=\"M8 16h16M20 10l6 6-6 6\" stroke=\"url(#ga1)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><defs><lineargradient id=\"ga1\" x1=\"8\" y1=\"16\" x2=\"24\" y2=\"16\"><stop offset=\"0%\" stop-color=\"#818CF8\" stop-opacity=\"0.3\"><\/stop><stop offset=\"100%\" stop-color=\"#4F46E5\"><\/stop><\/lineargradient><\/defs><\/svg>\n      <\/div>\n\n      <!-- Card 2: RAO -->\n      <div class=\"card\" style=\"background:rgba(255,255,255,0.7);border:1px solid rgba(0,0,0,0.08);border-radius:var(--radius-lg);padding:var(--space-8);display:flex;flex-direction:column;\">\n        <div style=\"margin-bottom:var(--space-5);\">\n          <div style=\"width:48px;height:48px;border-radius:var(--radius-md);background:linear-gradient(135deg,rgba(79,70,229,0.2),rgba(79,70,229,0.05));display:flex;align-items:center;justify-content:center;margin-bottom:var(--space-4);\">\n            <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#g2)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><defs><lineargradient id=\"g2\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#818CF8\"><\/stop><stop offset=\"100%\" stop-color=\"#4F46E5\"><\/stop><\/lineargradient><\/defs><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><path d=\"M12 6v6l4 2\"><\/path><\/svg>\n          <\/div>\n          <p style=\"font-size:var(--text-12);color:var(--color-primary);text-transform:uppercase;letter-spacing:0.1em;margin-bottom:var(--space-2);font-weight:var(--font-weight-semibold);\">Step 2<\/p>\n          <h3 style=\"margin-bottom:var(--space-3);font-size:var(--text-24);\">Retail Activity Optimization<\/h3>\n          <p style=\"color:var(--color-gray-dark);font-size:var(--text-16);margin-bottom:var(--space-5);\">Know which store first.<\/p>\n          <div style=\"display:inline-flex;align-items:center;gap:var(--space-2);background:rgba(79,70,229,0.12);padding:4px 12px;border-radius:99px;margin-bottom:var(--space-3);\">\n            <svg width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"#4F46E5\"><path d=\"M12 2l3.09 6.26L22 9.27l-5 4.87L18.18 22 12 18.56 5.82 22 7 14.14l-5-4.87 6.91-1.01z\"><\/path><\/svg>\n            <span style=\"font-size:var(--text-12);color:#4F46E5;font-weight:var(--font-weight-semibold);\">POI Best-in-Class<\/span>\n          <\/div>\n        <\/div>\n        <p style=\"color:var(--color-gray-dark);font-size:var(--text-14);margin-bottom:var(--space-6);flex-grow:1;\">An intelligent command center that dynamically determines: the right store, at the right time, with the right offer. Combines Perfect Store data with external signals to prioritize where reps should go next.<\/p>\n        <div style=\"display:flex;flex-wrap:wrap;gap:var(--space-2);\">\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Store prioritization<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Sales guidance<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">Opportunity scoring<\/span>\n        <\/div>\n      <\/div>\n\n      <!-- Arrow 2\u21923 -->\n      <div style=\"display:flex;align-items:center;justify-content:center;padding:0 var(--space-3);\" class=\"trio-arrow\">\n        <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\"><path d=\"M8 16h16M20 10l6 6-6 6\" stroke=\"url(#ga2)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><defs><lineargradient id=\"ga2\" x1=\"8\" y1=\"16\" x2=\"24\" y2=\"16\"><stop offset=\"0%\" stop-color=\"#818CF8\" stop-opacity=\"0.3\"><\/stop><stop offset=\"100%\" stop-color=\"#4F46E5\"><\/stop><\/lineargradient><\/defs><\/svg>\n      <\/div>\n\n      <!-- Card 3: DRO -->\n      <div class=\"card\" style=\"background:rgba(255,255,255,0.7);border:1px solid rgba(0,0,0,0.08);border-radius:var(--radius-lg);padding:var(--space-8);display:flex;flex-direction:column;\">\n        <div style=\"margin-bottom:var(--space-5);\">\n          <div style=\"width:48px;height:48px;border-radius:var(--radius-md);background:linear-gradient(135deg,rgba(79,70,229,0.2),rgba(79,70,229,0.05));display:flex;align-items:center;justify-content:center;margin-bottom:var(--space-4);\">\n            <svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"url(#g3)\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><defs><lineargradient id=\"g3\" x1=\"0%\" y1=\"0%\" x2=\"100%\" y2=\"100%\"><stop offset=\"0%\" stop-color=\"#818CF8\"><\/stop><stop