{"id":6276,"date":"2024-11-18T12:50:36","date_gmt":"2024-11-18T12:50:36","guid":{"rendered":"https:\/\/assecoplatform.com\/ux-design\/"},"modified":"2026-01-15T19:34:33","modified_gmt":"2026-01-15T19:34:33","slug":"ux-design","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/it\/ux-design\/","title":{"rendered":"UX Design"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-gray-default-color has-text-color has-link-color wp-elements-1661d1887fd75348e8c528717362eda5\">Come l&#8217;UX aumenta l&#8217;efficacia dell&#8217;utente<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:0px;padding-left:0px\">\n<p class=\"has-gray-medium-color has-text-color has-link-color wp-elements-bebba40c8fcdd2eb7ef017c8c5e546fe\">Collaboriamo a stretto contatto con gli utenti, visitando i loro luoghi di lavoro per osservare come utilizzano le nostre applicazioni. Analizziamo i rappresentanti di vendita nei negozi per migliorare l&#8217;efficienza e affrontare le sfide nel mercato FMCG. <\/p>\n\n\n\n<p class=\"has-gray-medium-color has-text-color has-link-color wp-elements-1fcf476d90a4db70dd6d999615674b58\">Le nostre applicazioni sono progettate per essere altamente adattabili, spesso soddisfano le esigenze degli utenti senza la necessit\u00e0 di nuove funzionalit\u00e0. Questa adattabilit\u00e0 \u00e8 una testimonianza del nostro design incentrato sull&#8217;utente e della flessibilit\u00e0 dei nostri prodotti. <\/p>\n\n\n\n<p class=\"has-gray-medium-color has-text-color has-link-color wp-elements-d3d5b27fde1711e7c105ca2b4a58da06\">Regolari sondaggi di soddisfazione offrono un feedback essenziale per migliorare i nostri servizi e creare strumenti migliori per i team di vendita.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Scorri verso il basso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column disable-mobile is-layout-flow wp-block-column-is-layout-flow\">\n<script type=\"module\" src=\"https:\/\/unpkg.com\/@splinetool\/viewer@1.9.43\/build\/spline-viewer.js\"><\/script>\n<spline-viewer url=\"https:\/\/prod.spline.design\/F5XODvwpdkszMhPj\/scene.splinecode\"><\/spline-viewer>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n<\/div>\n<\/section>\n\n<div class=\"wp-block-group benefits-and-use-cases is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator alignfull has-text-color has-transparent-color has-alpha-channel-opacity has-transparent-background-color has-background is-style-dots\" style=\"margin-top:30px;margin-bottom:30px\"\/>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-13c3cf5917e5ac2e443f11359cc0e381\">La chiave del successo: conoscere il tuo utente<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full animate-on-visible fade-to-bottom \"><img loading=\"lazy\" decoding=\"async\" width=\"1588\" height=\"912\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1.png\" alt=\"\" class=\"wp-image-1620\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1.png 1588w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-300x172.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-1024x588.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-768x441.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-1536x882.png 1536w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-69x40.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1-414x238.png 414w\" sizes=\"auto, (max-width: 1588px) 100vw, 1588px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Immergiti nei nostri metodi di ricerca<\/h2>\n\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid wlc-accordions-grid\">\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"118\" height=\"114\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/idi-1.png\" alt=\"\" class=\"wp-image-873\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/idi-1.png 118w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/idi-1-69x67.png 69w\" sizes=\"auto, (max-width: 118px) 100vw, 118px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Interviste individuali approfondite<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Le conversazioni dirette che abbiamo con gli intervistati ci consentono di acquisire una comprensione approfondita dei loro atteggiamenti, opinioni, motivazioni o esperienze riguardo a un argomento, consentendoci di esplorare varie questioni che possono sorgere durante la discussione.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/in-field-1.png\" alt=\"\" class=\"wp-image-877\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/in-field-1.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/in-field-1-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Ricerca sul campo<\/h3>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Osserviamo e analizziamo il comportamento degli utenti nei loro ambienti naturali, dove utilizzano i nostri prodotti o servizi. Questa ricerca mira a capire come gli utenti interagiscono con l&#8217;applicazione nel contesto delle loro attivit\u00e0 quotidiane e del lavoro. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/usability-tests-1.png\" alt=\"\" class=\"wp-image-875\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/usability-tests-1.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/usability-tests-1-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Test di usabilit\u00e0<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Valutiamo l&#8217;usabilit\u00e0 di prodotti e servizi digitali. Miriamo a identificare problemi di usabilit\u00e0, comprendere le interazioni degli utenti con l&#8217;applicazione e determinare se soddisfa le esigenze e le aspettative degli utenti. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"104\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/analitycs-1.png\" alt=\"\" class=\"wp-image-876\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/analitycs-1.png 96w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/analitycs-1-64x69.png 64w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Analisi<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Il nostro lavoro nell&#8217;analisi dei dati delle app ha un impatto diretto sull&#8217;esperienza utente. Comprendendo le interazioni degli utenti e le loro sfide, possiamo ottimizzare la loro esperienza per intuizione, soddisfazione ed efficacia, potenziando i nostri utenti e guidando il nostro successo. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n<section class=\"wp-block-group slider-case-studies has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-b5fdf5a3 wp-block-group-is-layout-constrained\" style=\"margin-top:4.5rem;padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide case-studies-heading is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-cd7b6bd59df84da3c66ddb1d593f35ea\">Premi e riconoscimenti<\/h5>\n<\/div>\n<\/div>\n\n\n\t\t<div class=\"wp-block-group alignfull slider-wrapper-case-studies super\"\n\t\t\tdata-mobile-speed=\"1000\"\n\t\t\tdata-desktop-speed=\"1000\"\n\t\t\t>\n\t\t\t<div class=\"wp-block-group alignwide\">\n\t\t\t\t<div class=\"splide\">\n\t\t\t\t\t<div class=\"splide__track animate-on-visible to-left threshold-01\">\n\t\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-137dc60e wp-block-columns-is-layout-flex\" style=\"border-radius:30px;background-color:#141414;padding-top:var(--wp--preset--spacing--28-px);padding-bottom:var(--wp--preset--spacing--28-px)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h4 class=\"wp-block-heading has-orange-to-blue-color has-text-color\">Punteggio di <br \/>soddisfazione dell&#8217;utente<\/h4>\n\n\n\n<p>Miglioriamo continuamente l&#8217;interfaccia e i processi delle nostre soluzioni. In un recente sondaggio, gli utenti hanno valutato la nostra applicazione mobile con 83 punti su una scala da 0 a 100, valutandone l&#8217;usabilit\u00e0 e l&#8217;estetica. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-80812423 wp-block-group-is-layout-constrained\" style=\"border-radius:30px;background-color:#ffffff;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"610\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3.png\" alt=\"\" class=\"wp-image-846\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3.png 610w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3-300x300.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3-150x150.png 150w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3-69x69.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/ux-score-3-414x414.png 414w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-137dc60e wp-block-columns-is-layout-flex\" style=\"border-radius:30px;background-color:#141414;padding-top:var(--wp--preset--spacing--28-px);padding-bottom:var(--wp--preset--spacing--28-px)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h4 class=\"wp-block-heading has-orange-to-blue-color has-text-color\">UX\/UI mobile<br \/>Best in Class <\/h4>\n\n\n\n<p>Il Promotion Optimization Institute (POI) 2024 Consumer Goods Enterprise Planning &amp; Retail Execution Vendor Panorama Report ci ha riconosciuto con sette distinzioni Best-in-Class, incluso il riconoscimento Mobile UX\/UI.