offset=\"100%\" stop-color=\"#4F46E5\"><\/stop><\/lineargradient><\/defs><path d=\"M3 12a9 9 0 1018 0 9 9 0 00-18 0z\"><\/path><path d=\"M12 7v5l3 3\"><\/path><path d=\"M3.6 9h1.8M3.6 15h1.8M18.6 9h1.8M18.6 15h1.8\"><\/path><\/svg>\n          <\/div>\n          <p style=\"font-size:var(--text-12);color:var(--color-primary);text-transform:uppercase;letter-spacing:0.1em;margin-bottom:var(--space-2);font-weight:var(--font-weight-semibold);\">Step 3<\/p>\n          <h3 style=\"margin-bottom:var(--space-3);font-size:var(--text-24);\">Dynamic Route Optimization<\/h3>\n          <p style=\"color:var(--color-gray-dark);font-size:var(--text-16);margin-bottom:var(--space-5);\">Know the fastest way there.<\/p>\n        <\/div>\n        <p style=\"color:var(--color-gray-dark);font-size:var(--text-14);margin-bottom:var(--space-6);flex-grow:1;\">AI-powered nightly optimization builds a 30-day rolling plan. Real-time traffic data, business priority signals (promotions, OOS risk, sales drops), and smart exception handling \u2014 your reps start each morning with a ready-to-go schedule. Built-in what-if simulations and reason codes for every decision.<\/p>\n        <div style=\"display:flex;flex-wrap:wrap;gap:var(--space-2);\">\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">SR 58% \u2192 71%<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">+10\u201320% visits<\/span>\n          <span style=\"font-size:var(--text-12);color:var(--color-gray-medium);background:rgba(0,0,0,0.06);padding:4px 10px;border-radius:99px;\">What-if simulations<\/span>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n    <!-- Loop indicator -->\n    <div style=\"text-align:center;margin-top:var(--space-8);padding:var(--space-6);border:1px dashed rgba(0,0,0,0.12);border-radius:var(--radius-lg);\">\n      <p style=\"color:var(--color-gray-dark);font-size:var(--text-14);margin-bottom:0;\">\n        <svg width=\"16\" height=\"16\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#4F46E5\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;margin-right:6px;\"><path d=\"M23 4v6h-6\"><\/path><path d=\"M1 20v-6h6\"><\/path><path d=\"M3.51 9a9 9 0 0114.85-3.36L23 10M1 14l4.64 4.36A9 9 0 0020.49 15\"><\/path><\/svg>\n        <strong>A closed loop:<\/strong> field data from Perfect Store feeds Retail Activity Optimization priorities, those priorities shape Dynamic Route Optimization routes, and optimized routes generate better field data. Every cycle sharpens the next.\n      <\/p>\n    <\/div>\n\n    <!-- Responsive CSS -->\n    <style>\n      @media (max-width: 900px) {\n        .trio-grid {\n          grid-template-columns: 1fr !important;\n          gap: var(--space-4) !important;\n        }\n        .trio-arrow {\n          transform: rotate(90deg);\n          padding: var(--space-2) 0 !important;\n        }\n      }\n    <\/style>\n\n  <\/div>\n<\/section>\n\n\n\n\n<!-- SRE COMPETITIVE LANDSCAPE TABLE \u2014 DRAFT -->\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Competitive Landscape<\/span>\n    <h3 style=\"margin-bottom:var(--space-3);\">How does Sales &#038; Retail Execution compare to competitors?<\/h3>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-12);\">A transparent look at the SFA and retail execution market \u2014 from enterprise platforms to mid-market specialists.<\/p>\n\n    <div class=\"competitive-table-wrapper\">\n      <table class=\"competitive-table\">\n        <thead>\n          <tr>\n            <th>Capability<\/th>\n            <th class=\"col-highlight\">Asseco Platform<\/th>\n            <th>Salesforce CGC<\/th>\n            <th>Aforza<\/th>\n            <th>StayinFront<\/th>\n            <th>SAP REX<\/th>\n            <th>Repsly<\/th>\n            <th>Pitcher<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td>Market segment<\/td>\n            <td class=\"col-highlight val-yes\">Mid-market \u2192 Enterprise<\/td>\n            <td>Enterprise<\/td>\n            <td>Mid-market \u2192 Enterprise<\/td>\n            <td>Mid-market \u2192 Enterprise<\/td>\n            <td>Enterprise<\/td>\n            <td>SMB \/ Mid-market<\/td>\n            <td>Mid-market (Sales Enablement)<\/td>\n          <\/tr>\n          <tr>\n            <td>FMCG-native platform<\/td>\n            <td class=\"col-highlight val-yes\">Yes \u2014 built for FMCG<\/td>\n            <td class=\"val-yes\">Yes \u2014 CG Data Model<\/td>\n            <td class=\"val-yes\">Yes \u2014 CPG-native *<\/td>\n            <td class=\"val-yes\">Yes \u2014 CPG + Life Sciences<\/td>\n            <td class=\"val-partial\">Enterprise + CPG vertical<\/td>\n            <td class=\"val-yes\">Yes \u2014 CPG (SMB)<\/td>\n            <td class=\"val-partial\">Multi-industry + CPG module<\/td>\n          <\/tr>\n          <tr>\n            <td>FMCG track record<\/td>\n            <td class=\"col-highlight val-yes\">30+ years in FMCG, 50+ countries<\/td>\n            <td class=\"val-partial\">Part of Salesforce ecosystem (CGC since ~2019)<\/td>\n            <td class=\"val-partial\">Founded 2019, 50+ countries<\/td>\n            <td class=\"val-yes\">Since 2000, 50+ countries<\/td>\n            <td class=\"val-yes\">Decades in CPG, 180+ countries<\/td>\n            <td class=\"val-partial\">Since 2008, 80+ countries (SMB)<\/td>\n            <td class=\"val-partial\">Since 2011, 140+ countries (multi-industry)<\/td>\n          <\/tr>\n          <tr>\n            <td>POI Best-in-Class \u2014 Retail Execution **<\/td>\n            <td class=\"col-highlight val-yes\">7 RetX BIC (2025)<\/td>\n            <td class=\"val-partial\">N\/A ***<\/td>\n            <td class=\"val-yes\">5 RetX BIC (2025)<\/td>\n            <td class=\"val-yes\">6 RetX BIC (2024) ****<\/td>\n            <td class=\"val-yes\">~5 RetX BIC (2025)<\/td>\n            <td class=\"val-no\">Not in POI<\/td>\n            <td class=\"val-no\">Not in POI<\/td>\n          <\/tr>\n          <tr>\n            <td>Image Recognition \u2014 ownership<\/td>\n            <td class=\"col-highlight val-yes\">Native \u2014 own engine, offline AR, on-device<\/td>\n            <td class=\"val-yes\">Native \u2014 Einstein Vision<\/td>\n            <td class=\"val-partial\">3rd party marketplace (ParallelDots, Infilect, Neurolabs)<\/td>\n            <td class=\"val-partial\">Own on-device IR (limited public detail)<\/td>\n            <td class=\"val-partial\">In REX (architecture undisclosed)<\/td>\n            <td class=\"val-partial\">3rd party (ParallelDots ShelfScan)<\/td>\n            <td class=\"val-no\">No IR capability<\/td>\n          <\/tr>\n          <tr>\n            <td>Image Recognition \u2014 accuracy<\/td>\n            <td class=\"col-highlight val-yes\">>98% (field-validated at scale)<\/td>\n            <td class=\"val-partial\">Not publicly disclosed<\/td>\n            <td class=\"val-partial\">Depends on partner<\/td>\n            <td class=\"val-partial\">Not publicly disclosed<\/td>\n            <td class=\"val-partial\">Not publicly disclosed<\/td>\n            <td class=\"val-partial\">Up to 98% (ParallelDots claim)<\/td>\n            <td class=\"val-no\">\u2014<\/td>\n          <\/tr>\n          <tr>\n            <td>Route Optimization \u2014 automation<\/td>\n            <td class=\"col-highlight val-yes\">Fully autonomous \u2014 AI builds 30-day plan nightly, zero manual input<\/td>\n            <td class=\"val-yes\">AI-assisted (Salesforce Maps + Einstein)<\/td>\n            <td class=\"val-yes\">AI-assisted route planning<\/td>\n            <td class=\"val-yes\">AI-assisted (Dynamic Routing Tool)<\/td>\n            <td class=\"val-yes\">AI-assisted dynamic routing<\/td>\n            <td class=\"val-partial\">Manual with basic optimization<\/td>\n            <td class=\"val-partial\">Manual with basic optimization<\/td>\n          <\/tr>\n          <tr>\n            <td>Activity Optimization (RAO)<\/td>\n            <td class=\"col-highlight val-yes\">RAO \u2014 POI Best-in-Class<\/td>\n            <td class=\"val-yes\">RAO + Agentforce<\/td>\n            <td class=\"val-yes\">Ava AI (agentic)<\/td>\n            <td class=\"val-yes\">RAO \u2014 POI BIC (2021\u20132024)<\/td>\n            <td class=\"val-yes\">RAO \u2014 POI BIC<\/td>\n            <td class=\"val-partial\">Smart prioritization<\/td>\n            <td class=\"val-partial\">PIA Next Best Action<\/td>\n          <\/tr>\n          <tr>\n            <td>Perfect Store<\/td>\n            <td class=\"col-highlight val-yes\">Real-time KPI, hybrid manual + IR<\/td>\n            <td class=\"val-yes\">Store audits, surveys, offline<\/td>\n            <td class=\"val-yes\">Guided by Ava, offline<\/td>\n            <td class=\"val-yes\">KPI scoring per store<\/td>\n            <td class=\"val-yes\">Dedicated module, POI BIC<\/td>\n            <td class=\"val-partial\">Checklists, compliance tracking<\/td>\n            <td class=\"val-partial\">Retail audits, aisle surveys<\/td>\n          <\/tr>\n          <tr>\n            <td>Coaching &#038; Motivation<\/td>\n            <td class=\"col-highlight val-yes\">Coaching (POI BIC) + Motivation (gamification, leaderboards)<\/td>\n            <td class=\"val-yes\">Gamification + Supervisor Mgmt<\/td>\n            <td class=\"val-partial\">Ava as &#8220;Coach&#8221; \u2014 no gamification<\/td>\n            <td class=\"val-yes\">Gamification + Coaching (POI BIC 2021)<\/td>\n            <td class=\"val-partial\">Joule AI guidance \u2014 no gamification<\/td>\n            <td class=\"val-partial\">KPI dashboards only<\/td>\n            <td class=\"val-partial\">Coaching (PIA, roleplay) \u2014 no gamification<\/td>\n          <\/tr>\n          <tr>\n            <td>Offline + on-device AI<\/td>\n            <td class=\"col-highlight val-yes\">Full offline SFA + offline IR + offline AR (on-device)<\/td>\n            <td class=\"val-yes\">Offline SFA app<\/td>\n            <td class=\"val-yes\">Offline SFA<\/td>\n            <td class=\"val-yes\">Offline SFA + on-device IR<\/td>\n            <td class=\"val-yes\">Offline SFA app<\/td>\n            <td class=\"val-partial\">Offline SFA (sync on reconnect)<\/td>\n            <td class=\"val-yes\">Offline SFA<\/td>\n          <\/tr>\n          <tr>\n            <td>Trade Data Hub (data integration)<\/td>\n            <td class=\"col-highlight val-yes\">TDH (data foundation) + TTS (trade terms)<\/td>\n            <td class=\"val-yes\">Full TPM + MuleSoft<\/td>\n            <td class=\"val-yes\">TPM + DMS<\/td>\n            <td class=\"val-no\">POS data only (RDI) \u2014 no TPM<\/td>\n            <td class=\"val-yes\">TPM + RGM + DSD + S\/4HANA<\/td>\n            <td class=\"val-no\">&#8220;Downstream from TPM&#8221;<\/td>\n            <td class=\"val-no\">No trade data<\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n    <div class=\"competitive-table__footnotes\">\n      <p>Data based on publicly available vendor information as of April 2026. Verified against vendor websites, press releases, and analyst publications. Asseco Platform data reflects production deployments at scale.<\/p>\n      <p>* Aforza is built on Salesforce Platform (AppExchange) with its own CPG data model and UI.<br\/>** POI 2025 Vendor Panorama evaluates vendors across Retail Execution (RetX) and Enterprise Planning (EPx). This table shows RetX-related distinctions only, classified based on publicly available category names from vendor announcements. Total BIC including EPx: Aforza 13, SAP 10, Asseco 9, StayinFront 6. Asseco RetX BIC categories: RAO, Omnichannel Engagement, Mobile UI\/UX, Coaching &#038; Training, Advanced Imaging Technology (IR\/AR), Guided Selling, Playbooks (sole recipient).<br\/>*** Salesforce CGC: 5 total POI BIC confirmed for 2022 edition. 2024\/2025 data and RetX\/EPx breakdown not publicly disclosed by vendor.<br\/>**** StayinFront: 6 POI BIC confirmed for 2024 edition (all RetX-related). 2025 results not publicly announced.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Industry Recognition<\/span>\n    <h3 style=\"margin-bottom:var(--space-3);\">Which analysts and standards recognize Sales &#038; Retail Execution?<\/h3>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-12);\">Independent recognition to support your internal business case.<\/p>\n\n    <div class=\"columns columns--3\">\n\n      <div class=\"card animate-on-visible fade-in\" style=\"position:relative;overflow:hidden;\">\n        <div class=\"recognition-card__icon\">\n          <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/gartner.svg\" alt=\"Gartner\" style=\"filter:none;\"\/>\n        <\/div>\n        <h4 style=\"margin-bottom:var(--space-2);\">Gartner Representative Vendor<\/h4>\n        <p style=\"font-size:var(--text-12);color:var(--color-blue-light);margin-bottom:var(--space-4);\">Market Guide for Retail Execution &#8211; 2025<\/p>\n        <p style=\"margin-bottom:0;font-size:var(--text-14);\">Named as a Representative Vendor in the Gartner Market Guide for Retail Execution Management in FMCG &#8211; confirming world-class SFA capabilities across global markets.