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-80812423 wp-block-group-is-layout-constrained\" style=\"border-radius:30px;background-color:#ffffff;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"308\" height=\"313\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/POI.png\" alt=\"\" class=\"wp-image-847\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/POI.png 308w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/POI-295x300.png 295w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/POI-69x69.png 69w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"splide__nav-wrapper\">\n\t\t\t\t\t\t<div class=\"splide__arrows\">\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M1.05713 7.99023L15 7.99023\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99033L7.95913 15\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99023L7.95913 0.999905\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M14.9429 8.00977L0.999993 8.00977\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00967L8.04087 1\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00977L8.04087 15.0001\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<p><\/p>\n\n<div class=\"wp-block-group benefits-and-use-cases is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator alignfull has-text-color has-transparent-color has-alpha-channel-opacity has-transparent-background-color has-background is-style-dots\" style=\"margin-top:30px;margin-bottom:30px\"\/>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-9a9b3467e9b2b94da180f7b0367dd3b7\">Fattori UX chiave da considerare quando si sceglie la migliore app SFA<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full animate-on-visible fade-to-bottom \" style=\"margin-top:var(--wp--preset--spacing--32-px);margin-bottom:var(--wp--preset--spacing--32-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"1244\" height=\"726\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1.png\" alt=\"\" class=\"wp-image-1617\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1.png 1244w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1-300x175.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1-1024x598.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1-768x448.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1-69x40.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-ux-1-414x242.png 414w\" sizes=\"auto, (max-width: 1244px) 100vw, 1244px\" \/><\/figure>\n\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid wlc-accordions-grid\">\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/intuitive-1.png\" alt=\"\" class=\"wp-image-879\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/intuitive-1.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/intuitive-1-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Chiarezza e facilit\u00e0 d&#8217;uso<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p><path d=\"M37.5324 16.8707C37.9808 15.5241 38.1363 14.0974 37.9886 12.6859C37.8409 11.2744 37.3934 9.91076 36.676 8.68622C35.6126 6.83404 33.9882 5.3676 32.0373 4.4985C30.0864 3.62941 27.9098 3.40259 25.8215 3.85078C24.8796 2.7893 23.7219 1.94125 22.4257 1.36341C21.1295 0.785575 19.7249 0.491269 18.3058 0.500197C16.1708 0.495044 14.0893 1.16803 12.3614 2.42214C10.6335 3.67624 9.34853 5.44666 8.6917 7.47815C7.30085 7.76286 5.98686 8.3414 4.8377 9.17505C3.68854 10.0087 2.73073 11.0782 2.02839 12.312C0.956464 14.1591 0.498905 16.2988 0.721698 18.4228C0.944492 20.5467 1.83612 22.5449 3.268 24.1293C2.81966 25.4759 2.66413 26.9026 2.81182 28.3141C2.95951 29.7256 3.40701 31.0892 4.12437 32.3138C5.18791 34.1659 6.8123 35.6322 8.76321 36.5013C10.7141 37.3704 12.8907 37.5973 14.9789 37.1492C15.9208 38.2107 17.0786 39.0587 18.3747 39.6366C19.6709 40.2144 21.0755 40.5087 22.4946 40.4998C24.6307 40.5054 26.7133 39.8321 28.4418 38.5772C30.1704 37.3223 31.4556 35.5506 32.1119 33.5179C33.5027 33.2332 34.8167 32.6547 35.9659 31.821C37.115 30.9874 38.0728 29.9178 38.7752 28.684C39.8458 26.8371 40.3023 24.6979 40.0789 22.5748C39.8556 20.4517 38.9639 18.4544 37.5324 16.8707ZM22.4978 37.8849C20.7443 37.8874 19.0459 37.2733 17.6994 36.1501C17.7601 36.117 17.8666 36.0586 17.936 36.0161L25.9004 31.4156C26.1003 31.3019 26.2663 31.137 26.3813 30.9378C26.4964 30.7386 26.5563 30.5124 26.5549 30.2825V19.0542L29.9213 20.998C29.9389 21.0068 29.9541 21.0198 29.9656 21.0359C29.977 21.052 29.9842 21.0707 29.9867 21.0902V30.3889C29.9842 32.375 29.1946 34.2791 27.7909 35.6841C26.3872 37.0892 24.4838 37.8806 22.4978 37.8849ZM6.39227 31.0064C5.51397 29.4888 5.19742 27.7107 5.49804 25.9832C5.55718 26.0187 5.66048 26.0818 5.73461 26.1244L13.699 30.7248C13.8975 30.8408 14.1233 30.902 14.3532 30.902C14.583 30.902 14.8088 30.8408 15.0073 30.7248L24.731 25.1103V28.9979C24.7321 29.0177 24.7283 29.0376 24.7199 29.0556C24.7115 29.0736 24.6988 29.0893 24.6829 29.1012L16.6317 33.7497C14.9096 34.7416 12.8643 35.0097 10.9447 34.4954C9.02506 33.9811 7.38785 32.7263 6.39227 31.0064ZM4.29707 13.6194C5.17156 12.0998 6.55279 10.9364 8.19885 10.3327C8.19885 10.4013 8.19491 10.5228 8.19491 10.6071V19.808C8.19351 20.0378 8.25334 20.2638 8.36823 20.4629C8.48312 20.6619 8.64893 20.8267 8.84863 20.9404L18.5723 26.5542L15.206 28.4979C15.1894 28.5089 15.1703 28.5155 15.1505 28.5173C15.1307 28.5191 15.1107 28.516 15.0924 28.5082L7.04046 23.8557C5.32135 22.8601 4.06716 21.2235 3.55289 19.3046C3.03862 17.3858 3.30624 15.3413 4.29707 13.6194ZM31.955 20.0556L22.2312 14.4411L25.5976 12.4981C25.6142 12.4872 25.6333 12.4805 25.6531 12.4787C25.6729 12.4769 25.6928 12.4801 25.7111 12.4879L33.7631 17.1364C34.9967 17.849 36.0017 18.8982 36.6606 20.1613C37.3194 21.4244 37.6047 22.849 37.4832 24.2684C37.3617 25.6878 36.8382 27.0432 35.9743 28.1759C35.1103 29.3086 33.9415 30.1717 32.6047 30.6641C32.6047 30.5947 32.6047 30.4733 32.6047 30.3889V21.188C32.6066 20.9586 32.5474 20.7328 32.4332 20.5338C32.319 20.3348 32.154 20.1698 31.955 20.0556ZM35.3055 15.0128C35.2464 14.9765 35.1431 14.9142 35.069 14.8717L27.1045 10.2712C26.906 10.1554 26.6803 10.0943 26.4504 10.0943C26.2206 10.0943 25.9948 10.1554 25.7963 10.2712L16.0726 15.8858V11.9982C16.0715 11.9783 16.0753 11.9585 16.0837 11.9405C16.0921 11.9225 16.1048 11.9068 16.1207 11.8949L24.1719 7.25025C25.4053 6.53903 26.8158 6.19376 28.2383 6.25482C29.6608 6.31589 31.0364 6.78077 32.2044 7.59508C33.3723 8.40939 34.2842 9.53945 34.8334 10.8531C35.3826 12.1667 35.5464 13.6095 35.3055 15.0128ZM14.2424 21.9419L10.8752 19.9981C10.8576 19.9893 10.8423 19.9763 10.8309 19.9602C10.8195 19.9441 10.8122 19.9254 10.8098 19.9058V10.6071C10.8107 9.18295 11.2173 7.78848 11.9819 6.58696C12.7466 5.38544 13.8377 4.42659 15.1275 3.82264C16.4173 3.21869 17.8524 2.99464 19.2649 3.1767C20.6775 3.35876 22.0089 3.93941 23.1034 4.85067C23.0427 4.88379 22.937 4.94215 22.8668 4.98473L14.9024 9.58517C14.7025 9.69878 14.5366 9.86356 14.4215 10.0626C14.3065 10.2616 14.2466 10.4877 14.2479 10.7175L14.2424 21.9419ZM16.071 17.9991L20.4018 15.4978L24.7325 17.9975V22.9985L20.4018 25.4983L16.071 22.9985V17.9991Z\" fill=\"currentColor\"><\/path>Le applicazioni UX ben progettate sono intuitive e facili da usare, aiutando significativamente i nuovi dipendenti a imparare rapidamente a utilizzarle. Evidenziare le azioni critiche sullo schermo, insieme a elementi e spaziature bilanciati, migliora la facilit\u00e0 d&#8217;uso e il comfort durante l&#8217;interazione. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"114\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/personalization-1.png\" alt=\"\" class=\"wp-image-883\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/personalization-1.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/personalization-1-69x66.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Personalizzazione<\/h3>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Abilitare la personalizzazione dell&#8217;interfaccia utente, inclusa la personalizzazione della visibilit\u00e0 dei moduli, la modalit\u00e0 scura\/chiara e le dimensioni dei caratteri regolabili, migliorer\u00e0 l&#8217;usabilit\u00e0 e l&#8217;accessibilit\u00e0 dell&#8217;applicazione.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/visualize-data.png\" alt=\"\" class=\"wp-image-880\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/visualize-data.png 120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/visualize-data-69x69.png 69w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Visualizzazione dei dati e rappresentazione grafica<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>L&#8217;utilizzo di grafica, icone e colori per rappresentare dati e funzioni migliora la comprensione delle applicazioni da parte dei nuovi utenti, facilitando l&#8217;assorbimento delle informazioni e l&#8217;esecuzione delle attivit\u00e0.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"113\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/multiplatform-1.png\" alt=\"\" class=\"wp-image-881\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/multiplatform-1.png 116w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/11\/multiplatform-1-69x67.png 69w\" sizes=\"auto, (max-width: 116px) 100vw, 116px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Supporto per pi\u00f9 piattaforme<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wlc-accordions-grid-item__content-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>Le applicazioni compatibili con pi\u00f9 piattaforme, come iOS e Android, e vari dispositivi, inclusi tablet e telefoni, consentono agli utenti di scegliere il dispositivo preferito. Questa flessibilit\u00e0 pu\u00f2 migliorare significativamente la velocit\u00e0 con cui gli utenti imparano a navigare nell&#8217;applicazione, poich\u00e9 possono farlo in un ambiente che si adatta meglio alle loro esigenze. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\n<hr class=\"wp-block-separator alignfull has-text-color has-transparent-color has-alpha-channel-opacity has-transparent-background-color has-background is-style-dots\" style=\"margin-top:50px;margin-bottom:50px\"\/>\n\n<section class=\"wp-block-group alignfull ai-powered-edge scroll-parent has-gray-default-background-color has-background is-layout-constrained wp-container-core-group-is-layout-70481993 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:84px;padding-left:0\">\n<div class=\"wp-block-group alignwide scroll-item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">Esperienza su misura per le specificit\u00e0 del mercato FMCG<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p style=\"margin-top:0;margin-right:var(--wp--preset--spacing--20-px);margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;letter-spacing:-0.02rem;line-height:1.4\">Con oltre 20 anni di esperienza di collaborazione con clienti nel settore FMCG, abbiamo imparato che ogni cliente merita un&#8217;attenzione individuale. La nostra vasta conoscenza del mercato dei beni di consumo in rapido movimento ha rafforzato la nostra convinzione che le soluzioni per aumentare le vendite dovrebbero essere flessibili e adattate alle esigenze specifiche delle aziende FMCG. Consideriamo fattori quali i singoli processi di vendita, le strutture di assortimento e le strategie promozionali. Questo approccio porta a migliori risultati di vendita e a decisioni aziendali pi\u00f9 informate.   <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\t\t<div class=\"wp-block-group alignfull slider-wrapper animate-on-visible\"\n\t\t\tdata-mobile-speed=\"1000\"\n\t\t\tdata-desktop-speed=\"1000\"\n\t\t\t>\n\t\t\t<span class=\"circle\"><\/span>\n\t\t\t<span class=\"circle\"><\/span>\n\t\t\t<span class=\"circle\"><\/span>\n\t\t\t<span class=\"circle\"><\/span>\n\t\t\t<div class=\"wp-block-group alignwide\">\n\t\t\t\t<div class=\"splide  wrapper-cols-6\">\n\t\t\t\t\t<div class=\"splide__track animate-on-visible to-left threshold-01\">\n\t\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><mark class=\"has-inline-color has-orange-to-blue-color\">Panoramica del cliente su una pagina<\/mark><\/h2>\n\n\n\n<p>Un rappresentante di vendita efficace agisce come un partner commerciale concentrandosi sul rifornimento della merce, garantendo la disponibilit\u00e0 del prodotto sullo scaffale e analizzando i dati di vendita e la quota di mercato.<br \/><br \/>Sulla base di questi dati, i rappresentanti di vendita (SR) valutano quali azioni contribuiranno alla crescita degli indicatori chiave di prestazione (KPI) per la loro azienda. Ci\u00f2 consente loro di fornire consulenza esperta ai clienti, un ruolo che ha un impatto significativo sulle relazioni con i clienti e, in definitiva, aiuta ad aumentare i profitti presso i punti vendita. Uno strumento che illustra questo processo \u00e8 One Pager, che fa parte del nostro sistema Mobile Touch.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light\"><span class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#dee0e3\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"1486\" class=\"wp-block-cover__image-background wp-image-1623\" alt=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager.png\" data-object-fit=\"cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager.png 1166w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager-235x300.png 235w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager-803x1024.png 803w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager-768x979.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager-54x69.png 54w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/one-pager-325x414.png 325w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h2 class=\"wp-block-heading\"><mark class=\"has-inline-color has-orange-to-blue-color\"><mark class=\"has-inline-color has-orange-to-blue-color\">IA: Avvicinarsi all&#8217;interazione naturale sistema-utente<\/mark><\/mark><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<p>Nella progettazione di servizi supportati dall&#8217;IA, diamo la priorit\u00e0 all&#8217;esperienza utente allineando le nostre soluzioni con i principi UX fondamentali che migliorano la comprensione, il controllo e l&#8217;usabilit\u00e0.<\/p>\n\n\n\n<p>Man mano che l&#8217;IA si evolve nella tecnologia, \u00e8 essenziale costruire la fiducia degli utenti e garantire l&#8217;accessibilit\u00e0 attraverso una comunicazione chiara, trasparenza e interazioni adattabili. Questo insieme di principi guida il nostro approccio per rendere l&#8217;IA funzionale e genuinamente di supporto, garantendo che si integri perfettamente nei flussi di lavoro degli utenti e consenta loro di utilizzare l&#8217;IA in modo efficace. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light\"><span class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#FFF\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"1486\" class=\"wp-block-cover__image-background wp-image-1624\" alt=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1.png\" data-object-fit=\"cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1.png 1166w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1-235x300.png 235w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1-803x1024.png 803w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1-768x979.