<\/p>\n      <\/div>\n\n      <div class=\"card animate-on-visible fade-in\" style=\"position:relative;overflow:hidden;\">\n        <div class=\"recognition-card__icon\">\n          <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/poi.png\" alt=\"POI Best-in-Class\"\/>\n        <\/div>\n        <h4 style=\"margin-bottom:var(--space-2);\">POI Best-in-Class<\/h4>\n        <p style=\"font-size:var(--text-12);color:var(--color-blue-light);margin-bottom:var(--space-4);\">Retail Activity Optimization &#038; Coaching &#8211; 2025<\/p>\n        <p style=\"margin-bottom:0;font-size:var(--text-14);\">Two SRE-specific POI Best-in-Class distinctions for RAO and Coaching. Part of 9 total platform distinctions &#8211; the highest count of any vendor evaluated.<\/p>\n      <\/div>\n\n      <div class=\"card animate-on-visible fade-in\" style=\"position:relative;overflow:hidden;\">\n        <div class=\"recognition-card__icon\">\n          <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/iso.svg\" alt=\"ISO\/IEC 27001:2022\"\/>\n        <\/div>\n        <h4 style=\"margin-bottom:var(--space-2);\">ISO\/IEC 27001:2022<\/h4>\n        <p style=\"font-size:var(--text-12);color:var(--color-blue-light);margin-bottom:var(--space-4);\">Certified<\/p>\n        <p style=\"margin-bottom:0;font-size:var(--text-14);\">Internationally recognized information security management certification. Critical for enterprise IT decision-makers.<\/p>\n      <\/div>\n\n    <\/div>\n\n    <div style=\"margin-top:var(--space-8);\">\n      <div class=\"wp-block-button is-style-arrow-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/assecoplatform.com\/it\/casi-di-studio\/\">See all credentials &#038; client proofs<\/a><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Platform Ecosystem<\/span>\n    <h3 style=\"margin-bottom:var(--space-3);\">What&#8217;s <span class=\"gradient-text\">beyond Sales &#038; Retail Execution<\/span> on Asseco Platform?<\/h3>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-12);\">SRE is the field execution foundation of Asseco Platform &#8211; a complete end-to-end FMCG suite. Every product connects, so your data works harder.<\/p>\n\n    <div class=\"eco-arch\">\n\n      <div class=\"eco-arch__header\">\n        <span class=\"eco-arch__platform-pill\">Asseco Platform<\/span>\n        <p class=\"eco-arch__platform-sub\">One integrated suite. Your complete retail execution stack.<\/p>\n      <\/div>\n\n      <div class=\"eco-arch__row\">\n        <div class=\"eco-arch__layer-label\">Channels<\/div>\n        <div class=\"eco-arch__cards\">\n          <div class=\"eco-card eco-card--active\">\n            <span class=\"eco-card__eyebrow\">This page<\/span>\n            <span class=\"eco-card__name\">Sales &#038; Retail Execution<\/span>\n            <span class=\"eco-card__tagline\">Supercharge your mobile sales teams: less effort, more sales.<\/span>\n          <\/div>\n          <div class=\"eco-card\">\n            <span class=\"eco-card__name\">Retail Image Recognition<\/span>\n            <span class=\"eco-card__tagline\">Every store visit turns into data. AI turns that data into action.<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"eco-arch__row\">\n        <div class=\"eco-arch__layer-label\">Data Backbone<\/div>\n        <div class=\"eco-arch__cards eco-arch__cards--data\">\n          <div class=\"eco-card\">\n            <span class=\"eco-card__name\">Trade Data Hub<\/span>\n            <span class=\"eco-card__tagline\">You already have the data. We have the tools to make it work for you.<\/span>\n          <\/div>\n          <div class=\"eco-arch__data-arrow\">\u2192<\/div>\n          <div class=\"eco-card\">\n            <span class=\"eco-card__name\">Trade Terms &#038; Settlement<\/span>\n            <span class=\"eco-card__tagline\">Set the terms. Prove they were met.<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"eco-arch__row\">\n        <div class=\"eco-arch__layer-label\">Ecosystem Extension<\/div>\n        <div class=\"eco-arch__cards\">\n          <div class=\"eco-card eco-card--tpfe\">\n            <span class=\"eco-card__name\">Third Party Field Execution<\/span>\n            <span class=\"eco-card__tagline\">Your retail execution &#8211; beyond your own team. Agencies, distributors, and external partners in one system.