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1-54x69.png 54w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ai-ux-1-325x414.png 325w\" sizes=\"auto, (max-width: 1166px) 100vw, 1166px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"splide__nav-wrapper\">\n\t\t\t\t\t\t<div class=\"splide__arrows\">\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M1.05713 7.99023L15 7.99023\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99033L7.95913 15\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99023L7.95913 0.999905\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M14.9429 8.00977L0.999993 8.00977\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00967L8.04087 1\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00977L8.04087 15.0001\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<section class=\"wp-block-group alignfull clients scroll-parent has-gray-default-background-color has-background is-layout-constrained wp-container-core-group-is-layout-8100dff5 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-group alignfull clients__wrapper is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">Aiutiamo gli utenti di 50 paesi a raggiungere i loro obiettivi<\/h4>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full earth-image scroll-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/earth-opt.gif\" alt=\"\" class=\"wp-image-286\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group countries is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group countries-row countries-row-1 is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list is-style-default\">\n<li>Arabia Saudita<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgio<\/li>\n\n\n\n<li>Bulgaria<\/li>\n\n\n\n<li>Cina<\/li>\n\n\n\n<li>Brasile<\/li>\n\n\n\n<li>Croazia<\/li>\n\n\n\n<li>Repubblica Ceca<\/li>\n\n\n\n<li>Danimarca<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arabia Saudita<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgio<\/li>\n\n\n\n<li>Bulgaria<\/li>\n\n\n\n<li>Cina<\/li>\n\n\n\n<li>Brasile<\/li>\n\n\n\n<li>Croazia<\/li>\n\n\n\n<li>Repubblica Ceca<\/li>\n\n\n\n<li>Danimarca<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group countries-row countries-row-2 is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Arabia Saudita<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgio<\/li>\n\n\n\n<li>Bulgaria<\/li>\n\n\n\n<li>Cina<\/li>\n\n\n\n<li>Brasile<\/li>\n\n\n\n<li>Croazia<\/li>\n\n\n\n<li>Repubblica Ceca<\/li>\n\n\n\n<li>Danimarca<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arabia Saudita<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgio<\/li>\n\n\n\n<li>Bulgaria<\/li>\n\n\n\n<li>Cina<\/li>\n\n\n\n<li>Brasile<\/li>\n\n\n\n<li>Croazia<\/li>\n\n\n\n<li>Repubblica Ceca<\/li>\n\n\n\n<li>Danimarca<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group countries-row countries-row-3 is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Arabia Saudita<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgio<\/li>\n\n\n\n<li>Bulgaria<\/li>\n\n\n\n<li>Cina<\/li>\n\n\n\n<li>Brasile<\/li>\n\n\n\n<li>Croazia<\/li>\n\n\n\n<li>Repubblica Ceca<\/li>\n\n\n\n<li>Danimarca<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arabia Saudita<\/li>\n\n\n\n<li>Australia<\/li>\n\n\n\n<li>Austria<\/li>\n\n\n\n<li>Belgio<\/li>\n\n\n\n<li>Bulgaria<\/li>\n\n\n\n<li>Cina<\/li>\n\n\n\n<li>Brasile<\/li>\n\n\n\n<li>Croazia<\/li>\n\n\n\n<li>Repubblica Ceca<\/li>\n\n\n\n<li>Danimarca<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group slider-case-studies has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-b5fdf5a3 wp-block-group-is-layout-constrained\" style=\"margin-top:4.5rem;padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide case-studies-heading is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-a5fd12a4b2035aec1f30b14d62a06086\">Case study UX<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link has-black-dark-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/assecoplatform.com\/it\/casi-di-studio\/\">Vedi tutti i case study<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\t\t<div class=\"wp-block-group alignfull slider-wrapper-case-studies super\"\n\t\t\tdata-mobile-speed=\"1000\"\n\t\t\tdata-desktop-speed=\"1000\"\n\t\t\t>\n\t\t\t<div class=\"wp-block-group alignwide\">\n\t\t\t\t<div class=\"splide\">\n\t\t\t\t\t<div class=\"splide__track animate-on-visible to-left threshold-01\">\n\t\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-orange-to-blue-color has-text-color\">Dare potere ai team FMCG<\/h3>\n\n\n\n<p>Le nostre 8 opzioni di personalizzazione per le applicazioni SFA sono progettate per migliorare l&#8217;usabilit\u00e0 e la produttivit\u00e0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link has-black-dark-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/assecoplatform.com\/it\/case-studies\/forniamo-ai-team-fmcg-strumenti-su-misura-pronti-per-il-mercato-per-il-successo\/\">Leggi la storia completa<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr.png\" alt=\"\" class=\"wp-image-1688\" style=\"border-radius:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr-300x300.