<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"eco-arch__footer\">AI \u00b7 ML \u00b7 AR \u00b7 Power BI &#8211; embedded in every product<\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n<section class=\"section bg-gray\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">FAQ<\/span>\n    <h3 style=\"margin-bottom:var(--space-10);\">Common questions about Sales &#038; Retail Execution<\/h3>\n\n    <div data-accordion=\"\">\n      <div class=\"accordion-item open\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">What is Sales &#038; Retail Execution?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Sales &#038; Retail Execution (SRE) is a complete Sales Force Automation platform built for FMCG field teams, delivered through Mobile Touch \u2014 the Asseco Platform field execution app. It covers the full cycle: visit planning, in-store execution (orders, surveys, merchandising), promotions, targets, and reporting &#8211; plus advanced modules like <a href=\"https:\/\/assecoplatform.com\/it\/perfect-store\/\" style=\"color:#6c63ff;\">Perfect Store<\/a>, <a href=\"https:\/\/assecoplatform.com\/it\/ottimizzazione-dinamica-dei-percorsi\/\" style=\"color:#6c63ff;\">Dynamic Route Optimization<\/a>, Coaching, and Motivation. 55,000+ users across 50+ countries rely on Mobile Touch daily.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Does it work offline?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Yes. The native mobile app (iOS and Android) is built for full offline operation &#8211; critical for field reps visiting stores with poor or no connectivity. Orders, surveys, audits, and route data work seamlessly offline and sync automatically when the connection is restored.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">What are Core Modules vs. Advanced Modules?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Core Modules are the foundation every deployment includes: Sales Planning, In-Store Execution, Orders &#038; Promotions, and Communication &#038; Reporting. Advanced Modules are optional add-ons that boost performance: Perfect Store, Retail Activity Optimization (RAO), Dynamic Route Optimization (DRO), Motivation, and Coaching. You start with Core and add Advanced Modules when ready.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">How does Dynamic Route Optimization (DRO) work?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">DRO is an AI service that runs every night. It analyzes store locations, opening hours, visit frequencies, traffic, labor law constraints, and business triggers (promotions, OOS risk, Perfect Store drops, sales drops, IR share-of-shelf changes) to generate an optimized 30-day plan for each rep. Results: Service Ratio typically improves from 58% to 71%, with 10\u201320% more visits per day at the same working hours. Every skipped visit gets a reason code, and managers can run named what-if simulations (&#8216;what if two reps go on holiday this week?&#8217;) before committing. Works standalone via API, or integrates seamlessly with other Asseco Platform modules.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">How does it integrate with our ERP and existing systems?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Asseco Platform integrates with major ERP systems (SAP, Oracle), CRM platforms, and data warehouses via standard APIs. Orders flow directly to your ERP. The Trade Data Hub handles data exchange with distributors and retail chains via EDI and other formats.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">Which FMCG brands use Sales &#038; Retail Execution today?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">450+ FMCG implementations across 62 countries, including Kraft Heinz, Nestl\u00e9, Coca-Cola HBC, Henkel, SC Johnson, Imperial Tobacco, Pernod Ricard, Ferrero, and more. The platform supports 55,000+ active users globally.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">What is Mobile Touch?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Mobile Touch is the Asseco Platform field execution app \u2014 the day-to-day workspace for FMCG sales reps and merchandisers. It runs the SFA, retail execution, image recognition, and route optimization workflows on a single device (iOS, Android, Windows). Mobile Touch is the front-end of Sales &#038; Retail Execution, used by 55,000+ users across 50+ countries.