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr-150x150.png 150w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr-69x69.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/ux-sr-414x414.png 414w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-orange-to-blue-color has-text-color\">L&#8217;IA dovrebbe funzionare <em>per<\/em> te, non confonderti<\/h3>\n\n\n\n<p>Con il ruolo in evoluzione dell&#8217;IA nella tecnologia, \u00e8 fondamentale promuovere la fiducia degli utenti. Utilizziamo una serie di principi per guidare il nostro approccio per rendere l&#8217;IA non solo funzionale ma genuinamente di supporto, garantendo che si integri perfettamente nei flussi di lavoro degli utenti e consenta loro di utilizzare l&#8217;IA in modo efficace. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link has-black-dark-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/assecoplatform.com\/it\/case-studies\/lia-dovrebbe-lavorare-per-te-non-confonderti-i-nostri-principi-ux\/\">Leggi la storia completa<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-rounded\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1.png\" alt=\"\" class=\"wp-image-1714\" style=\"border-radius:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1-300x300.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1-150x150.png 150w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1-69x69.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/Thumbnail-case-study-1-414x414.png 414w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"splide__nav-wrapper\">\n\t\t\t\t\t\t<div class=\"splide__arrows\">\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--prev\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M1.05713 7.99023L15 7.99023\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99033L7.95913 15\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M0.885742 7.99023L7.95913 0.999905\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t\t<button class=\"splide__arrow splide__arrow--next\">\n\t\t\t\t\t\t\t\t<svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t\t\t<path d=\"M14.9429 8.00977L0.999993 8.00977\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00967L8.04087 1\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t\t<path d=\"M15.1143 8.00977L8.04087 15.0001\" stroke=\"#232323\" stroke-width=\"1.6\" stroke-miterlimit=\"1\" stroke-linecap=\"round\"\/>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come l&#8217;UX aumenta l&#8217;efficacia dell&#8217;utente Collaboriamo a stretto contatto con gli utenti, visitando i loro luoghi di lavoro per osservare come utilizzano le nostre applicazioni. Analizziamo i rappresentanti di vendita nei negozi per migliorare l&#8217;efficienza e affrontare le sfide nel mercato FMCG. Le nostre applicazioni sono progettate per essere altamente adattabili, spesso soddisfano le esigenze [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-6276","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Approcci di UX Design per le sfide del mercato FMCG - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Esplora l&#039;importanza dell&#039;UX Design nel migliorare l&#039;esperienza utente e l&#039;efficienza per le applicazioni nel mercato FMCG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/assecoplatform.com\/it\/ux-design\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Design\" \/>\n<meta property=\"og:description\" content=\"Esplora l&#039;importanza dell&#039;UX Design nel migliorare l&#039;esperienza utente e l&#039;efficienza per le applicazioni nel mercato FMCG.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/assecoplatform.com\/it\/ux-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Asseco Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T19:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/02\/foto-badania-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1588\" \/>\n\t<meta property=\"og:image:height\" content=\"912\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/assecoplatform.com\\\/it\\\/ux-design\\\/\",\"url\":\"https:\\\/\\\/assecoplatform.com\\\/it\\\/ux-design\\\/\",\"name\":\"Approcci di UX Design per le sfide del mercato FMCG - 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