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"accordion-item\">\n        <div class=\"accordion-item__header\">\n          <span style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);line-height:1.4;\">How is Mobile Touch different from a generic SFA app?<\/span>\n          <button class=\"accordion-item__toggle\" aria-label=\"Toggle\"><\/button>\n        <\/div>\n        <div class=\"accordion-item__content\">\n          <div class=\"accordion-item__content-inner\">\n            <p style=\"padding-bottom:var(--space-6);\">Generic SFA tools cover order capture and basic visit logging. Mobile Touch combines order capture with AI image recognition (planogram compliance, share-of-shelf), Dynamic Route Optimization, Perfect Store scoring, Retail Activity Optimization, and offline operation \u2014 making every store visit measurable, not just logged. Field reps work in one app; managers see one source of truth.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n  <script type=\"application\/ld+json\">\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n      {\n        \"@type\": \"Question\",\n        \"name\": \"What is Sales & Retail Execution?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Sales & Retail Execution (SRE) is a complete Sales Force Automation platform built for FMCG field teams. 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class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indica i campi obbligatori<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2'  action='\/it\/wp-json\/wp\/v2\/pages\/6748#gf_2' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half only-letters gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_1'>Nome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_19\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half only-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_19'>E-mail di lavoro<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_19' id='input_2_19' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_17'>Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_17' id='input_2_17' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2_20\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_20'>CAPTCHA<\/label><div id='input_2_20' class='ginput_container ginput_recaptcha' data-sitekey='6LcRXfQqAAAAAH__tiHXodGNopTZLZ-WWh0SzAh7'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><fieldset id=\"field_2_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Acconsento a ricevere altre comunicazioni da Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_2_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_2_9_1' >Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. In merito al trattamento dei tuoi dati personali, puoi contattare il Titolare del trattamento all&#8217;indirizzo: o&#100;&#111;&#x40;&#x61;&#x73;&#x73;e&#99;&#111;&#98;&#x73;&#x2e;&#x70;l o per iscritto all&#8217;indirizzo della sede legale. I tuoi dati saranno trattati al fine di gestire la tua richiesta e organizzare l&#8217;incontro in conformit\u00e0 con la tua richiesta, per il tempo necessario per svolgere tali attivit\u00e0, nonch\u00e9 al fine di accertare, difendersi da pretese per il periodo di prescrizione delle pretese ai sensi delle leggi generalmente applicabili. La base giuridica del trattamento \u00e8 il legittimo interesse del titolare del trattamento (art. 6.par.1.f. RODO). Hai il diritto di accedere, rettificare, cancellare, limitare il trattamento. Hai il diritto di opporti in qualsiasi momento. Hai il diritto di presentare un reclamo al Presidente dell&#8217;Ufficio per la protezione dei dati personali. Per i dettagli, si prega di fare riferimento alla clausola informativa all&#8217;indirizzo: https:\/\/assecobs.pl\/information-clause\/?lang=en. Il conferimento di tutti i dati \u00e8 volontario, ma necessario per gestire la tua richiesta.<\/label><input type='hidden' name='input_9.2' value='Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. In merito al trattamento dei tuoi dati personali, puoi contattare il Titolare del trattamento all&#039;indirizzo: &#x6f;d&#x6f;&#64;a&#x73;&#115;&#x65;&#99;o&#x62;&#115;&#x2e;&#112;l o per iscritto all&#039;indirizzo della sede legale. 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